Category Archives: Events

$25,000 prize for startups from Seattle and the Greater Pacific Northwest: Synergy Tech Startup Contest announces an event for innovative companies

Seattle, Washington, 2017-Feb-12 — /EPR MARKETING NEWS/ — Synergy Tech Startup Contest for Startups from Seattle and the Greater Pacific Northwest has been initiated and applications are open from February 9th. Finals will be held live from 3:00 PM to 5:30 PM on April 5, 2017, in SURF Incubator, 999 Third Ave Suite 700, Seattle. The contest is designed to offer a unique Synergy experience: the winner will receive $25,000 in software development services to take their project to the next level. Additional prizes will also be offered by legal and technology sponsors in support of emerging companies. The application form, details about the judges, the agenda, and other information can be found here: http://synergycontest.com/.

The event has been created for tech startups by tech specialists. This is our way of supporting and rewarding groundbreaking technical startup businesses from Seattle and the Greater Pacific Northwest, as well as promoting the benefits of global collaboration and the remote team model.

The entry requirements: the applicant must be a startup from Seattle and the Greater Pacific Northwest with an innovative tech product. The applicant should have a viable business plan that can be accelerated through access to high quality development resources. The applicant must have a mature marketing strategy and have raised initial funding. The applications must be submitted by March 9, 2017 here: http://synergycontest.com/application-form/

“We’re experienced in global collaboration and would like to share all its benefits with emerging businesses from Seattle and the Greater Pacific Northwest,” says Jeff Bianco, president and founder of Dev-Pro.net, co-founder and judge of the Synergy Tech Startup Contest. “We’re inviting applicants to join in, and plan to select six high-potential startups from Seattle and the Greater Pacific Northwest to compete for the grand prize, which is $25,000 in software development services. We’re committed to supporting the winner in developing their startup with the help of a team of professionals who offer exactly the right set of technical skills to boost their project.”

Our Synergy formula is simple: pitch in front of influential judges and a live audience, become number one, and take your startup to the next level. All finalists will receive valuable feedback from expert judges, one or more additional exclusive prizes provided by partners, and the opportunity to cooperate with one of the contest partners. All eligible applicants from Seattle and the Greater Pacific Northwest will increase the visibility of their products or services by presenting their work on the contest website.

About The Synergy Tech Startup Contest:
The Synergy Tech Startup Contest is a startup pitch competition held in six US cities, where innovative companies with revolutionary solutions have a chance to win valuable prizes and accelerate their product development.

About Dev-Pro.net:
Dev-Pro.net was founded by successful entrepreneur, Jeff Bianco, in September 2011. The long history, vast experience, and in-depth understanding of the technology domain are the foundation of our company’s success in servicing technology companies and digital agencies.

Contact-Details:

Ievgeniia Prytula
Email: info@synergycontest.com
Phone: 1-310-362-0206

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Projection Mapping Uncovers Endless Opportunities to Engage Audiences with Their Environment

Nic Whelan, Head of Business Development at Event Marketing Solutions, discusses the impact of the new technological trend of projection mapping on his clients’ roadshows…

Once in a while a new technology trend takes hold and, before you know it, creative application has taken it to a whole new level.

Over the last few months Event Marketing Solutions has been working with projection mapping. If you are unfamiliar with the technique, here’s a good explanation, courtesy of Wikipedia;

‘Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection.’

So, what does this mean for the roadshow truck tour business?

This exciting new projection technique provides endless opportunities for engaging audiences with their environment and can work both on the exterior of an exhibition truck and inside.

It can be used to add extra dimensions and create optical illusions as well as give the idea of movement to fixed objects. It can turn any surface into a dynamic video display and, control through a sensory device means that music can work with movement, creating a fully immersive experience for the onlooker.

Used on the exterior, and under nightfall, an exhibition truck can be transformed into a vibrant dancing 3D canvas with light projection used to give the appearance of movement, creating engaging imagery and stunning results. Here are some excellent examples that showcase how this can work:

http://www.youtube.com/watch?v=J8JqEci_pSc

http://www.youtube.com/watch?v=oVSwf3XtrK0

Lighting solutions specialist Mr Beam proves here just what is possible for roadshow truck interiors by transforming a living room into a 3D projection area with changing colours, patterns, textures and furniture.

It’s not just the B2C brands that are hooked; EMS is currently working on B2B concepts to develop a new type of experience for business audiences based on projection mapping techniques.

But they are not the only ones to be inspired by projection mapping’s potential to wow and engage. Last year Mercedes CLA showcased in several cities in Switzerland, using projection mapping to turn heads – lighting up the car’s exterior with playful changing colours and graphics.

A creative mind can run wild with the myriad of opportunities available to us with projection mapping techniques, mesmerising and connecting visitors with their environment which changes right before their eyes.

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Exhibition Trailers specialists ask ‘Are fashion trucks the next big thing?

Brian Child, Sales & Marketing Director atEvent Marketing Solutions considers the latest trend hitting the U.S. – retail truck tours – and how this new take on retail could be the next big thing on this side of the pond.

More than 60,000 high streets shops are predicted to close and 164 retail chains to go into administration, according to the recent Retail Futures 2018 report from the Centre of Retail Research.

There’s no doubt that the high street is struggling as bricks and mortar give way to the online world. But it’s not all doom and gloom and those that are offering an immersive shopping experiences, using new technology and techniques to engage customers are prospering.

It’s simply a matter of survival and one of the latest trends hitting the U.S. is the use of retail trucks to better reach and engage shoppers.

Going mobile is proven to be one of the most effective ways to get brands and products directly in front of customers. Fashion is everywhere and so it makes sense that this concept has made its way into the retail arena.

‘Fashion trucks’ or ‘mobile boutiques’ are now making their way around the States from East Coast to West, the Mid West, South, and so it goes on. Both small niche designers and big name brands have jumped on board with New York designer Cynthia Rowley and Aether Apparel among them as well as Madewell, which recently embarked on a 14-city roadtrip.

The phenomenon has grown so popular over the last few years that it even has its own association, The American Mobile Retail Association, and code of ethics which caters to both mobile retailers and their communities.

For on-line retailers it’s an opportunity to establish a real physical connection with their customers. People can interact in a way that is impossible on-line. Of course, the use of social media will make the truck ‘phygital’ and attract a much larger audience.
So why do roadshow truck tours translate so well to the retail environment?

Impact – Nothing makes a presence like a truck, especially when fully branded and packed with a creative retail experience. A mobile pop up store is a sure way to draw a crowd.

Personal experience – It allows brands to take products direct to customers, providing a branded/immersive experience in a captivating environment gives the impression of a more one-to-one exclusive experience, delivering personal service that shoppers expect.

Mobile billboard – not just about the event itself, while on the road you are a mobile billboard advertising your products and brand.
Fashion forward – capitalising on nature of shoppers; this is a new trend/innovative, this group is receptive to creativity and new ideas.Direct contact – you take your brand and products to the customer, you aren’t waiting for them to arrive in store. Opportunity to move to a new location daily and use social media so shoppers can find you.

Convenience – part of the lure of online shopping is the convenience. By making your store mobile, taking products to customers, it’s a much more convenient way to shop, taking fashion to time constrained people.

You would be in good company too, Aston Martin, Hugo Boss and Samsung are already getting ahead here in the UK with the use of mobile retail truck tours, what’s more it’s giving them a USP and a powerful retail edge over their competitors.

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Do it Yourself Marketing – Learn How with The Publicity Success Series

Getting publicity can be challenging? Between writing press releases, article marketing, social media and more, it all seems too much. But it doesn’t have to be. Learn how to get more PR or be able to make better decisions with working with a publicist or a publicity virtual assistant? Introducing the PR Success Series – www.prsuccessseries.com. Everything needed to get more out of all marketing efforts.

The PR Success series is intended to help entrepreneurs, authors, speakers, coaches and more master their PR. Presented by Diana Ennen, President of Virtual Word Publishing, (www.virtualwordpublishing.com) a PR and Marketing firm for over 27 years, it will take businesses step by step into PR methods that work. Insider secrets will be revealed on how to write effective articles and press releases, best ways to pitch the media, how to go full circle to get the most from all marketing efforts, mastering social media and more. The classes will be held weekly starting July 11th and all classes are recorded. Plus, the classes continue on, so you can join at any time.

Ennen walks the walk and talks the talk getting clients in major media that have resulted in not only getting one of her clients #1 status on iBookstore, but major media mentions including USA Today, Woman’s World, Fox News, CNN Radio, Reader’s Digest, Entrepreneur, Forbes, and so many more.

A breakdown of the classes are as follows: Session #1 – Develop a marketing plan that works; Session #2 – Discover the secrets to writing press releases and articles; Session #3 – Pitching the Media; Session #4 – Social Media Magic, Session #5 – PR Secrets
Ennen states, “I am thrilled to be offering this class again. No matter if you want to do your own PR or if you want to just be able to understand the PR process, these classes will help. Also, I know many virtual assistants who want to specialize in publicity and this is exactly the tools you need to be able to do that.

The Publicity Success Series got rave reviews when it was offered previously. In fact Ruth Martin stated, “I was really impressed with the Publicity VA Course and Diana’s great help and knowledge. Hearing her firsthand success stories and learning from her experiences shaves so much time off the learning curve, it’s like having your very own coach guiding you through the hurdles towards the ultimate goal. I’d highly recommend this publicity course to anyone wanting to broaden their publicity efforts on the Internet or offline.”

Need help with a PR campaigns and want to write a killer press release, article, blog, etc., then sign up now at http://www.prsuccessseries.com. Early bird rates apply – only $99.00. For more information contact or media interviews contact Ennen atdiana@virtualwordpublishing.com.

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Self-funded art happening in Dubai set to demolish boundaries for art sake

“The BIG Picture” exhibition will be hosted by the Gallery of Light at Dubai Community Theatre & Art Centre (DUCTAC) on the weekend of 6 – 8 June 2013.

The BIG Picture is an independent art exhibition; self-funded and organized by participating artists. The concept is inspired by a fast and busy society that often magnifies minor issues and gets caught up in the details of a demanding daily schedule, while ignoring the vision and the essence of where we are all heading as collectives or individuals and neglecting the significance of the journey and the overall process we each follow.

The BIG Picture demolishes boundaries and gives the artists the freedom to express their interpretation of this message in a simple method, freeing it from art politics, galleries’ profitable guidelines or fame-driven market, while emphasizing the importance of it via large pieces. It is an exhibition that does not limit the artists with the commercial factors and allows them to concentrate on art for art’s sake.

“We live in a vast world; let us look at art from outer space, let us look at the big picture, no matter how big it gets, or small it might need to be” said a member of The Big Picture team.

The BIG Picture will be exploring multifaceted artistic creations, featuring paintings, photography, sculpture, digital art, performance art, installation as well as audio visual arts, by ambitious emerging and published artists.

The BIG Picture will present over 22 Dubai based artists who have been inspired by growing and cosmopolitan societies.

The opening night will be on Thursday 6 June, 19.00-22.00, and the exhibition will continue on Friday and Saturday from 10.00 to 22.00 .

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An EMS triple hit at Broadband World Forum

Justin Isles (Client Services Director at Event Marketing Solutions) shares his latest client news from the technology sector.

In a couple of weeks’ time, three of our technology clients will take their display trailerson the road to exhibit at the world’s largest broadband conference and exhibition, Broadband World Forum.

Taking place at the RAI Exhibition Centre in Amsterdam, the event promises to showcase the best in strategy, technology and innovation, attracting in excess of 7,500 participants with 300 visionary speakers and panellists, and more than 200 exhibitors.

It is a must-attend event for those at the forefront of revolutionary broadband technologies, applications, solutions and services, but we have found that an increasing number of companies from this sector are blending their trade show programmes with VIP customer events.

Over the last few years our mobile trailers have been working hard for technology companies, providing a cost and time-effective platform to demonstrate their products and services as well as meet and greet current and future international clients.

Being mobile has proved particularly effective for this sector, as it often involves heavy, cumbersome equipment. Without a live, hands-on demonstration, the technology too can be relatively complex and difficult to get to grips with.

By transforming an exhibition truck into a branded, high-tech showroom, technology companies have been able to create a versatile and flexible roadshow schedule, taking in major trade shows, as well as delivering bespoke one-to-one sessions to customers – right on their doorsteps.

Businesses are benefiting a great deal from this approach, as it proves to generate greater return on investment and keeps the event calendar going well beyond the trade show schedule. It also provides the opportunity to target and explore new territories, beyond those found on the major exhibition circuit.

We have spent many years designing and delivering sophisticated roadshow exhibitions and campaigns across multiple territories on behalf of our clients. We have used our knowledge to design and fit out high-tech exhibition trailerswith bespoke storage and transportation for valuable technology, and provided multilingual branding wraps.

It all comes together for us when we see three of our clients taking centre stage at one of the world’s most prestigious technology shows. Each has a unique offering, but all of them have used ‘mobile’ event marketing solutions to deliver their message in the most effective and impactful way. It’s fantastic to be a part of that and we look forward to a successful three days.

To find out more about the Broadband World Forum visithttp://www.broadbandworldforum.com/

Or to see how EMS helps technology brands to connect with new audiences and demonstrate products through the use of bespoke mobile exhibition trailers watchhttp://youtu.be/zLhJ1xpGDMQ

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Effective Roadshow Measurement Techniques

Justin Isles (Client Services Director at roadshow organisers Event Marketing Solutions) shares his experience on effective roadshow measurement techniques available to clients.

There’s no doubt that roadshow marketing has proved itself as a way of effectively engaging audiences with brands and their messages as well as products and services.

Roadshows are increasingly becoming an essential part of many organisations’ communications activity, but as times remain tough and the economic climate turbulent, there is ever more focus on measurement and ensuring a return on investment.

We are continually looking at new ways of capturing data and proving a campaign’s worth, so here I’ll share some insight to how we approach measurement at EMS.

Techniques for determining success vary from business to business and even from campaign to campaign. The best way to approach measurement is to reflect on your objectives, which will help determine the metrics. Marketing activity needs to be more strategically focussed and integrated with wider business objectives – so it’s essential to consider the short, medium and long term business and campaign aims of your roadshows.

We encourage all clients to invest in qualitative onsite research, as robust ROI tracking is key to measuring success. But it’s important to maintain some flexibility to allow the integration of anecdotal feedback.

Daily reports assist monitoring of every aspect of your roadshows, from footfall and sales leads to length of engagement and touch points. They also provide essential metrics that can be used to develop and refine activity moving forward – used well, the information can ensure better audience engagement.

Perception should be monitored before and after an event to track shifts. Social media has brought endless tracking opportunities, and it’s particularly useful for capturing longer-term results. It’s essential that conversations are monitored throughout a roadshow marketing campaign and metrics from channels such as Facebook and Twitter are integrated as part of wider ROI measurements.

Post event monitoring of sales uplift, meeting numbers, feedback results, volume and pace of pipeline improvements will all help to paint an accurate picture of a campaign’s success.

Providing the means for businesses to talk directly with customers and prospects is one of the strongest opportunities presented by roadshow marketing. Evaluation must be able to facilitate and capture these conversations and an innovative approach using mobile devices or video booths can help encourage visitor participation.

Don’t be afraid to try new measurement tools and techniques; just remember to check that they help you meet your original objectives and you can’t go far wrong.

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EMS Bolsters Senior Team Following Strong Start To Year

Roadshow promotions specialist, Event Marketing Solutions (EMS) has promoted two members of its client services team following several new business wins, marking a strong start to the first half of 2012.

Gemma Edney has been promoted to the role of Account Director where she will head up a team handling roadshows and event marketing campaigns for a number of key clients. In eight years with EMS, Gemma has helped secure several new income streams for the company including the high profile Student Finance campaign with the Department for Business, Innovation and Skills.

Following a successful 12 months with EMS, Cassie Kendrew has been appointed to the role of senior account manager where she will play an increasingly pivotal role in international business development and client services.

EMS Client Services Director, Justin Isles commented: “Gemma and Cassie have progressed enormously over their time with us, delivering a number of first class campaigns and helping to improve the outlook of the business through 2012 and beyond.

“They have forged excellent relationships with clients and these appointments reflect the incredible contribution that they have made to EMS, providing us with a firmer foundation to build a robust and professional management team for the future.”

EMS has enjoyed a strong start to the year with several new event marketing projects as well as contract extensions including work with the British Heart Foundation, the Department for Business, Innovation and Skills, Ciena and Ogilvy.

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Promising Signals for Christmas Party Bookings in 2012

Are we seeing the come-back of the corporate Christmas party? Statistics are showing some exciting predictions for Christmas event organisers in 2012.

With more than half of the year behind us now, it must be very pleasing to see some promising statistics coming from this year’s bookings, showing a brighter year for Office Christmas in 2012. Previous years have been rough on Christmas event organisers, but judging on bookings placed January to June 2012, we are about to see a change. Office Christmas are the UK’s leading corporate Christmas Party organisers, who have some interesting statistics to share with us.

In previous years, corporate Christmas parties have been played down in attempt to budget in states of economic uncertainty. However this year we are seeing a change, with growth in the group size of bookings going up to 41% year over year (YOY) for exclusive (private) Christmas party bookings, and an average group size of 183 pax. There is only a slight increase in the price per a person with a 1% YOY, but this is still a positive outcome for the first half of 2012.

Shared (joiner) Christmas parties are also flourishing, producing a 35% YOY and an average group size of 35 pax. Office Christmas have seen a healthy increase of 9% YOY on the price per person with an average customer costing £76 per a head.

Alasdair Adam, MD of Office Christmas commented “Companies have battened down the hatches for the past few years to protect their businesses from harsh conditions and sadly the Christmas party can suffer as a result. A good value for money office Christmas party is the best way to say thank you to staff for sticking with the firm through the tough times and can be achieved from as little as £50 a head – a small price to pay for staff loyalty and appreciation.”

Office Christmas has over 10 years of experience in organising professional events in the UK and Europe. OfficeChristmas.co.uk offers themed and bespoke office Christmas parties for companies of any size wanting exclusive or shared work parties.

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Refresh Your Brand Identity with a Blue Pond Sign for your Business

As a sign of economic resurgence Ken Miller, President of Blue Pond Signs, encouraged businesses nationwide to consider reinvigorating their visual identity with custom signs. With the first quarter of the year coming to a close, Miller commented on the rise of businesses choosing to reinvigorate their brand identity in a visual way, with help from Blue Pond Signs.

From interior signs that direct customers to a company’s front door to logos and transitional signage, Blue Pond Signs streamlines the process of creating beautiful, custom visual identities for businesses around the country. The entire process from conception to development to delivery and installation generally takes less than a month, regardless of location.

“Many of our corporate clients are refreshing their brands in response to the return of the competitive marketplace,” said Miller. “Having a strong visual brand presence is an important element as part of this strategy, and creates an immediate yet lasting impression on current and potential customers.”

Blue Pond Signs has served as a premier national purveyor of visual identity and custom sign design for nearly 40 years. The company’s longstanding relationships with vendors throughout the country make for seamless local delivery and installation. Some of Blue Pond’s most popular national products include directory signs, dimensional signs, logo signs, custom plaques, dimensional letters and interior signs.

Blue Pond Signs provides custom business and commercial signage for companies seeking to make a lasting visual impression to potential and current customers. With an emphasis on quality, accuracy and fast delivery, Blue Pond Sign’s customized signage process begins with a free consultation, guidance on materials, creative vision and resulting aesthetic. Once a creative vision is established, Blue Pond creates a quote for the signage project and presents it to the client. In cases where artwork is not readily available, a customized design process occurs directly with the client to create, review and approve proof layouts before construction begins. Once the signs are completed, Blue Pond assists with shipping and installation needs.

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Ciena B2B Roadshow Hits Mobile World Congress After Middle East Success

Leading global telecommunications equipment provider Ciena builds on a highly successful Middle East tour for its EMEA roadshow with a visit to the Mobile World Congress in Barcelona.

Delegates at the annual global technology event saw working demonstrations of Ciena’s industry-leading network equipment and software solutions at its unique mobile ‘Innovation Lab’ exhibition trailer.

Managed by B2B marketing roadshow specialist Event Marketing Solutions (EMS), Ciena’s campaign has visited 42 venues in 14 European and Middle Eastern countries since debuting at last year’s Mobile World Congress event. Ciena’s mobile exhibition trailer has travelled nearly 26,000 miles and spent 39 weeks on the road, clocking up 92 event days.

The Middle East leg of the tour in December and January reached important clients in Dubai, Abu Dhabi, Riyadh, Khobar and Kuwait. Last week, the nearly 60,000 visitors to Mobile World Congress had the opportunity to gain hands-on experience with Ciena’s intelligent infrastructure solutions,
including some of the most advanced Carrier Ethernet and optical network technologies on the market.

Following the successful event in Barcelona, Ciena’s roadshow heads back to the UK before returning to the road to continue its European tour – Paris being the first stop.

EMS designed and managed the innovative, flexible fit-out of the 13.6m exhibition vehicle, which is branded, with multi-lingual capacity that allows different graphics to be used for each country.

The interior of the exhibition trailer enables Ciena to deliver a bespoke event for each client they visit, from workshops to theatre style. It includes a reception area, specially designed fully air-conditioned server rack to demonstrate and store the high-tech equipment safely, presentation zones with LED screens, interactive workstation area and private meeting room.

Justin Isles, Client Services Director at EMS said: “Ciena’s arrival at Mobile World Congress marks a highly successful 12 months engaging with the worldwide market in a campaign that has broken international boundaries. Each new country has enabled the Ciena team to build relationships face-to-face with a vast number of customers, providing a valuable new business platform.

“The success of the Ciena roadshow has been a tribute to the highly effective, and often complex operational solutions that we can deliver to organisations, which have a real impact on the bottom line.”

Ciena is one of a growing portfolio of EMS clients who are benefiting from technology demonstration roadshows. Other clients include Dell, Samsung and IBM.

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Global Neuromarketing Professionals Unite Themselves In The NMSBA

A group of Neuromarketing practitioners have formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.

The NMSBA will provide professional support to neuromarketers and neuromarketing scientists around the globe. For example, they will contribute to the development and implementation of international guidelines on ethics, as well as promoting standards in the discipline of neuromarketing.

The NMSBA Headquarters is based in Venlo, the Netherlands, and founded by Carla Nagel (Director) with help of the spiritual father Martin de Munnik. The 100+ Members from 34 different countries just finished the elections, and have voted the following people in the Board of

Directors for the term 2012-2015:
• Professor Richard Silberstein (president)
• Professor Gemma Calvert
• Christophe Morin
• Martin de Munnik
• Professor Rafal Ohme

The Board supports the NMSBA to fulfill their mission and form a solid representation of the members from both the science and business communities.

The association has already elected 23 local chairs to act as ambassadors for the NMSBA in their country. These countries include: Argentina, Australia, Brazil, Belgium, Canada, China, Colombia, Denmark, France, Germany, Italy, Japan, Mexico, Netherlands, Panama, Peru, Poland, Portugal, Romania, Spain, Turkey, United Kingdom, and the United States of America.

The kick-off was the NMSBA’s inaugural event – the Neuromarketing World Forum, focused entirely on the fields of neuroscientific research, consumer insights and the application of the results within business. The next session of the Neuromarketing World Forum is planned on 7 & 8 March 2013.

More information:
www.neuromarketing-association.com
www.neuromarketingworldforum.com

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Event Marketing Solutions Repeats its ISO Audit Success

Event Marketing Solutions (EMS) has maintained its high standards in environmental and health & safety processes by passing an ISO audit following a tough two-day assessment.

The roadshow promotions specialists repeated their 2010 success with the ISO 14001 and 18001 accreditations, passing the audit with no non-conformities. The auditor’s report praised EMS for its management of suppliers and storage of hazardous materials as well as for showing ‘good evidence of improvement actions being identified and delegated’.

This latest achievement swiftly follows on from EMS’ success in December last year with quality management accreditation ISO 9001, which maintained EMS’s unbroken record since it first achieved the standard in 2005.

EMS Managing Director Keith Austin said:
“The ISO standards are an important quality benchmark for procurement processes and help reassure clients when dealing with us for the first time. We strive to constantly deliver exceptional high standards of service and this mark of approval demonstrates our commitment to best practice.”

EMS continues to demonstrate its commitment to its environmental responsibilities during all of its direct marketing activities. The latest green initiatives being implemented by the ISO team during 2012 include:

+ Offsetting their previous years carbon omission of all their exhibition trailers
+ Community programmes to clear up the neighbouring landscape to tidy up the local lake
+ Smarter driving training for key employees in the business
+ Reduce electricity and gas consumption

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Government Continues Partnership With EMS To Extend Reach Of Student Finance Tour

The Student Finance campaign is reaching thousands more sixth formers with vital information on university grants, as the government extends its highly-successful roadshow promotions tour.

Event Marketing Solutions (EMS) have been working with the Department for Business, Innovation and Skills (BIS) to deliver the initiative, informing sixth form students about the upcoming university fee reforms from September 2012 and the support available to help them participate in higher education.

So far, the event roadshows have visited approximately 1900 schools and colleges, and has reached more than 150,000 students and parents in an ambitious schedule of visits. Due to end in early January, the tour has now been extended to February 3, to allow those schools and colleges who were unable to host an earlier visit to take part too.

The tour followed a rigorous recruitment and three-day training programme to brief and prepare 39 recent graduates as student finance presenters to visit schools and colleges in a specially adapted mobile trailer. Each visit sees the presenter delivering an informative talk as well as a Q&A and one to one session. Students, parents and teachers complete a survey before and after each presentation to enable BIS to fully evaluate knowledge and perception shifts. Impressively, from the results collated to date, 95% of the students asked felt that they understood more about the new financial support available after having received the presentation.

Managing the campaign is EMS’ experienced education team, who have a proven track record of highly successful roadshows for BIS’ Aimhigher education campaign. They are backed by a full-time EMS student finance team whose key focus over five months has been to manage the database and logistically-complex schedule of the 39 presenters as they tour the country in a bespoke exhibition trailer.

EMS Client Services Director Justin Isles said: “We are delighted to work with BIS into February to hopefully reach 25,000 more sixth formers at a vital time in the run up to student finance applications. This two-week extension will allow us to visit more than 250 schools and reach upwards of 190,000 visitors – far exceeding our ambitious target, in what has been a hugely successful, high-profile campaign. It’s further proof of EMS’ ability to manage logistically-demanding, high calibre roadshows that ensure key personnel are in the right place at the right time, every time to deliver our clients’ campaigns.”

Universities and Science Minister David Willetts said: “No one should be put off applying to university because they don’t have the information about the new student finance system. Students need to know that most new undergraduates will not pay upfront costs, there will be more financial support for those from low-income families and everyone will make lower monthly loan repayments than they do now once they are in well paid work.”

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EMS Takes Ciena B2B Roadshow To The Middle East

Leading global telecommunications equipment provider Ciena has begun a new leg of an extensive EMEA roadshow this week as it starts a two-month tour of the Middle East.

The unique mobile ‘Innovation Lab’ offers Ciena’s international customers a personalised, hands-on experience of the company’s industry-leading technologies. Managed by Event Marketing Solutions (EMS), who specialise in managing B2B marketing roadshows, the campaign has already visited 31 venues in 11 European countries this year.

The latest leg of the tour will give clients in Dubai, Abu Dhabi, Riyadh, Khobar and Kuwait a first-hand experience of Ciena’s range of networking equipment and software, which enable the delivery of next-generation voice, video and data services for network operators worldwide.

The roadshow then heads back to Europe, when it will once again showcase to 50,000 delegates at Mobile World Congress, the annual global technology event in Barcelona in February

EMS designed and managed the innovative, flexible fit-out of the 13.6m exhibition trailer. The interior allows Ciena to deliver a tailored event day for each client they visit, from workshops to theatre style for presentations and training.

Features of the exhibition trailer include a welcoming reception area, a specially designed fully air-conditioned server rack to demonstrate and store the high-tech equipment safely, presentation zones with LED screens, interactive workstation area and a private meeting room for one to one discussions.

The exhibition unit is branded with a full graphic vehicle wrap and has a multi-lingual capability, allowing interchangeable graphics to be applied for each country.

Justin Isles, Client Services Director at EMS said: “We are delighted to help Ciena build on its highly effective European tour with a major new territory launch that will allow them to engage one to one with even more customers through to the New Year. This Middle East tour enables Ciena to fully maximise their ROI by making full use of their roadshow vehicle during what is a quiet time for the European market.”

“This campaign has broken international boundaries by offering a truly personalised customer experience in each country, which has been key to its success. It has demonstrated that EMS can deliver a logistically complex operation anywhere in the world. With over a decade of experience behind us, we have the know-how to give our clients a seamless campaign.”

Isles added: “We are confident that our technology roadshows will continue to be in high demand in 2012. This is a growing market for us – our clients know the value of going on the road to demonstrate complex, high-value kit on the doorsteps of international customers.”

Ciena is one of a growing portfolio of EMS clients who are benefitting from technology demonstration roadshows. Other clients include Dell, Samsung and IBM.

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The Co-operative Gets a Taste for Mobile Marketing

The Co-operative Group is linking with O2 and Coca Cola to become one of the first UK supermarkets to take advantage of mobile proximity marketing.

From the 4th May until 14 June 2011, customers within 0.5 miles of a Co-operative food store will receive a text message offering them a free 500ml bottle of Dr Pepper at their nearest Co-operative store.

The initiative is being supported by O2 Media, which is providing the database of 16 – 34 year olds who have chosen to receive location-based marketing messages. O2 customers can sign up to be part of the scheme by visiting http://www.o2more.co.uk/.

To facilitate the scheme, virtual perimeters or “geo-fences” have been set up around Co-operative food stores and the service is triggered by the customer’s proximity to one of these stores. Eligible customers in these areas will receive an SMS/MMS text message with the offer and the address of the nearest store.

The Co-operative Group has already announced that it will become the first major UK food retailer to introduce contactless payments, which will be trialled in 150 Co-operative food stores from September, following a link up with Barclaycard.

Sean Toal, Commercial Director for The Co-operative Food, commented: “The Co-operative is keen to make use of cutting-edge technologies, and mobile proximity marketing means we can target customers with specific offers and engage with them directly.

“The Co-operative has almost 3,000 stores nationwide, many of which are at the heart of local communities and on high streets, which makes this initiative and technology ideal for us as a community retailer.”

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Fidelis Marketing Turkey Drive Provides 200 Turkeys To Sacramento Food Bank

Fidelis Marketing successfully organized a Turkey Drive at car dealerships to benefit the Sacramento Food Bank. Fidelis Marketing, a direct mail marketing company servicing over 1500 clients nationwide, organized their largest Turkey Drive to date, donating 200 turkeys.

Jeff Garcia, President of Fidelis, said about the fundraiser, “It was extremely successful for the car dealerships. The public response at the dealerships resulted in additional vehicle sales and a stimulus to the dealers’ local economies.”

The public, responding to promotional advertising by visiting participating dealerships to inquire about a car as a result of the Fidelis mail drops, received a gift certificate for a free turkey. In addition, with each 1,000-piece mail drop that car dealers ran in alliance with Fidelis Marketing, the local Sacramento Food Bank also received a donated turkey.

Asked about the Turkey Drive, Garcia commented, “We formerly only did half of the event. With this year’s tough economy and so many families struggling, our staff felt it was important to add the second half of the promotion and do our part locally to donate the additional turkeys to the local Food Bank based on the national participation.”

Garcia, also a former Marine, enlisted the help of the Sacramento Motor T and Maintenance Division Marines. In response, they provided a 7-ton Marine Corps truck and a group of Marines to help deliver the turkeys to the Food Bank.

Responding to questions on who was involved, Garcia said, “Our staff of 27 participated in selling the promotions to the dealers. In addition, our staff put in countless hours and their own money to the cause. Safeway sold us the turkeys at a bulk rate as a contribution to the cause, and the Sacramento Marines participated in the delivery and donated their time and vehicle.”

Fidelis staff aims to recruit more participants next year and deliver 500 turkeys to the Sacramento Food Bank.

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New Co-operative Campaign Asks What Makes Us All So Special?

In its biggest ever Wills and Funeral Planning campaign, The Co-operative is encouraging people to share what makes them or the people in their lives unique.

With the theme “Life is amazing. Pass it on”, the £250,000 multi-media campaign features Elsie, known for her mouth-watering scones made from a recipe passed down by her grandmother; then there’s Frank, well known for his amazing trumpet playing at a local pub; and Millie for her love of exotic flowers inspired by her holiday in a tropical paradise.

The campaign is specifically designed to drive enquiries to a new team of specialist advisers. It includes national press adverts, specialist magazine inserts, door drops, direct mail to Co-operative members, an email campaign, and search and web based activity. The campaign will also be promoted via leaflets within branches of The Co-operative Pharmacy.

Adeline Bibby, Marketing Manager for The Co-operative Life Planning, said: “The creative has been designed to highlight those things that make us and our loved ones special. Although most of us haven’t climbed Everest, we all have something unique to us, and this can be quirky or endearing. These things make us who we are and, with this campaign, we are celebrating all our amazing differences.”

Online, from today (13th September), people will be able to find out more about Elsie and Frank, as well as share stories, advice and inspiration in the new interactive area at www.youramazinglife.co.uk.

A new free guide to planning ahead has also been produced, which is available from the website or by contacting The Co-operative on 0800 023 4710.

“The new campaign is the next stage on from our earlier spring campaign, building on the successes we gained to create a much more vivid, engaging and personal approach. It’s all about you being an individual, and being appreciated and treated as an individual – and that’s what we find people really appreciate about The Co-operative.

“The Co-operative Wills and Funeral Planning Service concentrates on the personal touches so that everything is designed around the customer and what they’d like to pass on to the people they love.”

The campaign breaks 13th September and runs until 30th November 2010.

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Expohogar Barcelona Books New Modern Venue For 2010 Show

Expohogar Autumn’s move from its former venue to the new Montjuic Exhibition Centre is expected to please both exhibitors and visitors to this popular event, according to Fira de Barcelona, the exhibition’s organisers, who note the first class facilities and better transport links to the city centre.

The show is open only to trade, and will feature exhibitors showcasing the latest designer trends in jewellery, gifts, accessories and homeware. The homeware section includes home textiles, terrace and gardenware, interior decoration and lighting, all with a focus on modern design and practicality.

Montjuic Exhibition Centre’s extensive catchment area will bring in local trade visitors and the international flavour of the exhibits will attract buyers from across Europe, giving unique business opportunities for networking and sales. More than 8,000 attended the show in 2008, with an increase expected this year and the new venue an added draw.

The city is a year round business and tourism destination, with Barcelona Hotels in high demand especially in summer. Booking accommodation in the city centre well in advance is advised by DirectRooms.com, as both exhibitors and trade visitors to Expohogar Autumn 2010 will be keen to book rooms close to the venue to avoid unnecessary travelling.

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Leading Agrotechnology Event Comes To Bangalore In August 2010

Agritech India, known locally as Bangalore Foodex, will bring trade and consumers to Bangalore’s Palace Grounds in August, with the city’s hoteliers expecting increased bookings

The important South Indian agricultural trade show Agritech India 2010 is slated to open on 30 August and will run till 22nd, attracting a large number of exhibitors, trade visitors and consumers and boosting bookings at Bangalore hotels. The show is being held at the city’s Palace Grounds.

The event is aimed at strengthening the commercial impact of agriculture on the sub continent by showcasing modern practices and technological advancements and improving marketing skills. Opportunities for networking and long term business associations are attracting exhibitors to the event.

With trade shows of this type attracting a high number of visitors as well as exhibitors, booking a room at a cheap Bangalore hotel close to the venue can be difficult usually fill up fast. Trade attendance at the show will include international and domestic visitors from a cross the spectrum of manufacturing, processing, packaging, retail, wholesaling and farming sectors.

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