Category Archives: Marketers

Water Communications creates “Design Wala Colour” campaign for Marshalls Wallcoverings

Mumbai, Maharashtra, India, December 30, 2015 — /EPR NETWORK/ — Water Communications, Mumbai based 360 degree water communications logocommunications agency, recently unveiled the new campaign for its client, Marshalls Wallcoverings – ‘Design Wala Colour’. The campaign was released simultaneously across media including print, radio, digital and social media.

‘Design Wala Colour’ is based on the concept that – everything around us is so beautifully designed, be it embroidery on a dress or floral pattern on curtains or carvings on crockery or funky graphics on our bags. Design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. By adding designs to our walls, we can make the world around us even more beautiful.

Speaking on the new campaign, Vandana Sethhi, Director – Water Communications, said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for every thing else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think DESIGN WALA COLOUR.”

“Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example – windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours”, added Mona Menon, Director- Marshalls Wallcoverings.

On the concept of Design Wala Colour, Karan Sharma, Director – Marshalls Wallcoverings, said, “The wallcoverings segment in India has not yet reached its full potential in terms of being experimented by its consumers. With ‘Design Wala Colour’, we wanted to communicate the idea of ‘Designer Walls’ as opposed to just ‘Coloured Walls’ to our audience in a very simple, clear yet creative manner. We needed a campaign to touch the core concept of Design v/s Colour”.

Marshalls Wallcoverings, the far superior alternative than conventional way of wall renovation. It is indeed a wonder product with many advantages. Being the festive season and a category that is so close to the consumers especially during festive season when people are looking to get their homes renovated, we leveraged all the touch points where we could connect with our consumers – print, radio, digital and social media, adds Vandana Sethhi.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 web1@waterindia.in

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BrandReact Establishes Social Media Manager College

BrandReact, Inc. – a Social Media Marketing Company today announced that it has established Social Media Manager College, a 13-week Master Class that will train its students for the most in demand job today: Social Media Manager.

Research shows that there is a substantial gap between the need for strong digital marketing talent and the skills individuals have today. Also many digital marketing teams are strong in some social media areas, but mediocre or weak in others.  Furthermore there is no standardized measurement of quality and skills, which makes hiring the right person a difficult process.  This prompted BrandReact to fill this gap by using the knowledge it gained from servicing its clients.  This thirteen week program will certify and prepare professionals for the growing use of social media in the workplace.

Dick Raman, CEO of BrandReact comments: “Every day we see how businesses are struggling with new digital developments. Not only Social Media, but Smart Phones and Local Search; it is overwhelming. Companies cannot find a qualified resource and most agencies have such a small talent pool, which keeps prices high.”

BrandReact created a comprehensive curriculum covering the various aspects of the job of a Social Media Manager.  Modern education is happening more and more online and requires a great deal of discipline and self-learning from students.  That is why the Social Media Manager College was set up as a series of 13 online Master Classes covering a broad spectrum of digital methods for interacting with customers, not just for marketing, but also for customer support and other areas.  Each week there is an online session, where the students interact with the teacher and learn about a topic.  There are assignments and tests for the students and a special website where teachers and students can have discussions.  It also holds recordings of the online session and a resource library.  All students get individual support from the teaching staff.

What makes the Social Media Manager College unique is that every student will graduate with his/her own website/blog and all social media profiles and pages properly set up. This way they can provide future employers with a real-life demonstration of what they, as a candidate for the Social Media Manager job, are capable of.  Students that are already employed can work on their company’s website and social media setup with our assistance, thus producing immediate deliverables for their employer.

Social Media Manager College is a practical, hands-on way to educate people that want to pursue a career in a field that is very young and needs to be further developed and integrated into every business.  This Master Class is for job-seekers as well as for companies (and agencies), that seek to acquire more skills as well as help with their own social media strategy and setup.

For further information visit SocialMediaManagerCollege.com and register for the Master Class which starts the first week of January 2014.

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ProMarketing Leads Now Offers an Automobile Database To Customers

ProMarketing Leads adds an automobile database that includes millions of records and is the largest available Automobile Owners database in the industry. It is compiled, updated and verified through transactional information each month.  These are known automobile owners.

Don’t get fooled into using data that is outdated and inaccurate.  We dare you to compare us to the competition. Pro Marketing Leads promises to save you money and increase your ROI. Our file consistently outperforms other Automobile files for accuracy, counts and response rates.

This Automobile Owner Database is not derived from state motor vehicle and therefore not subject to the Shelby Act/Driver’s Privacy Protection Act of 2000.

ProMarketing Leads automobile database offerscustomers…

Aftermarket Promotions:  Auto dealers, manufacturers and specialty stores target consumers based on automobile make/model/year and owners age and/or income information. ProMarketing Leads offers anintegrated database of consumer, vehicle, email, and telephone information. This comprehensive database is able to generate great marketing lists .

Service Center Programs: Dealer repair centers, specialty service centers and independent service centers can market customers based upon make, model, year, and address criteria.

Extended Vehicle Warranty Programs: Consumers are holding onto vehicles for a longer period of time, and may need additional insurance against future service repairs. Taylor Direct makes it easy to find vehicle owners based upon age of the vehicle, mileage and address information

Dealer Trade-In Programs: Many dealers seek specific vehicles based on trade-in values and demand.  Our true owners file allows dealers to target make/model/year that are currently owned within a certain radius of their dealership and base an offer on this information.

Key Features: 200 Million VINs, 160 Million Current Owners, 180 Million Addresses, 82 million telephone numbers, Select by Year, Select by Make, Select by Model, Select by mileage, Select by Engine type, Select by Auto Class, Fuel Type, Style, Income Gender, Home Ownership, and Many more selections available…ask!!

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Survey System Named Best Survey Software of 2012 by TopTenReviews

Creative Research Systems’ The Survey System was named the Best Survey Software of 2012 by TopTenReviews earning the highest marks in survey creation, analysis, and administration method categories. Survey System was pleased to receive the title as the best Survey Software and plans to continue to improve their survey software.

“This software has all the tools and features for creating and analyzing credible surveys for any professional needs,” said TopTenReviews. TopTenReviews reviewed the top survey software in the industry and they were judged based on the following factors: survey creation, survey analysis, survey administration, ease of use, and help and support. The Survey System beat out the competition and was rightfully named the best survey software of 2012.

“The Survey System is a powerful survey application for professional marketers and others who are familiar with creating and conducting surveys. It offers several question types, templates and stock questions as well as ways to customize survey questions and tools to restrict and qualify respondent answers. It can create a flurry of graphs and tables, cross-referencing data and questions to allow credible analyzing of survey responses. This application will take the novice some time to master its functionality, but can be an effective survey software tool for professionals and those in need of quality survey software.” -TopTenReviews.

When it came to creating a survey The Survey System received a 10/10. When it came to analyzing the survey, The Survey System received a 10/10. In the Survey Administration category, it received a 10/10 once again. When it comes to the Ease of Use it received a 7.5/10. Finally, for the Help & Support category it received a 10/10. The overall verdict was a 9.5/10. To read the in-depth review, please visit TopTenReview.

President of Creative Research Systems Hank Zucker was pleased with the outcome of the review and wants to thank TopTenReviews for choosing them as the Best Survey Software of 2012.

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LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

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AMGW Agency Launches Beyond Clear by PreCision Dermatology Internationally

AMGW Agency has introducedBeyond Clear, a new product by the team of experts at PreCision Dermatology, to the Latin American market. “The team at AMGW Agency is proud to partner with PreCision Dermatology to market the new Beyond Clear product. It is an ideal match as both companies are in the business of elevating client profiles,” said Edward de Valle II, CEO of AMGW Agency. “As the experts in Latin America, it is a testament to our know-how and proven track record with launching global brands that we have been selected to take theBeyond Clear story, beyond North America.”

The Beyond Clear product was promoted and marketed to Miami’s Latin American media via an exclusive and interactive event, which took place last month at the DB Bistro at JW Marriott Marquis. The sneak peak event was managed and coordinated by the AMGW Agency with Dr. Flora A. Mayoral, spokesperson of this new product and certified doctor by the American Academy of Dermatology with soap opera actress, Priscilla Perales.

Beyond Clear is a new and revolutionary kind of skin clearing system, from the #1 dermatologist prescribed BPO brand, that does the complete opposite of what consumers have come to expect from acne products. Beyond Clear with Carifoam Technology clears breakouts twice as fast as the leading acne regimen – without the irritation – while effectively preventing future acne for continuously clear skin. Additionally, Beyond Clear improves skin tone and texture by increasing skin hydration, balancing, repairing and strengthening the skin’s natural moisture barrier and smoothing and refining skin texture while evening skin tone.

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Refresh Your Brand Identity with a Blue Pond Sign for your Business

As a sign of economic resurgence Ken Miller, President of Blue Pond Signs, encouraged businesses nationwide to consider reinvigorating their visual identity with custom signs. With the first quarter of the year coming to a close, Miller commented on the rise of businesses choosing to reinvigorate their brand identity in a visual way, with help from Blue Pond Signs.

From interior signs that direct customers to a company’s front door to logos and transitional signage, Blue Pond Signs streamlines the process of creating beautiful, custom visual identities for businesses around the country. The entire process from conception to development to delivery and installation generally takes less than a month, regardless of location.

“Many of our corporate clients are refreshing their brands in response to the return of the competitive marketplace,” said Miller. “Having a strong visual brand presence is an important element as part of this strategy, and creates an immediate yet lasting impression on current and potential customers.”

Blue Pond Signs has served as a premier national purveyor of visual identity and custom sign design for nearly 40 years. The company’s longstanding relationships with vendors throughout the country make for seamless local delivery and installation. Some of Blue Pond’s most popular national products include directory signs, dimensional signs, logo signs, custom plaques, dimensional letters and interior signs.

Blue Pond Signs provides custom business and commercial signage for companies seeking to make a lasting visual impression to potential and current customers. With an emphasis on quality, accuracy and fast delivery, Blue Pond Sign’s customized signage process begins with a free consultation, guidance on materials, creative vision and resulting aesthetic. Once a creative vision is established, Blue Pond creates a quote for the signage project and presents it to the client. In cases where artwork is not readily available, a customized design process occurs directly with the client to create, review and approve proof layouts before construction begins. Once the signs are completed, Blue Pond assists with shipping and installation needs.

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ekmResponse Outline the Three Ingredients to Building the Perfect Mailing List

One of the UK’s leading email marketing solution specialists, ekmResponse, shares the secrets of how to build and maintain a good quality mailing list to encourage subscriber interaction and help build customer relationships.

There are three key ingredients involved in building the perfect list in order to yield positive results on an ongoing basis.

Speed
It is important to build your mailing list as quickly as possible. The quicker you build one, the quicker it will generate extra traffic to your site. The quicker you generate extra traffic to your site, the quicker extra revenue can be made.

Be sure to have multiple newsletter signup forms throughout your site. Users may feel happy to subscribe to news or information about particular products or topics throughout your website rather than to a generic newsletter which you might allow submission to on your home page. With ekmResponse, subscribers can be split into separate mailing lists based on the topics of info they have subscribed to.

Conversion
Offering several avenues for users to submit their details is one step of building a list quickly, but it could all count for nothing if the user feels there is no incentive to part with their details. If you find you have lots of hits throughout your site, but very little submission of data, then the user is likely being put off for some reason. The question of “Why should this user subscribe?” needs to be asked; and you need to provide the answer…

Users are far more likely to subscribe if they feel they will benefit in doing so. Therefore, offering a free gift, a discount code or some other gesture of thanks is likely to encourage conversion from initial interest, to submission of data. Making sure the user knows exactly what they will be receiving in their inbox, how often and that their details will not be passed on to 3rd parties offers reassurance that they can safely give their details to you.

Couple this with quick delivery of the gesture of thanks and you will have set the foundations for a trusting relationship with your recipients.

Retention
Once you have built your mailing list, generated trust and a good rapport with your subscribers, the final ingredient to carrying out successful email marketing is to ensure you retain those subscribers.

Regular news to the correct subscribers which they benefit from reading, regular special offers on products they are likely to buy, games like “Find the easter bunny on our website and claim a free gift!” are the kind of things in order to keep your emails fresh and to continuously encourage subscriber interaction.

If your emails become less frequent and contain content which your subscribers are finding increasingly repetitive, you will quickly find your contacts unsubscribe – putting a waste to all your hard work in building the mailing list in the first place.

You could ask yourself, if you were one of your recipients, would you be happy receiving your emails and if not, what would you like to receive?

Matthew Allingham, product manager of ekmResponse advises, “To ensure you make the most of email marketing, it is imperative to follow best practices when building a mailing list. Obtaining subscriber interest, generating trust and gauging interactivity are the building blocks to email marketing success.

We encourage our customers to maximise the tools available in order to benefit the most from their email marketing campaigns”. To view the ekmResponse email marketing platform and start building your mailing lists, head over to www.ekmresponse.com and try the free tariff.

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Recent ekmResponse Upgrades Offer Relevant Targeted Marketing

One of the UK’s leading email marketing solutions specialists ekmResponse has upgraded its email campaign reporting tools to allow greater scope for targeted marketing.

Most good email marketing systems will offer the basics when it comes to email tracking, such as open rates, untracked emails and bounces. Such information is imperative at allowing you to know how well you are engaging your recipients; how well you are doing as an email marketer and perhaps most importantly, how you can improve. The ekmResponse email marketing system however, now goes one step further…

Targeted Marketing

Sending an email campaign to a mailing list is only one half of the story. What good is a single email to people if you do not follow up the leads which the email generates? The ekmResponse email marketing system now allows its users to view a host of extra fields for each recipient that is emailed.

This valuable information allows the user to obtain a list of all those that opened the email in order to view their postal addresses, contact numbers and optional custom fields, at the click of a button.

For example, the contact details for all the recipients that showed an interest in a particular product being promoted within an email may be required. Perhaps a phone call to them or a dedicated email campaign exclusively to those users with a lucrative special offer to help seal the deal would be in order? How about an email campaign to all users within a particular postcode area? The possibilities are endless…

Joanne Russell from handbag accessories supplier SoHooked.com, reports that her staff are able to interact more closely and with more relevance to her existing customer base, thanks to the new ability within ekmResponse.

Joanne says: “Now being able to see at a glance the phone numbers for each customer that reads our emails, along with the previous products they’ve purchased by use of the custom fields, we can contact each active lead and make recommendations and offers to them based on their previous purchases. We now have organised, instant leads which we can work through right after sending an email campaign!”

Other updates as part of this recent release include a more powerful mailing list import tool, working faster than the previous version and allowing existing contact details to be updated with new info. To view the ekmResponse email marketing platform and the features it offers, along with the new updates, head over to www.ekmresponse.com and try the free tariff.

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ekmResponse Reveals 20 Words and Phrases Not to Use in Emails

One of the UK’s leading email marketing solutions specialists ekmResponse has compiled a useful list of key words phrases that should be avoided when building successful email marketing campaigns. The data has been compiled from a list of commonly used key words and phrases which are present in the least performing campaigns.

Referring to such a list of words and phrases which spam filters use to allocate“points” to in order to establish if an email campaign should be deemed as spam or not, is designed to help ekmResponse customers put together better quality emails. This in turn potentially yields more ROI due to better inbox placement.

The list of key words and phrases to steer clear of can be found here.

Keeping it Clean

ekmResponse allows its customers to check the likelihood of their email being deemed as spam by using the handy, built-in spam score tool.

The tool works on a points-based method generated from the content entered within the email, meaning the higher the score, the higher the chance of the email being seen as spam.

Laurence White, founder of lifestyle store roullierwhite.com said: “Being able to see how well my email should perform before it’s even sent is very useful and allows me to make the tweaks needed that I otherwise would not have known about”.

Matthew Allingham, product manager of ekmResponse added: “The spam score tool within ekmResponse coupled with our best practices guide is proven to help educate email marketers and to maximise their efforts. We really do see the differences with inbox placement and open rates for those who use these facilities within ekmResponse.

“Encouraging high open rates for our customers is something we constantly strive for”.

To check out the ekmResponse email marketing platform and its many features, such as the spam score tool, head over to www.ekmresponse.com and sign up for a free trial.

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Global Neuromarketing Professionals Unite Themselves In The NMSBA

A group of Neuromarketing practitioners have formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.

The NMSBA will provide professional support to neuromarketers and neuromarketing scientists around the globe. For example, they will contribute to the development and implementation of international guidelines on ethics, as well as promoting standards in the discipline of neuromarketing.

The NMSBA Headquarters is based in Venlo, the Netherlands, and founded by Carla Nagel (Director) with help of the spiritual father Martin de Munnik. The 100+ Members from 34 different countries just finished the elections, and have voted the following people in the Board of

Directors for the term 2012-2015:
• Professor Richard Silberstein (president)
• Professor Gemma Calvert
• Christophe Morin
• Martin de Munnik
• Professor Rafal Ohme

The Board supports the NMSBA to fulfill their mission and form a solid representation of the members from both the science and business communities.

The association has already elected 23 local chairs to act as ambassadors for the NMSBA in their country. These countries include: Argentina, Australia, Brazil, Belgium, Canada, China, Colombia, Denmark, France, Germany, Italy, Japan, Mexico, Netherlands, Panama, Peru, Poland, Portugal, Romania, Spain, Turkey, United Kingdom, and the United States of America.

The kick-off was the NMSBA’s inaugural event – the Neuromarketing World Forum, focused entirely on the fields of neuroscientific research, consumer insights and the application of the results within business. The next session of the Neuromarketing World Forum is planned on 7 & 8 March 2013.

More information:
www.neuromarketing-association.com
www.neuromarketingworldforum.com

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ekmResponse Celebrates Signing-Up 5,000th New Customer

One of the UK’s leading email marketing solutions specialists ekmResponse has welcomed its 5,000th customer after just over two years in business.

The firm, part of Ekm Systems Ltd, which has offices in Manchester and Darwen, Lancashire, helps businesses of all sizes contact their customers with relevant information and targeted offers via email. Using ekmResponse’s email marketing software, companies can use bulk campaigns to contact customers and potentially draw thousands of extra visitors to their website.

Once a campaign has begun, ekmResponse’s email marketing software allows users to manage emails that have bounced back, check which customers have viewed the email and track conversion rates.

Steven Hickey, head of marketing and business development at ekmResponse.com, said the project has been “hugely successful” since its launch.

He said: “Email marketing was a brand new market to us, and there have been some lessons to be learnt very quickly in order to make it fly. 5,000 users in such a short space of time is pretty phenomenal for a ‘new to market’ platform.

“We’re used to looking after thousands of ecommerce clients but the boom in demand for email marketing recently, coupled with the breadth of target market, has made it a fairly soft market for us to penetrate.”

Wim Wellinghof is the founder of Racingmodels.co.uk, which sells motorsport collectors models, gifts and memorabilia. He has been using ekmResponse’s email marketing platform to contact the 15,000 people on the business’ mailing list with everything from voucher codes to details of delivery discounts. Mr Wellinghof said his average click-through rate to his website from email campaigns is 87 per cent.

He said: “It’s extremely easy to use. You can build your own template or use one of the 100+ free ones that are on offer and track the click-throughs of your recipients that interact with your emails, see who opens the mail and use it as market intelligence. Not to mention, the cost is very reasonable.”

Matthew Allingham, product manager for ekmResponse.com, added: “Reaching the 5,000 customer milestone in a short space of time is a testament to the quality of ekmResponse.com and we will strive to continue this momentum in moving forward.

“Our customers have shown that email marketing is a very cost effective way of generating extra revenue. To generate the equivalent levels of exposure, traffic and sales by relying on SEO alone would be far more time consuming and costly, so email marketing has proven to be a key factor for any online business.”

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incentiBox Offers Free Social Media Marketing Solution to Help e-Commerce Create Customer Rewards Programs

Today, incentiBox introduces a free solution to allow e-Commerce stores to create their own social media based customer rewards program.

E-Commerce business owners can now sign up for the incentiBox “Lite” package at completely no cost. The “Lite” package gives businesses complete access to incentiBox’s platform, and allows them to create a “Community Rewards” program as well as a social media contest. In addition, businesses will have full access to all analytics and sales tracking features, to monitor sales generated via incentiBox. E-Commerce owners can easily create and customize their social media based rewards program and incentivize their customers to share store products with friends via social media sites (Facebook, Twitter, etc).

Andrew Waage, co-founder of incentiBox, stated, “We’re thrilled to provide e-Commerce an opportunity to experience incentiBox for free. Our goal is to help businesses grow sales by enabling them to leverage their customers’ social connections to generate organic word-of-mouth marketing.” incentiBox also offers Standard and Enterprise packages to accommodate businesses that require greater customization and usage.

E-Commerce Already Taking Advantage of incentiBox’s Free Solution

The Nimbus Factory, a greeting card & stationary company founded by former American Greetings designer, Julia Kuo, is excited to use incentiBox to promote their upcoming holiday sales. “We are launching 6 different social media based campaigns to get our fans to share about our greeting cards with their friends & family. Our campaigns are designed to increase meaningful social media engagements and sales.”

The Nimbus Factory expects to boost its number of orders by at least 15% with incentiBox.

To learn more about incentiBox’s products and the free “Lite” package, please visit www.incentibox.com.

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Research Now Introduces Valued Opinions 2.0 in the United States

Research Now has launched improved Valued Opinions program to its members in the United States.

The enhancements to the Valued Opinions program include increased member communications, a major website refresh and new identity, access to a complete history log, social media integration, the introduction of quick polls and a greater variety of rewards.

First launched in the United Kingdom in April, Valued Opinions 2.0 will allow for greater support and guidance to ensure that Valued Opinions Panel members get the most from their experience through enhanced member communications, a regular newsletter, and access to additional Frequently Asked Questions. Focused on delivering a better level of customer service, the new visual identity and website have been strategically designed to allow for ongoing optimization and the addition of new functionalities to further simplify the survey taking experience and reward redemption process.

Panel members who visit the recently upgraded site will be welcomed by a number of new features personalizing their participation. Examples include user-friendly developments such as a full history log of all surveys completed, rewards claimed and friends invited through the program, as well as a Facebook sign-up and Google+1 option, allowing members to comment and share pages with their friends. Additionally, quick polls invite members to participate in short topical questions and compare their answers with the rest of the panel. Through the Quick Poll forum, members can even suggest new poll ideas and view fellow members’ comments.

“We truly value the opinions of our members and are excited to offer a more user-friendly experience,” said Thomas Lapperger, Vice President of Panel Marketing and Customer Relationship Management at Research Now. “The launch of Valued Opinions 2.0 in the United States marks another milestone of an exciting journey that strengthens our market-leading program by adding functionalities that will significantly improve our customer relations and quality of service.”

Additionally, the introduction of Valued Opinions 2.0 offers members a greater selection of rewards to choose from, as well as a referral program to incentivize members who recruit friends and family to join the panel.

“Recognizing and rewarding the time panelists invest as stakeholders in the research process is of utmost importance, and Valued Opinions 2.0 further enhances our ability to do this,” continued Lapperger.

Valued Opinions is a trademark of Research Now Limited. To experience the rebrand of Valued Opinions 2.0 firsthand, visit www.valuedopinions.com.

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Mobile DNA Service Offers Financial Services Insight Into 10m Smartphone Prospects

Financial Services organisations now have the ability to target up to 10 million smartphone users with tailored offers and promotions with a unique mobile service launched by 2ergo.

Research from 2ergo has revealed that financial service brands are failing to offer mobile websites or promotions to target the hundreds of thousands of searches that are done daily on simple financial search terms via mobile phones. Currently 368K searches are done daily on ‘loans’, however none of the companies on Google’s first page listings have a mobile site.

The company is launching its mobileDNA service as part of a package to help organisations that do not yet have a mobile marketing strategy to get campaigns up and running in a matter of days. The service has been built around 2ergo’s proprietary database of 10m opt-in UK cross-network mobile phone users, further enriched with information from users’ mobile behaviour and transactions over the last 10 years and profiling information such as age, interests and location.

Offering a level of customer insight and targeting that has been out of reach to marketers running multi-channel acquisition programmes, 2ergo’s mobile campaign package has been developed to help drive traffic, gain new intelligence about customer behaviour and measure response rates and reactions to specific offers.

The package offers marketers the ability to build branded landing pages for the offers and uses targeted mobile advertising strategies including banner ads to drive additional prospects to promotions. This removes the need for a brand to have its own mobile presence – meaning campaigns can be executed without major investment into mobile platform infrastructure.

To launch the service, 2ergo has developed The Mobile Guide to Customer Acquisition: top tips for marketers who want to launch an effective and targeted mobile campaign in matter of days. To download the guide, go to 2Ergo’s Acquisition guide.

John Stevens, group managing director of 2ergo, said, “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns extremely quickly. There’s no requirement to invest in mobile platform infrastructure, meaning finance marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

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Mobile DNA Service Offers Retailers Immediate Insight Into 10m Mobile Customers’ Preferences

Retailers concerned about missing valuable mobile Christmas sales now have the ability to target 10 million mobile phone users with tailored offers and promotions within days.

Last year 22% of online users accessed the internet on their phones over Christmas Day and Boxing Day (econsultancy). 2ergo is predicting that Boxing Day 2011 will be the biggest day ever for m-commerce, with 30% of consumers making a mobile purchase.

The company is launching its mobileDNA service as part of a mobile campaign package to help retailers that do not yet have a mobile strategy to get mobile advertising campaigns up and running to target shoppers in the run up to Christmas. The service has been built around 2ergo’s proprietary database of 10m opt-in UK cross-network mobile phone users, further enriched with information from users’ mobile behaviour and transactions over the last 10 years and profiling information such as age, interests and location.

Offering a level of customer insight and targeting that has been out of reach to retailers running multi-channel acquisition programmes, 2ergo’s mobile campaign package has been developed to help drive traffic, gain new intelligence about customer behaviour and measure response rates and reactions to specific offers.

The package offers marketers the ability to build branded landing pages for the offers and uses targeted mobile advertising strategies including banner ads to drive additional prospects to promotions. This removes the need for a brand to have its own mobile presence – meaning campaigns can be executed without major investment into mobile platform infrastructure.

To launch the service, 2ergo has developed The Mobile Guide to Customer Acquisition: top tips for retail marketers who want to launch an effective and targeted mobile campaign in matter of days. To download the guide, go to 2ergo’s Acquisition guide.

John Stevens, group managing director of 2ergo, said, “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns such as SMS marketing extremely quickly.

There’s no requirement to invest in mobile infrastructure, meaning marketers concerned they’ve left it too late to capitalise on this Christmas’ m-commerce now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

Via EPR Network
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Golley Slater Digital Win Innovation in Mobile Marketing Econsultancy Award

Golley Slater, the full service marketing agency has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app – the UK’s first fully animated 3D pollen forecast.

The app helped hayfever sufferers for the first time to visualise the strength of the pollen based on real-time data feeds linked to a localised pollen count forecast. The augmented reality iPhone application combines useful tips, pollen information and Clarityn products. As well as providing a valuable tool to help users manage their hayfever, the app is a colourful and playful experience that makes checking the pollen count an enjoyable part of a daily ritual.

The app formed part of an integrated campaign devised to drive consumers into the digital sphere of Clarityn.

The results: Over 200,000 installs including 73,000 app updates and over 3,000 ratings.

Judge’s comments: A superb app that supports the brand incredibly well, and which proves that augmented reality is more than a technology gimmick. A great use of real time data, and very successful. Bravo.

To view Clarityn iPhone app case study, please visit the Golley Slater website.

Golley Slater Digital (GSD) is a full service digital marketing agency and part of the Golley Slater Group.

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Nova Primo Marketing Nashville TN

Nova Primo Marketing, located at 301 S Perimeter Park Drive Suite 100, is Nashville’s premier source for all your online and offline marketing needs.

Specializing in lost cost, affordable marketing solutions they can customize you a marketing package regardless of your budget.

Traditionally, business owners relied upon the yellow pages and radio advertisement to get customers into their doors. However with the ever expanding internet, business owners are learning that they must reach their prospective audience whereever they are.

In todays market, that is: Facebook, Twitter, MySpace, Linkedin, Blogs, and other social media aspects.

Nova Primo Marketing’s speciality is to convert web traffic into a paying customer by engaging the customer with the website by delivering high quality customized landing pages.

If you would like to learn what Nova Primo Marketing can do for you, then visit their website for live examples of clients they have helped get massive traffic and increase bottom line profits.

Via EPR Network
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SalesFUSION Approved Into Microsoft Platform Ready Program For Dynamics CRM

SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it has been approved and accepted into Microsoft’s Platform Ready Program for Dynamics CRM.

Microsoft implemented the Platform Ready program for ISV’s and Partners in the Dynamics ecosystem to help launch their new Dynamics Marketplace. SalesFUSION was an early adopter of the PinPoint program, which is a pre-cursor to the Dynamics Marketplace, which coincides with the release of Dynamics 2011. The purpose of the platform ready program is to ensure to potential and existing Dynamics CRM users, that ancillary solutions that they purchase to integrate to Dynamics CRM have completed rigorous testing and validation for compatibility, security and more.

SalesFUSION applied and tested against the MPR program in December and was accepted into the program as of 12/22/2010. Said Kevin Miller, EVP Marketing and Sales for SalesFUSION; “We are extremely pleased with the direction being taken by Microsoft with their ISV ecosystem. Programs such as MPR and the Dynamics Marketplace offer ISV’s such as SalesFUSION a tremendous opportunity to grow our business and expand our Microsoft CRM practice. It also ensures to the dynamics user, that they are working with the highest quality vendors who have committed development resources and support great products integrating to Dynamics”.

SalesFUSION is a leading SaaS-based marketing automation platform that has been built from the ground up to help CRM users integrate their marketing and sales activities and create a true lead to sales model for managing their business, revenue and lead flow. SalesFUSION’s focus has been on integrating marketing processes and vital marketing/lead data directly into CRM to enhance the lead to sales process and create operational efficiencies.

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AC Generations Ask, Is The Recession Holding You Back?

There is a very fine line between being reckless and careful and it is sometimes difficult to know which way to go. Nick Johnson of AC Generations says “It is false economy not to spend money on promoting your business. You may have the best product in the world but it can all go down the Swanee if you don’t tell the world about it! So many businesses see marketing as a luxury they can’t afford but in fact it is the one thing they should afford.”

“It doesn’t matter if you are working out of a back street lock-up or from a multi million pound tower block, the same principals apply – you won’t sell if you don’t promote”. Nick goes on to say “a good marketing campaign will pay for itself, the return on investment is often 100%”.

In today’s market place, many businesses have lost their ‘shop front’ and rarely see their customers face-to-face. This makes it even harder for businesses to get new customers and this is what makes direct sales and marketing a necessity. “Every business needs fresh, new clients through their doors to keep their business afloat but it is getting harder to get those new faces” says Nick. “Business has changed, many companies only do business over the phone or the internet and they have lost the interaction with their customers”. “That’s why it is more important than ever to promote your brand and your company”.

Having the right people to promote your company is key to the whole exercise. Sending your ‘back street boys’ to a trade show and expecting them to engage new clients and get good leads is unlikely to happen. “Direct marketing and sales people are trained to engage with the client quickly and close the deal” says Nick of AC Generations; “untrained people might have a nice chat but not achieve the end result. With the best will in the world, your staff will do their best but they are just not trained to cope with the stress and rejection that they will have to face at a direct sales event”.

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