Category Archives: Public Relations

EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /EPR MARKETING NEWS/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

END

Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

 

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Author of ‘Present, Pitch and Grow Rich’ Launches his Train the Trainer Intensive Course

Andy Harrington is one of the world’s leading public speakers and so, following on from his previous successful presentation skills courses, he has designed a unique train the trainer course.

With the help of a promotional YouTube video, Andy Harrington has launched his newTrain the Trainer Intensive training course. With past experiences including presenting at the O2 Arena and sharing a stage with inspiration speakers such as Sir Richard Branson, Lord Alan Sugar, Anthony Robbins and Donald Trump, Andy has a wealth of knowledge in how to keep even the largest audiences engaged and how to motivate the audience into taking action.

Andy will be passing on the presenting strategies and systems that he has developed and used himself time and again with success. His course will teach those responsible for developing people’s skills within the workplace how to lead and how to communicate effectively. “My Train the Trainer intensive course is suitable for full-time instructors and trainers, to managers or supervisors who will occasionally provide mentoring and guidance within the workplace.” explains Andy.

It is fair to say that many business presentations can be dull and sometimes have an unclear take home message. “No matter how important the information being delivered is, if the audience isn’t engaged with you then there are very few people likely to benefit from your presentation.” says Andy.

In the YouTube video that Andy has released in conjunction with the Train the Trainer intensive launch, after asking viewers “Why is it that most business presentations send people to sleep?” he takes the viewer through the four essential elements that are the building blocks of all great presentations.

“The YouTube video touches upon the foundations needed to keep your audience engaged and to motivate them to do something once they leave. When you have those four essential elements in place, there are many more skills and strategies to learn to ensure your audience takes action on your message.” explains Andy.

It is a well known fact that being regarded as a good public speaker and presenter can instantly make others see you as an industry expert. “Those that have the best public speaking skills will be seen as key figures of influence in the workplace.” says Andy. “What my Train the Trainer course does is find and develop these skills and hone them so that you can become an Influencer. One of the four essential factors is to think of yourself as an Influencer and not just as a speaker. The goal of your business presentation is to influence your audience as individuals to make a change or difference their lives by taking action on the message that you have delivered.”

To get YouTube viewers started, Andy has put together a vault of free training videos on his website. “The videos contain great tips and training to help you really improve your performances in front of any size of audience.” says Andy.

To watch his YouTube video, follow this link. https://www.youtube.com/watch?v=FncJgNaUwT4 To go to his Train the Trainer website, click here
www.publicspeakersuniversity.com

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Google To Move Underwater And Take Internet Surfers For A Dive, Says SEO Company SachaMango

From September, the Catlin Seaview Survey, run by the University of Queensland in conjunction with insurers the Caitlin Group, will take to the water to conduct 360 degree panoramic filming of the greatest reef on earth, with Google making all 50,000 images available on Google Results, Google Earth and Google Maps through a new feature in Panaramio. There will also be a dedicated YouTube channel and live streams of the expedition team at work.

Professor Hoegh-Guldberg, Director of the Global Chane Institute and Chief Scientist on the project, said “The Catlin Seaview Survey comprises a series of studies which will reveal to the public one of the last frontiers on Earth: the oceans.

“For the first time in history, we have the technology to broadcast the findings and expedition through Google. Millions of people will be able to experience the life, the science and the magic that exists under the surface of our oceans. This project is very exciting.”

The survey will take place in three stages; a shallow reef survey of 20 sites across the2300km of the reef, a deep water survey using robots to depths of 30-100 metres, and finally a mega-fauna survey that will explore how green turtles, tiger sharks and manta rays migrate in response to ocean temperatures.

A spokesperson for SEO Company SachaMango Media, said: “This is a great example of how technology can be used to not only to help make ground-breaking research a reality, but also to educate and inspire the public to learn more about the underwater world around us. It forms an important link between scientific knowledge and public awareness, and gives people an opportunity to see rare sites that they might never get to see unless they actually visited Australia and went underwater themselves. The project will allow us all to go for a virtual dive without ever leaving the comfort of our own armchairs!

The survey is set to begin in September, although the project’s website already has some images from initial equipment testing and a demo of how the panaramio images will be viewed. However, there are already plans underway to document some of the most important oceans in the rest of the world.

“It’s no surprise that Google has got involved,” said the spokesperson.” As the biggest occupier of search space in the UK – some 93% – and with the features like Google Results, Earth and Maps already popular with the public, it makes sense they should be the partner of choice to develop the applications needed on its advanced platforms to view the incredible images that will come from the project.”

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Global Neuromarketing Professionals Unite Themselves In The NMSBA

A group of Neuromarketing practitioners have formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.

The NMSBA will provide professional support to neuromarketers and neuromarketing scientists around the globe. For example, they will contribute to the development and implementation of international guidelines on ethics, as well as promoting standards in the discipline of neuromarketing.

The NMSBA Headquarters is based in Venlo, the Netherlands, and founded by Carla Nagel (Director) with help of the spiritual father Martin de Munnik. The 100+ Members from 34 different countries just finished the elections, and have voted the following people in the Board of

Directors for the term 2012-2015:
• Professor Richard Silberstein (president)
• Professor Gemma Calvert
• Christophe Morin
• Martin de Munnik
• Professor Rafal Ohme

The Board supports the NMSBA to fulfill their mission and form a solid representation of the members from both the science and business communities.

The association has already elected 23 local chairs to act as ambassadors for the NMSBA in their country. These countries include: Argentina, Australia, Brazil, Belgium, Canada, China, Colombia, Denmark, France, Germany, Italy, Japan, Mexico, Netherlands, Panama, Peru, Poland, Portugal, Romania, Spain, Turkey, United Kingdom, and the United States of America.

The kick-off was the NMSBA’s inaugural event – the Neuromarketing World Forum, focused entirely on the fields of neuroscientific research, consumer insights and the application of the results within business. The next session of the Neuromarketing World Forum is planned on 7 & 8 March 2013.

More information:
www.neuromarketing-association.com
www.neuromarketingworldforum.com

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Tea and Jam toast for Citypress

Citypress is toasting two new contract wins in the food sector.

The independent PR agency has been appointed by Clippy’s Apples and Charbrew, one of the UK’s fastest-growing specialist tea brands.

Clippy’s was founded by ‘kitchen entrepreneur’ and former Masterchef contestant Clippy McKenna who started her business and brand in her kitchen and now has an expanding range of jams and preserves sold in over 1,000 supermarkets across the UK.

After starting to make jam from apples grown in her garden and then perfecting award-winning recipes, Clippy has gone on to become the UK’s leading champion of British apples and regularly appears on TV and radio shows.

Citypress has kicked of a PR campaign for the brand by generating national media coverage for Clippy’s battle against EU rules which are preventing the business labelling its products as jam.
http://www.dailymail.co.uk/news/article-2104836/Clippys-Apple-Preserves-Clippy-McKennas-spread-doesnt-qualify-jam.html

The Manchester-headquartered agency has also been appointed by Charbrew, one of the UK’s fastest-growing speciality tea brands.

Charbrew was founded by entrepreneur Adam Soliman from his parents’ house when he was just 21. He set out to source the best blended tea leaves, real fruits and spices to develop a premium range of brews. Now 23, Adam supplies Charbrew products nationally to Sainsbury’s, Booths supermarkets and other major retailers.

Citypress is supporting Charbrew with an integrated food and drink PR campaign to drive brand awareness, sales and to develop Adam Soliman’s reputation as a young entrepreneur in the food and drink sector.

Charles Tattersall, Citypress managing director, said: “Clippy’s and Charbrew are fantastic entrepreneurial businesses and brands that have been built from scratch by their owners from humble beginnings. We’re leveraging our experience in the food and drink sector to support the companies as they expand their national distribution and consumer awareness. They have huge future potential and we’re pleased to be on board to support them on their journey to even bigger success.”

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Jumeirah and bigmouthmedia Win Digital Impact Award for Best Use of SEO for Corporate Communications

Global digital marketing company bigmouthmedia’s effective partnership with luxury hotel and resort operator Jumeirah, has been named best use of SEO for corporate communications at the 2011 Digital Impact Awards.

Judged by a panel of the UK’s most esteemed digital consultants, academics and comms professionals, the Digital Impact Awards provide an opportunity for all staff, companies and agencies alike, to see their efforts recognised and to celebrate excellence in digital comms.

Bigmouthmedia/Jumeriah developed a strategy focused on 3 core areas: technical, internal SEO and ongoing link building. The campaign impressed judges by delivering an excellent ranking increase which resulted in a 26% increase in traffic and 50% increase in revenue respectively.

Terry Kane, Director of Digital Strategy, Jumeirah said: “Jumeirah are very proud to receive this award with our search partners bigmouthmedia. This award recognises the many colleagues globally that are empowered to ensure that best in class SEO practices are implemented across five languages, daily. It further recognises the impact and benefits that a sustainable and effective SEO strategy that encapsulates the shifting search and social landscapes, can bring to our guests, users and Jumeirah Hotels and Resorts.”

Anneli Ritari, Group Account Director at bigmouthmedia added: “We are delighted to have been awarded Best SEO for Corporate communications at the Digital Impact Awards. Our strategy has been to synergise social media and SEO and the partnership with Jumeirah works so well because SEO it’s at the heart of their digital strategy.”

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Annual Survey From Bigmouthmedia Reveals Key Insights And Trends In Affiliate Marketing

Global digital marketing company bigmouthmedia has announced the results of its annual affiliate marketing survey. Titled ‘Exploring Online Affiliate Marketing Trends’, the survey of UK based affiliates took in the views and opinions of a number of affiliate marketers to reveal insights on how this market is performing and indicates key technology and operational trends on where it is going.

In particular the survey analyses and identifies key insights in to the relationships between affiliate marketers and agencies, the impact of Google (as an affiliate) and Google’s Panda algorithm, how affiliate networks have fared over the past 12 months, threats and opportunities and trends in taking a multi-sector approach with an ever increasing digital toolkit – especially social media.

Fiona Robertson, head of performance marketing at bigmouthmedia said: “The affiliate market in many ways is the bedrock of e-commerce. Our survey is an important tool for listening to the space and making it aware of the trends and opportunities.

Fiona, who is speaking at this year’s A4U Expo in London, added: “What is really interesting is how affiliates have continued to adapt over the last year to embrace new areas such as mobile and location based opportunity and ever growing techniques such as social media. The overall picture is a vibrant UK affiliate industry which continues to innovate and grow.”

Key insights include:
– Google: 71.5% of respondents believe that Google has designs on becoming the largest affiliate compared to 56% in 2010. 31.4% of respondents have seen Google Panda as having an impact on their business.

– Affiliate networks: Digital Window remains the most popular network, followed by Tradedoubler and Commission Junction, with 57.97% of survey respondents picking it as their first choice in 2011.

– Commission attribution: 50.8% believe that modelling threatens the affiliate industry. This figure is up from 34% in 2010 showing a significant increase and evidence of genuine concern within the affiliate community.

– Channels: 32.6% of respondents see opportunities in mobile marketing. Video advertising is still seen as an opportunity by 13.3% of respondents (down from 15.2% in 2010). The biggest growth is in location-based marketing which has leapt up 12.4% to 40.7% since 2010.

– The digital mix: SEO and content marketing remain the most popular at 63.2% but social media has leapt from zero in 2010 to 27.2% in 2011. Moreover, affiliates are increasingly adopting a blended approach with 40% opting for combining two or three different methods to reach their audiences and 28% using four or more.

Andrew Girdwood, Media Innovations Director at bigmouthmedia said; “Marketers can learn a lot from affiliates. They’re often quicker to test and learn than large brands or clumsy ‘build first, think about the media later’ agencies. This report reveals a whole bunch of interesting insights from those digital natives who feast or fast based on their marketing successes.”

Interested parties can download the full executive summary and results here:
(http://www.bigmouthmedia.com/downloads/files/LBi_bigmouthmedia_AffiliateSurveyReport2011.pdf).
An infographic of the results can be found here:
(http://images.bigmouthmedia.com/bmm/bmm-affiliate-survey-2011-infographic.jpg).

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Bigmouthmedia Launches 2011 Affiliates Survey

Bigmouthmedia, the global digital marketing company, has launched its second annual Affiliate Survey, designed to identify the key issues and emerging trends in the affiliate industry today.

The research aims to gather trusted information about the affiliates’ views on the latest developments and emerging challenges within the sector. Bigmouthmedia, part of LBi, the world’s leading marketing and technology agency, is inviting affiliates to share their opinions on a series of issues ranging from networks and tracking technologies to the use of creative tools and advertising exchanges.

“Last year’s survey provided invaluable industry insight direct from the affiliates themselves, and we hope to gain an excellent level of responses again this year,” said Fiona Robertson, Head of Performance Marketing at bigmouthmedia. “The results will be launched right before the A4U Expo, so we hope we’ll be able to provide the industry with some exciting talking points in the run up to the event.”

The survey includes questions such as: Is commission attribution modelling threatening the affiliate industry? Are there too few affiliate networks in the UK? Do networks in the UK have a problem with low quality or fraudulent traffic? And does Google want to become the world’s largest affiliate?

The survey is open to all affiliates until 5pm on the 2nd September. Responses from networks, agencies and merchants are not being sought after for this survey. Participants will receive a free copy of the report, highlighting all the key findings from the survey, as well as the chance to win an iPad2.

Affiliates can participate in the survey by visiting http://goo.gl/YQMVZ

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Bigmouthmedia’s Fiona Robertson Gets Call Up To The a4uexpo Advisory Board

Global digital media company bigmouthmedia has announced that its head of performance marketing, Fiona Robertson, has been appointed to the advisory board for the Europe’s largest affiliate and performance marketing conference, a4uexpo.

Fiona is only one of two agency representatives on the board and the position will see her take an active role in helping the fifth annual event, which will take place in London on 18-19 October, build on its own success to deliver a highly useful, interesting and relevant speaker programme on new technology trends, research and the continual smarter management of affiliate marketing to thousands of delegates. In particular, Fiona will be using her own and bigmouthmedia’s extensive experience in affiliate marketing to establish various conference tracks, connect with and recruit premier affiliate speakers to the event and host expert panel sessions.

On the appointment Fiona said: “Affiliate marketing continues to provide advertisers with a rich and lucrative opportunity. The a4u expo is an essential forum for this area of digital marketing not least because it tackles the big issues and opportunities that go hand in hand with the industry. It’s a fantastic role for me and bigmouthmedia and I’m looking forward to drawing on my own first-hand knowledge to help push the expo remit in to new areas.”

During the event bigmouthmedia will unveil the results of its own independent affiliate survey, which interrogates technology trends and issues in the affiliate space in a yearly basis. The 2010 survey results can be downloaded from bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf.

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QueryClick Announce Company Expansion with New London Office

The innovative search marketing company QueryClick have announced that they are to open a new office in London to help them expand their growing business and expand their brand presence into Europe. The office, which is to be in Central London, represents a strong step forward for the three year old company, and they are recruiting for their first member of staff to be based in London currently.

Christopher Liversidge, QueryClick’s Managing Director explains:

“QueryClick is still a relatively new company, having been formed in 2008, so I’m really pleased we’re in the position to open a brand new office in London, which will give us the chance to promote both QueryClick and our services to a wider range of clients. This means that we are going to be looking for new people to join our team and support our current client base on the ground in London.”

At present, QueryClick are looking for a talented and experienced individual to fill a Senior Business Development Manager role in central London. The job – offered at£87k uncapped OTE is suitable for applicants who have an extensive sales experience of SEO, PPC & Conversion Rate Optimisation with at least three years experience in the search marketing industry.

Chris continues: “We have grown considerably as a company over the last year, and we’re looking to attract driven and ambitious individuals who are passionate about search marketing and providing an excellent service to our clients. QueryClick prides itself on providing the best return on our clients’ investment, and so we’re really keen to hear from people who are determined to help establish QueryClick as the leading SEO company in London.”

QueryClick hit the headlines last year after winning the E-commerce Award at the Herald Digital Business Awards with their SEO case study showcasing how they achieved an additional 23,500 bookings for one of their clients after taking over their search marketing campaign from a competing agency.

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Bigmouthmedia steps up to SEO campaign for Wallis

Global digital marketing company bigmouthmedia has announced that it has won the contract to implement an ongoing SEO campaign for online and high street women’s fashion retailer Wallis. The contract will see bigmouthmedia build on Wallis’s substantial online customer base by significantly growing the firm’s search engine performance around its tens of thousands of products, specific product launches, promotions and seasonal sales.

The project draws on bigmouthmedia’s strong retail expertise, which was recently on display when the agency published its “Innovations in Retail” white paper, which is still available from its site. Bigmouthmedia’s extensive retail clients list includes SEO campaigns for other Arcadia Group brands such as Topman, Topshop, Burton, and Dorothy Perkins. The present project will also see the agency leverage its digital and technology expertise, particularly its command of optimising on enterprise retail solution WebSphere.

Beverley Imrie, head of ECommerce at Wallis / Arcadia group said: “We pride ourselves on understanding our customers in particular how and where they like to shop. Online forms a huge part of this picture and so it is essential that SEO holds a central role in our digital marketing strategy. Bigmouthmedia has a proven track record in the retail sector and has shown that it really understands our needs from day-to-day account management right up to being able to respond quickly to strategic and technological refinements.”

Phil Gripton, MD at bigmouthmedia said: “This is a significant win for bigmouthmedia, not least because Wallis is one of the UK’s most established retail fashion brands and fits neatly with our existing retail portfolio. We are looking forward to delivering on our commitment to service and quality by providing Wallis’s customers with every opportunity to engage with them as a brand.”

About LBi and bigmouthmedia: LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. It helps companies of all shapes and sizes decide what’s next for their business – and then it takes them there. Along with the media arm bigmouthmedia, LBi defines and executes transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways.

Across its 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. LBi also sets the pace in digital display, search, affiliate marketingusability and web analytics.

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Bigmouthmedia Calls For New Rules Governing Sale Of Financial Products Online

Bigmouthmedia has published a white paper calling for the Financial Services Authority to introduce specific guidelines governing the sale of financial products and services online.

While almost a quarter of all UK-based marketing spend is now online, there are still no specific guidelines for how financial marketers should engage in online marketing. Bigmouthmedia’s white paper demonstrates growing cause for concern amongst marketers that while the internet has created a unique set of conditions; the FSA has yet to provide specific guidelines for marketers using the channel.

“It is time for the Financial Services Authority (FSA) to address one of the most neglected issues of its time and produce a set of guidelines designed to help financial services market their services both ethically and effectively. At a point when restoring the industry’s position in the public esteem remains of critical importance, getting the message right online will be a significant step forward,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

“The internet was in its infancy when the organisation founded to regulate the finance sector first opened its doors, but in little more than a decade it has revolutionised the way that consumers interact with the commercial world. We believe that a specific set of rules developed to specifically address the unique conditions surrounding online trade could bring an end to a lot of existing confusion.”

Digital advertising formats make compliance with the standards set out for traditional media extremely difficult, and in a culture where companies selling financial products must be extremely vigilant against falling foul of legislation, marketers find their ability to engage with the burgeoning marketplace restricted. The problem, however, does not stop there.

As a recent bigmouthmedia survey revealed, consumers are less than content with the way financial services are sold to them online. They demonstrate widespread mistrust of the claims made of a raft of available products and a clear preference for terms and conditions written in plain English they can understand.

“Bigmouthmedia’s paper on the regulation of online financial distribution makes some very interesting observations on the distinction between online and offline financial promotion, and the need for greater flexibility in the online world to build up the picture for the consumer, rather than trying to deliver all the jargon and protection information in the single advert view. It highlights the need for ‘Online’ consumers to be afforded the same degree of protection as ‘offline’ but that the delivery needs to be different. At Money Dashboard we will strongly support any regulatory initiatives that champion ‘online’ financial consumers getting to a more intuitive and simplified view of product information to assist them with financial decisions,” said Gavin Littlejohn, CEO of Money Dashboard.

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Queens Chamber Hosts Free Seminar on Winning New Customers and Keeping Present Ones

How quickly we forget. Business owners who expect to be treated as valued customers when spending their hard earned dollars are often the biggest offenders when it comes to treating their own customers with gratitude and respect. Their cashiers act bored and detached; customer service representatives are abrupt; ads are often deceptive; websites are difficult to navigate and money is never refunded cheerfully. If they were consumers visiting their own businesses, they would most likely run the other way. “It’s hard to put yourself in the role of the customer when running a business, but it’s absolutely imperative that you do if you want to succeed,” says Gayle Naftaly , president of Queens-based access.office.

She would know. Her company recently branched out into one of the hottest fields in the corporate arena – Customer Relationships Management. “Customer Relationships Management makes absolute sense, yet it is so often overlooked in both small and large businesses,” says Ms. Naftaly . “In today’s economy, every customer must be courted or they’ll go elsewhere. I’ve seen so many cases of companies offering very low prices yet they’re bleeding customers because they treat them poorly.”

Customer Relationships Management is a business strategy designed to work off the synergy of people, processes, and technology with the goal of winning new customers, retaining existing ones and dramatically increasing overall profitability. Customer Relationships Management uses touchpoints to gauge the impact of the consumer experience. Each time a customer comes into contact with some aspect of the business a touchpoint is created. A positive touchpoint can be a warm and welcoming salesperson or a friendly voice answering the phone. It can be a discount coupon or a certificate for a free item that’s cheerfully honored or a satisfaction guaranteed statement that puts the customer at ease. Gayle Naftaly and her team’s job is to turn negative touchpoints into positive ones and create new and innovative touchpoints to draw the customer in and keep him or her coming back. “We identify gaps and bottlenecks and create events and opportunities to reach out to existing customers,” she says.

Virtually any business can benefit from Customer Relationships Management and access.office works with them all. A company on a tight budget will get a customized report with detailed suggestions on ways to improve their touchpoints, while one with a larger budget can implement those suggestions by engaging the access.office.

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Habitat Launches Affiliate Marketing Programme With Bigmouthmedia And Digital Window

Bigmouthmedia has been announced as having been chosen by Habitat, the international household furnishings retailer, to manage the launch of its exclusive new affiliate marketing programme in conjunction with Digital Window.

Habitat Launches Affiliate Marketing Programme With Bigmouthmedia And Digital Window

In January 2009, Habitat began creating a fully transactional website to penetrate the online shopping market which launched in November 2009. Managed by bigmouthmedia, the multi-award winning digital marketing agency, the Habitat affiliate campaign will reap the benefits of launching on both Affiliate Window and Buy.at platforms simultaneously which will offer access to the programme to a variety of preferred partners.

Andrew Girdwood, Head of Strategy at bigmouthmedia, commented: “This is a truly exciting campaign to be involved in. Not only are we working with one of the most iconic brands in UK retailing, but the involvement of both Digital Window and bigmouthmedia will see two of the digital world’s leading companies working in close partnership. We expect that dynamic to deliver some truly fantastic results.”

Denise Fender, Head of Ecommerce & Digital Marketing at Habitat, added: “Habitat is really excited to be launching their affiliate program with bigmouthmedia and Digital Window. Not only will the new program help showcase the quality and range of Habitat’s online collection, but it will also help raise brand awareness and encourage footfall to our local stores. We picked bigmouthmedia to help manage our affiliate marketing based on their experience and ability to integrate the campaign with our wider digital efforts.

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Press Release Submission Website List Released To Help All Webmasters Get Traffic For Free

Press Release Submissions is a great way to get free website traffic for websites. Until now, lists have consisted of non-working websites, websites which actually sell something but don’t offer submissions mixed in with a few quality websites. Internet Marketing Services has researched thoroughly the marketplace and has created a quality list for all people to use for free to help anyone who has news of any kind to announce to the public.

The goal of Internet Marketing Services is to enable everyone who has a website and is willing to work at it, make their website important and popular for free or with little costs in doing so.

This Press Release Submission Website List was created by viewing each and every website placed on this list which totals now over 380 each. Also, to help Webmasters choose which websites to submit their press releases to within their budgets, a list of costs charged by some websites is listed along with the Google and Alexa rankings to help in their selections along with the many, many free submission websites. In addition,Internet Marketing Services has successfully used press releases and offers the list of the websites they used to do so. Since that time, there have been many more websites discovered plus added on the internet and they are also part of this researched
list.

Internet Marketing Services reports that upon completion of submissions, usually within 2 or 3 days, a surge of website traffic is experienced which is faster than other types of marketing available to Webmasters. Also, they warn Webmasters to realize this must be news and not sales so they should spend some time reading other press releases that are readily available on the internet. There are many events or situations that are newsworthy that are lost which could benefit Webmasters if they knew what they need to do and what information they need to coorelate in order to submit a quality press release to news reporting entities.

It is also recommended that a webmaster submit their press release to as many websites on this Press Release Submission Website List as possible within a 3 day period as each website they submit their press release to has various ways of handling the press release, i.e.; some only place it on their website, some submit to RSS new reads, some submit to a list of newspapers, some submit to high profile news entities such as google news, etc. so most of the effort is not duplicated when using the list. The webmaster must make sure the date, etc. are correct when submitting.

In addition to this Press Release Submission Website List, there is information on the this website to help Webmasters captialized on this marketplace that is not used very much but is helpful for increasing web traffic. The Press Release Submission Website List is located at this URL for convenience: http://www.internetmarketingservicessite.com/press-release-submission-list.html.

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Bigmouthmedia And Econsultancy Unveil UK’s First Social Media & Online PR Survey

Bigmouthmedia and Econsultancy will reveal the results of the UK’s first extensive survey into the use of Social Media and Online PR at a specially convened industry summit later this month.

The results of the research, which will provide the most detailed data yet available on the extent to which UK companies have embraced social media, the methods of engagement currently employed and the value being derived from such activities, will be unveiled to an audience of invited delegates in London on November 25th. Organised by bigmouthmedia, the event will also see presentations from Facebook, Microsoft and Futurenet on the phenomenon’s far-reaching impact upon the business world.

“The social media revolution has evolved from emerging trend to mainstream communications channel in a remarkably short space of time. Yet despite the increasing prominence of platforms like Twitter, until now there has been no solid data available on how companies are using it and the benefits they are deriving from the practice,” said Leanne Rinning, Online PR Manager at bigmouthmedia.

“We are delighted to have partnered with Econsultancy on this research. The preliminary results are already in, and while some of the results may surprise the audience, I’m confident that our survey will cut through the hype and provide real insight into how to get the best out of this rapidly shifting channel.”

Rinning, who will give a presentation on planning, executing and measuring online campaigns, will be joined on the day by Facebook’s Josh Smith, who will speak on the impact of advertising on social networking platforms. Kate Box of Microsoft is scheduled to provide her take on how traditional digital and social media can work together, while Futurenet’s Jessica Healy will also give an account of the publishing world’s struggle to come to terms with the phenomenon.

“Social media is simply about listening and interacting with your customers, using channels that many staff will already be familiar with, such as Facebook, Twitter, Youtube and Digg. It is in many ways about common sense, yet there is a lot of uncertainty in the business world about how to engage it,” said Econsultancy Research Director Linus Gregoriadis.

“By engaging with customers you increase satisfaction, which is a proven way of generating repeat business and referrals. There are very few companies that wouldn’t want to do that, and we believe that after attending this event, guests are going to leave with a much clearer view on how to go about it.”

The event, which will take place at 76 Portland Place, London, will include lunch and networking drinks. There are a few places available, but attendance will be strictly limited. Registration of interest can be done by contacting socialsummit@bigmouthmedia.com.

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The Hispanic Chamber of E-Commerce Appoints San Diego Hispanic PR Firm

The Hispanic Chamber of E-Commerce (HISCEC) recently announced Diálogo PR as its agency on record for promoting the HISCEC online network and the Hispanic Business and Technology Expo to be held at the San Diego Convention Center September 10th & 11th, 2010.

The Expo will expand the Hispanic market frontier by providing an environment for businesses to enhance their relationships, research the market for the leading products and services and learn about the latest best business practices.

Diálogo PR will facilitate the attainment of HISCEC’s PR goals for the Hispanic Business Showcase Expo. Through strategic counsel founded in specialized knowledge in working with Hispanic markets, Diálogo PR will assist in ensuring the success of the event. Account Manger, Vic Salazar, will provide media relations expertise established through a 26 year career as an Emmy award winning television news anchor where he produced valuable relationships with local, state, and national decision makers.

The Hispanic Chamber of E-Commerce (HISCEC) promotes e-business tools for the success of Hispanic businesses. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. The chamber accumulated 705 members and 456 businesses in its first year demonstrating its value to the Hispanic business community. For more information about the HISCEC visit the website: www.hiscec.com.

Nuevo Media Group, LLC, dba Diálogo PR was founded February of 2007. Focusing solely on Hispanic markets, this agency offers specialized public relations programs rich in cultural relevancy and targeted messaging.

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Free 2009 White Paper Teaching Value Proposition Concepts

Marketing firm eXubrio Group LLC introduced an updated free white paper by Michael Lanning on the basics of value propositions and value chains. “The white paper, titled ‘Delivering Profitable Value,’ explains the concepts of value propositions, value chains, and value delivery systems,” said Paul McAfee, Co-founder and CEO of eXubrio Group.

Michael Lanning, chairman of The DPV Group, LLC, wrote this white paper based on the consulting work his firm does for companies worldwide. Michael initially created the well-known concepts of the value proposition, and value delivery system, as a strategy consultant with McKinsey & Company. Michael further developed these concepts into a comprehensive business philosophy, framework, and methodology, as discussed in Michael’s book “Delivering Profitable Value.”

Delivering Profitable Value (DPV) is a radically different management process for profitably generating long-term growth. It begins with deeply studying the behavior and experiences of customers, thus uncovering opportunities and threats that cannot be revealed either by listening to customers or by studying one’s own competencies. DPV calls upon managers to use this understanding to make a disciplined choice of what changes in the customer’s experience the business will cause. This is choosing a winning value proposition. Managers also must learn to design each business as a value delivery system. This is the rigorous alignment of all resources and processes in order to deliberately provide and communicate each element of that chosen value proposition.

Marketing firm eXubrio Group offers the Delivering Profitable Value process as one of its business strategy development services with permission from The DPV Group. Readers can find the “Delivering Profitable Value” white paper at eXubrio Group’s web site: http://www.exubrio.com/white-papers. “This process forms the foundation of the work we do for our clients,” McAfee said.

About eXubrio Group LLC
eXubrio Group is an advertising, marketing, public relations, and web development agency.

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Collaboration Brings Cramer’s Expertise in Creating Engaging On-line Experiences To Unisfair’s State-Of-The-Art Virtual Events Platform

Cramer, a digital marketing and event solutions agency, today announced a partnership with Unisfair, the leader in virtual events and virtual environments for business, to better serve clients who demand a custom, easy-to-navigate virtual event experience. Online virtual events utilize rich media including video, audio and animation all within an immersive 3D graphic environment as a way to replicate the experiential qualities of live face-to-face events.

“At a time when the value of traditional marketing campaigns is diminishing our collaboration with Cramer is increasingly relevant,” said Stu Schmidt, Global VP of Sales, Unisfair. “Our proven technology combined with Cramer’s ability to develop creative content will deliver more engaging online experiences for businesses that will translate into real results.”

As a strategic partner of Unisfair, Cramer delivers an end-to-end digital marketing and creative content solution for virtual events. From audience acquisition and messaging strategies to creative development and execution of media production and content, Cramer provides comprehensive solutions for the creation of an engaging virtual event.

“We have built our business and reputation by delivering creative and effective event content,” said Phil Collyer, Senior Vice President, Creative Services, Cramer. “Utilizing the rich tools and flexible platform that Unisfair provides, Cramer adds the energy and passion of a live event to the virtual platform in extraordinary ways. Virtual meetings and events demand a unique approach to content creation in order to be entertaining and effective, and we are taking Cramer’s 25 years of experience in event and digital solutions and applying it to this challenge.”

About Unisfair
Unisfair powers the world’s virtual events and virtual environments for business. Virtual events and business environments are used for marketing, recruiting and collaboration. If it can be done physically, Unisfair can replicate it virtually—with superior return on investment.

Unisfair has powered over 500 virtual events for enterprise clients including Cisco Systems, IBM, SAP, and KPMG; and for media clients including Forbes, Economist, CMP, Rogers Publishing and Penton Media. Unisfair is privately held with headquarters in Menlo Park, California and offices in New York and Israel.

About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world’s leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact—and their clients’ dollars. Cramer’s clients include Boston Scientific, Gillette and EMD Serono, Inc. Cramer is a privately held company. For more information please go to crameronline.com or visit their blog at awidernet.com.

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