All posts by EPR Marketing News

Code18 Interactive Launches Two New Client Blogs

New York, NY, 2017-Aug-23 — /EPR MARKETING NEWS/ — Code18 Interactive, a boutique digital agency based in New York City, is pleased to announce the recent launch of two new blogs created for agency clients GoGo squeeZ and C.O. Bigelow.

Goodness On The Go (http://www.goodnessonthego.com) is a recipe and healthy lifestyle blog from GoGo squeeZ, America’s leading brand of squeezable applesauce. Offering an array of healthy recipes, nutrition tips, and fun activities, Goodness On The Go is a blog that helps on-the-go families be a little happier and healthier every day. Recent posts have included recipes for Banana YogurtZ Bread (made with GoGo squeeZ YogurtZ, the company’s innovative shelf-stable squeezable yogurt that requires no refrigeration), smoothies, gingerbread cookies, and more. Additional blog posts focus on topics such as healthy living, crafts and activities, GoGo squeeZ partnerships, and and other topics.

Counter Culture (http://www.bigelowblog.com) is a health and beauty blog offering helpful tips from the pharmacists and beauty experts on staff at New York City’s famous C.O. Bigelow, the oldest apothecary in America. Every day customers visit C.O. Bigelow’s store seeking advice, and Counter Culture seeks to provide authoritative answers to many of the most frequently asked questions. Recent ‘Ask A Pharmacist’ posts have provided important information about alcohol and antibiotics, sunscreen, and how to get rid of scars. Meanwhile, the site’s ‘Ask A Beauty Expert’ section discusses beauty-related products and other topics ranging from how to choose a hair dryer or hair brush, to when you should start using eye cream.

“These new blogs provide each of these clients with an owned media platform that they can use to educate and communicate with their respective communities,” says Steve Pilon, founder and creative director at Code18 Interactive. “The evergreen nature of the content they are publishing, along with the easy-to-use WordPress content management system, means that the sites will continue to grow more useful and valuable over time. And the thoughtful, detailed designs created by the Code18 team really embody and enhance the unique personality of each brand.“

Code18 Interactive is a New York WordPress development agency that caters exclusively to national consumer and media brands. Clients of the agency include GoGo squeeZ and C.O. Bigelow, as well as Boursin Cheese, Grove Atlantic Publishing, Manhattan Wardrobe Supply, and others. Additional services include Magento 2 design and development, digital advertising, social media management, SEO, and more. The company was originally founded in Atlanta, and relocated to NYC in 2012.

For more information, please visit http://www.code18.com.

Contact-Details:
Steve Pilon
Code18 Interactive
175 Varick St., 8th Floor
New York, NY 10014
http://www.code18.com

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$25,000 prize for startups from Seattle and the Greater Pacific Northwest: Synergy Tech Startup Contest announces an event for innovative companies

Seattle, Washington, 2017-Feb-12 — /EPR MARKETING NEWS/ — Synergy Tech Startup Contest for Startups from Seattle and the Greater Pacific Northwest has been initiated and applications are open from February 9th. Finals will be held live from 3:00 PM to 5:30 PM on April 5, 2017, in SURF Incubator, 999 Third Ave Suite 700, Seattle. The contest is designed to offer a unique Synergy experience: the winner will receive $25,000 in software development services to take their project to the next level. Additional prizes will also be offered by legal and technology sponsors in support of emerging companies. The application form, details about the judges, the agenda, and other information can be found here: http://synergycontest.com/.

The event has been created for tech startups by tech specialists. This is our way of supporting and rewarding groundbreaking technical startup businesses from Seattle and the Greater Pacific Northwest, as well as promoting the benefits of global collaboration and the remote team model.

The entry requirements: the applicant must be a startup from Seattle and the Greater Pacific Northwest with an innovative tech product. The applicant should have a viable business plan that can be accelerated through access to high quality development resources. The applicant must have a mature marketing strategy and have raised initial funding. The applications must be submitted by March 9, 2017 here: http://synergycontest.com/application-form/

“We’re experienced in global collaboration and would like to share all its benefits with emerging businesses from Seattle and the Greater Pacific Northwest,” says Jeff Bianco, president and founder of Dev-Pro.net, co-founder and judge of the Synergy Tech Startup Contest. “We’re inviting applicants to join in, and plan to select six high-potential startups from Seattle and the Greater Pacific Northwest to compete for the grand prize, which is $25,000 in software development services. We’re committed to supporting the winner in developing their startup with the help of a team of professionals who offer exactly the right set of technical skills to boost their project.”

Our Synergy formula is simple: pitch in front of influential judges and a live audience, become number one, and take your startup to the next level. All finalists will receive valuable feedback from expert judges, one or more additional exclusive prizes provided by partners, and the opportunity to cooperate with one of the contest partners. All eligible applicants from Seattle and the Greater Pacific Northwest will increase the visibility of their products or services by presenting their work on the contest website.

About The Synergy Tech Startup Contest:
The Synergy Tech Startup Contest is a startup pitch competition held in six US cities, where innovative companies with revolutionary solutions have a chance to win valuable prizes and accelerate their product development.

About Dev-Pro.net:
Dev-Pro.net was founded by successful entrepreneur, Jeff Bianco, in September 2011. The long history, vast experience, and in-depth understanding of the technology domain are the foundation of our company’s success in servicing technology companies and digital agencies.

Contact-Details:

Ievgeniia Prytula
Email: info@synergycontest.com
Phone: 1-310-362-0206

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Real Estate Lead Partner Moves Headquarters To Nashville TN

Nashville, TN, 2016-Oct-10 — /EPR Marketing News/ — Real Estate Lead Partner (www.realestateleadpartner.com) has made the decision to move their sales headquarters to Nashville, TN.

real-estate-lead-partner

Real Estate Lead Partner is a sales and marketing company that uses social media to help real estate and mortgage brokers get qualified leads for their agents.

Utilizing a customized approach with Facebook, Twitter, Google, Yahoo and other popular social media sites Real Estate Lead Partner can develop an individual affordable marketing budget that delivers guaranteed results.

Realestateleadpartner.com drives traffic back to tailored made landing pages that convert visitors into leads with conversions as high as 21.7%. Leads are then nurtured with proven drip email and SMS marketing follow up campaigns managed through an individual CRM (Contact Management System)

If you would like to receive a personalized quote for a real estate lead generation within your budget visit them online at www.realestateleadpartner.com or call 615-237-5524 and speak to an regional account executive today.

Press contact:

Jason Brockman
Real Estate Lead Partner
402 BNA Drive BLD 100 Ste 410
Nashville, TN 37217
(615) 237-5524

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Water Communications creates “Design Wala Colour” campaign for Marshalls Wallcoverings

Mumbai, Maharashtra, India, December 30, 2015 — /EPR NETWORK/ — Water Communications, Mumbai based 360 degree water communications logocommunications agency, recently unveiled the new campaign for its client, Marshalls Wallcoverings – ‘Design Wala Colour’. The campaign was released simultaneously across media including print, radio, digital and social media.

‘Design Wala Colour’ is based on the concept that – everything around us is so beautifully designed, be it embroidery on a dress or floral pattern on curtains or carvings on crockery or funky graphics on our bags. Design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. By adding designs to our walls, we can make the world around us even more beautiful.

Speaking on the new campaign, Vandana Sethhi, Director – Water Communications, said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for every thing else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think DESIGN WALA COLOUR.”

“Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example – windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours”, added Mona Menon, Director- Marshalls Wallcoverings.

On the concept of Design Wala Colour, Karan Sharma, Director – Marshalls Wallcoverings, said, “The wallcoverings segment in India has not yet reached its full potential in terms of being experimented by its consumers. With ‘Design Wala Colour’, we wanted to communicate the idea of ‘Designer Walls’ as opposed to just ‘Coloured Walls’ to our audience in a very simple, clear yet creative manner. We needed a campaign to touch the core concept of Design v/s Colour”.

Marshalls Wallcoverings, the far superior alternative than conventional way of wall renovation. It is indeed a wonder product with many advantages. Being the festive season and a category that is so close to the consumers especially during festive season when people are looking to get their homes renovated, we leveraged all the touch points where we could connect with our consumers – print, radio, digital and social media, adds Vandana Sethhi.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 web1@waterindia.in

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Homes Furnishings rings in Christmas with ‘Be A Santa’ Campaign

Mumbai, Maharashtra, India, December 28, 2015 — /EPR MARKETING NEWS/ — Homes Furnishings, popular Mumbai-based Furnishings Company, recently launched its Christmas Campaign and touched the hearts of its customers by running a special ‘Be A Santa’ contest on the digital platform.

The popular Furnishings Conglomerate is always working at innovative ways to provide a unique customer experience. Just like its varied products offerings that are synonymous of beauty, sophistication and top class quality, its engagement programmes with its customers is also noteworthy.

The Brand always tries to strengthen its bond with the customers by connecting with them on Facebook along with its myriad of product offerings that are promoted through mix-media integrated platforms.

Festive times are fun times and Homes has found a novel way to reach out to its customers. Water Communications, The Creative Agency for Homes Furnishings, has designed the ‘Be A Santa’ campaign.

The idea was to encourage people to play real Santa in the lives of their loved ones and share their thoughts on how would they play their part. People with best replies would be gratified.

Talking about the campaign, Mr Gurvinder Singh, Managing Director, Homes Furnishings asserted, “The insight into running the Be A Santa contest stemmed from the fact that Santa is an epitome of love and kind gesture. He believes in spreading joy and bringing sunshine by way of gifting his loved ones. Joy begins at home so why not play Santa at home and surprise all those you care? This was the crux of the communication to awaken the Santa in people and make someone’s day. Moreover our Santa’s could explore a world of gifting options through our Homes Furnishings portfolio to make their search for the perfect gift easier.”

Ms Vandana Sethhi, Director Water Communications opines that Christmas is a special time to bond better with loved ones and bonding happens at home. This was a good enough reason to establish a special rapport between Homes Furnishings and its customers. Apart from traditional advertising, it becomes necessary to design special engagement programmes and relate with the target audience. While participants share their thoughts, there would be more engagement and better brand recall for the Homes Furnishings brand. Participants would get a unique platform to share their thoughts and get gratified with goodies for playing a great Santa. We intend to bring in more contests and activities around festivals and gratify the customers for participating in it.

Homes Furnishings stand for the impeccable taste of homes connoisseurs who are passionate about finer things in life, luxury and sophistication that enhance their lifestyle. And such customers are forever looking for a new range from season to season to complement their personality and their aspirations. With the objective of ‘Premium Quality Fabrics at Competitive prices’, the Brand enjoys a loyal customer base across the globe.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 Email – web1@waterindia.in

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EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /EPR MARKETING NEWS/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

END

Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

 

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Chad Lieberman From 6W Teaches SEO: PPC vs. Organic Marketing

New York City, NY, February 26, 2015 — /EPR MARKETING NEWS/ — Chad Ian Lieberman, the lead Search Engine Optimization (SEO) specialist at 6WSEO, today announced the release of yet another of the company’s awesome SEO trainings on Pay per Click (PPC) marketing versus organic marketing.

The training aims at giving businesses insights on why they should opt for search engine optimization for their business websites, as opposed to going for PPC marketing upfront.

“Unlike PPC, SEO offers a long term traffic solution to a business. With PPC, your traffic stops coming in as soon as your pockets run dry. Of course, if you have very deep pockets, you can go with PPC solely. But it is advisable to take advantage of organic traffic from the search engines because it is easily achievable, keeps flowing for the long term, and is very affordable”, said Chad.

Although the SEO process takes time for the results to be visible, Chad advises that it is the best option if what a business seeks are long-term solutions to its web traffic and visibility problems. Organic traffic is timeless and once it starts coming in, it does not stop. The only time it may stop is if the foundation of your SEO campaigns was not on the right pillars, or if you used black hat techniques to achieve your rankings. These reasons may get your site dropped in the rankings or banned altogether when the search engines update their algorithms.

“For new businesses websites, one may opt to go for both SEO and PPC simultaneously. The PPC brings in instant traffic to the website so that you can kick start the business’ web traffic as you wait for the SEO efforts to yield results. However, as soon as your organic traffic kicks in, you should switch off the PPC campaigns. In any case, the organic traffic, if targeted right, should bring in buyers who help you recover/compensate the PPC costs used”, adds Chad.

About 6WSEO
6WSEO is a leading USA SEO agency based in New York. It is a top 100 SEO Agency in the US offering cost effective search engine optimization services and keyword research, which leads to highly effective and affordable organic marketing. Its services help both small and big businesses to get better visibility online. It offers creative and customized SEO programs for its clients. Among its services are On-Page SEO, Off-Page SEO and keyword research. Learn more on its blog http://www.6WSEO.com/blog.

Contact-Details: Pramod Sotto
212-600-0775
info@6wseo.com

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Code18 Interactive Is Now Offering Mobile App Design

Digital agency Code18 Interactive is pleased to announce the addition of Mobile App Design to its list of core offerings.


Code18 Interactive, a boutique digital agency that combines thoughtful design, technology & UX strategy to help national consumer & media brands build engaging websites, is now bringing those same skills to mobile app design. The agency has recently launched new work for Unisom sleep-aids, Gold Bond Ultimate lotions and creams, Algonquin Books, Graywolf Press, Mana Health, and many others. Currently best known as a leading NYC WordPress development company, the agency’s other core services include bespoke website design, web video production & digital advertising.

“We’ve been designing for the mobile web for several years now,” says Code18 Founder Steve Pilon. “And our recent forays into mobile app design for iOS have been a natural extension of that. Our specific expertise in the areas of UX and UI design make this a particularly exciting new path for us to be on.”

Creative development, digital strategy, UX/UI and interaction design are central to the agency’s holistic approach as an [NYC mobile app design company http://www.code18.com]. “We’ll take your app all the way from a rough idea to highly polished, development-ready art. We’ve established partnerships with several talented mobile developers that our clients can draw upon to build the final app, or they can take the production-ready assets that we create and have their own developer build it,” says Pilon, emphasizing the flexibility of the agency’s new offering.

Code18 Interactive is an independent digital studio that delivers measurable results through compelling, user-centered design. Originally founded in Atlanta, Georgia, the agency has recently moved headquarters to New York City. And now with over a decade of experience, Code18 is proud to be an agency in evolution, always on a journey to innovate, achieve and surprise. The NYC digital agency is currently seeking new clients, new partners, and new talent to join its growing team. For more information, please visit http://www.code18.com

Contact Details:
Steve Pilon
Code18 Interactive
175 Varick Street, 8th Floor
New York, NY 10014
404-585-2725

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Twin Rivers Customizes Publishing Papers to Target Religious Text Applications

Premium Hybrid and Freesheet Offering Delivers Value and Quality

Madawaska, ME, October 08, 2014 — /EPR MARKETING NEWS/ — Understanding the challenges facing religious publishers and printers, Twin Rivers Paper Company tailored a portfolio of lightweight Premium Hybrid and Freesheet papers to deliver value and quality for spiritual scripture, inspirational non-fiction and study guides.

“Whether it is paper cost, supply chain logistics, quality or ease of doing business, publishers and printers are being asked to do more for less in delivering evangelical materials around the world,” said Robert Hutchins, Product Manager. “As an experienced supplier, we know this market. For the last 20 years our Freesheet grades set industry standards while our Premium Hybrid papers are driving market innovation.”

With an 80+ year legacy of papermaking, Twin Rivers is one of the primary North American manufacturers of lightweight opaque Freesheet papers, a category widely used for scriptural applications because of strength and printability. Understanding the market need for options, Twin Rivers pioneered the Premium Hybrid category, formulated with the optimal blend of Groundwood and Freesheet fiber to deliver opacity, strength and value.

“Our Premium Hybrid papers have transformed other publishing markets like financial printing and reference. We know once religious publishers and printers become more familiar with our blended products they will appreciate the unique benefits of the offering. Premium Hybrid can translate into a significant advantage for a publisher,” added Hutchins. “Our papers provide options that support brand image while stretching budgets to expand reach.”

Core papers for religious text applications include Custom Brite® and Bridge Supreme®. Custom Brite is a Freesheet paper available in 22-40 lb. basis weights while Bridge Supreme is a Premium Hybrid paper available in 18-38 lb. basis weights, with added hybrid capability extending up to 40 lb. Both grades are designed for this technical application; optimizing readability, performance and aesthetics.

Additionally, Twin Rivers manufacturers a robust line of publishing papers that can be engineered to meet the needs of a wide array of applications. The company is known for its lightweight manufacturing flexibility, excellent service platforms and willingness to co-develop customized solutions. Paper characteristics including fiber furnish, bulk, basis weight and brightness drive a needs-based approach to paper selection.

For more information, visit our Religious Market webpage or call us at 800.920.9988 and ask for our Religious Papers Overview.

Contact-Details: Dave Deger
Vice President, Strategy and Marketing
(207) 523-2355
dave.deger@twinriverspaper.com

********

Twin Rivers Paper Company is an integrated specialty paper company that manufactures packaging, label and publishing products for targeted markets and applications. The company has operations in Maine and New Brunswick.

The company recently became Associated Members of the Evangelical Christian Publishing Association (ECPA) an international non-profit organization dedicated to the publishing and distribution of Christian content worldwide.

For more information, visit us on the web at www.twinriverspaper.com.

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Flexsystems Nominated For The Martha Stewart Made In America Award

San Diego Based Manufacturer, Flexsystems, is nominated in the textile category.

“We have been watching this contest over the past two years and felt that this might be the year to enter a unique plastic company into the mix, said Gracie Rutherford, the Marketing Director at this company.

“Since most if not all of the 2D pvc products like pvc labels, morale badges, 2D zipper pulls, custom sew on patches, logo patches and 2D zipper pulls are made in China, the idea that a USA company could compete against the monolithic giant, China, would be a compelling story” continues Rutherford.

We started supplying the surf and skate companies in California with our cool 2D pvc labels…they worked great on board shorts and flip flops and jackets. Not only do they not peel off or unravel like embroidery, the sun and salt water do not affect them at all. From there, we sold to the major labels in LA and New York…from Calvin Klein to JNCO to Guess and many others. Once the majority of the companies took their clothing packages offshore, we dove into the OEM part business and promotional product business.

And due to demand, we expanded our services. Soon we were not only sewing and heat sealing our custom PVC labels onto garments, bags and hats, we were doing assembly, drop shipping and fulfillment. We also branched into woven labels, morale badges with VELCRO fastening systems, custom patches for motorcycle clubs, police, firemen, martial arts, paintball, airsoft team patches, and most teams and clubs. We also created some custom motorcycle kickstand pads, 2D custom necklaces, pendants and matching earrings as well as unique luggage tags and 2D magnets.

“Probably the biggest news in the past two years is our exclusive agreement for a supply of medical grade PVC” said Melissa De La Rosa, the General Manager for Flexsystems. “The pvc material does not contain any phthalates. Instead, we use a corn ingredient.

“We feel that the Martha Stewart recognition would be a great coup for us and we will try our best to deserve this award. We can use some help before the voting begins, suggested Gary Smith, the Sales Manager at the company. “If you can go to our story on the Martha Stewart website and like or tweet about us, we would appreciate that! “Exclaimed Smith. 

http://www.marthastewart.com/americanmade/nominee/88570/design/flexsystems-usa-incorporated

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Immerse The Family Market In An Interactive Roadshow This Holiday Season

As the August holidays are fast approaching brands are presented with a great opportunity to try and win over the world’s toughest critics – kids.

The August holidays are a perfect time for brands with products and services aimed at the family market to raise brand awareness and drive engagement.

A recent example of how effective immersive marketing campaigns can be was seen in Brisbane, Australia. A shopping centre used Augmented Reality as part of an innovative campaign that saw children being given the opportunity to fend off lions and duel with pirates – a completely experiential marketing tool that parents and children were able to take part in.

The video; that can be viewed here shows how the interactive experience was able to involve children and their parents in the game by bringing animated children’s characters to life, attracting participants throughout the shopping centre. Mums, dads and kids could fight off lions, swim with fishes or take part in a swashbuckling duel with a pirate through the use of a LED screen, webcam, video and slick animation.

The Brisbane shopping centre also increased awareness by encouraging participants to share photos of their experience across its Facebook, Twitter and Instagram channels, further increasing engagement and promoting the event, certainly helping the shopping centre stand out from its competitors.

Another great way to engage the family market is through the interactive format of a roadshow truck from Event marketing Solutions.
Packing a punch with kids and parents alike, an immersive experience made possible by the team at EMS is a proven way to boost sales, especially during the lucrative holiday period. Brands can take centre stage on prime retail sites and help encourage extra sales by connecting with people as they shop on the high street.

“Providing a mobile showroom that is a sophisticated and interactive environment completely kitted out with the latest in technology whilst being consistent with the look and feel of your brand is what we do here at Event Marketing Solutions.” Says Head of Business Development at EMS Nic Whelan.

“A great example of this is our work with the 20th Century Fox Blu-ray European Experience, which saw nearly 8,000 movie fans experience the benefits of Blu-ray inside a truck. The tour created excitement around the product by giving visitors the opportunity to star in famous movie trailers and then share their big screen moment with friends and family through social media.”

The roadshow trucks from EMS can be completely tailored to the aesthetic of your brand. Relatively easy to set up and deploy, an interactive roadshow truck can be fitted with a variety of interactive technology and out on tour in time for the lucrative holiday period.

Visit www.eventms.com for more information and see why the likes of Samsung and 20th Century Fox have tasked EMS time and time again to handle their roadshow truck marketing campaign.

Contact Details: Kate Price
Marketing Manager
Lakeside, Shellway Road, Ellesmere Port, Cheshire, UK CH65 4LQ

T: +44 (0)151 350 1500
E: information@eventms.com

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Smashburger launches customer loyalty app

Smashburger Kuwait, the neighborhood’s favorite place for burgers, has launched the first mobile application of its kind in the country for rewarding customers’ loyalty.

The new Smashburger Kayan app has been developed in line with the business goal of delivering a great customer experience for its customers. It acts as a digital loyalty card, enabling customers to get a free side dish after 8 entrée purchases while easily keeping track of their account status. In addition to the ongoing loyalty offer, the app will push special promotions for new and loyal customers alike.

In order to improve overall customer experience the app also includes customer feedback and ‘get-in-touch’ tools, a digital menu facility and details of the restaurant locations and opening times.

The new Smashburger app, developed in association with Stampfeet, the UK based mobile loyalty specialist, will provide Smashburger with valuable consumer insight information, allowing it to monitor customer satisfaction and develop marketing and promotional campaigns for its users through targeted push notifications messages based on customers’ purchase patterns and location.

“We are very excited to launch the app to reward our customers for their loyalty. We want to create the best experience and clearly mobile plays a big part in it” said Jillian Marshall, Marketing Manager of Kayan Restaurants. “The app will provide us valuable insight which we can then apply to improve our marketing activity as well as the customer experience”.

The app is available for free for iOS devices on the Apple Store and for Android devices onGoogle Play store and to celebrate its launch Smashburger is giving away 2 gift stamps upon sign up.

Contact Details: Stampfeet Limited, Mobile Loyalty Solutions
http://www.stampfeet.com
E: contact@stampfeet.com
T: +44 (0)207 183 8439

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Projection Mapping Uncovers Endless Opportunities to Engage Audiences with Their Environment

Nic Whelan, Head of Business Development at Event Marketing Solutions, discusses the impact of the new technological trend of projection mapping on his clients’ roadshows…

Once in a while a new technology trend takes hold and, before you know it, creative application has taken it to a whole new level.

Over the last few months Event Marketing Solutions has been working with projection mapping. If you are unfamiliar with the technique, here’s a good explanation, courtesy of Wikipedia;

‘Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection.’

So, what does this mean for the roadshow truck tour business?

This exciting new projection technique provides endless opportunities for engaging audiences with their environment and can work both on the exterior of an exhibition truck and inside.

It can be used to add extra dimensions and create optical illusions as well as give the idea of movement to fixed objects. It can turn any surface into a dynamic video display and, control through a sensory device means that music can work with movement, creating a fully immersive experience for the onlooker.

Used on the exterior, and under nightfall, an exhibition truck can be transformed into a vibrant dancing 3D canvas with light projection used to give the appearance of movement, creating engaging imagery and stunning results. Here are some excellent examples that showcase how this can work:

http://www.youtube.com/watch?v=J8JqEci_pSc

http://www.youtube.com/watch?v=oVSwf3XtrK0

Lighting solutions specialist Mr Beam proves here just what is possible for roadshow truck interiors by transforming a living room into a 3D projection area with changing colours, patterns, textures and furniture.

It’s not just the B2C brands that are hooked; EMS is currently working on B2B concepts to develop a new type of experience for business audiences based on projection mapping techniques.

But they are not the only ones to be inspired by projection mapping’s potential to wow and engage. Last year Mercedes CLA showcased in several cities in Switzerland, using projection mapping to turn heads – lighting up the car’s exterior with playful changing colours and graphics.

A creative mind can run wild with the myriad of opportunities available to us with projection mapping techniques, mesmerising and connecting visitors with their environment which changes right before their eyes.

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BrandReact Establishes Social Media Manager College

BrandReact, Inc. – a Social Media Marketing Company today announced that it has established Social Media Manager College, a 13-week Master Class that will train its students for the most in demand job today: Social Media Manager.

Research shows that there is a substantial gap between the need for strong digital marketing talent and the skills individuals have today. Also many digital marketing teams are strong in some social media areas, but mediocre or weak in others.  Furthermore there is no standardized measurement of quality and skills, which makes hiring the right person a difficult process.  This prompted BrandReact to fill this gap by using the knowledge it gained from servicing its clients.  This thirteen week program will certify and prepare professionals for the growing use of social media in the workplace.

Dick Raman, CEO of BrandReact comments: “Every day we see how businesses are struggling with new digital developments. Not only Social Media, but Smart Phones and Local Search; it is overwhelming. Companies cannot find a qualified resource and most agencies have such a small talent pool, which keeps prices high.”

BrandReact created a comprehensive curriculum covering the various aspects of the job of a Social Media Manager.  Modern education is happening more and more online and requires a great deal of discipline and self-learning from students.  That is why the Social Media Manager College was set up as a series of 13 online Master Classes covering a broad spectrum of digital methods for interacting with customers, not just for marketing, but also for customer support and other areas.  Each week there is an online session, where the students interact with the teacher and learn about a topic.  There are assignments and tests for the students and a special website where teachers and students can have discussions.  It also holds recordings of the online session and a resource library.  All students get individual support from the teaching staff.

What makes the Social Media Manager College unique is that every student will graduate with his/her own website/blog and all social media profiles and pages properly set up. This way they can provide future employers with a real-life demonstration of what they, as a candidate for the Social Media Manager job, are capable of.  Students that are already employed can work on their company’s website and social media setup with our assistance, thus producing immediate deliverables for their employer.

Social Media Manager College is a practical, hands-on way to educate people that want to pursue a career in a field that is very young and needs to be further developed and integrated into every business.  This Master Class is for job-seekers as well as for companies (and agencies), that seek to acquire more skills as well as help with their own social media strategy and setup.

For further information visit SocialMediaManagerCollege.com and register for the Master Class which starts the first week of January 2014.

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Japanese Direct Sales Company Enters US With A MegaTrend Product And A Never Before Seen Patented Comp Plan

Wouldn’t it be nice to find a solid, global direct sales company where everyone joining in has an equal opportunity at financial success?

That is not what we normally think of in the MLM industry. It’s generally thought of as all of the people at the top making all the money and the newbies are at the bottom with barely any chance of a real success.

In traditional MLM companies, when a sale occurs, the commission pay out begins at the top with a trickle down effect, resulting in pennies being paid out at the point of sale. That’s where this company’s patented compensation plan gets really different!

Imagine making a sale and the commission payout beginning with YOU, then going up! That’s right, commissions are always paid at the point of sale FIRST. This allows everyone coming into the business with equal opportunity for financial success! This is true Direct Sales. This is something we have not seen in this industry, it’s unprecedented.

It works something like this….when one of their systems is sold, the company cuts 8 checks, with each check having a value determined by the model that is sold. Depending on your ranking within the company, which is based on cummulative sales, you will receive between 1 and 6 checks per sale with the remaining checks paid out to the sponsors directly above you. You also receive equivalent overrides from your sales team, offering additional income streams. In addition, the company also offers bonuses and incentive programs.

The compensation appears to be very lucrative with the average commissions ranging from $285 – $1710 per sale; exponentially higher than the industry.

What we found most interesting about this company was the lack of any quota requirements. Sales reps do not ever lose their ranking even if they stop selling for an extended period of time. One sale will reinstate a distributor as if they never left. There is no product to inventory. Orders are submitted directly to the company and they drop ship directly to the customer. There are no renewal fees. Once you own their system for you own personal use, signing a W9 form designates you as a distributor for the company. That’s it!

We did delve a little into the product sold by this company and it is quite interesting to say the least! It’s unique, timely and appears to be something everyone needs….Optimized WATER.

You can learn more about this company and product by visiting their website at http://www.DiscoverTheNextMegaTrend.com

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Exhibition Trailers specialists ask ‘Are fashion trucks the next big thing?

Brian Child, Sales & Marketing Director atEvent Marketing Solutions considers the latest trend hitting the U.S. – retail truck tours – and how this new take on retail could be the next big thing on this side of the pond.

More than 60,000 high streets shops are predicted to close and 164 retail chains to go into administration, according to the recent Retail Futures 2018 report from the Centre of Retail Research.

There’s no doubt that the high street is struggling as bricks and mortar give way to the online world. But it’s not all doom and gloom and those that are offering an immersive shopping experiences, using new technology and techniques to engage customers are prospering.

It’s simply a matter of survival and one of the latest trends hitting the U.S. is the use of retail trucks to better reach and engage shoppers.

Going mobile is proven to be one of the most effective ways to get brands and products directly in front of customers. Fashion is everywhere and so it makes sense that this concept has made its way into the retail arena.

‘Fashion trucks’ or ‘mobile boutiques’ are now making their way around the States from East Coast to West, the Mid West, South, and so it goes on. Both small niche designers and big name brands have jumped on board with New York designer Cynthia Rowley and Aether Apparel among them as well as Madewell, which recently embarked on a 14-city roadtrip.

The phenomenon has grown so popular over the last few years that it even has its own association, The American Mobile Retail Association, and code of ethics which caters to both mobile retailers and their communities.

For on-line retailers it’s an opportunity to establish a real physical connection with their customers. People can interact in a way that is impossible on-line. Of course, the use of social media will make the truck ‘phygital’ and attract a much larger audience.
So why do roadshow truck tours translate so well to the retail environment?

Impact – Nothing makes a presence like a truck, especially when fully branded and packed with a creative retail experience. A mobile pop up store is a sure way to draw a crowd.

Personal experience – It allows brands to take products direct to customers, providing a branded/immersive experience in a captivating environment gives the impression of a more one-to-one exclusive experience, delivering personal service that shoppers expect.

Mobile billboard – not just about the event itself, while on the road you are a mobile billboard advertising your products and brand.
Fashion forward – capitalising on nature of shoppers; this is a new trend/innovative, this group is receptive to creativity and new ideas.Direct contact – you take your brand and products to the customer, you aren’t waiting for them to arrive in store. Opportunity to move to a new location daily and use social media so shoppers can find you.

Convenience – part of the lure of online shopping is the convenience. By making your store mobile, taking products to customers, it’s a much more convenient way to shop, taking fashion to time constrained people.

You would be in good company too, Aston Martin, Hugo Boss and Samsung are already getting ahead here in the UK with the use of mobile retail truck tours, what’s more it’s giving them a USP and a powerful retail edge over their competitors.

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Do it Yourself Marketing – Learn How with The Publicity Success Series

Getting publicity can be challenging? Between writing press releases, article marketing, social media and more, it all seems too much. But it doesn’t have to be. Learn how to get more PR or be able to make better decisions with working with a publicist or a publicity virtual assistant? Introducing the PR Success Series – www.prsuccessseries.com. Everything needed to get more out of all marketing efforts.

The PR Success series is intended to help entrepreneurs, authors, speakers, coaches and more master their PR. Presented by Diana Ennen, President of Virtual Word Publishing, (www.virtualwordpublishing.com) a PR and Marketing firm for over 27 years, it will take businesses step by step into PR methods that work. Insider secrets will be revealed on how to write effective articles and press releases, best ways to pitch the media, how to go full circle to get the most from all marketing efforts, mastering social media and more. The classes will be held weekly starting July 11th and all classes are recorded. Plus, the classes continue on, so you can join at any time.

Ennen walks the walk and talks the talk getting clients in major media that have resulted in not only getting one of her clients #1 status on iBookstore, but major media mentions including USA Today, Woman’s World, Fox News, CNN Radio, Reader’s Digest, Entrepreneur, Forbes, and so many more.

A breakdown of the classes are as follows: Session #1 – Develop a marketing plan that works; Session #2 – Discover the secrets to writing press releases and articles; Session #3 – Pitching the Media; Session #4 – Social Media Magic, Session #5 – PR Secrets
Ennen states, “I am thrilled to be offering this class again. No matter if you want to do your own PR or if you want to just be able to understand the PR process, these classes will help. Also, I know many virtual assistants who want to specialize in publicity and this is exactly the tools you need to be able to do that.

The Publicity Success Series got rave reviews when it was offered previously. In fact Ruth Martin stated, “I was really impressed with the Publicity VA Course and Diana’s great help and knowledge. Hearing her firsthand success stories and learning from her experiences shaves so much time off the learning curve, it’s like having your very own coach guiding you through the hurdles towards the ultimate goal. I’d highly recommend this publicity course to anyone wanting to broaden their publicity efforts on the Internet or offline.”

Need help with a PR campaigns and want to write a killer press release, article, blog, etc., then sign up now at http://www.prsuccessseries.com. Early bird rates apply – only $99.00. For more information contact or media interviews contact Ennen atdiana@virtualwordpublishing.com.

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Google’s ZERO Tag for a Marketer ‘Truth’ reaches Travel Industry

In 2006, A G Lafely, ex Ceo of P&G introduced numeracy to the moments of truth that a marketer has to face. His forward count went till two: First Moment of Truth (FMOT) is, according to him, when the consumer buys the product and the Second Moment (SMOT) arrives when he experiences it. In 2011, Google’s Managing Director of US Sales and Service, Jim Lecinski appended a marketers schema with Zero Moment of Truth (ZMOT).

In his handbook, “Winning the Zero Moment of Truth” Jim describes ZMOT as the ‘online decision-making moment of consumers’. According to Google’s ZMOT Macro study report cited in the book, “88% of consumers research online before they buy, consulting an average of 10.4 sources”. Since then with social media becoming even more dominant, winning the ZMOT, has become the holy grail of marketers worldwide.

Media-Mosaic, worlds first fully integrated ZMOT agency, has applied the ZMOT concept to different industry verticals. The New Delhi based Agency has recently launched its series of Webinars and Infographics to help travel marketers win at their Zero Moment of Truth.

Mosaic’s Managing Director Vikas Malhotra, is excited to help travel marketers in their quest for attracting the traveler during their research phase.“Travel is one of the most researched buying decision, with a traveler evaluating on an average of 15-16 reference resources before making the final purchase decision. It is a real challenge and also a real opportunity for any travel marketer and we are extremely excited to be able to bring our experience in helping them win their scattered ZERO moments.” he avers.

The originator of ZMOT at Google, Jim Lecinski also tweeted about Media-Mosaic’s efforts. “#ZMOT infographic and webinars from @Media-Mosaic here: media-mosaic.com/blog/infographic…”. “I always like seeing ZMOT work”, he tells Media-Mosaic on LinkedIn.

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Self-funded art happening in Dubai set to demolish boundaries for art sake

“The BIG Picture” exhibition will be hosted by the Gallery of Light at Dubai Community Theatre & Art Centre (DUCTAC) on the weekend of 6 – 8 June 2013.

The BIG Picture is an independent art exhibition; self-funded and organized by participating artists. The concept is inspired by a fast and busy society that often magnifies minor issues and gets caught up in the details of a demanding daily schedule, while ignoring the vision and the essence of where we are all heading as collectives or individuals and neglecting the significance of the journey and the overall process we each follow.

The BIG Picture demolishes boundaries and gives the artists the freedom to express their interpretation of this message in a simple method, freeing it from art politics, galleries’ profitable guidelines or fame-driven market, while emphasizing the importance of it via large pieces. It is an exhibition that does not limit the artists with the commercial factors and allows them to concentrate on art for art’s sake.

“We live in a vast world; let us look at art from outer space, let us look at the big picture, no matter how big it gets, or small it might need to be” said a member of The Big Picture team.

The BIG Picture will be exploring multifaceted artistic creations, featuring paintings, photography, sculpture, digital art, performance art, installation as well as audio visual arts, by ambitious emerging and published artists.

The BIG Picture will present over 22 Dubai based artists who have been inspired by growing and cosmopolitan societies.

The opening night will be on Thursday 6 June, 19.00-22.00, and the exhibition will continue on Friday and Saturday from 10.00 to 22.00 .

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SEO Services Company Gets Client 1000 Website Opt Ins Every Month Through Their YouTube Video That Has Hit 100,000 Views

Andy Harrington’s Presentation Skills Video has Reached the 100,000 View Milestone Using Video Results’ SEO Services.

Video Results’ strategies have shown to be more effective than traditional SEO services, especially after all of the SEO changes Google have recently unveiled and implemented. Andy Frain who is the co-director of Video Results and looks after the SEO side of the company says, “Not only are Google rankings for websites getting much harder to achieve, it’s also the fact that a video achieves a picture ‘thumbnail’ listing as opposed to a text listing, which sets it apart fro everything on that Google search page.”

Video Results have mastered the art of video SEO and have dominated the Google and YouTube search results for big, competitive keywords such as “Solar Panels”, “Public Speaking”, “Public Relations”, “How to Play Guitar”, “Colonic Irrigation London”, and“Presentation Skills” to name just a few.

A problem that many companies face with a video marketing campaign is that either they shell out for a really fancy looking video that unfortunately does nothing to boost their sales as it just sits on their website gathering dust, or they work tirelessly to shove any old video to the top of the search results for a keyword that no one is searching for.

Video Results offers the full SEO services package. Their team conducts extensive keyword research to identify the most profitable and relevant keywords for their clients, they create a high quality video for the client that successfully converts viewers in to customers (sometimes at a rate as high as 76%), and they then drive traffic to that video by putting it at the top of search results for that profitable keyword.

Their client, Andy Harrington is consistently receiving 1000 opt ins to his website each and every month, all coming directly from the YouTube video that Video Results created and ranked for him just one year ago. Andy Harrington says, “The return for me has just been massive. Conservatively, it’s £350,000 – £400,000 extra pounds in income every single year.” And with that in mind, it is clear to see why Andy Harrington has reinvested time and again with Video Results for new keywords such as “Public Speaking”.

The future for Video Results is looking to continue from strength to strength, as in the next three months they are set to start implementing new strategies that will double the amount of views, opt ins and sales for their clients. “So much testing and research goes in to improving our SEO services.” Explains Andy, “We test our methods to point of destruction, so we know exactly what the limit is and what not to do, so we can confidently give Google and YouTube exactly what they want.”

Andy explains that where many websites are failing and falling in the rankings as a result of Google’s recent changes, these changes have only served to help Video Results and its clients’ videos. “YouTube is the world’s second largest search engine and is of course owned by Google. The future in internet marketing is in video, so it would only be a smart move for businesses to invest in an online video of their own.”

To watch Video Result’s own YouTube video, follow this link http://www.youtube.com/watch?v=05JMabnC3Wc or visit their website at http://www.videoresults.com

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