Category Archives: Marketing Services

Water Communications creates “Design Wala Colour” campaign for Marshalls Wallcoverings

Mumbai, Maharashtra, India, December 30, 2015 — /EPR NETWORK/ — Water Communications, Mumbai based 360 degree water communications logocommunications agency, recently unveiled the new campaign for its client, Marshalls Wallcoverings – ‘Design Wala Colour’. The campaign was released simultaneously across media including print, radio, digital and social media.

‘Design Wala Colour’ is based on the concept that – everything around us is so beautifully designed, be it embroidery on a dress or floral pattern on curtains or carvings on crockery or funky graphics on our bags. Design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. By adding designs to our walls, we can make the world around us even more beautiful.

Speaking on the new campaign, Vandana Sethhi, Director – Water Communications, said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for every thing else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think DESIGN WALA COLOUR.”

“Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example – windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours”, added Mona Menon, Director- Marshalls Wallcoverings.

On the concept of Design Wala Colour, Karan Sharma, Director – Marshalls Wallcoverings, said, “The wallcoverings segment in India has not yet reached its full potential in terms of being experimented by its consumers. With ‘Design Wala Colour’, we wanted to communicate the idea of ‘Designer Walls’ as opposed to just ‘Coloured Walls’ to our audience in a very simple, clear yet creative manner. We needed a campaign to touch the core concept of Design v/s Colour”.

Marshalls Wallcoverings, the far superior alternative than conventional way of wall renovation. It is indeed a wonder product with many advantages. Being the festive season and a category that is so close to the consumers especially during festive season when people are looking to get their homes renovated, we leveraged all the touch points where we could connect with our consumers – print, radio, digital and social media, adds Vandana Sethhi.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 web1@waterindia.in

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EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /EPR MARKETING NEWS/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

END

Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

 

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Code18 Interactive Is Now Offering Mobile App Design

Digital agency Code18 Interactive is pleased to announce the addition of Mobile App Design to its list of core offerings.


Code18 Interactive, a boutique digital agency that combines thoughtful design, technology & UX strategy to help national consumer & media brands build engaging websites, is now bringing those same skills to mobile app design. The agency has recently launched new work for Unisom sleep-aids, Gold Bond Ultimate lotions and creams, Algonquin Books, Graywolf Press, Mana Health, and many others. Currently best known as a leading NYC WordPress development company, the agency’s other core services include bespoke website design, web video production & digital advertising.

“We’ve been designing for the mobile web for several years now,” says Code18 Founder Steve Pilon. “And our recent forays into mobile app design for iOS have been a natural extension of that. Our specific expertise in the areas of UX and UI design make this a particularly exciting new path for us to be on.”

Creative development, digital strategy, UX/UI and interaction design are central to the agency’s holistic approach as an [NYC mobile app design company http://www.code18.com]. “We’ll take your app all the way from a rough idea to highly polished, development-ready art. We’ve established partnerships with several talented mobile developers that our clients can draw upon to build the final app, or they can take the production-ready assets that we create and have their own developer build it,” says Pilon, emphasizing the flexibility of the agency’s new offering.

Code18 Interactive is an independent digital studio that delivers measurable results through compelling, user-centered design. Originally founded in Atlanta, Georgia, the agency has recently moved headquarters to New York City. And now with over a decade of experience, Code18 is proud to be an agency in evolution, always on a journey to innovate, achieve and surprise. The NYC digital agency is currently seeking new clients, new partners, and new talent to join its growing team. For more information, please visit http://www.code18.com

Contact Details:
Steve Pilon
Code18 Interactive
175 Varick Street, 8th Floor
New York, NY 10014
404-585-2725

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Immerse The Family Market In An Interactive Roadshow This Holiday Season

As the August holidays are fast approaching brands are presented with a great opportunity to try and win over the world’s toughest critics – kids.

The August holidays are a perfect time for brands with products and services aimed at the family market to raise brand awareness and drive engagement.

A recent example of how effective immersive marketing campaigns can be was seen in Brisbane, Australia. A shopping centre used Augmented Reality as part of an innovative campaign that saw children being given the opportunity to fend off lions and duel with pirates – a completely experiential marketing tool that parents and children were able to take part in.

The video; that can be viewed here shows how the interactive experience was able to involve children and their parents in the game by bringing animated children’s characters to life, attracting participants throughout the shopping centre. Mums, dads and kids could fight off lions, swim with fishes or take part in a swashbuckling duel with a pirate through the use of a LED screen, webcam, video and slick animation.

The Brisbane shopping centre also increased awareness by encouraging participants to share photos of their experience across its Facebook, Twitter and Instagram channels, further increasing engagement and promoting the event, certainly helping the shopping centre stand out from its competitors.

Another great way to engage the family market is through the interactive format of a roadshow truck from Event marketing Solutions.
Packing a punch with kids and parents alike, an immersive experience made possible by the team at EMS is a proven way to boost sales, especially during the lucrative holiday period. Brands can take centre stage on prime retail sites and help encourage extra sales by connecting with people as they shop on the high street.

“Providing a mobile showroom that is a sophisticated and interactive environment completely kitted out with the latest in technology whilst being consistent with the look and feel of your brand is what we do here at Event Marketing Solutions.” Says Head of Business Development at EMS Nic Whelan.

“A great example of this is our work with the 20th Century Fox Blu-ray European Experience, which saw nearly 8,000 movie fans experience the benefits of Blu-ray inside a truck. The tour created excitement around the product by giving visitors the opportunity to star in famous movie trailers and then share their big screen moment with friends and family through social media.”

The roadshow trucks from EMS can be completely tailored to the aesthetic of your brand. Relatively easy to set up and deploy, an interactive roadshow truck can be fitted with a variety of interactive technology and out on tour in time for the lucrative holiday period.

Visit www.eventms.com for more information and see why the likes of Samsung and 20th Century Fox have tasked EMS time and time again to handle their roadshow truck marketing campaign.

Contact Details: Kate Price
Marketing Manager
Lakeside, Shellway Road, Ellesmere Port, Cheshire, UK CH65 4LQ

T: +44 (0)151 350 1500
E: information@eventms.com

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Smashburger launches customer loyalty app

Smashburger Kuwait, the neighborhood’s favorite place for burgers, has launched the first mobile application of its kind in the country for rewarding customers’ loyalty.

The new Smashburger Kayan app has been developed in line with the business goal of delivering a great customer experience for its customers. It acts as a digital loyalty card, enabling customers to get a free side dish after 8 entrée purchases while easily keeping track of their account status. In addition to the ongoing loyalty offer, the app will push special promotions for new and loyal customers alike.

In order to improve overall customer experience the app also includes customer feedback and ‘get-in-touch’ tools, a digital menu facility and details of the restaurant locations and opening times.

The new Smashburger app, developed in association with Stampfeet, the UK based mobile loyalty specialist, will provide Smashburger with valuable consumer insight information, allowing it to monitor customer satisfaction and develop marketing and promotional campaigns for its users through targeted push notifications messages based on customers’ purchase patterns and location.

“We are very excited to launch the app to reward our customers for their loyalty. We want to create the best experience and clearly mobile plays a big part in it” said Jillian Marshall, Marketing Manager of Kayan Restaurants. “The app will provide us valuable insight which we can then apply to improve our marketing activity as well as the customer experience”.

The app is available for free for iOS devices on the Apple Store and for Android devices onGoogle Play store and to celebrate its launch Smashburger is giving away 2 gift stamps upon sign up.

Contact Details: Stampfeet Limited, Mobile Loyalty Solutions
http://www.stampfeet.com
E: contact@stampfeet.com
T: +44 (0)207 183 8439

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Projection Mapping Uncovers Endless Opportunities to Engage Audiences with Their Environment

Nic Whelan, Head of Business Development at Event Marketing Solutions, discusses the impact of the new technological trend of projection mapping on his clients’ roadshows…

Once in a while a new technology trend takes hold and, before you know it, creative application has taken it to a whole new level.

Over the last few months Event Marketing Solutions has been working with projection mapping. If you are unfamiliar with the technique, here’s a good explanation, courtesy of Wikipedia;

‘Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection.’

So, what does this mean for the roadshow truck tour business?

This exciting new projection technique provides endless opportunities for engaging audiences with their environment and can work both on the exterior of an exhibition truck and inside.

It can be used to add extra dimensions and create optical illusions as well as give the idea of movement to fixed objects. It can turn any surface into a dynamic video display and, control through a sensory device means that music can work with movement, creating a fully immersive experience for the onlooker.

Used on the exterior, and under nightfall, an exhibition truck can be transformed into a vibrant dancing 3D canvas with light projection used to give the appearance of movement, creating engaging imagery and stunning results. Here are some excellent examples that showcase how this can work:

http://www.youtube.com/watch?v=J8JqEci_pSc

http://www.youtube.com/watch?v=oVSwf3XtrK0

Lighting solutions specialist Mr Beam proves here just what is possible for roadshow truck interiors by transforming a living room into a 3D projection area with changing colours, patterns, textures and furniture.

It’s not just the B2C brands that are hooked; EMS is currently working on B2B concepts to develop a new type of experience for business audiences based on projection mapping techniques.

But they are not the only ones to be inspired by projection mapping’s potential to wow and engage. Last year Mercedes CLA showcased in several cities in Switzerland, using projection mapping to turn heads – lighting up the car’s exterior with playful changing colours and graphics.

A creative mind can run wild with the myriad of opportunities available to us with projection mapping techniques, mesmerising and connecting visitors with their environment which changes right before their eyes.

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BrandReact Establishes Social Media Manager College

BrandReact, Inc. – a Social Media Marketing Company today announced that it has established Social Media Manager College, a 13-week Master Class that will train its students for the most in demand job today: Social Media Manager.

Research shows that there is a substantial gap between the need for strong digital marketing talent and the skills individuals have today. Also many digital marketing teams are strong in some social media areas, but mediocre or weak in others.  Furthermore there is no standardized measurement of quality and skills, which makes hiring the right person a difficult process.  This prompted BrandReact to fill this gap by using the knowledge it gained from servicing its clients.  This thirteen week program will certify and prepare professionals for the growing use of social media in the workplace.

Dick Raman, CEO of BrandReact comments: “Every day we see how businesses are struggling with new digital developments. Not only Social Media, but Smart Phones and Local Search; it is overwhelming. Companies cannot find a qualified resource and most agencies have such a small talent pool, which keeps prices high.”

BrandReact created a comprehensive curriculum covering the various aspects of the job of a Social Media Manager.  Modern education is happening more and more online and requires a great deal of discipline and self-learning from students.  That is why the Social Media Manager College was set up as a series of 13 online Master Classes covering a broad spectrum of digital methods for interacting with customers, not just for marketing, but also for customer support and other areas.  Each week there is an online session, where the students interact with the teacher and learn about a topic.  There are assignments and tests for the students and a special website where teachers and students can have discussions.  It also holds recordings of the online session and a resource library.  All students get individual support from the teaching staff.

What makes the Social Media Manager College unique is that every student will graduate with his/her own website/blog and all social media profiles and pages properly set up. This way they can provide future employers with a real-life demonstration of what they, as a candidate for the Social Media Manager job, are capable of.  Students that are already employed can work on their company’s website and social media setup with our assistance, thus producing immediate deliverables for their employer.

Social Media Manager College is a practical, hands-on way to educate people that want to pursue a career in a field that is very young and needs to be further developed and integrated into every business.  This Master Class is for job-seekers as well as for companies (and agencies), that seek to acquire more skills as well as help with their own social media strategy and setup.

For further information visit SocialMediaManagerCollege.com and register for the Master Class which starts the first week of January 2014.

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Exhibition Trailers specialists ask ‘Are fashion trucks the next big thing?

Brian Child, Sales & Marketing Director atEvent Marketing Solutions considers the latest trend hitting the U.S. – retail truck tours – and how this new take on retail could be the next big thing on this side of the pond.

More than 60,000 high streets shops are predicted to close and 164 retail chains to go into administration, according to the recent Retail Futures 2018 report from the Centre of Retail Research.

There’s no doubt that the high street is struggling as bricks and mortar give way to the online world. But it’s not all doom and gloom and those that are offering an immersive shopping experiences, using new technology and techniques to engage customers are prospering.

It’s simply a matter of survival and one of the latest trends hitting the U.S. is the use of retail trucks to better reach and engage shoppers.

Going mobile is proven to be one of the most effective ways to get brands and products directly in front of customers. Fashion is everywhere and so it makes sense that this concept has made its way into the retail arena.

‘Fashion trucks’ or ‘mobile boutiques’ are now making their way around the States from East Coast to West, the Mid West, South, and so it goes on. Both small niche designers and big name brands have jumped on board with New York designer Cynthia Rowley and Aether Apparel among them as well as Madewell, which recently embarked on a 14-city roadtrip.

The phenomenon has grown so popular over the last few years that it even has its own association, The American Mobile Retail Association, and code of ethics which caters to both mobile retailers and their communities.

For on-line retailers it’s an opportunity to establish a real physical connection with their customers. People can interact in a way that is impossible on-line. Of course, the use of social media will make the truck ‘phygital’ and attract a much larger audience.
So why do roadshow truck tours translate so well to the retail environment?

Impact – Nothing makes a presence like a truck, especially when fully branded and packed with a creative retail experience. A mobile pop up store is a sure way to draw a crowd.

Personal experience – It allows brands to take products direct to customers, providing a branded/immersive experience in a captivating environment gives the impression of a more one-to-one exclusive experience, delivering personal service that shoppers expect.

Mobile billboard – not just about the event itself, while on the road you are a mobile billboard advertising your products and brand.
Fashion forward – capitalising on nature of shoppers; this is a new trend/innovative, this group is receptive to creativity and new ideas.Direct contact – you take your brand and products to the customer, you aren’t waiting for them to arrive in store. Opportunity to move to a new location daily and use social media so shoppers can find you.

Convenience – part of the lure of online shopping is the convenience. By making your store mobile, taking products to customers, it’s a much more convenient way to shop, taking fashion to time constrained people.

You would be in good company too, Aston Martin, Hugo Boss and Samsung are already getting ahead here in the UK with the use of mobile retail truck tours, what’s more it’s giving them a USP and a powerful retail edge over their competitors.

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Do it Yourself Marketing – Learn How with The Publicity Success Series

Getting publicity can be challenging? Between writing press releases, article marketing, social media and more, it all seems too much. But it doesn’t have to be. Learn how to get more PR or be able to make better decisions with working with a publicist or a publicity virtual assistant? Introducing the PR Success Series – www.prsuccessseries.com. Everything needed to get more out of all marketing efforts.

The PR Success series is intended to help entrepreneurs, authors, speakers, coaches and more master their PR. Presented by Diana Ennen, President of Virtual Word Publishing, (www.virtualwordpublishing.com) a PR and Marketing firm for over 27 years, it will take businesses step by step into PR methods that work. Insider secrets will be revealed on how to write effective articles and press releases, best ways to pitch the media, how to go full circle to get the most from all marketing efforts, mastering social media and more. The classes will be held weekly starting July 11th and all classes are recorded. Plus, the classes continue on, so you can join at any time.

Ennen walks the walk and talks the talk getting clients in major media that have resulted in not only getting one of her clients #1 status on iBookstore, but major media mentions including USA Today, Woman’s World, Fox News, CNN Radio, Reader’s Digest, Entrepreneur, Forbes, and so many more.

A breakdown of the classes are as follows: Session #1 – Develop a marketing plan that works; Session #2 – Discover the secrets to writing press releases and articles; Session #3 – Pitching the Media; Session #4 – Social Media Magic, Session #5 – PR Secrets
Ennen states, “I am thrilled to be offering this class again. No matter if you want to do your own PR or if you want to just be able to understand the PR process, these classes will help. Also, I know many virtual assistants who want to specialize in publicity and this is exactly the tools you need to be able to do that.

The Publicity Success Series got rave reviews when it was offered previously. In fact Ruth Martin stated, “I was really impressed with the Publicity VA Course and Diana’s great help and knowledge. Hearing her firsthand success stories and learning from her experiences shaves so much time off the learning curve, it’s like having your very own coach guiding you through the hurdles towards the ultimate goal. I’d highly recommend this publicity course to anyone wanting to broaden their publicity efforts on the Internet or offline.”

Need help with a PR campaigns and want to write a killer press release, article, blog, etc., then sign up now at http://www.prsuccessseries.com. Early bird rates apply – only $99.00. For more information contact or media interviews contact Ennen atdiana@virtualwordpublishing.com.

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Google’s ZERO Tag for a Marketer ‘Truth’ reaches Travel Industry

In 2006, A G Lafely, ex Ceo of P&G introduced numeracy to the moments of truth that a marketer has to face. His forward count went till two: First Moment of Truth (FMOT) is, according to him, when the consumer buys the product and the Second Moment (SMOT) arrives when he experiences it. In 2011, Google’s Managing Director of US Sales and Service, Jim Lecinski appended a marketers schema with Zero Moment of Truth (ZMOT).

In his handbook, “Winning the Zero Moment of Truth” Jim describes ZMOT as the ‘online decision-making moment of consumers’. According to Google’s ZMOT Macro study report cited in the book, “88% of consumers research online before they buy, consulting an average of 10.4 sources”. Since then with social media becoming even more dominant, winning the ZMOT, has become the holy grail of marketers worldwide.

Media-Mosaic, worlds first fully integrated ZMOT agency, has applied the ZMOT concept to different industry verticals. The New Delhi based Agency has recently launched its series of Webinars and Infographics to help travel marketers win at their Zero Moment of Truth.

Mosaic’s Managing Director Vikas Malhotra, is excited to help travel marketers in their quest for attracting the traveler during their research phase.“Travel is one of the most researched buying decision, with a traveler evaluating on an average of 15-16 reference resources before making the final purchase decision. It is a real challenge and also a real opportunity for any travel marketer and we are extremely excited to be able to bring our experience in helping them win their scattered ZERO moments.” he avers.

The originator of ZMOT at Google, Jim Lecinski also tweeted about Media-Mosaic’s efforts. “#ZMOT infographic and webinars from @Media-Mosaic here: media-mosaic.com/blog/infographic…”. “I always like seeing ZMOT work”, he tells Media-Mosaic on LinkedIn.

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SEO Services Company Gets Client 1000 Website Opt Ins Every Month Through Their YouTube Video That Has Hit 100,000 Views

Andy Harrington’s Presentation Skills Video has Reached the 100,000 View Milestone Using Video Results’ SEO Services.

Video Results’ strategies have shown to be more effective than traditional SEO services, especially after all of the SEO changes Google have recently unveiled and implemented. Andy Frain who is the co-director of Video Results and looks after the SEO side of the company says, “Not only are Google rankings for websites getting much harder to achieve, it’s also the fact that a video achieves a picture ‘thumbnail’ listing as opposed to a text listing, which sets it apart fro everything on that Google search page.”

Video Results have mastered the art of video SEO and have dominated the Google and YouTube search results for big, competitive keywords such as “Solar Panels”, “Public Speaking”, “Public Relations”, “How to Play Guitar”, “Colonic Irrigation London”, and“Presentation Skills” to name just a few.

A problem that many companies face with a video marketing campaign is that either they shell out for a really fancy looking video that unfortunately does nothing to boost their sales as it just sits on their website gathering dust, or they work tirelessly to shove any old video to the top of the search results for a keyword that no one is searching for.

Video Results offers the full SEO services package. Their team conducts extensive keyword research to identify the most profitable and relevant keywords for their clients, they create a high quality video for the client that successfully converts viewers in to customers (sometimes at a rate as high as 76%), and they then drive traffic to that video by putting it at the top of search results for that profitable keyword.

Their client, Andy Harrington is consistently receiving 1000 opt ins to his website each and every month, all coming directly from the YouTube video that Video Results created and ranked for him just one year ago. Andy Harrington says, “The return for me has just been massive. Conservatively, it’s £350,000 – £400,000 extra pounds in income every single year.” And with that in mind, it is clear to see why Andy Harrington has reinvested time and again with Video Results for new keywords such as “Public Speaking”.

The future for Video Results is looking to continue from strength to strength, as in the next three months they are set to start implementing new strategies that will double the amount of views, opt ins and sales for their clients. “So much testing and research goes in to improving our SEO services.” Explains Andy, “We test our methods to point of destruction, so we know exactly what the limit is and what not to do, so we can confidently give Google and YouTube exactly what they want.”

Andy explains that where many websites are failing and falling in the rankings as a result of Google’s recent changes, these changes have only served to help Video Results and its clients’ videos. “YouTube is the world’s second largest search engine and is of course owned by Google. The future in internet marketing is in video, so it would only be a smart move for businesses to invest in an online video of their own.”

To watch Video Result’s own YouTube video, follow this link http://www.youtube.com/watch?v=05JMabnC3Wc or visit their website at http://www.videoresults.com

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Author of ‘Present, Pitch and Grow Rich’ Launches his Train the Trainer Intensive Course

Andy Harrington is one of the world’s leading public speakers and so, following on from his previous successful presentation skills courses, he has designed a unique train the trainer course.

With the help of a promotional YouTube video, Andy Harrington has launched his newTrain the Trainer Intensive training course. With past experiences including presenting at the O2 Arena and sharing a stage with inspiration speakers such as Sir Richard Branson, Lord Alan Sugar, Anthony Robbins and Donald Trump, Andy has a wealth of knowledge in how to keep even the largest audiences engaged and how to motivate the audience into taking action.

Andy will be passing on the presenting strategies and systems that he has developed and used himself time and again with success. His course will teach those responsible for developing people’s skills within the workplace how to lead and how to communicate effectively. “My Train the Trainer intensive course is suitable for full-time instructors and trainers, to managers or supervisors who will occasionally provide mentoring and guidance within the workplace.” explains Andy.

It is fair to say that many business presentations can be dull and sometimes have an unclear take home message. “No matter how important the information being delivered is, if the audience isn’t engaged with you then there are very few people likely to benefit from your presentation.” says Andy.

In the YouTube video that Andy has released in conjunction with the Train the Trainer intensive launch, after asking viewers “Why is it that most business presentations send people to sleep?” he takes the viewer through the four essential elements that are the building blocks of all great presentations.

“The YouTube video touches upon the foundations needed to keep your audience engaged and to motivate them to do something once they leave. When you have those four essential elements in place, there are many more skills and strategies to learn to ensure your audience takes action on your message.” explains Andy.

It is a well known fact that being regarded as a good public speaker and presenter can instantly make others see you as an industry expert. “Those that have the best public speaking skills will be seen as key figures of influence in the workplace.” says Andy. “What my Train the Trainer course does is find and develop these skills and hone them so that you can become an Influencer. One of the four essential factors is to think of yourself as an Influencer and not just as a speaker. The goal of your business presentation is to influence your audience as individuals to make a change or difference their lives by taking action on the message that you have delivered.”

To get YouTube viewers started, Andy has put together a vault of free training videos on his website. “The videos contain great tips and training to help you really improve your performances in front of any size of audience.” says Andy.

To watch his YouTube video, follow this link. https://www.youtube.com/watch?v=FncJgNaUwT4 To go to his Train the Trainer website, click here
www.publicspeakersuniversity.com

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Graybow Communications Achieves InfoComm International Emerald CAVSP Level Designation

Graybow Communications has qualified as an InfoComm International Emerald Certified AudioVisual Solutions Provider (CAVSP). This designation recognizes that a percentage of the company’s sales, customer service and technical staff have achieved and maintained individual InfoComm Certification.

InfoComm awards individual Certification to audio visual professionals who have demonstrated knowledge and comprehension of the science and technology used in communications including audio, video, display and systems. Technicians, engineers, designers, salespeople, customer service personnel, managers and executives are eligible to take the individual certification test.

“A CAVSP designation gives AV companies a competitive advantage in the marketplace,” said David Labuskes, CTS, RDD, InfoComm International’s Executive Director and Chief Executive Officer. “Customers of audiovisual communications and presentation systems can be confident of professionalism and an aspiration to excellence when working with these companies that have invested in education and training to stay current on the latestAV technologies and techniques.”

The company-level CAVSP recognition program is the only such program available for the commercial audiovisual industry. In addition to confirming that a percentage of the company’s employees are InfoComm certified and have completed important coursework, the [Diamond, Emerald or Sapphire] CAVSP designation means that [your company or organization name] has agreed to comply with 10 Standards of Excellence developed in collaboration with industry experts to emphasize the best practices of audiovisual businesses.

The Standards of Excellence are a guidepost for audiovisual companies and professionals who place the customer first and offer quality audiovisual solutions. They include the commitment to provide complete customer satisfaction with audiovisual solutions that provide value to the client. They convey the importance that audiovisual solutions providers place on their own skills development through continuing education. They also cover the critical role that audiovisual professionals play as partners with IT specialists, architects, building managers and others.

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ProMarketing Leads Now Offers an Automobile Database To Customers

ProMarketing Leads adds an automobile database that includes millions of records and is the largest available Automobile Owners database in the industry. It is compiled, updated and verified through transactional information each month.  These are known automobile owners.

Don’t get fooled into using data that is outdated and inaccurate.  We dare you to compare us to the competition. Pro Marketing Leads promises to save you money and increase your ROI. Our file consistently outperforms other Automobile files for accuracy, counts and response rates.

This Automobile Owner Database is not derived from state motor vehicle and therefore not subject to the Shelby Act/Driver’s Privacy Protection Act of 2000.

ProMarketing Leads automobile database offerscustomers…

Aftermarket Promotions:  Auto dealers, manufacturers and specialty stores target consumers based on automobile make/model/year and owners age and/or income information. ProMarketing Leads offers anintegrated database of consumer, vehicle, email, and telephone information. This comprehensive database is able to generate great marketing lists .

Service Center Programs: Dealer repair centers, specialty service centers and independent service centers can market customers based upon make, model, year, and address criteria.

Extended Vehicle Warranty Programs: Consumers are holding onto vehicles for a longer period of time, and may need additional insurance against future service repairs. Taylor Direct makes it easy to find vehicle owners based upon age of the vehicle, mileage and address information

Dealer Trade-In Programs: Many dealers seek specific vehicles based on trade-in values and demand.  Our true owners file allows dealers to target make/model/year that are currently owned within a certain radius of their dealership and base an offer on this information.

Key Features: 200 Million VINs, 160 Million Current Owners, 180 Million Addresses, 82 million telephone numbers, Select by Year, Select by Make, Select by Model, Select by mileage, Select by Engine type, Select by Auto Class, Fuel Type, Style, Income Gender, Home Ownership, and Many more selections available…ask!!

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Pioneering Business Video Marketing Company, Video Results, Unveils New Strategy that Guarantees Google Rankings for Competitive Keywords at 3 Day Live Event

The talk around the UK based business video marketing company Video Results has been slowly building in the past year, and now the brains behind the company claim to have a faster and simpler method of achieving guaranteed YouTube and Google rankings for very competitive keyword phrases, such as “Weight Loss”, “Public Speaking” and “Make Money Online”.

Video Results is the combination of two internet marketing heavy weights that come from two very different backgrounds. Andy Frain knows everything that can be known about Google and YouTube, without actually working for Google. He knows their algorithms, what makes them tick and most importantly, what factors these two websites use to rank their search results. “It’s taken me about 20,000 hours of research, testing, refining and more testing to get to the point. We had a very solid and successful system this time last year that our clients have used and achieved rankings with” says Andy, “after a summer of rigorous testing and really figuring out how to improve on the original Video Results strategy, we found ways of speeding up the process and making it easier for our clients to implement, so we decided to release the Video Results 2.0 course.”

Getting a business video ranked on Google and YouTube for a competitive keyword can really establish a business as a brand, as the industry leader, and as the market expert. However after going to all of the effort of getting a video to the Google and YouTube top spots, many companies find that they just aren’t getting potential prospects to actually click through to their businesses website to opt in or make a purchase. This is where Andy Frain’s business partner and Video Results’ co-founder comes in.

Tom Breeze is the video marketing, video production and video conversion maestro. Boasting conversion rates of 76%, he throws himself into researching and testing the most effective techniques for getting prospects to click that all important link that goes to a company’s website. He says, “I have a background in psychology and NLP so I’m really fascinated in the little things we can say in our videos that make potential customers more likely to click through to the website. I’m all about turning a viewer into a valued customer.”

Separately these two have very profitable and unique skills, but together as Video Results they become an unstoppable force of the video marketing world. “We have big name clients paying us a lot of money to rank number 1 for ridiculously competitive keywords like‘public speaking’” says Andy. “This client has actually earned an extra $700,000 in income off the back of the YouTube video we created and ranked for him” adds Tom.

Not only do they offer this ‘Done For You’ service where they take care of everything for the client, they also teach business owners and marketers their system to implement themselves. “Teaching the old style strategy could be quite tricky at times as there was a lot of material to get through. With the new Video Results 2.0 course it is much, much simpler. So much so that we’re putting on a three day live course where we will teach attendees the whole strategy within those three days, with time for sleeping, eating and a few post-training drinks factored in too.” says Andy.

“Working in business video and video presenting, I know that a lot of people really aren’t comfortable with appearing on screen and can’t see themselves becoming an uber enthusiastic presenter in a second” says Tom, “The 2.0 course takes that presenting to camera element out. If you are comfortable with it, then great – go for it! But if not, we have equally effective ways of creating a high converting video.”

To find out more about Video Results and their 3 day 2.0 live course, watch their YouTube video here https://www.youtube.com/watch?v=05JMabnC3Wc or go to their website at http://www.VideoResults.com

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Survey System Named Best Survey Software of 2012 by TopTenReviews

Creative Research Systems’ The Survey System was named the Best Survey Software of 2012 by TopTenReviews earning the highest marks in survey creation, analysis, and administration method categories. Survey System was pleased to receive the title as the best Survey Software and plans to continue to improve their survey software.

“This software has all the tools and features for creating and analyzing credible surveys for any professional needs,” said TopTenReviews. TopTenReviews reviewed the top survey software in the industry and they were judged based on the following factors: survey creation, survey analysis, survey administration, ease of use, and help and support. The Survey System beat out the competition and was rightfully named the best survey software of 2012.

“The Survey System is a powerful survey application for professional marketers and others who are familiar with creating and conducting surveys. It offers several question types, templates and stock questions as well as ways to customize survey questions and tools to restrict and qualify respondent answers. It can create a flurry of graphs and tables, cross-referencing data and questions to allow credible analyzing of survey responses. This application will take the novice some time to master its functionality, but can be an effective survey software tool for professionals and those in need of quality survey software.” -TopTenReviews.

When it came to creating a survey The Survey System received a 10/10. When it came to analyzing the survey, The Survey System received a 10/10. In the Survey Administration category, it received a 10/10 once again. When it comes to the Ease of Use it received a 7.5/10. Finally, for the Help & Support category it received a 10/10. The overall verdict was a 9.5/10. To read the in-depth review, please visit TopTenReview.

President of Creative Research Systems Hank Zucker was pleased with the outcome of the review and wants to thank TopTenReviews for choosing them as the Best Survey Software of 2012.

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LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

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Acquirelists announced the release of updated 372,194 contacts of Engineering executives with 80% permission based emails, 51% direct dial phone and 73% social media profiles like LinkedIn

Acquirelists engineering mailing lists reach key influencers and purchasing decision-makers. These engineers are multi-disciplined design engineering professionals working with electrical/electronics, fluid power, mechanical drives, microwave, motion control, assembly, materials, and engineering software, and their job requires a constant investment in product development cycles. Our entire engineering database gives you the depth of selections and overall reaches to put your offer in the hands of the top engineers and engineering managers.

“Acqurielists Engineering executives mailing lists provide relevant information for marketers looking for an advantage over their competitors “ says Andrew F Robinson, CEO of Acquirelists. “We are constantly updating our data in every quarter to ensure the updated executive contact details are available to our valued client base.” Email, telephone and mailing address information for these businesses and executives create the ideal marketing contacts to begin a successful online marketing campaign or appending to existing B2B database.

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An EMS triple hit at Broadband World Forum

Justin Isles (Client Services Director at Event Marketing Solutions) shares his latest client news from the technology sector.

In a couple of weeks’ time, three of our technology clients will take their display trailerson the road to exhibit at the world’s largest broadband conference and exhibition, Broadband World Forum.

Taking place at the RAI Exhibition Centre in Amsterdam, the event promises to showcase the best in strategy, technology and innovation, attracting in excess of 7,500 participants with 300 visionary speakers and panellists, and more than 200 exhibitors.

It is a must-attend event for those at the forefront of revolutionary broadband technologies, applications, solutions and services, but we have found that an increasing number of companies from this sector are blending their trade show programmes with VIP customer events.

Over the last few years our mobile trailers have been working hard for technology companies, providing a cost and time-effective platform to demonstrate their products and services as well as meet and greet current and future international clients.

Being mobile has proved particularly effective for this sector, as it often involves heavy, cumbersome equipment. Without a live, hands-on demonstration, the technology too can be relatively complex and difficult to get to grips with.

By transforming an exhibition truck into a branded, high-tech showroom, technology companies have been able to create a versatile and flexible roadshow schedule, taking in major trade shows, as well as delivering bespoke one-to-one sessions to customers – right on their doorsteps.

Businesses are benefiting a great deal from this approach, as it proves to generate greater return on investment and keeps the event calendar going well beyond the trade show schedule. It also provides the opportunity to target and explore new territories, beyond those found on the major exhibition circuit.

We have spent many years designing and delivering sophisticated roadshow exhibitions and campaigns across multiple territories on behalf of our clients. We have used our knowledge to design and fit out high-tech exhibition trailerswith bespoke storage and transportation for valuable technology, and provided multilingual branding wraps.

It all comes together for us when we see three of our clients taking centre stage at one of the world’s most prestigious technology shows. Each has a unique offering, but all of them have used ‘mobile’ event marketing solutions to deliver their message in the most effective and impactful way. It’s fantastic to be a part of that and we look forward to a successful three days.

To find out more about the Broadband World Forum visithttp://www.broadbandworldforum.com/

Or to see how EMS helps technology brands to connect with new audiences and demonstrate products through the use of bespoke mobile exhibition trailers watchhttp://youtu.be/zLhJ1xpGDMQ

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SearchCatalyst Highlights Why Duplicate Web Content is Bad for Small Businesses

Duplicate web page content is bad for any website because it greatly affects SEO, but SearchCatalyst, an SEO agency dealing exclusively in small business Internet marketing, says it is particularly bad news for small businesses.

Aside from negatively impacting on a user’s online experience, duplicate content is particularly disastrous for SEO. It affects the site’s credibility, which is one of the most important ways a site can rank highly, organically, on search engines like Google. Google ranks sites based on several criteria, each of which is built into its complicated search algorithm. Relevancy is the most important – does the site list content relevant to the search query? – but credibility is a close second.

However, this issue affects all businesses, big and small. An issue that is more likely to affect small businesses, or expanding ones in the processes of upgrading their websites and online presence comes down to duplicate content on developer sites. Quite often web developer domains – where developers work on websites – are indexed by Google. Developers can be completely unaware they have created duplicate content but as websites take a few months to develop they can sit on developer domains for a while and the duplicate pages will negatively affect search rankings on Google.

This generally impacts small businesses to a greater extent than larger companies because they don’t have the scope and finances to implement new pages quickly.

Google’s algorithms are highly sophisticated and can filter out sites that have duplicate content. Some may be labelled as spam as a result, whilst others will just be listed much lower down on the SERPs. Google has become much better at detecting duplicate content since the Panda algorithm update, which all small businesses and developers should be aware of.

SearchCatalyst offers affordable SEO services to small businesses looking to boost organic search rankings and gain greater online exposure at minimal cost.

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