Category Archives: Marketing Consulting

Water Communications creates “Design Wala Colour” campaign for Marshalls Wallcoverings

Mumbai, Maharashtra, India, December 30, 2015 — /EPR NETWORK/ — Water Communications, Mumbai based 360 degree water communications logocommunications agency, recently unveiled the new campaign for its client, Marshalls Wallcoverings – ‘Design Wala Colour’. The campaign was released simultaneously across media including print, radio, digital and social media.

‘Design Wala Colour’ is based on the concept that – everything around us is so beautifully designed, be it embroidery on a dress or floral pattern on curtains or carvings on crockery or funky graphics on our bags. Design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. By adding designs to our walls, we can make the world around us even more beautiful.

Speaking on the new campaign, Vandana Sethhi, Director – Water Communications, said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for every thing else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think DESIGN WALA COLOUR.”

“Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example – windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours”, added Mona Menon, Director- Marshalls Wallcoverings.

On the concept of Design Wala Colour, Karan Sharma, Director – Marshalls Wallcoverings, said, “The wallcoverings segment in India has not yet reached its full potential in terms of being experimented by its consumers. With ‘Design Wala Colour’, we wanted to communicate the idea of ‘Designer Walls’ as opposed to just ‘Coloured Walls’ to our audience in a very simple, clear yet creative manner. We needed a campaign to touch the core concept of Design v/s Colour”.

Marshalls Wallcoverings, the far superior alternative than conventional way of wall renovation. It is indeed a wonder product with many advantages. Being the festive season and a category that is so close to the consumers especially during festive season when people are looking to get their homes renovated, we leveraged all the touch points where we could connect with our consumers – print, radio, digital and social media, adds Vandana Sethhi.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 web1@waterindia.in

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Projection Mapping Uncovers Endless Opportunities to Engage Audiences with Their Environment

Nic Whelan, Head of Business Development at Event Marketing Solutions, discusses the impact of the new technological trend of projection mapping on his clients’ roadshows…

Once in a while a new technology trend takes hold and, before you know it, creative application has taken it to a whole new level.

Over the last few months Event Marketing Solutions has been working with projection mapping. If you are unfamiliar with the technique, here’s a good explanation, courtesy of Wikipedia;

‘Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection.’

So, what does this mean for the roadshow truck tour business?

This exciting new projection technique provides endless opportunities for engaging audiences with their environment and can work both on the exterior of an exhibition truck and inside.

It can be used to add extra dimensions and create optical illusions as well as give the idea of movement to fixed objects. It can turn any surface into a dynamic video display and, control through a sensory device means that music can work with movement, creating a fully immersive experience for the onlooker.

Used on the exterior, and under nightfall, an exhibition truck can be transformed into a vibrant dancing 3D canvas with light projection used to give the appearance of movement, creating engaging imagery and stunning results. Here are some excellent examples that showcase how this can work:

http://www.youtube.com/watch?v=J8JqEci_pSc

http://www.youtube.com/watch?v=oVSwf3XtrK0

Lighting solutions specialist Mr Beam proves here just what is possible for roadshow truck interiors by transforming a living room into a 3D projection area with changing colours, patterns, textures and furniture.

It’s not just the B2C brands that are hooked; EMS is currently working on B2B concepts to develop a new type of experience for business audiences based on projection mapping techniques.

But they are not the only ones to be inspired by projection mapping’s potential to wow and engage. Last year Mercedes CLA showcased in several cities in Switzerland, using projection mapping to turn heads – lighting up the car’s exterior with playful changing colours and graphics.

A creative mind can run wild with the myriad of opportunities available to us with projection mapping techniques, mesmerising and connecting visitors with their environment which changes right before their eyes.

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LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

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AMGW Agency Launches Beyond Clear by PreCision Dermatology Internationally

AMGW Agency has introducedBeyond Clear, a new product by the team of experts at PreCision Dermatology, to the Latin American market. “The team at AMGW Agency is proud to partner with PreCision Dermatology to market the new Beyond Clear product. It is an ideal match as both companies are in the business of elevating client profiles,” said Edward de Valle II, CEO of AMGW Agency. “As the experts in Latin America, it is a testament to our know-how and proven track record with launching global brands that we have been selected to take theBeyond Clear story, beyond North America.”

The Beyond Clear product was promoted and marketed to Miami’s Latin American media via an exclusive and interactive event, which took place last month at the DB Bistro at JW Marriott Marquis. The sneak peak event was managed and coordinated by the AMGW Agency with Dr. Flora A. Mayoral, spokesperson of this new product and certified doctor by the American Academy of Dermatology with soap opera actress, Priscilla Perales.

Beyond Clear is a new and revolutionary kind of skin clearing system, from the #1 dermatologist prescribed BPO brand, that does the complete opposite of what consumers have come to expect from acne products. Beyond Clear with Carifoam Technology clears breakouts twice as fast as the leading acne regimen – without the irritation – while effectively preventing future acne for continuously clear skin. Additionally, Beyond Clear improves skin tone and texture by increasing skin hydration, balancing, repairing and strengthening the skin’s natural moisture barrier and smoothing and refining skin texture while evening skin tone.

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ekmResponse Outline the Three Ingredients to Building the Perfect Mailing List

One of the UK’s leading email marketing solution specialists, ekmResponse, shares the secrets of how to build and maintain a good quality mailing list to encourage subscriber interaction and help build customer relationships.

There are three key ingredients involved in building the perfect list in order to yield positive results on an ongoing basis.

Speed
It is important to build your mailing list as quickly as possible. The quicker you build one, the quicker it will generate extra traffic to your site. The quicker you generate extra traffic to your site, the quicker extra revenue can be made.

Be sure to have multiple newsletter signup forms throughout your site. Users may feel happy to subscribe to news or information about particular products or topics throughout your website rather than to a generic newsletter which you might allow submission to on your home page. With ekmResponse, subscribers can be split into separate mailing lists based on the topics of info they have subscribed to.

Conversion
Offering several avenues for users to submit their details is one step of building a list quickly, but it could all count for nothing if the user feels there is no incentive to part with their details. If you find you have lots of hits throughout your site, but very little submission of data, then the user is likely being put off for some reason. The question of “Why should this user subscribe?” needs to be asked; and you need to provide the answer…

Users are far more likely to subscribe if they feel they will benefit in doing so. Therefore, offering a free gift, a discount code or some other gesture of thanks is likely to encourage conversion from initial interest, to submission of data. Making sure the user knows exactly what they will be receiving in their inbox, how often and that their details will not be passed on to 3rd parties offers reassurance that they can safely give their details to you.

Couple this with quick delivery of the gesture of thanks and you will have set the foundations for a trusting relationship with your recipients.

Retention
Once you have built your mailing list, generated trust and a good rapport with your subscribers, the final ingredient to carrying out successful email marketing is to ensure you retain those subscribers.

Regular news to the correct subscribers which they benefit from reading, regular special offers on products they are likely to buy, games like “Find the easter bunny on our website and claim a free gift!” are the kind of things in order to keep your emails fresh and to continuously encourage subscriber interaction.

If your emails become less frequent and contain content which your subscribers are finding increasingly repetitive, you will quickly find your contacts unsubscribe – putting a waste to all your hard work in building the mailing list in the first place.

You could ask yourself, if you were one of your recipients, would you be happy receiving your emails and if not, what would you like to receive?

Matthew Allingham, product manager of ekmResponse advises, “To ensure you make the most of email marketing, it is imperative to follow best practices when building a mailing list. Obtaining subscriber interest, generating trust and gauging interactivity are the building blocks to email marketing success.

We encourage our customers to maximise the tools available in order to benefit the most from their email marketing campaigns”. To view the ekmResponse email marketing platform and start building your mailing lists, head over to www.ekmresponse.com and try the free tariff.

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Recent ekmResponse Upgrades Offer Relevant Targeted Marketing

One of the UK’s leading email marketing solutions specialists ekmResponse has upgraded its email campaign reporting tools to allow greater scope for targeted marketing.

Most good email marketing systems will offer the basics when it comes to email tracking, such as open rates, untracked emails and bounces. Such information is imperative at allowing you to know how well you are engaging your recipients; how well you are doing as an email marketer and perhaps most importantly, how you can improve. The ekmResponse email marketing system however, now goes one step further…

Targeted Marketing

Sending an email campaign to a mailing list is only one half of the story. What good is a single email to people if you do not follow up the leads which the email generates? The ekmResponse email marketing system now allows its users to view a host of extra fields for each recipient that is emailed.

This valuable information allows the user to obtain a list of all those that opened the email in order to view their postal addresses, contact numbers and optional custom fields, at the click of a button.

For example, the contact details for all the recipients that showed an interest in a particular product being promoted within an email may be required. Perhaps a phone call to them or a dedicated email campaign exclusively to those users with a lucrative special offer to help seal the deal would be in order? How about an email campaign to all users within a particular postcode area? The possibilities are endless…

Joanne Russell from handbag accessories supplier SoHooked.com, reports that her staff are able to interact more closely and with more relevance to her existing customer base, thanks to the new ability within ekmResponse.

Joanne says: “Now being able to see at a glance the phone numbers for each customer that reads our emails, along with the previous products they’ve purchased by use of the custom fields, we can contact each active lead and make recommendations and offers to them based on their previous purchases. We now have organised, instant leads which we can work through right after sending an email campaign!”

Other updates as part of this recent release include a more powerful mailing list import tool, working faster than the previous version and allowing existing contact details to be updated with new info. To view the ekmResponse email marketing platform and the features it offers, along with the new updates, head over to www.ekmresponse.com and try the free tariff.

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ekmResponse Reveals 20 Words and Phrases Not to Use in Emails

One of the UK’s leading email marketing solutions specialists ekmResponse has compiled a useful list of key words phrases that should be avoided when building successful email marketing campaigns. The data has been compiled from a list of commonly used key words and phrases which are present in the least performing campaigns.

Referring to such a list of words and phrases which spam filters use to allocate“points” to in order to establish if an email campaign should be deemed as spam or not, is designed to help ekmResponse customers put together better quality emails. This in turn potentially yields more ROI due to better inbox placement.

The list of key words and phrases to steer clear of can be found here.

Keeping it Clean

ekmResponse allows its customers to check the likelihood of their email being deemed as spam by using the handy, built-in spam score tool.

The tool works on a points-based method generated from the content entered within the email, meaning the higher the score, the higher the chance of the email being seen as spam.

Laurence White, founder of lifestyle store roullierwhite.com said: “Being able to see how well my email should perform before it’s even sent is very useful and allows me to make the tweaks needed that I otherwise would not have known about”.

Matthew Allingham, product manager of ekmResponse added: “The spam score tool within ekmResponse coupled with our best practices guide is proven to help educate email marketers and to maximise their efforts. We really do see the differences with inbox placement and open rates for those who use these facilities within ekmResponse.

“Encouraging high open rates for our customers is something we constantly strive for”.

To check out the ekmResponse email marketing platform and its many features, such as the spam score tool, head over to www.ekmresponse.com and sign up for a free trial.

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Tea and Jam toast for Citypress

Citypress is toasting two new contract wins in the food sector.

The independent PR agency has been appointed by Clippy’s Apples and Charbrew, one of the UK’s fastest-growing specialist tea brands.

Clippy’s was founded by ‘kitchen entrepreneur’ and former Masterchef contestant Clippy McKenna who started her business and brand in her kitchen and now has an expanding range of jams and preserves sold in over 1,000 supermarkets across the UK.

After starting to make jam from apples grown in her garden and then perfecting award-winning recipes, Clippy has gone on to become the UK’s leading champion of British apples and regularly appears on TV and radio shows.

Citypress has kicked of a PR campaign for the brand by generating national media coverage for Clippy’s battle against EU rules which are preventing the business labelling its products as jam.
http://www.dailymail.co.uk/news/article-2104836/Clippys-Apple-Preserves-Clippy-McKennas-spread-doesnt-qualify-jam.html

The Manchester-headquartered agency has also been appointed by Charbrew, one of the UK’s fastest-growing speciality tea brands.

Charbrew was founded by entrepreneur Adam Soliman from his parents’ house when he was just 21. He set out to source the best blended tea leaves, real fruits and spices to develop a premium range of brews. Now 23, Adam supplies Charbrew products nationally to Sainsbury’s, Booths supermarkets and other major retailers.

Citypress is supporting Charbrew with an integrated food and drink PR campaign to drive brand awareness, sales and to develop Adam Soliman’s reputation as a young entrepreneur in the food and drink sector.

Charles Tattersall, Citypress managing director, said: “Clippy’s and Charbrew are fantastic entrepreneurial businesses and brands that have been built from scratch by their owners from humble beginnings. We’re leveraging our experience in the food and drink sector to support the companies as they expand their national distribution and consumer awareness. They have huge future potential and we’re pleased to be on board to support them on their journey to even bigger success.”

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ekmResponse Celebrates Signing-Up 5,000th New Customer

One of the UK’s leading email marketing solutions specialists ekmResponse has welcomed its 5,000th customer after just over two years in business.

The firm, part of Ekm Systems Ltd, which has offices in Manchester and Darwen, Lancashire, helps businesses of all sizes contact their customers with relevant information and targeted offers via email. Using ekmResponse’s email marketing software, companies can use bulk campaigns to contact customers and potentially draw thousands of extra visitors to their website.

Once a campaign has begun, ekmResponse’s email marketing software allows users to manage emails that have bounced back, check which customers have viewed the email and track conversion rates.

Steven Hickey, head of marketing and business development at ekmResponse.com, said the project has been “hugely successful” since its launch.

He said: “Email marketing was a brand new market to us, and there have been some lessons to be learnt very quickly in order to make it fly. 5,000 users in such a short space of time is pretty phenomenal for a ‘new to market’ platform.

“We’re used to looking after thousands of ecommerce clients but the boom in demand for email marketing recently, coupled with the breadth of target market, has made it a fairly soft market for us to penetrate.”

Wim Wellinghof is the founder of Racingmodels.co.uk, which sells motorsport collectors models, gifts and memorabilia. He has been using ekmResponse’s email marketing platform to contact the 15,000 people on the business’ mailing list with everything from voucher codes to details of delivery discounts. Mr Wellinghof said his average click-through rate to his website from email campaigns is 87 per cent.

He said: “It’s extremely easy to use. You can build your own template or use one of the 100+ free ones that are on offer and track the click-throughs of your recipients that interact with your emails, see who opens the mail and use it as market intelligence. Not to mention, the cost is very reasonable.”

Matthew Allingham, product manager for ekmResponse.com, added: “Reaching the 5,000 customer milestone in a short space of time is a testament to the quality of ekmResponse.com and we will strive to continue this momentum in moving forward.

“Our customers have shown that email marketing is a very cost effective way of generating extra revenue. To generate the equivalent levels of exposure, traffic and sales by relying on SEO alone would be far more time consuming and costly, so email marketing has proven to be a key factor for any online business.”

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Golley Slater Digital Win Innovation in Mobile Marketing Econsultancy Award

Golley Slater, the full service marketing agency has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app – the UK’s first fully animated 3D pollen forecast.

The app helped hayfever sufferers for the first time to visualise the strength of the pollen based on real-time data feeds linked to a localised pollen count forecast. The augmented reality iPhone application combines useful tips, pollen information and Clarityn products. As well as providing a valuable tool to help users manage their hayfever, the app is a colourful and playful experience that makes checking the pollen count an enjoyable part of a daily ritual.

The app formed part of an integrated campaign devised to drive consumers into the digital sphere of Clarityn.

The results: Over 200,000 installs including 73,000 app updates and over 3,000 ratings.

Judge’s comments: A superb app that supports the brand incredibly well, and which proves that augmented reality is more than a technology gimmick. A great use of real time data, and very successful. Bravo.

To view Clarityn iPhone app case study, please visit the Golley Slater website.

Golley Slater Digital (GSD) is a full service digital marketing agency and part of the Golley Slater Group.

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A new company called Info Media Consultancy is transforming the way businesses in the United Arab Emirates market themselves

A new company called Info Media Consultancy is transforming the way businesses in the United Arab Emirates market themselves, according to Managing Director Hani Masgidi. “After the world financial crisis, businesses need to find new ways to attract and retain customers if they are to remain competitive. The good news is that with proper guidance, this form of marketing is both cost-efficient and highly effective.”

Info Media Consultancy offers a variety of services to their clients. In most cases, Mr. Masgidi recommends that a company start with a customized strategic marketing plan. This plan focuses on optimizing your online presence for both user experience and search engine optimization. “Many companies don’t realize the impact your website has on your bottom line,” says Mr. Masgidi. “Make the necessary changes and you will see an immediate increase in both leads and revenue.” Some of the components of the strategic marketing plan include search engine optimization (SEO), email management, video marketing, user interface analysis and internet advertising.

Info Media Consultancy has several advantages that make them stand out over the competition for UAE marketing consultancies. For one thing, they are on the cutting edge when it comes to online marketing practices. “There are innovations in internet marketing every day,” explains Mr. Masgidi. “What worked a month ago may no longer be effective today, so you need to choose a consultant that monitors trends constantly.”

In addition, Info Media Consultancy realizes that to be truly successful today, a company has to compete in a global economy. As Mr. Masgidi notes, “We deliver world-class services on a multilingual platform, and we have strategic alliances in place which enable us to assist our clients whether their business is primarily local or international.”

To learn more about the services offered by Info Media Consultancy and how they can help your Dubai or United Arab Emirates company leverage the power of the Internet, visit www.infomediaconsultancy.com.

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AC Generations Ask, Is The Recession Holding You Back?

There is a very fine line between being reckless and careful and it is sometimes difficult to know which way to go. Nick Johnson of AC Generations says “It is false economy not to spend money on promoting your business. You may have the best product in the world but it can all go down the Swanee if you don’t tell the world about it! So many businesses see marketing as a luxury they can’t afford but in fact it is the one thing they should afford.”

“It doesn’t matter if you are working out of a back street lock-up or from a multi million pound tower block, the same principals apply – you won’t sell if you don’t promote”. Nick goes on to say “a good marketing campaign will pay for itself, the return on investment is often 100%”.

In today’s market place, many businesses have lost their ‘shop front’ and rarely see their customers face-to-face. This makes it even harder for businesses to get new customers and this is what makes direct sales and marketing a necessity. “Every business needs fresh, new clients through their doors to keep their business afloat but it is getting harder to get those new faces” says Nick. “Business has changed, many companies only do business over the phone or the internet and they have lost the interaction with their customers”. “That’s why it is more important than ever to promote your brand and your company”.

Having the right people to promote your company is key to the whole exercise. Sending your ‘back street boys’ to a trade show and expecting them to engage new clients and get good leads is unlikely to happen. “Direct marketing and sales people are trained to engage with the client quickly and close the deal” says Nick of AC Generations; “untrained people might have a nice chat but not achieve the end result. With the best will in the world, your staff will do their best but they are just not trained to cope with the stress and rejection that they will have to face at a direct sales event”.

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How JTG Consulting See The Benefits Of The Outsource Sale Route

Outsourcing is the future for businesses looking to save money. Although outsourcing is often seen as a ‘cheap option’ that really is a misconception. “We prefer to call it value for money” says Johan Gericke of JTG Consulting. “Of course, outsourcing is less expensive than the traditional route; it doesn’t carry the same overheads, but the real value is in what you get for your money”.

With a traditional marketing department in a large company there will be salaries to be paid, benefits such as pensions, holiday pay and sick pay. An office needs to be provided that needs to be heated and furnished. The marketing team may have been there for years and the ideas may be running thin.

“When an outsource sales team are engaged you get a highly motivated team of professionals that are hardworking and don’t know how to give up” says Johan “You get the best of both worlds, a savvy team and great value for money”.

Outsourcing is not a new concept, many councils have done it for years, outsourcing services like bin collection. “Because outsourcing is in the private sector there is often competition, which drives the price down. In marketing and sales it often drives the quality up too” says Johan. “It is in the nature of marketers to want to be the best and they thrive on competition”.

Face-to-face marketing is a unique skill, far harder than being a sales representative on the end of a phone. “It is not only what you say but how you say it and how you present yourself, body language speaks volumes” says Johan. “These unique skills are what you would expect from a dedicated, direct sales person”.

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Golley Slater National Survey Shows Government Has Uphill Struggle To Build Public Support

Whichever party forms the next Government faces a major challenge in restoring battered public confidence and this is brought home forcefully in Golley Slater’s latest quarterly monitor – Dialect 2 – which tracks consumer opinion throughout the UK.

Golley Slater National Survey Shows Government Has Uphill Struggle To Build Public Support

Published today, Dialect 2 revealed that the vast majority of people (over 2,000) questioned want a change in government with 71% of those in the Midlands, followed by London & South East and South West of England tying on 67%, and Yorkshire coming in third at 64%. People in Scotland are happier with their government than the rest of the UK as less than half population (48%) want a change in government.

Commenting on the report’s findings Golley Slater’s Chief Executive Chris Lovell said: “Many issues are exorcising the public’s minds and highlight the difficulties facing the new Prime Minister post-election. As you will see from the results, there are concerns across the spectrum of public services. The million dollar question is whether we are prepared to pay higher taxes for better public services. We put this question to respondents in our survey and the overwhelming majority were against this suggestion. Less than 27% would be willing to pay higher taxes for improved services. The loudest dissenters were those in the Midlands (61%), East Anglia (58%) and Yorkshire (56%). As consumers, we want it all, but don’t always want to foot the bill! This is a big challenge for the next government, particularly in the current economic climate.”

Summary of Dialect 2 (full report available from www.golleyslater.com/dialect.php)

Weak Government Policy: The majority of respondents do not believe that current government policy is addressing big challenges. Top of the list of concern is care for the elderly. The over 85 year old age group is predicted to increase from 1.33m (2.2% of the population) to 7m (8.2% of the population) by 2080. Faith in government policy to deal with growing elderly care needs stands at just 14.2% to 30% of respondents across the regions, with the Midlands having the least confidence at 14.2%%. By contrast, government is seen to give much greater attention to areas such as equality, ethnic minorities, equal opportunities and religious tolerance.

Failure to Improve Public Services: Despite a desire to see positive outcomes from a newly elected government, the majority of respondents do not believe there will be an improvement in public services. The most sceptical are those living in Scotland with 64% feeling there will not be a positive change, closely followed by Wales on 60% and the North West and Yorkshire tying on 56%. [The results for Wales and Scotland may be due to the fact that public services are devolved in these countries.]

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Cu-Factor Introduces Cultural Diversity Trainings, M&A Assistance And European Business Consultancy

Interested in doing business in Europe? Ever thought about the cultural aspect of doing business in Europe? Do you recognize this as a critical element in the process of securing the right “matching”?

Cu-Factor Introduces Cultural Diversity Trainings, M&A Assistance And European Business Consultancy

Well, you might be Mister Einstein’s cousin, have the looks and charisma that speak but without cultural intelligence you will fail. In the absence of a clear understanding and respect for one another’s cultural diversities, it will be extremely difficult to assure “full alignment” in the current days of globalization.

The recently founded company Cu-Factor supports companies to “find the right tree in the woods” on the European continent. Their executives have intensive international business experience in various industries, and will be able to guide you smoothly through this web of complexity.

Their practical “tool-box” covers key business elements to consider for majority of European countries. They provide you no-nonsense consultancy services and practical training sessions.

Cu-Factor will be able to respond to your concerns and questions because:

• Europe does not really exist

• Each country or region has specific rules and behavioral styles

• Some countries only “seem” more or less identical in terms of approach

• It is not just about talking the local language (linguistically)

• You would need to adapt your strategy and process around the focused countries

• A real European process can only work by considering the different local specifics

• Things that would sound normal in country A might not have the same significance or impact in country B

• Local governmental rules might drive success and behaviour

Cu-Factor’s proposed offerings are of great benefit for business development, expatriate, organizational or change-management purposes.

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Free 2009 White Paper Teaching Value Proposition Concepts

Marketing firm eXubrio Group LLC introduced an updated free white paper by Michael Lanning on the basics of value propositions and value chains. “The white paper, titled ‘Delivering Profitable Value,’ explains the concepts of value propositions, value chains, and value delivery systems,” said Paul McAfee, Co-founder and CEO of eXubrio Group.

Michael Lanning, chairman of The DPV Group, LLC, wrote this white paper based on the consulting work his firm does for companies worldwide. Michael initially created the well-known concepts of the value proposition, and value delivery system, as a strategy consultant with McKinsey & Company. Michael further developed these concepts into a comprehensive business philosophy, framework, and methodology, as discussed in Michael’s book “Delivering Profitable Value.”

Delivering Profitable Value (DPV) is a radically different management process for profitably generating long-term growth. It begins with deeply studying the behavior and experiences of customers, thus uncovering opportunities and threats that cannot be revealed either by listening to customers or by studying one’s own competencies. DPV calls upon managers to use this understanding to make a disciplined choice of what changes in the customer’s experience the business will cause. This is choosing a winning value proposition. Managers also must learn to design each business as a value delivery system. This is the rigorous alignment of all resources and processes in order to deliberately provide and communicate each element of that chosen value proposition.

Marketing firm eXubrio Group offers the Delivering Profitable Value process as one of its business strategy development services with permission from The DPV Group. Readers can find the “Delivering Profitable Value” white paper at eXubrio Group’s web site: http://www.exubrio.com/white-papers. “This process forms the foundation of the work we do for our clients,” McAfee said.

About eXubrio Group LLC
eXubrio Group is an advertising, marketing, public relations, and web development agency.

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Positioning: How To Test, Validate, And Bring Your Idea To Market

With an eye on keeping all dedicated to marketing a product or idea from squandering precious years and scarce resources, Sramana Mitra—a serial entrepreneur, strategy consultant, Forbes columnist, and blogger at Sramana Mitra On Strategy—offers a close look at the process of sculpting your idea into a sharply defined go-to-market strategy in Positioning: How To Test, Validate, And Bring Your Idea To Market

“Mitra’s magic makes Positioning more than a go-to guide—it’s a trailblazing arrow aimed at the untapped potential of Web 3.0. The author suggests that old-guard holdouts rouse themselves out of the dark ages and into the new, free-market model. According to the book, capitalism is alive and thriving for those with vertical vision. Mitra also provides a query list/appendix to help fledglings find flaws in their plans. This is required reading for anyone contemplating a start-up.

An expansive business view from leading entrepreneurs.”
-Kirkus Discoveries

In this third volume of her acclaimed Entrepreneur Journeys book series, Mitra confirms that clarity is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed—it requires asking the right questions. Mitra spotlights case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan—segmentation.

The process Mitra takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra’s book stimulates a due diligence exercise, you must put yourself through to avoid the various pitfalls that waste valuable time and resources for so many in the business world. Practical, actionable, and content-rich, Positioning is an in-depth and timely tool for everyone seeking success in the marketplace.

Positioning: How To Test, Validate, And Bring Your Idea To Market is a $16.95 paperback now available from Amazon.com.

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Chapel Hill Restaurant Group Retains Jennings for Social Media Marketing

The Chapel Hill Restaurant Group, owner of five Triangle (NC) area restaurants, has retained Jennings, the Chapel Hill-based marketing firm, to develop and execute a social media marketing plan on its behalf. The purpose of the program will be to engage loyal patrons of the Group’s restaurants via social media outlets, making it easier for customers to keep up-to-date on weekly specials, new menu offerings, special events, and community activities of the restaurants.

As a growing number of Americans use social media and online reviews to help them determine where to dine, using these platforms to communicate with loyal and potential customers is quickly becoming a trend within the industry. Social media sites such as Twitter, Facebook and YouTube are rapidly replacing conventional media as vehicles for marketing, promotions, buzz generation, overall branding, providing added value to guests and monitoring the restaurant’s reputation online.

Jennings currently maintains social media programs for several of its clients including the Chapel Hill Orange County Visitors Bureau. These programs are strategically driven and fully integrated with the client’s overall marketing communications plan.

About Chapel Hill Restaurant Group
Chapel Hill Restaurant Group’s award winning restaurants include 411 West Italian Cafe, Spanky’s, 518 West Italian Café, Squid’s and Mez. It is dedicated to providing a quality dining experience for everyone who walks through its doors, and promises to provide quick friendly service, the freshest locally grown ingredients whenever possible, and a good value to every customer. Recently, Chapel Hill Restaurant Group was named the first Certified Green Plus Business by the Institute for Sustainable Development. In 2007, it was name Sustainable Business of the Year by the Foundation for a Sustainable Community. Previously, Chapel Hill Restaurant Group was named the 2006 Large Business of the Year by the Chapel Hill/Carrboro Chamber of Commerce. For more information about Chapel Hill Restaurant Group or any of its restaurants, go to www.ChapelHillRestaurantGroup.com.

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Collaboration Brings Cramer’s Expertise in Creating Engaging On-line Experiences To Unisfair’s State-Of-The-Art Virtual Events Platform

Cramer, a digital marketing and event solutions agency, today announced a partnership with Unisfair, the leader in virtual events and virtual environments for business, to better serve clients who demand a custom, easy-to-navigate virtual event experience. Online virtual events utilize rich media including video, audio and animation all within an immersive 3D graphic environment as a way to replicate the experiential qualities of live face-to-face events.

“At a time when the value of traditional marketing campaigns is diminishing our collaboration with Cramer is increasingly relevant,” said Stu Schmidt, Global VP of Sales, Unisfair. “Our proven technology combined with Cramer’s ability to develop creative content will deliver more engaging online experiences for businesses that will translate into real results.”

As a strategic partner of Unisfair, Cramer delivers an end-to-end digital marketing and creative content solution for virtual events. From audience acquisition and messaging strategies to creative development and execution of media production and content, Cramer provides comprehensive solutions for the creation of an engaging virtual event.

“We have built our business and reputation by delivering creative and effective event content,” said Phil Collyer, Senior Vice President, Creative Services, Cramer. “Utilizing the rich tools and flexible platform that Unisfair provides, Cramer adds the energy and passion of a live event to the virtual platform in extraordinary ways. Virtual meetings and events demand a unique approach to content creation in order to be entertaining and effective, and we are taking Cramer’s 25 years of experience in event and digital solutions and applying it to this challenge.”

About Unisfair
Unisfair powers the world’s virtual events and virtual environments for business. Virtual events and business environments are used for marketing, recruiting and collaboration. If it can be done physically, Unisfair can replicate it virtually—with superior return on investment.

Unisfair has powered over 500 virtual events for enterprise clients including Cisco Systems, IBM, SAP, and KPMG; and for media clients including Forbes, Economist, CMP, Rogers Publishing and Penton Media. Unisfair is privately held with headquarters in Menlo Park, California and offices in New York and Israel.

About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world’s leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact—and their clients’ dollars. Cramer’s clients include Boston Scientific, Gillette and EMD Serono, Inc. Cramer is a privately held company. For more information please go to crameronline.com or visit their blog at awidernet.com.

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Video Game Franchisor, Playntrade Selects Frandeavor To Launch A Six-Month Campaign To Generate Leads For Its Area Director Markets

200 unit video game franchisorPlayNTrade, selects FRANDEAVOR, a lead generation and franchise development firm, to launch a six month franchise recruitment campaign funded by an Area Director co-op advertising fund.

PlayNTrade issued a request for proposal from two advertising firms and FRANDEAVOR. According to PlayNTrade Vice President of Franchise Development, Charles Franklin, “FRANDEAVOR’ was selected because founder, Christine Mudd, took the time to understand our business and what we are trying to achieve”.

All 30 of PlayNTrade’s Area Director’s have chosen to participate in the co-op advertising fund in efforts to attract qualified candidates in target markets across the United States.

The Campaign will consist of a variety of mediums to include an online presence and more traditional media as well.

“I believe FRANDEAVOR is able to offer a unique service. Rather than relying on just one Media Company we can establish partnerships with the experts in SEM, online media, newspaper print, etc. FRANDEAVOR ensures there is a unified voice across the entire campaign while zeroing in on designated markets”, said FRANDEAVOR founder, Christine Mudd.

As franchise lead generation continues to be a competitive industry, many franchisors will follows PlayNTrade’s lead in launching new and innovative campaigns.

About FRANDEAVOR
FRANDEAVOR was founded in 2008, is a franchise development company that assists franchisors with lead generation and franchise sales. With over 35 years of experience in sales and development, FRANDEAVOR, provides a professional sales team with a proven system and process for generating leads and closing deals. View company website at www.FRANDEAVOR.com

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