With an eye on keeping all dedicated to marketing a product or idea from squandering precious years and scarce resources, Sramana Mitra—a serial entrepreneur, strategy consultant, Forbes columnist, and blogger at Sramana Mitra On Strategy—offers a close look at the process of sculpting your idea into a sharply defined go-to-market strategy in Positioning: How To Test, Validate, And Bring Your Idea To Market

“Mitra’s magic makes Positioning more than a go-to guide—it’s a trailblazing arrow aimed at the untapped potential of Web 3.0. The author suggests that old-guard holdouts rouse themselves out of the dark ages and into the new, free-market model. According to the book, capitalism is alive and thriving for those with vertical vision. Mitra also provides a query list/appendix to help fledglings find flaws in their plans. This is required reading for anyone contemplating a start-up.

An expansive business view from leading entrepreneurs.”
-Kirkus Discoveries

In this third volume of her acclaimed Entrepreneur Journeys book series, Mitra confirms that clarity is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed—it requires asking the right questions. Mitra spotlights case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan—segmentation.

The process Mitra takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra’s book stimulates a due diligence exercise, you must put yourself through to avoid the various pitfalls that waste valuable time and resources for so many in the business world. Practical, actionable, and content-rich, Positioning is an in-depth and timely tool for everyone seeking success in the marketplace.

Positioning: How To Test, Validate, And Bring Your Idea To Market is a $16.95 paperback now available from Amazon.com.

Via EPR Network
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