While many businesses and organizations are suffering from reduced revenues as a result of the difficult economic climate, the affiliate network of Clickbooth is producing results for their customers and partners that are unparalleled. By reducing risk and increasing return on investment (ROI), Clickbooth has established a business model that is helping businesses thrive.

While the concept is simple, the details are astounding. Clickbooth uses an affiliate CPA network of publishers also known as affiliates to produce revenue increasing marketing campaigns for many businesses. The CPA stands for “cost per acquisition” or “cost per action”. The result is increased value for both customers and partners.

May, 2010 – Traditionally, an affiliate network has been associated with radio and television networks that run advertisements for customers. In the context of Clickbooth, an affiliate network is a network of online publishers that direct customers to websites desiring sales.

The beauty of an affiliate CPA network is in the marginal cost of the advertising campaign. Where in traditional television and radio advertising there is a considerable upfront cost and no guarantee of success, and affiliate CPA network provides a little to no upfront cost with only expenses incurred when the advertiser produces a desired result.

In many ways, the affiliate network program is somewhat more elegant than traditional marketing avenues. Rather than a shotgun approach advertising to a broad spectrum of businesses and individuals, the affiliate CPA network produces targeted results with a one-for-one result and expense.

The success of the affiliate network program boosted Clickbooth to the number one ranking in the Inc. 500 list of fastest growing businesses in the marketing and advertising category in 2009. In the marketing industry, businesses do not grow by 12,000% by not producing value for their customers. The success of the affiliate network is due in part to some of the best affiliates in the industry and Clickbooth’s ability to maintain exceptionally high integrity over the network.

Via EPR Network
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