Category Archives: Mobile Marketing

Smashburger launches customer loyalty app

Smashburger Kuwait, the neighborhood’s favorite place for burgers, has launched the first mobile application of its kind in the country for rewarding customers’ loyalty.

The new Smashburger Kayan app has been developed in line with the business goal of delivering a great customer experience for its customers. It acts as a digital loyalty card, enabling customers to get a free side dish after 8 entrée purchases while easily keeping track of their account status. In addition to the ongoing loyalty offer, the app will push special promotions for new and loyal customers alike.

In order to improve overall customer experience the app also includes customer feedback and ‘get-in-touch’ tools, a digital menu facility and details of the restaurant locations and opening times.

The new Smashburger app, developed in association with Stampfeet, the UK based mobile loyalty specialist, will provide Smashburger with valuable consumer insight information, allowing it to monitor customer satisfaction and develop marketing and promotional campaigns for its users through targeted push notifications messages based on customers’ purchase patterns and location.

“We are very excited to launch the app to reward our customers for their loyalty. We want to create the best experience and clearly mobile plays a big part in it” said Jillian Marshall, Marketing Manager of Kayan Restaurants. “The app will provide us valuable insight which we can then apply to improve our marketing activity as well as the customer experience”.

The app is available for free for iOS devices on the Apple Store and for Android devices onGoogle Play store and to celebrate its launch Smashburger is giving away 2 gift stamps upon sign up.

Contact Details: Stampfeet Limited, Mobile Loyalty Solutions
http://www.stampfeet.com
E: contact@stampfeet.com
T: +44 (0)207 183 8439

Via EPR Network
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Mobile DNA Service Offers Financial Services Insight Into 10m Smartphone Prospects

Financial Services organisations now have the ability to target up to 10 million smartphone users with tailored offers and promotions with a unique mobile service launched by 2ergo.

Research from 2ergo has revealed that financial service brands are failing to offer mobile websites or promotions to target the hundreds of thousands of searches that are done daily on simple financial search terms via mobile phones. Currently 368K searches are done daily on ‘loans’, however none of the companies on Google’s first page listings have a mobile site.

The company is launching its mobileDNA service as part of a package to help organisations that do not yet have a mobile marketing strategy to get campaigns up and running in a matter of days. The service has been built around 2ergo’s proprietary database of 10m opt-in UK cross-network mobile phone users, further enriched with information from users’ mobile behaviour and transactions over the last 10 years and profiling information such as age, interests and location.

Offering a level of customer insight and targeting that has been out of reach to marketers running multi-channel acquisition programmes, 2ergo’s mobile campaign package has been developed to help drive traffic, gain new intelligence about customer behaviour and measure response rates and reactions to specific offers.

The package offers marketers the ability to build branded landing pages for the offers and uses targeted mobile advertising strategies including banner ads to drive additional prospects to promotions. This removes the need for a brand to have its own mobile presence – meaning campaigns can be executed without major investment into mobile platform infrastructure.

To launch the service, 2ergo has developed The Mobile Guide to Customer Acquisition: top tips for marketers who want to launch an effective and targeted mobile campaign in matter of days. To download the guide, go to 2Ergo’s Acquisition guide.

John Stevens, group managing director of 2ergo, said, “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns extremely quickly. There’s no requirement to invest in mobile platform infrastructure, meaning finance marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

Via EPR Network
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Mobile DNA Service Offers Retailers Immediate Insight Into 10m Mobile Customers’ Preferences

Retailers concerned about missing valuable mobile Christmas sales now have the ability to target 10 million mobile phone users with tailored offers and promotions within days.

Last year 22% of online users accessed the internet on their phones over Christmas Day and Boxing Day (econsultancy). 2ergo is predicting that Boxing Day 2011 will be the biggest day ever for m-commerce, with 30% of consumers making a mobile purchase.

The company is launching its mobileDNA service as part of a mobile campaign package to help retailers that do not yet have a mobile strategy to get mobile advertising campaigns up and running to target shoppers in the run up to Christmas. The service has been built around 2ergo’s proprietary database of 10m opt-in UK cross-network mobile phone users, further enriched with information from users’ mobile behaviour and transactions over the last 10 years and profiling information such as age, interests and location.

Offering a level of customer insight and targeting that has been out of reach to retailers running multi-channel acquisition programmes, 2ergo’s mobile campaign package has been developed to help drive traffic, gain new intelligence about customer behaviour and measure response rates and reactions to specific offers.

The package offers marketers the ability to build branded landing pages for the offers and uses targeted mobile advertising strategies including banner ads to drive additional prospects to promotions. This removes the need for a brand to have its own mobile presence – meaning campaigns can be executed without major investment into mobile platform infrastructure.

To launch the service, 2ergo has developed The Mobile Guide to Customer Acquisition: top tips for retail marketers who want to launch an effective and targeted mobile campaign in matter of days. To download the guide, go to 2ergo’s Acquisition guide.

John Stevens, group managing director of 2ergo, said, “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns such as SMS marketing extremely quickly.

There’s no requirement to invest in mobile infrastructure, meaning marketers concerned they’ve left it too late to capitalise on this Christmas’ m-commerce now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

Via EPR Network
More Marketing press releases