Category Archives: Buzz

Exhibition Trailers specialists ask ‘Are fashion trucks the next big thing?

Brian Child, Sales & Marketing Director atEvent Marketing Solutions considers the latest trend hitting the U.S. – retail truck tours – and how this new take on retail could be the next big thing on this side of the pond.

More than 60,000 high streets shops are predicted to close and 164 retail chains to go into administration, according to the recent Retail Futures 2018 report from the Centre of Retail Research.

There’s no doubt that the high street is struggling as bricks and mortar give way to the online world. But it’s not all doom and gloom and those that are offering an immersive shopping experiences, using new technology and techniques to engage customers are prospering.

It’s simply a matter of survival and one of the latest trends hitting the U.S. is the use of retail trucks to better reach and engage shoppers.

Going mobile is proven to be one of the most effective ways to get brands and products directly in front of customers. Fashion is everywhere and so it makes sense that this concept has made its way into the retail arena.

‘Fashion trucks’ or ‘mobile boutiques’ are now making their way around the States from East Coast to West, the Mid West, South, and so it goes on. Both small niche designers and big name brands have jumped on board with New York designer Cynthia Rowley and Aether Apparel among them as well as Madewell, which recently embarked on a 14-city roadtrip.

The phenomenon has grown so popular over the last few years that it even has its own association, The American Mobile Retail Association, and code of ethics which caters to both mobile retailers and their communities.

For on-line retailers it’s an opportunity to establish a real physical connection with their customers. People can interact in a way that is impossible on-line. Of course, the use of social media will make the truck ‘phygital’ and attract a much larger audience.
So why do roadshow truck tours translate so well to the retail environment?

Impact – Nothing makes a presence like a truck, especially when fully branded and packed with a creative retail experience. A mobile pop up store is a sure way to draw a crowd.

Personal experience – It allows brands to take products direct to customers, providing a branded/immersive experience in a captivating environment gives the impression of a more one-to-one exclusive experience, delivering personal service that shoppers expect.

Mobile billboard – not just about the event itself, while on the road you are a mobile billboard advertising your products and brand.
Fashion forward – capitalising on nature of shoppers; this is a new trend/innovative, this group is receptive to creativity and new ideas.Direct contact – you take your brand and products to the customer, you aren’t waiting for them to arrive in store. Opportunity to move to a new location daily and use social media so shoppers can find you.

Convenience – part of the lure of online shopping is the convenience. By making your store mobile, taking products to customers, it’s a much more convenient way to shop, taking fashion to time constrained people.

You would be in good company too, Aston Martin, Hugo Boss and Samsung are already getting ahead here in the UK with the use of mobile retail truck tours, what’s more it’s giving them a USP and a powerful retail edge over their competitors.

Via EPR Network
More Marketing press releases

SEO Services Company Gets Client 1000 Website Opt Ins Every Month Through Their YouTube Video That Has Hit 100,000 Views

Andy Harrington’s Presentation Skills Video has Reached the 100,000 View Milestone Using Video Results’ SEO Services.

Video Results’ strategies have shown to be more effective than traditional SEO services, especially after all of the SEO changes Google have recently unveiled and implemented. Andy Frain who is the co-director of Video Results and looks after the SEO side of the company says, “Not only are Google rankings for websites getting much harder to achieve, it’s also the fact that a video achieves a picture ‘thumbnail’ listing as opposed to a text listing, which sets it apart fro everything on that Google search page.”

Video Results have mastered the art of video SEO and have dominated the Google and YouTube search results for big, competitive keywords such as “Solar Panels”, “Public Speaking”, “Public Relations”, “How to Play Guitar”, “Colonic Irrigation London”, and“Presentation Skills” to name just a few.

A problem that many companies face with a video marketing campaign is that either they shell out for a really fancy looking video that unfortunately does nothing to boost their sales as it just sits on their website gathering dust, or they work tirelessly to shove any old video to the top of the search results for a keyword that no one is searching for.

Video Results offers the full SEO services package. Their team conducts extensive keyword research to identify the most profitable and relevant keywords for their clients, they create a high quality video for the client that successfully converts viewers in to customers (sometimes at a rate as high as 76%), and they then drive traffic to that video by putting it at the top of search results for that profitable keyword.

Their client, Andy Harrington is consistently receiving 1000 opt ins to his website each and every month, all coming directly from the YouTube video that Video Results created and ranked for him just one year ago. Andy Harrington says, “The return for me has just been massive. Conservatively, it’s £350,000 – £400,000 extra pounds in income every single year.” And with that in mind, it is clear to see why Andy Harrington has reinvested time and again with Video Results for new keywords such as “Public Speaking”.

The future for Video Results is looking to continue from strength to strength, as in the next three months they are set to start implementing new strategies that will double the amount of views, opt ins and sales for their clients. “So much testing and research goes in to improving our SEO services.” Explains Andy, “We test our methods to point of destruction, so we know exactly what the limit is and what not to do, so we can confidently give Google and YouTube exactly what they want.”

Andy explains that where many websites are failing and falling in the rankings as a result of Google’s recent changes, these changes have only served to help Video Results and its clients’ videos. “YouTube is the world’s second largest search engine and is of course owned by Google. The future in internet marketing is in video, so it would only be a smart move for businesses to invest in an online video of their own.”

To watch Video Result’s own YouTube video, follow this link http://www.youtube.com/watch?v=05JMabnC3Wc or visit their website at http://www.videoresults.com

Via EPR Network
More Marketing press releases

LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

Via EPR Network
More Marketing press releases

An EMS triple hit at Broadband World Forum

Justin Isles (Client Services Director at Event Marketing Solutions) shares his latest client news from the technology sector.

In a couple of weeks’ time, three of our technology clients will take their display trailerson the road to exhibit at the world’s largest broadband conference and exhibition, Broadband World Forum.

Taking place at the RAI Exhibition Centre in Amsterdam, the event promises to showcase the best in strategy, technology and innovation, attracting in excess of 7,500 participants with 300 visionary speakers and panellists, and more than 200 exhibitors.

It is a must-attend event for those at the forefront of revolutionary broadband technologies, applications, solutions and services, but we have found that an increasing number of companies from this sector are blending their trade show programmes with VIP customer events.

Over the last few years our mobile trailers have been working hard for technology companies, providing a cost and time-effective platform to demonstrate their products and services as well as meet and greet current and future international clients.

Being mobile has proved particularly effective for this sector, as it often involves heavy, cumbersome equipment. Without a live, hands-on demonstration, the technology too can be relatively complex and difficult to get to grips with.

By transforming an exhibition truck into a branded, high-tech showroom, technology companies have been able to create a versatile and flexible roadshow schedule, taking in major trade shows, as well as delivering bespoke one-to-one sessions to customers – right on their doorsteps.

Businesses are benefiting a great deal from this approach, as it proves to generate greater return on investment and keeps the event calendar going well beyond the trade show schedule. It also provides the opportunity to target and explore new territories, beyond those found on the major exhibition circuit.

We have spent many years designing and delivering sophisticated roadshow exhibitions and campaigns across multiple territories on behalf of our clients. We have used our knowledge to design and fit out high-tech exhibition trailerswith bespoke storage and transportation for valuable technology, and provided multilingual branding wraps.

It all comes together for us when we see three of our clients taking centre stage at one of the world’s most prestigious technology shows. Each has a unique offering, but all of them have used ‘mobile’ event marketing solutions to deliver their message in the most effective and impactful way. It’s fantastic to be a part of that and we look forward to a successful three days.

To find out more about the Broadband World Forum visithttp://www.broadbandworldforum.com/

Or to see how EMS helps technology brands to connect with new audiences and demonstrate products through the use of bespoke mobile exhibition trailers watchhttp://youtu.be/zLhJ1xpGDMQ

Via EPR Network
More Marketing press releases

SearchCatalyst Highlights Why Duplicate Web Content is Bad for Small Businesses

Duplicate web page content is bad for any website because it greatly affects SEO, but SearchCatalyst, an SEO agency dealing exclusively in small business Internet marketing, says it is particularly bad news for small businesses.

Aside from negatively impacting on a user’s online experience, duplicate content is particularly disastrous for SEO. It affects the site’s credibility, which is one of the most important ways a site can rank highly, organically, on search engines like Google. Google ranks sites based on several criteria, each of which is built into its complicated search algorithm. Relevancy is the most important – does the site list content relevant to the search query? – but credibility is a close second.

However, this issue affects all businesses, big and small. An issue that is more likely to affect small businesses, or expanding ones in the processes of upgrading their websites and online presence comes down to duplicate content on developer sites. Quite often web developer domains – where developers work on websites – are indexed by Google. Developers can be completely unaware they have created duplicate content but as websites take a few months to develop they can sit on developer domains for a while and the duplicate pages will negatively affect search rankings on Google.

This generally impacts small businesses to a greater extent than larger companies because they don’t have the scope and finances to implement new pages quickly.

Google’s algorithms are highly sophisticated and can filter out sites that have duplicate content. Some may be labelled as spam as a result, whilst others will just be listed much lower down on the SERPs. Google has become much better at detecting duplicate content since the Panda algorithm update, which all small businesses and developers should be aware of.

SearchCatalyst offers affordable SEO services to small businesses looking to boost organic search rankings and gain greater online exposure at minimal cost.

Via EPR Network
More Marketing press releases

Effective Roadshow Measurement Techniques

Justin Isles (Client Services Director at roadshow organisers Event Marketing Solutions) shares his experience on effective roadshow measurement techniques available to clients.

There’s no doubt that roadshow marketing has proved itself as a way of effectively engaging audiences with brands and their messages as well as products and services.

Roadshows are increasingly becoming an essential part of many organisations’ communications activity, but as times remain tough and the economic climate turbulent, there is ever more focus on measurement and ensuring a return on investment.

We are continually looking at new ways of capturing data and proving a campaign’s worth, so here I’ll share some insight to how we approach measurement at EMS.

Techniques for determining success vary from business to business and even from campaign to campaign. The best way to approach measurement is to reflect on your objectives, which will help determine the metrics. Marketing activity needs to be more strategically focussed and integrated with wider business objectives – so it’s essential to consider the short, medium and long term business and campaign aims of your roadshows.

We encourage all clients to invest in qualitative onsite research, as robust ROI tracking is key to measuring success. But it’s important to maintain some flexibility to allow the integration of anecdotal feedback.

Daily reports assist monitoring of every aspect of your roadshows, from footfall and sales leads to length of engagement and touch points. They also provide essential metrics that can be used to develop and refine activity moving forward – used well, the information can ensure better audience engagement.

Perception should be monitored before and after an event to track shifts. Social media has brought endless tracking opportunities, and it’s particularly useful for capturing longer-term results. It’s essential that conversations are monitored throughout a roadshow marketing campaign and metrics from channels such as Facebook and Twitter are integrated as part of wider ROI measurements.

Post event monitoring of sales uplift, meeting numbers, feedback results, volume and pace of pipeline improvements will all help to paint an accurate picture of a campaign’s success.

Providing the means for businesses to talk directly with customers and prospects is one of the strongest opportunities presented by roadshow marketing. Evaluation must be able to facilitate and capture these conversations and an innovative approach using mobile devices or video booths can help encourage visitor participation.

Don’t be afraid to try new measurement tools and techniques; just remember to check that they help you meet your original objectives and you can’t go far wrong.

Via EPR Network
More Marketing press releases

EMS Bolsters Senior Team Following Strong Start To Year

Roadshow promotions specialist, Event Marketing Solutions (EMS) has promoted two members of its client services team following several new business wins, marking a strong start to the first half of 2012.

Gemma Edney has been promoted to the role of Account Director where she will head up a team handling roadshows and event marketing campaigns for a number of key clients. In eight years with EMS, Gemma has helped secure several new income streams for the company including the high profile Student Finance campaign with the Department for Business, Innovation and Skills.

Following a successful 12 months with EMS, Cassie Kendrew has been appointed to the role of senior account manager where she will play an increasingly pivotal role in international business development and client services.

EMS Client Services Director, Justin Isles commented: “Gemma and Cassie have progressed enormously over their time with us, delivering a number of first class campaigns and helping to improve the outlook of the business through 2012 and beyond.

“They have forged excellent relationships with clients and these appointments reflect the incredible contribution that they have made to EMS, providing us with a firmer foundation to build a robust and professional management team for the future.”

EMS has enjoyed a strong start to the year with several new event marketing projects as well as contract extensions including work with the British Heart Foundation, the Department for Business, Innovation and Skills, Ciena and Ogilvy.

Via EPR Network
More Marketing press releases

Google To Move Underwater And Take Internet Surfers For A Dive, Says SEO Company SachaMango

From September, the Catlin Seaview Survey, run by the University of Queensland in conjunction with insurers the Caitlin Group, will take to the water to conduct 360 degree panoramic filming of the greatest reef on earth, with Google making all 50,000 images available on Google Results, Google Earth and Google Maps through a new feature in Panaramio. There will also be a dedicated YouTube channel and live streams of the expedition team at work.

Professor Hoegh-Guldberg, Director of the Global Chane Institute and Chief Scientist on the project, said “The Catlin Seaview Survey comprises a series of studies which will reveal to the public one of the last frontiers on Earth: the oceans.

“For the first time in history, we have the technology to broadcast the findings and expedition through Google. Millions of people will be able to experience the life, the science and the magic that exists under the surface of our oceans. This project is very exciting.”

The survey will take place in three stages; a shallow reef survey of 20 sites across the2300km of the reef, a deep water survey using robots to depths of 30-100 metres, and finally a mega-fauna survey that will explore how green turtles, tiger sharks and manta rays migrate in response to ocean temperatures.

A spokesperson for SEO Company SachaMango Media, said: “This is a great example of how technology can be used to not only to help make ground-breaking research a reality, but also to educate and inspire the public to learn more about the underwater world around us. It forms an important link between scientific knowledge and public awareness, and gives people an opportunity to see rare sites that they might never get to see unless they actually visited Australia and went underwater themselves. The project will allow us all to go for a virtual dive without ever leaving the comfort of our own armchairs!

The survey is set to begin in September, although the project’s website already has some images from initial equipment testing and a demo of how the panaramio images will be viewed. However, there are already plans underway to document some of the most important oceans in the rest of the world.

“It’s no surprise that Google has got involved,” said the spokesperson.” As the biggest occupier of search space in the UK – some 93% – and with the features like Google Results, Earth and Maps already popular with the public, it makes sense they should be the partner of choice to develop the applications needed on its advanced platforms to view the incredible images that will come from the project.”

Via EPR Network
More Marketing press releases

Jumeirah and bigmouthmedia Win Digital Impact Award for Best Use of SEO for Corporate Communications

Global digital marketing company bigmouthmedia’s effective partnership with luxury hotel and resort operator Jumeirah, has been named best use of SEO for corporate communications at the 2011 Digital Impact Awards.

Judged by a panel of the UK’s most esteemed digital consultants, academics and comms professionals, the Digital Impact Awards provide an opportunity for all staff, companies and agencies alike, to see their efforts recognised and to celebrate excellence in digital comms.

Bigmouthmedia/Jumeriah developed a strategy focused on 3 core areas: technical, internal SEO and ongoing link building. The campaign impressed judges by delivering an excellent ranking increase which resulted in a 26% increase in traffic and 50% increase in revenue respectively.

Terry Kane, Director of Digital Strategy, Jumeirah said: “Jumeirah are very proud to receive this award with our search partners bigmouthmedia. This award recognises the many colleagues globally that are empowered to ensure that best in class SEO practices are implemented across five languages, daily. It further recognises the impact and benefits that a sustainable and effective SEO strategy that encapsulates the shifting search and social landscapes, can bring to our guests, users and Jumeirah Hotels and Resorts.”

Anneli Ritari, Group Account Director at bigmouthmedia added: “We are delighted to have been awarded Best SEO for Corporate communications at the Digital Impact Awards. Our strategy has been to synergise social media and SEO and the partnership with Jumeirah works so well because SEO it’s at the heart of their digital strategy.”

Via EPR Network
More Marketing press releases

Annual Survey From Bigmouthmedia Reveals Key Insights And Trends In Affiliate Marketing

Global digital marketing company bigmouthmedia has announced the results of its annual affiliate marketing survey. Titled ‘Exploring Online Affiliate Marketing Trends’, the survey of UK based affiliates took in the views and opinions of a number of affiliate marketers to reveal insights on how this market is performing and indicates key technology and operational trends on where it is going.

In particular the survey analyses and identifies key insights in to the relationships between affiliate marketers and agencies, the impact of Google (as an affiliate) and Google’s Panda algorithm, how affiliate networks have fared over the past 12 months, threats and opportunities and trends in taking a multi-sector approach with an ever increasing digital toolkit – especially social media.

Fiona Robertson, head of performance marketing at bigmouthmedia said: “The affiliate market in many ways is the bedrock of e-commerce. Our survey is an important tool for listening to the space and making it aware of the trends and opportunities.

Fiona, who is speaking at this year’s A4U Expo in London, added: “What is really interesting is how affiliates have continued to adapt over the last year to embrace new areas such as mobile and location based opportunity and ever growing techniques such as social media. The overall picture is a vibrant UK affiliate industry which continues to innovate and grow.”

Key insights include:
– Google: 71.5% of respondents believe that Google has designs on becoming the largest affiliate compared to 56% in 2010. 31.4% of respondents have seen Google Panda as having an impact on their business.

– Affiliate networks: Digital Window remains the most popular network, followed by Tradedoubler and Commission Junction, with 57.97% of survey respondents picking it as their first choice in 2011.

– Commission attribution: 50.8% believe that modelling threatens the affiliate industry. This figure is up from 34% in 2010 showing a significant increase and evidence of genuine concern within the affiliate community.

– Channels: 32.6% of respondents see opportunities in mobile marketing. Video advertising is still seen as an opportunity by 13.3% of respondents (down from 15.2% in 2010). The biggest growth is in location-based marketing which has leapt up 12.4% to 40.7% since 2010.

– The digital mix: SEO and content marketing remain the most popular at 63.2% but social media has leapt from zero in 2010 to 27.2% in 2011. Moreover, affiliates are increasingly adopting a blended approach with 40% opting for combining two or three different methods to reach their audiences and 28% using four or more.

Andrew Girdwood, Media Innovations Director at bigmouthmedia said; “Marketers can learn a lot from affiliates. They’re often quicker to test and learn than large brands or clumsy ‘build first, think about the media later’ agencies. This report reveals a whole bunch of interesting insights from those digital natives who feast or fast based on their marketing successes.”

Interested parties can download the full executive summary and results here:
(http://www.bigmouthmedia.com/downloads/files/LBi_bigmouthmedia_AffiliateSurveyReport2011.pdf).
An infographic of the results can be found here:
(http://images.bigmouthmedia.com/bmm/bmm-affiliate-survey-2011-infographic.jpg).

Via EPR Network
More Marketing press releases

Bigmouthmedia Launches 2011 Affiliates Survey

Bigmouthmedia, the global digital marketing company, has launched its second annual Affiliate Survey, designed to identify the key issues and emerging trends in the affiliate industry today.

The research aims to gather trusted information about the affiliates’ views on the latest developments and emerging challenges within the sector. Bigmouthmedia, part of LBi, the world’s leading marketing and technology agency, is inviting affiliates to share their opinions on a series of issues ranging from networks and tracking technologies to the use of creative tools and advertising exchanges.

“Last year’s survey provided invaluable industry insight direct from the affiliates themselves, and we hope to gain an excellent level of responses again this year,” said Fiona Robertson, Head of Performance Marketing at bigmouthmedia. “The results will be launched right before the A4U Expo, so we hope we’ll be able to provide the industry with some exciting talking points in the run up to the event.”

The survey includes questions such as: Is commission attribution modelling threatening the affiliate industry? Are there too few affiliate networks in the UK? Do networks in the UK have a problem with low quality or fraudulent traffic? And does Google want to become the world’s largest affiliate?

The survey is open to all affiliates until 5pm on the 2nd September. Responses from networks, agencies and merchants are not being sought after for this survey. Participants will receive a free copy of the report, highlighting all the key findings from the survey, as well as the chance to win an iPad2.

Affiliates can participate in the survey by visiting http://goo.gl/YQMVZ

Via EPR Network
More Marketing press releases

Bigmouthmedia’s Fiona Robertson Gets Call Up To The a4uexpo Advisory Board

Global digital media company bigmouthmedia has announced that its head of performance marketing, Fiona Robertson, has been appointed to the advisory board for the Europe’s largest affiliate and performance marketing conference, a4uexpo.

Fiona is only one of two agency representatives on the board and the position will see her take an active role in helping the fifth annual event, which will take place in London on 18-19 October, build on its own success to deliver a highly useful, interesting and relevant speaker programme on new technology trends, research and the continual smarter management of affiliate marketing to thousands of delegates. In particular, Fiona will be using her own and bigmouthmedia’s extensive experience in affiliate marketing to establish various conference tracks, connect with and recruit premier affiliate speakers to the event and host expert panel sessions.

On the appointment Fiona said: “Affiliate marketing continues to provide advertisers with a rich and lucrative opportunity. The a4u expo is an essential forum for this area of digital marketing not least because it tackles the big issues and opportunities that go hand in hand with the industry. It’s a fantastic role for me and bigmouthmedia and I’m looking forward to drawing on my own first-hand knowledge to help push the expo remit in to new areas.”

During the event bigmouthmedia will unveil the results of its own independent affiliate survey, which interrogates technology trends and issues in the affiliate space in a yearly basis. The 2010 survey results can be downloaded from bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf.

Via EPR Network
More Marketing press releases

QueryClick Announce Company Expansion with New London Office

The innovative search marketing company QueryClick have announced that they are to open a new office in London to help them expand their growing business and expand their brand presence into Europe. The office, which is to be in Central London, represents a strong step forward for the three year old company, and they are recruiting for their first member of staff to be based in London currently.

Christopher Liversidge, QueryClick’s Managing Director explains:

“QueryClick is still a relatively new company, having been formed in 2008, so I’m really pleased we’re in the position to open a brand new office in London, which will give us the chance to promote both QueryClick and our services to a wider range of clients. This means that we are going to be looking for new people to join our team and support our current client base on the ground in London.”

At present, QueryClick are looking for a talented and experienced individual to fill a Senior Business Development Manager role in central London. The job – offered at£87k uncapped OTE is suitable for applicants who have an extensive sales experience of SEO, PPC & Conversion Rate Optimisation with at least three years experience in the search marketing industry.

Chris continues: “We have grown considerably as a company over the last year, and we’re looking to attract driven and ambitious individuals who are passionate about search marketing and providing an excellent service to our clients. QueryClick prides itself on providing the best return on our clients’ investment, and so we’re really keen to hear from people who are determined to help establish QueryClick as the leading SEO company in London.”

QueryClick hit the headlines last year after winning the E-commerce Award at the Herald Digital Business Awards with their SEO case study showcasing how they achieved an additional 23,500 bookings for one of their clients after taking over their search marketing campaign from a competing agency.

Via EPR Network
More Marketing press releases

Bigmouthmedia steps up to SEO campaign for Wallis

Global digital marketing company bigmouthmedia has announced that it has won the contract to implement an ongoing SEO campaign for online and high street women’s fashion retailer Wallis. The contract will see bigmouthmedia build on Wallis’s substantial online customer base by significantly growing the firm’s search engine performance around its tens of thousands of products, specific product launches, promotions and seasonal sales.

The project draws on bigmouthmedia’s strong retail expertise, which was recently on display when the agency published its “Innovations in Retail” white paper, which is still available from its site. Bigmouthmedia’s extensive retail clients list includes SEO campaigns for other Arcadia Group brands such as Topman, Topshop, Burton, and Dorothy Perkins. The present project will also see the agency leverage its digital and technology expertise, particularly its command of optimising on enterprise retail solution WebSphere.

Beverley Imrie, head of ECommerce at Wallis / Arcadia group said: “We pride ourselves on understanding our customers in particular how and where they like to shop. Online forms a huge part of this picture and so it is essential that SEO holds a central role in our digital marketing strategy. Bigmouthmedia has a proven track record in the retail sector and has shown that it really understands our needs from day-to-day account management right up to being able to respond quickly to strategic and technological refinements.”

Phil Gripton, MD at bigmouthmedia said: “This is a significant win for bigmouthmedia, not least because Wallis is one of the UK’s most established retail fashion brands and fits neatly with our existing retail portfolio. We are looking forward to delivering on our commitment to service and quality by providing Wallis’s customers with every opportunity to engage with them as a brand.”

About LBi and bigmouthmedia: LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. It helps companies of all shapes and sizes decide what’s next for their business – and then it takes them there. Along with the media arm bigmouthmedia, LBi defines and executes transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways.

Across its 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. LBi also sets the pace in digital display, search, affiliate marketingusability and web analytics.

Via EPR Network
More Marketing press releases

New Co-operative Campaign Asks What Makes Us All So Special?

In its biggest ever Wills and Funeral Planning campaign, The Co-operative is encouraging people to share what makes them or the people in their lives unique.

With the theme “Life is amazing. Pass it on”, the £250,000 multi-media campaign features Elsie, known for her mouth-watering scones made from a recipe passed down by her grandmother; then there’s Frank, well known for his amazing trumpet playing at a local pub; and Millie for her love of exotic flowers inspired by her holiday in a tropical paradise.

The campaign is specifically designed to drive enquiries to a new team of specialist advisers. It includes national press adverts, specialist magazine inserts, door drops, direct mail to Co-operative members, an email campaign, and search and web based activity. The campaign will also be promoted via leaflets within branches of The Co-operative Pharmacy.

Adeline Bibby, Marketing Manager for The Co-operative Life Planning, said: “The creative has been designed to highlight those things that make us and our loved ones special. Although most of us haven’t climbed Everest, we all have something unique to us, and this can be quirky or endearing. These things make us who we are and, with this campaign, we are celebrating all our amazing differences.”

Online, from today (13th September), people will be able to find out more about Elsie and Frank, as well as share stories, advice and inspiration in the new interactive area at www.youramazinglife.co.uk.

A new free guide to planning ahead has also been produced, which is available from the website or by contacting The Co-operative on 0800 023 4710.

“The new campaign is the next stage on from our earlier spring campaign, building on the successes we gained to create a much more vivid, engaging and personal approach. It’s all about you being an individual, and being appreciated and treated as an individual – and that’s what we find people really appreciate about The Co-operative.

“The Co-operative Wills and Funeral Planning Service concentrates on the personal touches so that everything is designed around the customer and what they’d like to pass on to the people they love.”

The campaign breaks 13th September and runs until 30th November 2010.

Via EPR Network
More Marketing press releases

Bigmouthmedia Calls For New Rules Governing Sale Of Financial Products Online

Bigmouthmedia has published a white paper calling for the Financial Services Authority to introduce specific guidelines governing the sale of financial products and services online.

While almost a quarter of all UK-based marketing spend is now online, there are still no specific guidelines for how financial marketers should engage in online marketing. Bigmouthmedia’s white paper demonstrates growing cause for concern amongst marketers that while the internet has created a unique set of conditions; the FSA has yet to provide specific guidelines for marketers using the channel.

“It is time for the Financial Services Authority (FSA) to address one of the most neglected issues of its time and produce a set of guidelines designed to help financial services market their services both ethically and effectively. At a point when restoring the industry’s position in the public esteem remains of critical importance, getting the message right online will be a significant step forward,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

“The internet was in its infancy when the organisation founded to regulate the finance sector first opened its doors, but in little more than a decade it has revolutionised the way that consumers interact with the commercial world. We believe that a specific set of rules developed to specifically address the unique conditions surrounding online trade could bring an end to a lot of existing confusion.”

Digital advertising formats make compliance with the standards set out for traditional media extremely difficult, and in a culture where companies selling financial products must be extremely vigilant against falling foul of legislation, marketers find their ability to engage with the burgeoning marketplace restricted. The problem, however, does not stop there.

As a recent bigmouthmedia survey revealed, consumers are less than content with the way financial services are sold to them online. They demonstrate widespread mistrust of the claims made of a raft of available products and a clear preference for terms and conditions written in plain English they can understand.

“Bigmouthmedia’s paper on the regulation of online financial distribution makes some very interesting observations on the distinction between online and offline financial promotion, and the need for greater flexibility in the online world to build up the picture for the consumer, rather than trying to deliver all the jargon and protection information in the single advert view. It highlights the need for ‘Online’ consumers to be afforded the same degree of protection as ‘offline’ but that the delivery needs to be different. At Money Dashboard we will strongly support any regulatory initiatives that champion ‘online’ financial consumers getting to a more intuitive and simplified view of product information to assist them with financial decisions,” said Gavin Littlejohn, CEO of Money Dashboard.

Via EPR Network
More Marketing press releases

Network Affiliate Finds Good Home at Clickbooth

The goal of every business is to make money. This means making sales and increasing revenue over time. For a network affiliate, it means finding a good location from which to conduct business. Clickbooth has spent considerable time and effort to establish an incredibly high integrity network.

The value of a publisher network is evident by entire industries dedicated to helping businesses market their products and services to support their sales. There are essentially two roads that businesses travel. One is for the short term quick sale and the other is through high integrity business dedicated to long term profitability.

May, 2010 – Clickbooth is a shining example of a high integrity business that is dedicated to producing value for their partners and customers. In 2009, Clickbooth was ranked number one in the Inc. 500 as the fastest growing business in the marketing and advertising category. Their growth rate was 12,000%. Clearly, Clickbooth has innovated their way to the top by providing exceptional value.

Each and every network affiliate that is associated with Clickbooth goes through a rigorous screening process. Furthermore, they are monitored with the utmost detail to ensure that their customers obtain the desired results. What this means for their publisher network is long term sustainability. If Clickbooth were to allow a network affiliate to become and remain a part of their network that was abusing the system, then Clickbooth would lose customers wishing to advertise followed by other network affiliates opting to use someone else.

In order for Clickbooth to provide sustainable results, they must ensure that each network affiliate is conducting business in a fashion that does not place the rest of the publisher network at risk. The Clickbooth compliance team is considered the heart of their business. It is for good reason. Through their efforts and tireless attention to detail, they are able to provide services that make both publishers and advertisers increase value.

As a result of the scrutiny of each network affiliate, Clickbooth is able to attract some of the best publishers in the business. What is even more impressive is that many of these publishers work exclusively with Clickbooth. The growth of Clickbooth is testament to the effectiveness of their high integrity approach. Any network affiliate that is discovered attempting to abuse the system is promptly removed from the network.

Via EPR Network
More Marketing press releases

Affiliate Network Leads Businesses in a Tough Economy

While many businesses and organizations are suffering from reduced revenues as a result of the difficult economic climate, the affiliate network of Clickbooth is producing results for their customers and partners that are unparalleled. By reducing risk and increasing return on investment (ROI), Clickbooth has established a business model that is helping businesses thrive.

While the concept is simple, the details are astounding. Clickbooth uses an affiliate CPA network of publishers also known as affiliates to produce revenue increasing marketing campaigns for many businesses. The CPA stands for “cost per acquisition” or “cost per action”. The result is increased value for both customers and partners.

May, 2010 – Traditionally, an affiliate network has been associated with radio and television networks that run advertisements for customers. In the context of Clickbooth, an affiliate network is a network of online publishers that direct customers to websites desiring sales.

The beauty of an affiliate CPA network is in the marginal cost of the advertising campaign. Where in traditional television and radio advertising there is a considerable upfront cost and no guarantee of success, and affiliate CPA network provides a little to no upfront cost with only expenses incurred when the advertiser produces a desired result.

In many ways, the affiliate network program is somewhat more elegant than traditional marketing avenues. Rather than a shotgun approach advertising to a broad spectrum of businesses and individuals, the affiliate CPA network produces targeted results with a one-for-one result and expense.

The success of the affiliate network program boosted Clickbooth to the number one ranking in the Inc. 500 list of fastest growing businesses in the marketing and advertising category in 2009. In the marketing industry, businesses do not grow by 12,000% by not producing value for their customers. The success of the affiliate network is due in part to some of the best affiliates in the industry and Clickbooth’s ability to maintain exceptionally high integrity over the network.

Via EPR Network
More Marketing press releases

Affiliate Program Network that Works

With the current state of the economy, it can be difficult for businesses to maintain or increase their number of sales. As a result, high return marketing activities become increasingly valuable to the business. One of the fastest growing businesses in 2009 was Clickbooth as ranked by the Inc. 500. With an affiliate program network and innovative marketing activities Clickbooth helps businesses obtain higher returns on investment (ROI) per marketing dollar.

A key attribute of Clickbooth is a high integrity CPA affiliate network. The CPA stands for “cost per action” or “cost per click”. The result is higher returns and reduced risk for marketing campaigns.

May, 2010 – While making the Inc. 500 is an impressive feat for any business. The leadership roles and value of such businesses is typically tied to their ability to produce revenue for their customers. In the case of Clickbooth, they were ranked as the number one fastest growing business in the marketing and advertising industry with a growth rate of 12,000%. They also ranked number five overall in 2009.

It is an excellent story of hard work and innovative thinking. However, the concept is as simple as it is ingenious. Clickbooth maintains an affiliate program network of Internet publishers, also known as affiliates, and creates value for both the advertiser and the publisher by maintaining the integrity of the network.

The CPA affiliate network is based on the premise that an advertiser can only get paid if they produce results. This is a far different landscape from traditional advertising channels like radio and television advertising. The results are agreed upon by the each party, which may take the form of registrations, clicks, sales or a combination thereof depending upon the objective of the advertiser. Clickbooth maintains the integrity of the CPA affiliate network to ensure that there are no abuses by the affiliates.

The participating businesses and organizations advertising in the affiliate program network enjoy reduced risk and can conserve cash more readily. This is a result of the attributes of the CPA affiliate network. When a desired action is taken the marketing business incurs an expense. If there is no desired action or the affiliate program network somehow failed to produce any desired results, then no expense is incurred.

Via EPR Network
More Marketing press releases

Network Affiliate of Clickbooth Sets a High Bar for ROI

In a tough economy, businesses are seeking ways to maximize the effectiveness of their marketing efforts. Several have discovered the incredible value of Clickbooth’s publisher network. Essentially, the goal is for each network affiliate to drive business to advertisers in a way that benefits the affiliate as well as the publisher.

The program is based on a “cost per action” or “cost per acquisition” otherwise known as CPA. The benefit of a CPA network is that advertisers and marketers are only charged if the particular network affiliate produces some kind of predefined result. The result may be based on registrations, sales, clicks or a blend of quantifiable results. This produces an incentive for the participating affiliates in the publisher network to produce results. In addition, the advertiser has reduced risk as a result of not having to pay for something that may produce a result. Instead the advertiser only pays for the result itself.

This scenario improves the ROI while reducing the risk of an ineffectual marketing campaign. In order to place the success of the network affiliate program of Clickbooth, consider their growth. Over the past four years Clickbooth has grown an incredible 12,000%. They were ranked number one in marketing and advertising by Inc. Magazine’s top 500 fastest growing businesses in 2009. They ranked number five overall with the business showing no signs of slowing.

Clickbooth attributes their substantial success to their devoted compliance team. The compliance team carefully screens each affiliate wanting to join their publisher network. Additionally, they closely monitor each affiliate to ensure the highest possible integrity of the program. This is no trivial task with over 20,000 network affiliates participating in the program. Any network affiliate found to attempt to abuse the system is promptly excommunicated, which benefits customers and publishers alike.

Several of the network affiliates are some of the highest ranking publishers on the Internet. Many of them work exclusively with Clickbooth as a result of the high level of business integrity. This produces an environment that protects advertisers and publishers while maintaining considerable ROI for marketing campaigns.

Clickbooth.com is an Internet marketing business that was created in September of 2002. They help organizations leverage the Internet to drive sales incentivizing each network affiliate to produce results. Clickbooth.com’s publisher network provides advertisers and marketing departments the highest level of integrity and an increased ROI for their marketing budget.

Via EPR Network
More Marketing press releases