Category Archives: Copywriter

EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /EPR MARKETING NEWS/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

END

Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

 

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Do it Yourself Marketing – Learn How with The Publicity Success Series

Getting publicity can be challenging? Between writing press releases, article marketing, social media and more, it all seems too much. But it doesn’t have to be. Learn how to get more PR or be able to make better decisions with working with a publicist or a publicity virtual assistant? Introducing the PR Success Series – www.prsuccessseries.com. Everything needed to get more out of all marketing efforts.

The PR Success series is intended to help entrepreneurs, authors, speakers, coaches and more master their PR. Presented by Diana Ennen, President of Virtual Word Publishing, (www.virtualwordpublishing.com) a PR and Marketing firm for over 27 years, it will take businesses step by step into PR methods that work. Insider secrets will be revealed on how to write effective articles and press releases, best ways to pitch the media, how to go full circle to get the most from all marketing efforts, mastering social media and more. The classes will be held weekly starting July 11th and all classes are recorded. Plus, the classes continue on, so you can join at any time.

Ennen walks the walk and talks the talk getting clients in major media that have resulted in not only getting one of her clients #1 status on iBookstore, but major media mentions including USA Today, Woman’s World, Fox News, CNN Radio, Reader’s Digest, Entrepreneur, Forbes, and so many more.

A breakdown of the classes are as follows: Session #1 – Develop a marketing plan that works; Session #2 – Discover the secrets to writing press releases and articles; Session #3 – Pitching the Media; Session #4 – Social Media Magic, Session #5 – PR Secrets
Ennen states, “I am thrilled to be offering this class again. No matter if you want to do your own PR or if you want to just be able to understand the PR process, these classes will help. Also, I know many virtual assistants who want to specialize in publicity and this is exactly the tools you need to be able to do that.

The Publicity Success Series got rave reviews when it was offered previously. In fact Ruth Martin stated, “I was really impressed with the Publicity VA Course and Diana’s great help and knowledge. Hearing her firsthand success stories and learning from her experiences shaves so much time off the learning curve, it’s like having your very own coach guiding you through the hurdles towards the ultimate goal. I’d highly recommend this publicity course to anyone wanting to broaden their publicity efforts on the Internet or offline.”

Need help with a PR campaigns and want to write a killer press release, article, blog, etc., then sign up now at http://www.prsuccessseries.com. Early bird rates apply – only $99.00. For more information contact or media interviews contact Ennen atdiana@virtualwordpublishing.com.

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Bigmouthmedia Rewarded With An IMA Outstanding Achievement Award For Ground-Breaking Work On The Hilton Search Marketing Campaign

Bigmouthmedia’s ground-breaking work on the Hilton search marketing campaign has been rewarded with an IMA Outstanding Achievement Award.

Citing a campaign that excelled in all criteria, judges handed bigmouthmedia the accolade after praising the agency’s Hilton International strategy for its high standards of planning, execution and overall professionalism.

Winning an Interactive Media Award is a fantastic way to finish what has already been a great year. The whole team worked extremely hard on this campaign and I’m delighted that all their innovation and effort has been rewarded by such a prestigious organization,” said Todd Rosen, Head of Operations at bigmouthmedia New York.

Bigmouthmedia campaigns have long been recognized as leading the field in Europe and it’s great to receive recognition that we are forging the same reputation for excellence in the US market.”

The honor completes a trio of recent award wins for the digital marketing agency. Last month the New York office’s Hilton campaign was named amongst the Gold Award winners competing for Platinum at January’s Adrian Awards, while in September the same campaign secured a prestigious OMMA Award.

Founded in 2006, the Interactive Media Awards recognize the highest standards in website design and development. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate standards of excellence on the Internet.

Nominations for the Interactive Media Awards are accepted from around the world from web design firms, advertising agencies and corporate marketing departments. Assessing entries on a number of set criteria, the judges are leaders from the design, advertising, public relations, publishing, news and other industries who the organization believes will uphold its guiding principles.

About bigmouthmedia  Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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B2B Marketing Consultant and Copywriter Lisa May Huby

B2B Marketing Consultant and Copywriter Lisa May Huby was the featured guest for the September 13, 2007 podcast of the Better Process Innovation Show sponsored by Eaton.

Highlights of the show included issues faced by business-to-business marketers such as finding effective business partners, strategies for online marketing and how B2B marketing is being overshadowed by B2C activities.

Another timely topic discussed was B2B search marketing and how prospective business buyers’ online search activities differ from consumers. “This just emphasizes the importance of actually having information available through any means possible, especially on a website or through online marketing. This includes white papers, case studies; it could include data sheets or product brochures. Just about anything that is needed to sell to this market. You need to have it readily available to your prospect, or your competition could get in there first.”

The Better Process Innovation Show hosted by Ken Rayment and sponsored by Eatonhighlights issues faced by the manufacturing industry, focusing largely on small and midsize manufacturers. Guests are experts in their field, and offer sound advice and suggestions to listeners. To listen, visit hubymarketing.com and click on the podcast link.

Marketers and businesses looking for solutions to online marketing dilemmas or feedback on current efforts should visit hubymarketing.com, or call Lisa May Huby direct at (705) 812-2979 to arrange for a free, no-obligation consultation. Ms. Huby offers a complimentary e-newsletter with useful tips and information for B2B marketers. Sign up at hubymarketing.com to join the mailing list.

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