Category Archives: Branding

Chad Lieberman From 6W Teaches SEO: PPC vs. Organic Marketing

New York City, NY, February 26, 2015 — /EPR MARKETING NEWS/ — Chad Ian Lieberman, the lead Search Engine Optimization (SEO) specialist at 6WSEO, today announced the release of yet another of the company’s awesome SEO trainings on Pay per Click (PPC) marketing versus organic marketing.

The training aims at giving businesses insights on why they should opt for search engine optimization for their business websites, as opposed to going for PPC marketing upfront.

“Unlike PPC, SEO offers a long term traffic solution to a business. With PPC, your traffic stops coming in as soon as your pockets run dry. Of course, if you have very deep pockets, you can go with PPC solely. But it is advisable to take advantage of organic traffic from the search engines because it is easily achievable, keeps flowing for the long term, and is very affordable”, said Chad.

Although the SEO process takes time for the results to be visible, Chad advises that it is the best option if what a business seeks are long-term solutions to its web traffic and visibility problems. Organic traffic is timeless and once it starts coming in, it does not stop. The only time it may stop is if the foundation of your SEO campaigns was not on the right pillars, or if you used black hat techniques to achieve your rankings. These reasons may get your site dropped in the rankings or banned altogether when the search engines update their algorithms.

“For new businesses websites, one may opt to go for both SEO and PPC simultaneously. The PPC brings in instant traffic to the website so that you can kick start the business’ web traffic as you wait for the SEO efforts to yield results. However, as soon as your organic traffic kicks in, you should switch off the PPC campaigns. In any case, the organic traffic, if targeted right, should bring in buyers who help you recover/compensate the PPC costs used”, adds Chad.

About 6WSEO
6WSEO is a leading USA SEO agency based in New York. It is a top 100 SEO Agency in the US offering cost effective search engine optimization services and keyword research, which leads to highly effective and affordable organic marketing. Its services help both small and big businesses to get better visibility online. It offers creative and customized SEO programs for its clients. Among its services are On-Page SEO, Off-Page SEO and keyword research. Learn more on its blog http://www.6WSEO.com/blog.

Contact-Details: Pramod Sotto
212-600-0775
info@6wseo.com

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Flexsystems Nominated For The Martha Stewart Made In America Award

San Diego Based Manufacturer, Flexsystems, is nominated in the textile category.

“We have been watching this contest over the past two years and felt that this might be the year to enter a unique plastic company into the mix, said Gracie Rutherford, the Marketing Director at this company.

“Since most if not all of the 2D pvc products like pvc labels, morale badges, 2D zipper pulls, custom sew on patches, logo patches and 2D zipper pulls are made in China, the idea that a USA company could compete against the monolithic giant, China, would be a compelling story” continues Rutherford.

We started supplying the surf and skate companies in California with our cool 2D pvc labels…they worked great on board shorts and flip flops and jackets. Not only do they not peel off or unravel like embroidery, the sun and salt water do not affect them at all. From there, we sold to the major labels in LA and New York…from Calvin Klein to JNCO to Guess and many others. Once the majority of the companies took their clothing packages offshore, we dove into the OEM part business and promotional product business.

And due to demand, we expanded our services. Soon we were not only sewing and heat sealing our custom PVC labels onto garments, bags and hats, we were doing assembly, drop shipping and fulfillment. We also branched into woven labels, morale badges with VELCRO fastening systems, custom patches for motorcycle clubs, police, firemen, martial arts, paintball, airsoft team patches, and most teams and clubs. We also created some custom motorcycle kickstand pads, 2D custom necklaces, pendants and matching earrings as well as unique luggage tags and 2D magnets.

“Probably the biggest news in the past two years is our exclusive agreement for a supply of medical grade PVC” said Melissa De La Rosa, the General Manager for Flexsystems. “The pvc material does not contain any phthalates. Instead, we use a corn ingredient.

“We feel that the Martha Stewart recognition would be a great coup for us and we will try our best to deserve this award. We can use some help before the voting begins, suggested Gary Smith, the Sales Manager at the company. “If you can go to our story on the Martha Stewart website and like or tweet about us, we would appreciate that! “Exclaimed Smith. 

http://www.marthastewart.com/americanmade/nominee/88570/design/flexsystems-usa-incorporated

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Immerse The Family Market In An Interactive Roadshow This Holiday Season

As the August holidays are fast approaching brands are presented with a great opportunity to try and win over the world’s toughest critics – kids.

The August holidays are a perfect time for brands with products and services aimed at the family market to raise brand awareness and drive engagement.

A recent example of how effective immersive marketing campaigns can be was seen in Brisbane, Australia. A shopping centre used Augmented Reality as part of an innovative campaign that saw children being given the opportunity to fend off lions and duel with pirates – a completely experiential marketing tool that parents and children were able to take part in.

The video; that can be viewed here shows how the interactive experience was able to involve children and their parents in the game by bringing animated children’s characters to life, attracting participants throughout the shopping centre. Mums, dads and kids could fight off lions, swim with fishes or take part in a swashbuckling duel with a pirate through the use of a LED screen, webcam, video and slick animation.

The Brisbane shopping centre also increased awareness by encouraging participants to share photos of their experience across its Facebook, Twitter and Instagram channels, further increasing engagement and promoting the event, certainly helping the shopping centre stand out from its competitors.

Another great way to engage the family market is through the interactive format of a roadshow truck from Event marketing Solutions.
Packing a punch with kids and parents alike, an immersive experience made possible by the team at EMS is a proven way to boost sales, especially during the lucrative holiday period. Brands can take centre stage on prime retail sites and help encourage extra sales by connecting with people as they shop on the high street.

“Providing a mobile showroom that is a sophisticated and interactive environment completely kitted out with the latest in technology whilst being consistent with the look and feel of your brand is what we do here at Event Marketing Solutions.” Says Head of Business Development at EMS Nic Whelan.

“A great example of this is our work with the 20th Century Fox Blu-ray European Experience, which saw nearly 8,000 movie fans experience the benefits of Blu-ray inside a truck. The tour created excitement around the product by giving visitors the opportunity to star in famous movie trailers and then share their big screen moment with friends and family through social media.”

The roadshow trucks from EMS can be completely tailored to the aesthetic of your brand. Relatively easy to set up and deploy, an interactive roadshow truck can be fitted with a variety of interactive technology and out on tour in time for the lucrative holiday period.

Visit www.eventms.com for more information and see why the likes of Samsung and 20th Century Fox have tasked EMS time and time again to handle their roadshow truck marketing campaign.

Contact Details: Kate Price
Marketing Manager
Lakeside, Shellway Road, Ellesmere Port, Cheshire, UK CH65 4LQ

T: +44 (0)151 350 1500
E: information@eventms.com

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BrandReact Establishes Social Media Manager College

BrandReact, Inc. – a Social Media Marketing Company today announced that it has established Social Media Manager College, a 13-week Master Class that will train its students for the most in demand job today: Social Media Manager.

Research shows that there is a substantial gap between the need for strong digital marketing talent and the skills individuals have today. Also many digital marketing teams are strong in some social media areas, but mediocre or weak in others.  Furthermore there is no standardized measurement of quality and skills, which makes hiring the right person a difficult process.  This prompted BrandReact to fill this gap by using the knowledge it gained from servicing its clients.  This thirteen week program will certify and prepare professionals for the growing use of social media in the workplace.

Dick Raman, CEO of BrandReact comments: “Every day we see how businesses are struggling with new digital developments. Not only Social Media, but Smart Phones and Local Search; it is overwhelming. Companies cannot find a qualified resource and most agencies have such a small talent pool, which keeps prices high.”

BrandReact created a comprehensive curriculum covering the various aspects of the job of a Social Media Manager.  Modern education is happening more and more online and requires a great deal of discipline and self-learning from students.  That is why the Social Media Manager College was set up as a series of 13 online Master Classes covering a broad spectrum of digital methods for interacting with customers, not just for marketing, but also for customer support and other areas.  Each week there is an online session, where the students interact with the teacher and learn about a topic.  There are assignments and tests for the students and a special website where teachers and students can have discussions.  It also holds recordings of the online session and a resource library.  All students get individual support from the teaching staff.

What makes the Social Media Manager College unique is that every student will graduate with his/her own website/blog and all social media profiles and pages properly set up. This way they can provide future employers with a real-life demonstration of what they, as a candidate for the Social Media Manager job, are capable of.  Students that are already employed can work on their company’s website and social media setup with our assistance, thus producing immediate deliverables for their employer.

Social Media Manager College is a practical, hands-on way to educate people that want to pursue a career in a field that is very young and needs to be further developed and integrated into every business.  This Master Class is for job-seekers as well as for companies (and agencies), that seek to acquire more skills as well as help with their own social media strategy and setup.

For further information visit SocialMediaManagerCollege.com and register for the Master Class which starts the first week of January 2014.

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Exhibition Trailers specialists ask ‘Are fashion trucks the next big thing?

Brian Child, Sales & Marketing Director atEvent Marketing Solutions considers the latest trend hitting the U.S. – retail truck tours – and how this new take on retail could be the next big thing on this side of the pond.

More than 60,000 high streets shops are predicted to close and 164 retail chains to go into administration, according to the recent Retail Futures 2018 report from the Centre of Retail Research.

There’s no doubt that the high street is struggling as bricks and mortar give way to the online world. But it’s not all doom and gloom and those that are offering an immersive shopping experiences, using new technology and techniques to engage customers are prospering.

It’s simply a matter of survival and one of the latest trends hitting the U.S. is the use of retail trucks to better reach and engage shoppers.

Going mobile is proven to be one of the most effective ways to get brands and products directly in front of customers. Fashion is everywhere and so it makes sense that this concept has made its way into the retail arena.

‘Fashion trucks’ or ‘mobile boutiques’ are now making their way around the States from East Coast to West, the Mid West, South, and so it goes on. Both small niche designers and big name brands have jumped on board with New York designer Cynthia Rowley and Aether Apparel among them as well as Madewell, which recently embarked on a 14-city roadtrip.

The phenomenon has grown so popular over the last few years that it even has its own association, The American Mobile Retail Association, and code of ethics which caters to both mobile retailers and their communities.

For on-line retailers it’s an opportunity to establish a real physical connection with their customers. People can interact in a way that is impossible on-line. Of course, the use of social media will make the truck ‘phygital’ and attract a much larger audience.
So why do roadshow truck tours translate so well to the retail environment?

Impact – Nothing makes a presence like a truck, especially when fully branded and packed with a creative retail experience. A mobile pop up store is a sure way to draw a crowd.

Personal experience – It allows brands to take products direct to customers, providing a branded/immersive experience in a captivating environment gives the impression of a more one-to-one exclusive experience, delivering personal service that shoppers expect.

Mobile billboard – not just about the event itself, while on the road you are a mobile billboard advertising your products and brand.
Fashion forward – capitalising on nature of shoppers; this is a new trend/innovative, this group is receptive to creativity and new ideas.Direct contact – you take your brand and products to the customer, you aren’t waiting for them to arrive in store. Opportunity to move to a new location daily and use social media so shoppers can find you.

Convenience – part of the lure of online shopping is the convenience. By making your store mobile, taking products to customers, it’s a much more convenient way to shop, taking fashion to time constrained people.

You would be in good company too, Aston Martin, Hugo Boss and Samsung are already getting ahead here in the UK with the use of mobile retail truck tours, what’s more it’s giving them a USP and a powerful retail edge over their competitors.

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ProMarketing Leads Now Offers an Automobile Database To Customers

ProMarketing Leads adds an automobile database that includes millions of records and is the largest available Automobile Owners database in the industry. It is compiled, updated and verified through transactional information each month.  These are known automobile owners.

Don’t get fooled into using data that is outdated and inaccurate.  We dare you to compare us to the competition. Pro Marketing Leads promises to save you money and increase your ROI. Our file consistently outperforms other Automobile files for accuracy, counts and response rates.

This Automobile Owner Database is not derived from state motor vehicle and therefore not subject to the Shelby Act/Driver’s Privacy Protection Act of 2000.

ProMarketing Leads automobile database offerscustomers…

Aftermarket Promotions:  Auto dealers, manufacturers and specialty stores target consumers based on automobile make/model/year and owners age and/or income information. ProMarketing Leads offers anintegrated database of consumer, vehicle, email, and telephone information. This comprehensive database is able to generate great marketing lists .

Service Center Programs: Dealer repair centers, specialty service centers and independent service centers can market customers based upon make, model, year, and address criteria.

Extended Vehicle Warranty Programs: Consumers are holding onto vehicles for a longer period of time, and may need additional insurance against future service repairs. Taylor Direct makes it easy to find vehicle owners based upon age of the vehicle, mileage and address information

Dealer Trade-In Programs: Many dealers seek specific vehicles based on trade-in values and demand.  Our true owners file allows dealers to target make/model/year that are currently owned within a certain radius of their dealership and base an offer on this information.

Key Features: 200 Million VINs, 160 Million Current Owners, 180 Million Addresses, 82 million telephone numbers, Select by Year, Select by Make, Select by Model, Select by mileage, Select by Engine type, Select by Auto Class, Fuel Type, Style, Income Gender, Home Ownership, and Many more selections available…ask!!

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Pioneering Business Video Marketing Company, Video Results, Unveils New Strategy that Guarantees Google Rankings for Competitive Keywords at 3 Day Live Event

The talk around the UK based business video marketing company Video Results has been slowly building in the past year, and now the brains behind the company claim to have a faster and simpler method of achieving guaranteed YouTube and Google rankings for very competitive keyword phrases, such as “Weight Loss”, “Public Speaking” and “Make Money Online”.

Video Results is the combination of two internet marketing heavy weights that come from two very different backgrounds. Andy Frain knows everything that can be known about Google and YouTube, without actually working for Google. He knows their algorithms, what makes them tick and most importantly, what factors these two websites use to rank their search results. “It’s taken me about 20,000 hours of research, testing, refining and more testing to get to the point. We had a very solid and successful system this time last year that our clients have used and achieved rankings with” says Andy, “after a summer of rigorous testing and really figuring out how to improve on the original Video Results strategy, we found ways of speeding up the process and making it easier for our clients to implement, so we decided to release the Video Results 2.0 course.”

Getting a business video ranked on Google and YouTube for a competitive keyword can really establish a business as a brand, as the industry leader, and as the market expert. However after going to all of the effort of getting a video to the Google and YouTube top spots, many companies find that they just aren’t getting potential prospects to actually click through to their businesses website to opt in or make a purchase. This is where Andy Frain’s business partner and Video Results’ co-founder comes in.

Tom Breeze is the video marketing, video production and video conversion maestro. Boasting conversion rates of 76%, he throws himself into researching and testing the most effective techniques for getting prospects to click that all important link that goes to a company’s website. He says, “I have a background in psychology and NLP so I’m really fascinated in the little things we can say in our videos that make potential customers more likely to click through to the website. I’m all about turning a viewer into a valued customer.”

Separately these two have very profitable and unique skills, but together as Video Results they become an unstoppable force of the video marketing world. “We have big name clients paying us a lot of money to rank number 1 for ridiculously competitive keywords like‘public speaking’” says Andy. “This client has actually earned an extra $700,000 in income off the back of the YouTube video we created and ranked for him” adds Tom.

Not only do they offer this ‘Done For You’ service where they take care of everything for the client, they also teach business owners and marketers their system to implement themselves. “Teaching the old style strategy could be quite tricky at times as there was a lot of material to get through. With the new Video Results 2.0 course it is much, much simpler. So much so that we’re putting on a three day live course where we will teach attendees the whole strategy within those three days, with time for sleeping, eating and a few post-training drinks factored in too.” says Andy.

“Working in business video and video presenting, I know that a lot of people really aren’t comfortable with appearing on screen and can’t see themselves becoming an uber enthusiastic presenter in a second” says Tom, “The 2.0 course takes that presenting to camera element out. If you are comfortable with it, then great – go for it! But if not, we have equally effective ways of creating a high converting video.”

To find out more about Video Results and their 3 day 2.0 live course, watch their YouTube video here https://www.youtube.com/watch?v=05JMabnC3Wc or go to their website at http://www.VideoResults.com

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LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

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An EMS triple hit at Broadband World Forum

Justin Isles (Client Services Director at Event Marketing Solutions) shares his latest client news from the technology sector.

In a couple of weeks’ time, three of our technology clients will take their display trailerson the road to exhibit at the world’s largest broadband conference and exhibition, Broadband World Forum.

Taking place at the RAI Exhibition Centre in Amsterdam, the event promises to showcase the best in strategy, technology and innovation, attracting in excess of 7,500 participants with 300 visionary speakers and panellists, and more than 200 exhibitors.

It is a must-attend event for those at the forefront of revolutionary broadband technologies, applications, solutions and services, but we have found that an increasing number of companies from this sector are blending their trade show programmes with VIP customer events.

Over the last few years our mobile trailers have been working hard for technology companies, providing a cost and time-effective platform to demonstrate their products and services as well as meet and greet current and future international clients.

Being mobile has proved particularly effective for this sector, as it often involves heavy, cumbersome equipment. Without a live, hands-on demonstration, the technology too can be relatively complex and difficult to get to grips with.

By transforming an exhibition truck into a branded, high-tech showroom, technology companies have been able to create a versatile and flexible roadshow schedule, taking in major trade shows, as well as delivering bespoke one-to-one sessions to customers – right on their doorsteps.

Businesses are benefiting a great deal from this approach, as it proves to generate greater return on investment and keeps the event calendar going well beyond the trade show schedule. It also provides the opportunity to target and explore new territories, beyond those found on the major exhibition circuit.

We have spent many years designing and delivering sophisticated roadshow exhibitions and campaigns across multiple territories on behalf of our clients. We have used our knowledge to design and fit out high-tech exhibition trailerswith bespoke storage and transportation for valuable technology, and provided multilingual branding wraps.

It all comes together for us when we see three of our clients taking centre stage at one of the world’s most prestigious technology shows. Each has a unique offering, but all of them have used ‘mobile’ event marketing solutions to deliver their message in the most effective and impactful way. It’s fantastic to be a part of that and we look forward to a successful three days.

To find out more about the Broadband World Forum visithttp://www.broadbandworldforum.com/

Or to see how EMS helps technology brands to connect with new audiences and demonstrate products through the use of bespoke mobile exhibition trailers watchhttp://youtu.be/zLhJ1xpGDMQ

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SearchCatalyst Highlights Why Duplicate Web Content is Bad for Small Businesses

Duplicate web page content is bad for any website because it greatly affects SEO, but SearchCatalyst, an SEO agency dealing exclusively in small business Internet marketing, says it is particularly bad news for small businesses.

Aside from negatively impacting on a user’s online experience, duplicate content is particularly disastrous for SEO. It affects the site’s credibility, which is one of the most important ways a site can rank highly, organically, on search engines like Google. Google ranks sites based on several criteria, each of which is built into its complicated search algorithm. Relevancy is the most important – does the site list content relevant to the search query? – but credibility is a close second.

However, this issue affects all businesses, big and small. An issue that is more likely to affect small businesses, or expanding ones in the processes of upgrading their websites and online presence comes down to duplicate content on developer sites. Quite often web developer domains – where developers work on websites – are indexed by Google. Developers can be completely unaware they have created duplicate content but as websites take a few months to develop they can sit on developer domains for a while and the duplicate pages will negatively affect search rankings on Google.

This generally impacts small businesses to a greater extent than larger companies because they don’t have the scope and finances to implement new pages quickly.

Google’s algorithms are highly sophisticated and can filter out sites that have duplicate content. Some may be labelled as spam as a result, whilst others will just be listed much lower down on the SERPs. Google has become much better at detecting duplicate content since the Panda algorithm update, which all small businesses and developers should be aware of.

SearchCatalyst offers affordable SEO services to small businesses looking to boost organic search rankings and gain greater online exposure at minimal cost.

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Effective Roadshow Measurement Techniques

Justin Isles (Client Services Director at roadshow organisers Event Marketing Solutions) shares his experience on effective roadshow measurement techniques available to clients.

There’s no doubt that roadshow marketing has proved itself as a way of effectively engaging audiences with brands and their messages as well as products and services.

Roadshows are increasingly becoming an essential part of many organisations’ communications activity, but as times remain tough and the economic climate turbulent, there is ever more focus on measurement and ensuring a return on investment.

We are continually looking at new ways of capturing data and proving a campaign’s worth, so here I’ll share some insight to how we approach measurement at EMS.

Techniques for determining success vary from business to business and even from campaign to campaign. The best way to approach measurement is to reflect on your objectives, which will help determine the metrics. Marketing activity needs to be more strategically focussed and integrated with wider business objectives – so it’s essential to consider the short, medium and long term business and campaign aims of your roadshows.

We encourage all clients to invest in qualitative onsite research, as robust ROI tracking is key to measuring success. But it’s important to maintain some flexibility to allow the integration of anecdotal feedback.

Daily reports assist monitoring of every aspect of your roadshows, from footfall and sales leads to length of engagement and touch points. They also provide essential metrics that can be used to develop and refine activity moving forward – used well, the information can ensure better audience engagement.

Perception should be monitored before and after an event to track shifts. Social media has brought endless tracking opportunities, and it’s particularly useful for capturing longer-term results. It’s essential that conversations are monitored throughout a roadshow marketing campaign and metrics from channels such as Facebook and Twitter are integrated as part of wider ROI measurements.

Post event monitoring of sales uplift, meeting numbers, feedback results, volume and pace of pipeline improvements will all help to paint an accurate picture of a campaign’s success.

Providing the means for businesses to talk directly with customers and prospects is one of the strongest opportunities presented by roadshow marketing. Evaluation must be able to facilitate and capture these conversations and an innovative approach using mobile devices or video booths can help encourage visitor participation.

Don’t be afraid to try new measurement tools and techniques; just remember to check that they help you meet your original objectives and you can’t go far wrong.

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AMGW Agency Launches Beyond Clear by PreCision Dermatology Internationally

AMGW Agency has introducedBeyond Clear, a new product by the team of experts at PreCision Dermatology, to the Latin American market. “The team at AMGW Agency is proud to partner with PreCision Dermatology to market the new Beyond Clear product. It is an ideal match as both companies are in the business of elevating client profiles,” said Edward de Valle II, CEO of AMGW Agency. “As the experts in Latin America, it is a testament to our know-how and proven track record with launching global brands that we have been selected to take theBeyond Clear story, beyond North America.”

The Beyond Clear product was promoted and marketed to Miami’s Latin American media via an exclusive and interactive event, which took place last month at the DB Bistro at JW Marriott Marquis. The sneak peak event was managed and coordinated by the AMGW Agency with Dr. Flora A. Mayoral, spokesperson of this new product and certified doctor by the American Academy of Dermatology with soap opera actress, Priscilla Perales.

Beyond Clear is a new and revolutionary kind of skin clearing system, from the #1 dermatologist prescribed BPO brand, that does the complete opposite of what consumers have come to expect from acne products. Beyond Clear with Carifoam Technology clears breakouts twice as fast as the leading acne regimen – without the irritation – while effectively preventing future acne for continuously clear skin. Additionally, Beyond Clear improves skin tone and texture by increasing skin hydration, balancing, repairing and strengthening the skin’s natural moisture barrier and smoothing and refining skin texture while evening skin tone.

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EMS Bolsters Senior Team Following Strong Start To Year

Roadshow promotions specialist, Event Marketing Solutions (EMS) has promoted two members of its client services team following several new business wins, marking a strong start to the first half of 2012.

Gemma Edney has been promoted to the role of Account Director where she will head up a team handling roadshows and event marketing campaigns for a number of key clients. In eight years with EMS, Gemma has helped secure several new income streams for the company including the high profile Student Finance campaign with the Department for Business, Innovation and Skills.

Following a successful 12 months with EMS, Cassie Kendrew has been appointed to the role of senior account manager where she will play an increasingly pivotal role in international business development and client services.

EMS Client Services Director, Justin Isles commented: “Gemma and Cassie have progressed enormously over their time with us, delivering a number of first class campaigns and helping to improve the outlook of the business through 2012 and beyond.

“They have forged excellent relationships with clients and these appointments reflect the incredible contribution that they have made to EMS, providing us with a firmer foundation to build a robust and professional management team for the future.”

EMS has enjoyed a strong start to the year with several new event marketing projects as well as contract extensions including work with the British Heart Foundation, the Department for Business, Innovation and Skills, Ciena and Ogilvy.

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Incentives Specialist Leighmans Launches Latest Innovation – New 3D Online Catalogue

Leading provider of corporate gifts and customizable incentives Leighmans this week reports the launch of a new online 3D catalogue to help customers enjoy an enhanced experience when sourcing corporate and branded gifts.

Leighmans has been operating for more than 10 years since being founded and the company specializes in bringing customers the very latest incentive ideas and corporate gifts.

Throughout the last decade Leighmans has gone from strength to strength to become one of the leading names in the incentives and corporate gifts sector. The company’s products are designed to help customers incentivize sales forces and reward both customers and staff.

Further to bringing customers the latest and best promotional gifts and merchandise, Leighmans also looks to improve its website whenever possible to make customer experience even more enjoyable.

On top of introducing the new 3D catalogue Leighmans is also offering users 3D glasses to enjoy the experience fully. The site will also be complete with a range of other new 3D functions to enhance user experience still further.

Using the new Leighmans 3D catalogue users can choose a gift and create virtual samples of promotional products then browse them from multiple angles. The site also lets people add artwork and logos to their chosen corporate gifts and branded items.

Darren Leigh, managing director of Leighmans, commented: “We’re delighted to announce our new and innovative 3D catalogue, and we are doing better than ever. Customers really appreciate our efforts in making sure that they have the very latest and most innovative services around.”

Leighmans.com offers over 100,000 products, ranging from personal care gifts for the hygeine industry to printed mouse mats with logos. Leighmans also offers a design department via which customers can request their own particular artwork be added to gifts that they order.

Darren went on: “There is real value to be had in incentivizing your workforce, and we’re pleased to continue helping people differentiate their brands from their competitors in the marketplace.”

For more information, visit www.leighmans.com, or follow the action @Leighmans_com.

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Leighmans Announces Ten Years of Success in Branded Gifts Sector

Incentives and rewards specialist Leighmans this week announces that it is celebrating ten years in the gifts and rewards industry.

Darren Leigh founded the Bury-based business a decade ago and the company has enjoyed exponential success since. Demand for innovative, different and best selling products which help companies to incentivize their staff and customers.

Since its foundation a decade ago Leighmans has gone from strength to strength and today enjoys a strong reputation in the industry for innovative products and solutions.

In addition to establishing itself as one of the industry’s leading players, Leighmans has enjoyed exponential financial success. The company is set to exceed the £1 million turnover level this year.

Darren Leigh, Leighmans.com founder and managing director, commented: “It’s a great honour to be announcing our tenth anniversary and we’re delighted to be on course for the £1 million turnover target. It’s a great endorsement of the way we work and how we help our customers.”

Leighmans.com offers over 100,000 products, from branded ladies umbrellas through to case logic bags and much more. Leighmans also boasts an in-house design department which is able to tailor products to customer specifications.

Darren Leigh went on: “We’re delighted to continue helping our customers set themselves apart from the competition. Branded and customized corporate goods and gifts are a fantastic way to incentivize and reward people.”

For more information visit www.leighmans.com, or follow the company on Twitter@Leighmans.com.

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Leighmans Signs Exclusive Distribution Deal and Targets £1m Turnover

Dedicated promotional gifts supplier Leighmans has announced a new, exclusive distribution deal and also that it is on target to reach £1m turnover for the current financial year.

The promotional gifts sector has been buoyant recently and Leighmans products – such as branded polo shirts, post-it notes and more – have been in high demand.

Leighmans was founded a decade ago and has gone from strength to strength in the incentives and rewards sector since, en route to its goal of £1m per year revenues.

Leighmans customers have in recent times ramped up demand for technological gifts such as customisable e-readers, USB memory sticks and iPad duo pens.

2012 has seen Leighmans sign a new partnership to distribute iPrints, technological gadgets which allow mobile phone users to operate their devices even when wearing gloves.

Darren Leigh says: “It’s been a great year for us so far and we are on course to hit our target of £1m turnover – and this is in part due to the demand for new technological gifts such as iPrints.”

“We work closely with all our partners and customers to ensure that they can all choose the right gifts and incentive products and also to help them get the most possible for their budgets.”

Examples of the type of customer Leighmans works with include Deutsche Bank, Volkswagen, the Football Association and McDonald’s. Leighmans offers customers up to 100,000 products and gift ideas.

Leighmans customers use their products as both external gifts for customers and for internal reward and incentive purposes too.

Via EPR Network
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Business Innovation Competition Lions’ Lair Recognises Leighmans

The Lions’ Lair, one of the North West’s leading business innovation competitions, has recognised Leighmans.com in this year’s awards ceremony. Leighmans was announced as the contest’s winner by the expert panel of businesspeople and entrepreneurs.

At the Lions’ Lair event this year Leighmans pitched the new iPrint, a corporate gift and merchandise product. The new item was rated as the winner by the Lions’ Lair panel in a ‘Dragons’ Den’ TV show-style judging session.

At the Lions’ Lair event 2012 Leighmans managing director Darren Leigh went before the judging panel to pitch the iPrint as the latest in innovative corporate gift ideas. The iPrint lets is an adhesive strip that lets people use mobile phone and handheld devices even when they are wearing heavy gloves.

Leighmans has received positive feedback from customers about the new iPrints, with companies citing mobile and commuting workers as particular fans.

Leighmans MD Darren Leigh says: “This is a real privilege and we’re pleased to receive this award from the Lions’ Lair panel. The judges obviously liked the quality of the new iPrint product we have sourced for our customers.”

Leighmans has offices in Bury, Lancs, and works with customers of all sizes – from SMBs through to blue-chip companies.

For further information, please visit www.leighmans.com.

Via EPR Network
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Refresh Your Brand Identity with a Blue Pond Sign for your Business

As a sign of economic resurgence Ken Miller, President of Blue Pond Signs, encouraged businesses nationwide to consider reinvigorating their visual identity with custom signs. With the first quarter of the year coming to a close, Miller commented on the rise of businesses choosing to reinvigorate their brand identity in a visual way, with help from Blue Pond Signs.

From interior signs that direct customers to a company’s front door to logos and transitional signage, Blue Pond Signs streamlines the process of creating beautiful, custom visual identities for businesses around the country. The entire process from conception to development to delivery and installation generally takes less than a month, regardless of location.

“Many of our corporate clients are refreshing their brands in response to the return of the competitive marketplace,” said Miller. “Having a strong visual brand presence is an important element as part of this strategy, and creates an immediate yet lasting impression on current and potential customers.”

Blue Pond Signs has served as a premier national purveyor of visual identity and custom sign design for nearly 40 years. The company’s longstanding relationships with vendors throughout the country make for seamless local delivery and installation. Some of Blue Pond’s most popular national products include directory signs, dimensional signs, logo signs, custom plaques, dimensional letters and interior signs.

Blue Pond Signs provides custom business and commercial signage for companies seeking to make a lasting visual impression to potential and current customers. With an emphasis on quality, accuracy and fast delivery, Blue Pond Sign’s customized signage process begins with a free consultation, guidance on materials, creative vision and resulting aesthetic. Once a creative vision is established, Blue Pond creates a quote for the signage project and presents it to the client. In cases where artwork is not readily available, a customized design process occurs directly with the client to create, review and approve proof layouts before construction begins. Once the signs are completed, Blue Pond assists with shipping and installation needs.

Via EPR Network
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Leighmans.com Placed in Distributor of Year Category at BPMA Awards

This year’s British Promotional Merchandise Association Awards ceremony saw Leighmans.com rated in the ‘Distributor of the Year 2011’ category by the industry body. The promotional products supplier placed as ‘finalist’ at the prestigious event.

The BPMA Awards mark the end of the calendar year in the promotional items industry and recognize those companies which have performed highly throughout the preceding 12 months. The BPMA monitors professional standards in the promotional sector and has been in existence for over 45 years.

Each year the BPMA rates and judges the best suppliers in the industry with awards handed out to companies in the sectors Campaign of the Year, Supplier of the Year, Personality of the Year, Innovative Product of the Year and Distributor of the Year.

At this year’s ceremony Leighmans.com was awarded the status of ‘finalist’ in the highly-regarded ‘distributor’ category.

Darren Leigh, Director at Leighmans.com, said, “It’s great to be listed again by the BPMA at the end of year awards ceremony, we’re really pleased with the recognition. It’s a testimony to the service we give to partners and suppliers and also an endorsement of the quality products we supply to customers,” said Leigh.

“Leighmans.com is a trusted brand in the space and known for offering an extensive product range – we can supply everything from printed mugs to printed sports bottles – and this recognition is for every member of our hardworking team.”

Though many companies continue to work to restricted budgets, Darren Leigh is confident that Leighmans.com will continue to go from strength to strength.

“Being listed by the BPMA is a real endorsement of the fine work we have done throughout all of 2011 – and we have enjoyed every minute of it. Our customers and partners can look forward to an even higher standard of service from us throughout 2012.”

Via EPR Network
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Ciena B2B Roadshow Hits Mobile World Congress After Middle East Success

Leading global telecommunications equipment provider Ciena builds on a highly successful Middle East tour for its EMEA roadshow with a visit to the Mobile World Congress in Barcelona.

Delegates at the annual global technology event saw working demonstrations of Ciena’s industry-leading network equipment and software solutions at its unique mobile ‘Innovation Lab’ exhibition trailer.

Managed by B2B marketing roadshow specialist Event Marketing Solutions (EMS), Ciena’s campaign has visited 42 venues in 14 European and Middle Eastern countries since debuting at last year’s Mobile World Congress event. Ciena’s mobile exhibition trailer has travelled nearly 26,000 miles and spent 39 weeks on the road, clocking up 92 event days.

The Middle East leg of the tour in December and January reached important clients in Dubai, Abu Dhabi, Riyadh, Khobar and Kuwait. Last week, the nearly 60,000 visitors to Mobile World Congress had the opportunity to gain hands-on experience with Ciena’s intelligent infrastructure solutions,
including some of the most advanced Carrier Ethernet and optical network technologies on the market.

Following the successful event in Barcelona, Ciena’s roadshow heads back to the UK before returning to the road to continue its European tour – Paris being the first stop.

EMS designed and managed the innovative, flexible fit-out of the 13.6m exhibition vehicle, which is branded, with multi-lingual capacity that allows different graphics to be used for each country.

The interior of the exhibition trailer enables Ciena to deliver a bespoke event for each client they visit, from workshops to theatre style. It includes a reception area, specially designed fully air-conditioned server rack to demonstrate and store the high-tech equipment safely, presentation zones with LED screens, interactive workstation area and private meeting room.

Justin Isles, Client Services Director at EMS said: “Ciena’s arrival at Mobile World Congress marks a highly successful 12 months engaging with the worldwide market in a campaign that has broken international boundaries. Each new country has enabled the Ciena team to build relationships face-to-face with a vast number of customers, providing a valuable new business platform.

“The success of the Ciena roadshow has been a tribute to the highly effective, and often complex operational solutions that we can deliver to organisations, which have a real impact on the bottom line.”

Ciena is one of a growing portfolio of EMS clients who are benefiting from technology demonstration roadshows. Other clients include Dell, Samsung and IBM.

Via EPR Network
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