Category Archives: Marketing Software

Code18 Interactive Is Now Offering Mobile App Design

Digital agency Code18 Interactive is pleased to announce the addition of Mobile App Design to its list of core offerings.


Code18 Interactive, a boutique digital agency that combines thoughtful design, technology & UX strategy to help national consumer & media brands build engaging websites, is now bringing those same skills to mobile app design. The agency has recently launched new work for Unisom sleep-aids, Gold Bond Ultimate lotions and creams, Algonquin Books, Graywolf Press, Mana Health, and many others. Currently best known as a leading NYC WordPress development company, the agency’s other core services include bespoke website design, web video production & digital advertising.

“We’ve been designing for the mobile web for several years now,” says Code18 Founder Steve Pilon. “And our recent forays into mobile app design for iOS have been a natural extension of that. Our specific expertise in the areas of UX and UI design make this a particularly exciting new path for us to be on.”

Creative development, digital strategy, UX/UI and interaction design are central to the agency’s holistic approach as an [NYC mobile app design company http://www.code18.com]. “We’ll take your app all the way from a rough idea to highly polished, development-ready art. We’ve established partnerships with several talented mobile developers that our clients can draw upon to build the final app, or they can take the production-ready assets that we create and have their own developer build it,” says Pilon, emphasizing the flexibility of the agency’s new offering.

Code18 Interactive is an independent digital studio that delivers measurable results through compelling, user-centered design. Originally founded in Atlanta, Georgia, the agency has recently moved headquarters to New York City. And now with over a decade of experience, Code18 is proud to be an agency in evolution, always on a journey to innovate, achieve and surprise. The NYC digital agency is currently seeking new clients, new partners, and new talent to join its growing team. For more information, please visit http://www.code18.com

Contact Details:
Steve Pilon
Code18 Interactive
175 Varick Street, 8th Floor
New York, NY 10014
404-585-2725

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Smashburger launches customer loyalty app

Smashburger Kuwait, the neighborhood’s favorite place for burgers, has launched the first mobile application of its kind in the country for rewarding customers’ loyalty.

The new Smashburger Kayan app has been developed in line with the business goal of delivering a great customer experience for its customers. It acts as a digital loyalty card, enabling customers to get a free side dish after 8 entrée purchases while easily keeping track of their account status. In addition to the ongoing loyalty offer, the app will push special promotions for new and loyal customers alike.

In order to improve overall customer experience the app also includes customer feedback and ‘get-in-touch’ tools, a digital menu facility and details of the restaurant locations and opening times.

The new Smashburger app, developed in association with Stampfeet, the UK based mobile loyalty specialist, will provide Smashburger with valuable consumer insight information, allowing it to monitor customer satisfaction and develop marketing and promotional campaigns for its users through targeted push notifications messages based on customers’ purchase patterns and location.

“We are very excited to launch the app to reward our customers for their loyalty. We want to create the best experience and clearly mobile plays a big part in it” said Jillian Marshall, Marketing Manager of Kayan Restaurants. “The app will provide us valuable insight which we can then apply to improve our marketing activity as well as the customer experience”.

The app is available for free for iOS devices on the Apple Store and for Android devices onGoogle Play store and to celebrate its launch Smashburger is giving away 2 gift stamps upon sign up.

Contact Details: Stampfeet Limited, Mobile Loyalty Solutions
http://www.stampfeet.com
E: contact@stampfeet.com
T: +44 (0)207 183 8439

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Survey System Named Best Survey Software of 2012 by TopTenReviews

Creative Research Systems’ The Survey System was named the Best Survey Software of 2012 by TopTenReviews earning the highest marks in survey creation, analysis, and administration method categories. Survey System was pleased to receive the title as the best Survey Software and plans to continue to improve their survey software.

“This software has all the tools and features for creating and analyzing credible surveys for any professional needs,” said TopTenReviews. TopTenReviews reviewed the top survey software in the industry and they were judged based on the following factors: survey creation, survey analysis, survey administration, ease of use, and help and support. The Survey System beat out the competition and was rightfully named the best survey software of 2012.

“The Survey System is a powerful survey application for professional marketers and others who are familiar with creating and conducting surveys. It offers several question types, templates and stock questions as well as ways to customize survey questions and tools to restrict and qualify respondent answers. It can create a flurry of graphs and tables, cross-referencing data and questions to allow credible analyzing of survey responses. This application will take the novice some time to master its functionality, but can be an effective survey software tool for professionals and those in need of quality survey software.” -TopTenReviews.

When it came to creating a survey The Survey System received a 10/10. When it came to analyzing the survey, The Survey System received a 10/10. In the Survey Administration category, it received a 10/10 once again. When it comes to the Ease of Use it received a 7.5/10. Finally, for the Help & Support category it received a 10/10. The overall verdict was a 9.5/10. To read the in-depth review, please visit TopTenReview.

President of Creative Research Systems Hank Zucker was pleased with the outcome of the review and wants to thank TopTenReviews for choosing them as the Best Survey Software of 2012.

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Acquirelists announced the release of updated 372,194 contacts of Engineering executives with 80% permission based emails, 51% direct dial phone and 73% social media profiles like LinkedIn

Acquirelists engineering mailing lists reach key influencers and purchasing decision-makers. These engineers are multi-disciplined design engineering professionals working with electrical/electronics, fluid power, mechanical drives, microwave, motion control, assembly, materials, and engineering software, and their job requires a constant investment in product development cycles. Our entire engineering database gives you the depth of selections and overall reaches to put your offer in the hands of the top engineers and engineering managers.

“Acqurielists Engineering executives mailing lists provide relevant information for marketers looking for an advantage over their competitors “ says Andrew F Robinson, CEO of Acquirelists. “We are constantly updating our data in every quarter to ensure the updated executive contact details are available to our valued client base.” Email, telephone and mailing address information for these businesses and executives create the ideal marketing contacts to begin a successful online marketing campaign or appending to existing B2B database.

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ekmResponse Outline the Three Ingredients to Building the Perfect Mailing List

One of the UK’s leading email marketing solution specialists, ekmResponse, shares the secrets of how to build and maintain a good quality mailing list to encourage subscriber interaction and help build customer relationships.

There are three key ingredients involved in building the perfect list in order to yield positive results on an ongoing basis.

Speed
It is important to build your mailing list as quickly as possible. The quicker you build one, the quicker it will generate extra traffic to your site. The quicker you generate extra traffic to your site, the quicker extra revenue can be made.

Be sure to have multiple newsletter signup forms throughout your site. Users may feel happy to subscribe to news or information about particular products or topics throughout your website rather than to a generic newsletter which you might allow submission to on your home page. With ekmResponse, subscribers can be split into separate mailing lists based on the topics of info they have subscribed to.

Conversion
Offering several avenues for users to submit their details is one step of building a list quickly, but it could all count for nothing if the user feels there is no incentive to part with their details. If you find you have lots of hits throughout your site, but very little submission of data, then the user is likely being put off for some reason. The question of “Why should this user subscribe?” needs to be asked; and you need to provide the answer…

Users are far more likely to subscribe if they feel they will benefit in doing so. Therefore, offering a free gift, a discount code or some other gesture of thanks is likely to encourage conversion from initial interest, to submission of data. Making sure the user knows exactly what they will be receiving in their inbox, how often and that their details will not be passed on to 3rd parties offers reassurance that they can safely give their details to you.

Couple this with quick delivery of the gesture of thanks and you will have set the foundations for a trusting relationship with your recipients.

Retention
Once you have built your mailing list, generated trust and a good rapport with your subscribers, the final ingredient to carrying out successful email marketing is to ensure you retain those subscribers.

Regular news to the correct subscribers which they benefit from reading, regular special offers on products they are likely to buy, games like “Find the easter bunny on our website and claim a free gift!” are the kind of things in order to keep your emails fresh and to continuously encourage subscriber interaction.

If your emails become less frequent and contain content which your subscribers are finding increasingly repetitive, you will quickly find your contacts unsubscribe – putting a waste to all your hard work in building the mailing list in the first place.

You could ask yourself, if you were one of your recipients, would you be happy receiving your emails and if not, what would you like to receive?

Matthew Allingham, product manager of ekmResponse advises, “To ensure you make the most of email marketing, it is imperative to follow best practices when building a mailing list. Obtaining subscriber interest, generating trust and gauging interactivity are the building blocks to email marketing success.

We encourage our customers to maximise the tools available in order to benefit the most from their email marketing campaigns”. To view the ekmResponse email marketing platform and start building your mailing lists, head over to www.ekmresponse.com and try the free tariff.

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Recent ekmResponse Upgrades Offer Relevant Targeted Marketing

One of the UK’s leading email marketing solutions specialists ekmResponse has upgraded its email campaign reporting tools to allow greater scope for targeted marketing.

Most good email marketing systems will offer the basics when it comes to email tracking, such as open rates, untracked emails and bounces. Such information is imperative at allowing you to know how well you are engaging your recipients; how well you are doing as an email marketer and perhaps most importantly, how you can improve. The ekmResponse email marketing system however, now goes one step further…

Targeted Marketing

Sending an email campaign to a mailing list is only one half of the story. What good is a single email to people if you do not follow up the leads which the email generates? The ekmResponse email marketing system now allows its users to view a host of extra fields for each recipient that is emailed.

This valuable information allows the user to obtain a list of all those that opened the email in order to view their postal addresses, contact numbers and optional custom fields, at the click of a button.

For example, the contact details for all the recipients that showed an interest in a particular product being promoted within an email may be required. Perhaps a phone call to them or a dedicated email campaign exclusively to those users with a lucrative special offer to help seal the deal would be in order? How about an email campaign to all users within a particular postcode area? The possibilities are endless…

Joanne Russell from handbag accessories supplier SoHooked.com, reports that her staff are able to interact more closely and with more relevance to her existing customer base, thanks to the new ability within ekmResponse.

Joanne says: “Now being able to see at a glance the phone numbers for each customer that reads our emails, along with the previous products they’ve purchased by use of the custom fields, we can contact each active lead and make recommendations and offers to them based on their previous purchases. We now have organised, instant leads which we can work through right after sending an email campaign!”

Other updates as part of this recent release include a more powerful mailing list import tool, working faster than the previous version and allowing existing contact details to be updated with new info. To view the ekmResponse email marketing platform and the features it offers, along with the new updates, head over to www.ekmresponse.com and try the free tariff.

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ekmResponse Reveals 20 Words and Phrases Not to Use in Emails

One of the UK’s leading email marketing solutions specialists ekmResponse has compiled a useful list of key words phrases that should be avoided when building successful email marketing campaigns. The data has been compiled from a list of commonly used key words and phrases which are present in the least performing campaigns.

Referring to such a list of words and phrases which spam filters use to allocate“points” to in order to establish if an email campaign should be deemed as spam or not, is designed to help ekmResponse customers put together better quality emails. This in turn potentially yields more ROI due to better inbox placement.

The list of key words and phrases to steer clear of can be found here.

Keeping it Clean

ekmResponse allows its customers to check the likelihood of their email being deemed as spam by using the handy, built-in spam score tool.

The tool works on a points-based method generated from the content entered within the email, meaning the higher the score, the higher the chance of the email being seen as spam.

Laurence White, founder of lifestyle store roullierwhite.com said: “Being able to see how well my email should perform before it’s even sent is very useful and allows me to make the tweaks needed that I otherwise would not have known about”.

Matthew Allingham, product manager of ekmResponse added: “The spam score tool within ekmResponse coupled with our best practices guide is proven to help educate email marketers and to maximise their efforts. We really do see the differences with inbox placement and open rates for those who use these facilities within ekmResponse.

“Encouraging high open rates for our customers is something we constantly strive for”.

To check out the ekmResponse email marketing platform and its many features, such as the spam score tool, head over to www.ekmresponse.com and sign up for a free trial.

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ekmResponse Celebrates Signing-Up 5,000th New Customer

One of the UK’s leading email marketing solutions specialists ekmResponse has welcomed its 5,000th customer after just over two years in business.

The firm, part of Ekm Systems Ltd, which has offices in Manchester and Darwen, Lancashire, helps businesses of all sizes contact their customers with relevant information and targeted offers via email. Using ekmResponse’s email marketing software, companies can use bulk campaigns to contact customers and potentially draw thousands of extra visitors to their website.

Once a campaign has begun, ekmResponse’s email marketing software allows users to manage emails that have bounced back, check which customers have viewed the email and track conversion rates.

Steven Hickey, head of marketing and business development at ekmResponse.com, said the project has been “hugely successful” since its launch.

He said: “Email marketing was a brand new market to us, and there have been some lessons to be learnt very quickly in order to make it fly. 5,000 users in such a short space of time is pretty phenomenal for a ‘new to market’ platform.

“We’re used to looking after thousands of ecommerce clients but the boom in demand for email marketing recently, coupled with the breadth of target market, has made it a fairly soft market for us to penetrate.”

Wim Wellinghof is the founder of Racingmodels.co.uk, which sells motorsport collectors models, gifts and memorabilia. He has been using ekmResponse’s email marketing platform to contact the 15,000 people on the business’ mailing list with everything from voucher codes to details of delivery discounts. Mr Wellinghof said his average click-through rate to his website from email campaigns is 87 per cent.

He said: “It’s extremely easy to use. You can build your own template or use one of the 100+ free ones that are on offer and track the click-throughs of your recipients that interact with your emails, see who opens the mail and use it as market intelligence. Not to mention, the cost is very reasonable.”

Matthew Allingham, product manager for ekmResponse.com, added: “Reaching the 5,000 customer milestone in a short space of time is a testament to the quality of ekmResponse.com and we will strive to continue this momentum in moving forward.

“Our customers have shown that email marketing is a very cost effective way of generating extra revenue. To generate the equivalent levels of exposure, traffic and sales by relying on SEO alone would be far more time consuming and costly, so email marketing has proven to be a key factor for any online business.”

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SalesFUSION Approved Into Microsoft Platform Ready Program For Dynamics CRM

SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it has been approved and accepted into Microsoft’s Platform Ready Program for Dynamics CRM.

Microsoft implemented the Platform Ready program for ISV’s and Partners in the Dynamics ecosystem to help launch their new Dynamics Marketplace. SalesFUSION was an early adopter of the PinPoint program, which is a pre-cursor to the Dynamics Marketplace, which coincides with the release of Dynamics 2011. The purpose of the platform ready program is to ensure to potential and existing Dynamics CRM users, that ancillary solutions that they purchase to integrate to Dynamics CRM have completed rigorous testing and validation for compatibility, security and more.

SalesFUSION applied and tested against the MPR program in December and was accepted into the program as of 12/22/2010. Said Kevin Miller, EVP Marketing and Sales for SalesFUSION; “We are extremely pleased with the direction being taken by Microsoft with their ISV ecosystem. Programs such as MPR and the Dynamics Marketplace offer ISV’s such as SalesFUSION a tremendous opportunity to grow our business and expand our Microsoft CRM practice. It also ensures to the dynamics user, that they are working with the highest quality vendors who have committed development resources and support great products integrating to Dynamics”.

SalesFUSION is a leading SaaS-based marketing automation platform that has been built from the ground up to help CRM users integrate their marketing and sales activities and create a true lead to sales model for managing their business, revenue and lead flow. SalesFUSION’s focus has been on integrating marketing processes and vital marketing/lead data directly into CRM to enhance the lead to sales process and create operational efficiencies.

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Sales & Marketing Technologies Conversion Sites Provide The Link That Enable Online Visitors To Make Purchases

Websites are a “must” marketing tool for businesses large and small to communicate what they do and what makes them different. Just as important as an online presence, however, is the ability for online visitors to purchase directly from a website.

Sales & Marketing Technologies Conversion Sites Provide The Link That Enable Online Visitors To Make Purchases

Turning one’s website into a fully operational sales center, however, is usually beyond the technical capability of most small or medium sized businesses, many which can’t afford full-time Internet staff.

The easiest and most affordable means for a small or medium business to turn its website into a fully operational commercial platform is to take advantage of an existing software program, such as the SMT Conversion Site, a comprehensive website management package offered by Sales & Marketing Technologies (SMT), a leading full-service web development and Internet marketing company.

SMT’s Conversion Site package provides an online sales transactional component that enables visitors to a website to make purchases online.

“Websites, particularly those that support a retail-styled operation, have to act as more than an information center,” said Dave Larson, SMT’s president & CEO.“They should primarily serve as an online sales center. One’s website should build on a visitor’s interest in a product or service. Our Conversion Site system aims at converting online visitors into clients, not just observers.”

Conversion Sites allow smaller companies to economically and effectively compete without the add-on costs required for additional sales personnel, noted Larson.“Generally, the cost of a Conversion Site is surprisingly affordable, he said.”

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SalesFUSION Announces New Version Of Microsoft Dynamics CRM Marketing Accelerator With Embedded Demand Generation

SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today released Version 1.1 of its Microsoft CRM Marketing Accelerator. The new version fully embeds demand generation functionality into Microsoft Dynamics CRM.

SalesFUSION Announces New Version Of Microsoft Dynamics CRM Marketing Accelerator With Embedded Demand Generation

The suite of features offered in the SalesFUSION Dynamics Marketing Accelerator includes a wide range of functionality required by savvy B2B marketers. The application’s standard features include:

• Web visitor tracking and Web analytics
• Advanced B2B e-mail marketing
• The ability to build and display Web forms, landing pages, and surveys
• Full multi-channel marketing campaign management functionality

“I’m fully confident our SalesFUSION Dynamics Marketing Accelerator is the most feature-rich and comprehensive integration of any marketing automation solution provider in the market,” said Kevin Miller, EVP Marketing and Sales for SalesFUSION. “We’ve made it our goal to be the number-one demand generation solution for Microsoft Dynamics CRM and I believe Version 1.1 cements that position for us in the market.“

While earlier releases of the SalesFUSION Dynamics Marketing Accelerator were a huge success for both the firm and its clients, the Atlanta-based company relied on feedback from its user base and from Microsoft directly to identify several key areas where it could enhance the product.

According to Miller, the most significant change in Version 1.1 is the embedded tab navigation provided at the lead and contact records in both premise and online versions. This feature allows any sales user to access the complete lead lifecycle history up to the point at which they make initial sales contact. Sale users can also view Web visit history, e-mail response history, and access responses to all questions answered in forms or surveys. This depth of integration is unique in the Microsoft CRM community.

“We felt we had an opportunity to fill a market void and have done so quite successfully thus far,” says Miller. “Over 75% of our net new customer growth since January has been with Microsoft Dynamics clients.”

SalesFUSION’s Dynamics Marketing Accelerator works in premise, hosted, and online environments with no functional gaps between each deployment type. Used by U.S. and International companies of all sizes, the application requires no software and no services to implement and can be up and running in a matter of hours. SalesFUSION sells the solution in a direct and re-seller model. Existing Microsoft resellers can sign up as SalesFUSION resellers and earn a direct re-sale commission per month on the SaaS fees.

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Advanced video email marketing technology; featuring a pre-recorded video library to suit any market

Talk Fusion’s video email system with VERM automatic responder technology, as seen at SendVideoByEmail.com, was officially released to the world on June 27, 2007 and is based on its proven parent company, Global Video Talkout of Brandon, FL.

“There are over 700 million Internet users who send over 30 billion emails per day. The Internet has already surpassed TV, newspapers and magazines in reach.” says Talk Fusion founding member Chad Hershey. “Talk Fusion can separate you from your competition by allowing you to send vibrant video emails to anyone in less than two minutes. This technology combines the power of television with the ease of email.”

Mr. Hershey continues, “Due to the proprietary technology, customer’s video message will load quickly and open automatically, without attachments or software to download. Also, all video emails are trackable once they reach the intended target. Talk Fusioneven offers custom design services to make sure your video email is uniquely branded for your company. With hundreds of businesses competing for the same customer, Talk Fusion can help you stand apart from the crowd! Below are ten reasons we came up with for why everyone should use video email.”

10 Reasons to use Video Email:

1. Announce a product launch
2. Feature your latest TV spot
3. Give a property tour
4. Notify about a promotional event
5. Improve employee communications and training
6. Build brand loyalty
7. Increase customer relations and retention
8. Reduce advertising costs
9. Qualify sales leads
10. Increase response rates

Mr. Hershey concludes, “Talk Fusion’s advanced video email marketing technology is a must-have for any business to gain a competitive edge. Network marketers, real estate agents, sales people, advertising & marketing professionals and many others are instantly realizing the power of video email delivery through Talk Fusion.” More information on Talk Fusion can be found here: SendVideoByEmail.com

Chad William Hershey of ChadHersheysBlog.com is founder of his own home based business, The Pinnacle Group. He is a student and mentor of the Universal Law of Attraction, as seen in The Secret, and believes fully in The Master Key System. Chad shares his passion and knowledge of being in the home based business arena for the last 15 years and enjoys helping others succeed with Internet marketing. Chad’s business website is http://www.SendVideoByEmail.com

 

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Welcome to EPR Marketing News

EPR Marketing News is a new blog, part of EPR Network, that is going to be focused on and will be covering the marketing news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution