Golley Slater, the full service marketing agency has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app - the UK's first fully animated 3D pollen forecast.
The app helped hayfever sufferers for the first time to visualise the strength of the pollen ...
A new company called Info Media Consultancy is transforming the way businesses in the United Arab Emirates market themselves, according to Managing Director Hani Masgidi. “After the world financial crisis, businesses need to find new ways to attract and retain customers if they are to remain competitive. The good news ...
There is a very fine line between being reckless and careful and it is sometimes difficult to know which way to go. Nick Johnson of AC Generations says “It is false economy not to spend money on promoting your business. You may have the best product in the world but ...
Outsourcing is the future for businesses looking to save money. Although outsourcing is often seen as a ‘cheap option’ that really is a misconception. “We prefer to call it value for money” says Johan Gericke of JTG Consulting. “Of course, outsourcing is less expensive than the traditional route; it doesn’t ...
Whichever party forms the next Government faces a major challenge in restoring battered public confidence and this is brought home forcefully in Golley Slater’s latest quarterly monitor - Dialect 2 - which tracks consumer opinion throughout the UK.
Published today, Dialect 2 revealed that the vast majority of people (over 2,000) ...
Interested in doing business in Europe? Ever thought about the cultural aspect of doing business in Europe? Do you recognize this as a critical element in the process of securing the right “matching”?
Well, you might be Mister Einstein’s cousin, have the looks and charisma that speak but without cultural intelligence ...
Marketing firm eXubrio Group LLC introduced an updated free white paper by Michael Lanning on the basics of value propositions and value chains. “The white paper, titled ‘Delivering Profitable Value,’ explains the concepts of value propositions, value chains, and value delivery systems," said Paul McAfee, Co-founder and CEO of eXubrio ...
With an eye on keeping all dedicated to marketing a product or idea from squandering precious years and scarce resources, Sramana Mitra—a serial entrepreneur, strategy consultant, Forbes columnist, and blogger at Sramana Mitra On Strategy—offers a close look at the process of sculpting your idea into a sharply defined go-to-market strategy ...
June 18th 2009
Categories:
B2B Marketing,
Branding,
Creative Services,
Digital marketing,
Internet Marketing,
Market Research,
Marketing,
Marketing Consulting,
Marketing Firm,
Marketing Services,
SEM,
Social Marketing
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The Chapel Hill Restaurant Group, owner of five Triangle (NC) area restaurants, has retained Jennings, the Chapel Hill-based marketing firm, to develop and execute a social media marketing plan on its behalf. The purpose of the program will be to engage loyal patrons of the Group’s restaurants via social media outlets, making it ...
May 1st 2009
Categories:
Creative Services,
Digital marketing,
Events,
Internet Marketing,
Marketing,
Marketing Consulting,
Marketing Firm,
Marketing Services,
Marketing Solutions,
Public Relations,
Social Marketing
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Cramer, a digital marketing and event solutions agency, today announced a partnership with Unisfair, the leader in virtual events and virtual environments for business, to better serve clients who demand a custom, easy-to-navigate virtual event experience. Online virtual events utilize rich media including video, audio and animation all within an ...
200 unit video game franchisor, PlayNTrade, selects FRANDEAVOR, a lead generation and franchise development firm, to launch a six month franchise recruitment campaign funded by an Area Director co-op advertising fund.
PlayNTrade issued a request for proposal from two advertising firms and FRANDEAVOR. According to PlayNTrade Vice President of Franchise Development, Charles Franklin, “FRANDEAVOR’ was selected because founder, ...
December 18th 2008
Categories:
Branding,
Creative Services,
Digital marketing,
Internet Marketing,
Marketing,
Marketing Consulting,
Marketing Firm,
Marketing Services,
Marketing Solutions,
Public Relations,
Social Marketing,
Word of Mouth
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The Halo Group, a Manhattan-based brand communications agency, today announced that Tim Goodwinjoined as Director/Producer of New Media and Guy Sealey as Senior Creative Director, Interactive.
“Halo is the next generation of agency,” Said Linda Passante, CEO. “We integrate ALL communications, including those for social media and web 2.0. Tim will ...
The Cerebral Palsy Associations of New York State's Metro Services has chosen BRANDEMiX, the NYC-based communications consultancy known for innovative branding around human resources initiatives, to brand and launch an employee communications campaign in support of their new strategic plan.
Of Metro Services' 1,600 employees, 1,100 work offsite providing direct support in ...
Bill Koerner, president of Transamerican East Funding (TEF), announced that TEF has joined forces with Darren Salkeld, President of Rocan International, Tarpon Springs, Florida to widely reveal the eagerly anticipated work from home business building blueprint known as the Instant Income Plan. Among other things they expose five straightforward dynamic success fundamentals that every ...
“There are hundreds of marketing firms out there that will tell you how hard marketing is”, said Justin Downey, Managing Director of Justin Downey Marketing in an interview. “The fact is…marketing is easy.”
Earlier in the year Justin Downey Marketing began publishing free marketing best practices articles geared toward small business ...
B2B Marketing Consultant and Copywriter Lisa May Huby was the featured guest for the September 13, 2007 podcast of the Better Process Innovation Show sponsored by Eaton.
Highlights of the show included issues faced by business-to-business marketers such as finding effective business partners, strategies for online marketing and how B2B marketing ...
August 29th 2008
Categories:
Affiliate Marketing,
B2B Marketing,
Branding,
Buzz,
Conversational Marketing,
Creative Services,
Direct Marketing,
Ethnic & Cultural Focus,
Internet Marketing,
Kids & Youth Marketing,
Localization,
Loyalty Programs,
Market Research,
Marketers,
Marketing,
Marketing Consulting,
Marketing Firm,
Marketing Services,
Marketing Software,
Marketing Solutions,
Media Buying & Planning,
Merchandising,
Micromarketing,
Multi-level Marketing,
Multichannel,
Niche Marketing,
PPC,
Products,
Public Relations,
Publishing,
Relationship Marketing,
SEM,
SEO,
Search Engines,
Social Marketing,
Strategic Marketing,
Telemarketing,
Viral Marketing,
Word of Mouth
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EPR Marketing News is a new blog, part of EPR Network, that is going to be focused on and will be covering the marketing news and stories from press releases published on EPR Network.
EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based ...
