Category Archives: Social Marketing

Real Estate Lead Partner Moves Headquarters To Nashville TN

Nashville, TN, 2016-Oct-10 — /EPR Marketing News/ — Real Estate Lead Partner (www.realestateleadpartner.com) has made the decision to move their sales headquarters to Nashville, TN.

real-estate-lead-partner

Real Estate Lead Partner is a sales and marketing company that uses social media to help real estate and mortgage brokers get qualified leads for their agents.

Utilizing a customized approach with Facebook, Twitter, Google, Yahoo and other popular social media sites Real Estate Lead Partner can develop an individual affordable marketing budget that delivers guaranteed results.

Realestateleadpartner.com drives traffic back to tailored made landing pages that convert visitors into leads with conversions as high as 21.7%. Leads are then nurtured with proven drip email and SMS marketing follow up campaigns managed through an individual CRM (Contact Management System)

If you would like to receive a personalized quote for a real estate lead generation within your budget visit them online at www.realestateleadpartner.com or call 615-237-5524 and speak to an regional account executive today.

Press contact:

Jason Brockman
Real Estate Lead Partner
402 BNA Drive BLD 100 Ste 410
Nashville, TN 37217
(615) 237-5524

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Homes Furnishings rings in Christmas with ‘Be A Santa’ Campaign

Mumbai, Maharashtra, India, December 28, 2015 — /EPR MARKETING NEWS/ — Homes Furnishings, popular Mumbai-based Furnishings Company, recently launched its Christmas Campaign and touched the hearts of its customers by running a special ‘Be A Santa’ contest on the digital platform.

The popular Furnishings Conglomerate is always working at innovative ways to provide a unique customer experience. Just like its varied products offerings that are synonymous of beauty, sophistication and top class quality, its engagement programmes with its customers is also noteworthy.

The Brand always tries to strengthen its bond with the customers by connecting with them on Facebook along with its myriad of product offerings that are promoted through mix-media integrated platforms.

Festive times are fun times and Homes has found a novel way to reach out to its customers. Water Communications, The Creative Agency for Homes Furnishings, has designed the ‘Be A Santa’ campaign.

The idea was to encourage people to play real Santa in the lives of their loved ones and share their thoughts on how would they play their part. People with best replies would be gratified.

Talking about the campaign, Mr Gurvinder Singh, Managing Director, Homes Furnishings asserted, “The insight into running the Be A Santa contest stemmed from the fact that Santa is an epitome of love and kind gesture. He believes in spreading joy and bringing sunshine by way of gifting his loved ones. Joy begins at home so why not play Santa at home and surprise all those you care? This was the crux of the communication to awaken the Santa in people and make someone’s day. Moreover our Santa’s could explore a world of gifting options through our Homes Furnishings portfolio to make their search for the perfect gift easier.”

Ms Vandana Sethhi, Director Water Communications opines that Christmas is a special time to bond better with loved ones and bonding happens at home. This was a good enough reason to establish a special rapport between Homes Furnishings and its customers. Apart from traditional advertising, it becomes necessary to design special engagement programmes and relate with the target audience. While participants share their thoughts, there would be more engagement and better brand recall for the Homes Furnishings brand. Participants would get a unique platform to share their thoughts and get gratified with goodies for playing a great Santa. We intend to bring in more contests and activities around festivals and gratify the customers for participating in it.

Homes Furnishings stand for the impeccable taste of homes connoisseurs who are passionate about finer things in life, luxury and sophistication that enhance their lifestyle. And such customers are forever looking for a new range from season to season to complement their personality and their aspirations. With the objective of ‘Premium Quality Fabrics at Competitive prices’, the Brand enjoys a loyal customer base across the globe.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 Email – web1@waterindia.in

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Google’s ZERO Tag for a Marketer ‘Truth’ reaches Travel Industry

In 2006, A G Lafely, ex Ceo of P&G introduced numeracy to the moments of truth that a marketer has to face. His forward count went till two: First Moment of Truth (FMOT) is, according to him, when the consumer buys the product and the Second Moment (SMOT) arrives when he experiences it. In 2011, Google’s Managing Director of US Sales and Service, Jim Lecinski appended a marketers schema with Zero Moment of Truth (ZMOT).

In his handbook, “Winning the Zero Moment of Truth” Jim describes ZMOT as the ‘online decision-making moment of consumers’. According to Google’s ZMOT Macro study report cited in the book, “88% of consumers research online before they buy, consulting an average of 10.4 sources”. Since then with social media becoming even more dominant, winning the ZMOT, has become the holy grail of marketers worldwide.

Media-Mosaic, worlds first fully integrated ZMOT agency, has applied the ZMOT concept to different industry verticals. The New Delhi based Agency has recently launched its series of Webinars and Infographics to help travel marketers win at their Zero Moment of Truth.

Mosaic’s Managing Director Vikas Malhotra, is excited to help travel marketers in their quest for attracting the traveler during their research phase.“Travel is one of the most researched buying decision, with a traveler evaluating on an average of 15-16 reference resources before making the final purchase decision. It is a real challenge and also a real opportunity for any travel marketer and we are extremely excited to be able to bring our experience in helping them win their scattered ZERO moments.” he avers.

The originator of ZMOT at Google, Jim Lecinski also tweeted about Media-Mosaic’s efforts. “#ZMOT infographic and webinars from @Media-Mosaic here: media-mosaic.com/blog/infographic…”. “I always like seeing ZMOT work”, he tells Media-Mosaic on LinkedIn.

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SEO Services Company Gets Client 1000 Website Opt Ins Every Month Through Their YouTube Video That Has Hit 100,000 Views

Andy Harrington’s Presentation Skills Video has Reached the 100,000 View Milestone Using Video Results’ SEO Services.

Video Results’ strategies have shown to be more effective than traditional SEO services, especially after all of the SEO changes Google have recently unveiled and implemented. Andy Frain who is the co-director of Video Results and looks after the SEO side of the company says, “Not only are Google rankings for websites getting much harder to achieve, it’s also the fact that a video achieves a picture ‘thumbnail’ listing as opposed to a text listing, which sets it apart fro everything on that Google search page.”

Video Results have mastered the art of video SEO and have dominated the Google and YouTube search results for big, competitive keywords such as “Solar Panels”, “Public Speaking”, “Public Relations”, “How to Play Guitar”, “Colonic Irrigation London”, and“Presentation Skills” to name just a few.

A problem that many companies face with a video marketing campaign is that either they shell out for a really fancy looking video that unfortunately does nothing to boost their sales as it just sits on their website gathering dust, or they work tirelessly to shove any old video to the top of the search results for a keyword that no one is searching for.

Video Results offers the full SEO services package. Their team conducts extensive keyword research to identify the most profitable and relevant keywords for their clients, they create a high quality video for the client that successfully converts viewers in to customers (sometimes at a rate as high as 76%), and they then drive traffic to that video by putting it at the top of search results for that profitable keyword.

Their client, Andy Harrington is consistently receiving 1000 opt ins to his website each and every month, all coming directly from the YouTube video that Video Results created and ranked for him just one year ago. Andy Harrington says, “The return for me has just been massive. Conservatively, it’s £350,000 – £400,000 extra pounds in income every single year.” And with that in mind, it is clear to see why Andy Harrington has reinvested time and again with Video Results for new keywords such as “Public Speaking”.

The future for Video Results is looking to continue from strength to strength, as in the next three months they are set to start implementing new strategies that will double the amount of views, opt ins and sales for their clients. “So much testing and research goes in to improving our SEO services.” Explains Andy, “We test our methods to point of destruction, so we know exactly what the limit is and what not to do, so we can confidently give Google and YouTube exactly what they want.”

Andy explains that where many websites are failing and falling in the rankings as a result of Google’s recent changes, these changes have only served to help Video Results and its clients’ videos. “YouTube is the world’s second largest search engine and is of course owned by Google. The future in internet marketing is in video, so it would only be a smart move for businesses to invest in an online video of their own.”

To watch Video Result’s own YouTube video, follow this link http://www.youtube.com/watch?v=05JMabnC3Wc or visit their website at http://www.videoresults.com

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LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

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SearchCatalyst Highlights Why Duplicate Web Content is Bad for Small Businesses

Duplicate web page content is bad for any website because it greatly affects SEO, but SearchCatalyst, an SEO agency dealing exclusively in small business Internet marketing, says it is particularly bad news for small businesses.

Aside from negatively impacting on a user’s online experience, duplicate content is particularly disastrous for SEO. It affects the site’s credibility, which is one of the most important ways a site can rank highly, organically, on search engines like Google. Google ranks sites based on several criteria, each of which is built into its complicated search algorithm. Relevancy is the most important – does the site list content relevant to the search query? – but credibility is a close second.

However, this issue affects all businesses, big and small. An issue that is more likely to affect small businesses, or expanding ones in the processes of upgrading their websites and online presence comes down to duplicate content on developer sites. Quite often web developer domains – where developers work on websites – are indexed by Google. Developers can be completely unaware they have created duplicate content but as websites take a few months to develop they can sit on developer domains for a while and the duplicate pages will negatively affect search rankings on Google.

This generally impacts small businesses to a greater extent than larger companies because they don’t have the scope and finances to implement new pages quickly.

Google’s algorithms are highly sophisticated and can filter out sites that have duplicate content. Some may be labelled as spam as a result, whilst others will just be listed much lower down on the SERPs. Google has become much better at detecting duplicate content since the Panda algorithm update, which all small businesses and developers should be aware of.

SearchCatalyst offers affordable SEO services to small businesses looking to boost organic search rankings and gain greater online exposure at minimal cost.

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SEO4SITE Hold Free Regular Webinars

Now everyone can prove his online business with essential promotional services for an affordable price and in the short terms.

Not long ago, SEO4SITE professional SEO Company has enlarged a wide range of services to be closer to customers’ needs. This event allows customers to get a lot of advantages:

• it saves customers’ time and money (you shouldn’t apply to many companies to order different services)
• it helps to avoid risk (if you deal with new agency)
• well-coordinated work (all stuff will work with your site and could do all the services properly)

Besides common effective SEO services now SEO4SITE works in two directions: Internet marketing and Analyze. Internet marketing includes such branches as SMM, SMO, ADV, and SERM. Applying to “Analyze” you can order such services: SEO-audit, usability-audit, technical-audit. SEO4SITE –specializes in complex promotion in the USA and other countries. Experienced stuff and 6 years of work experience made the company leading and needed. Time-proved quality is one of the important features of companie’s work. Don’t have any doubts. SEO4SITE is trusted to fulfill search engine optimization for well-known companies from Los Angeles, Denver, Seattle, Tampa, Minneapolis and London.

Moreover, the company provides individual approach to any offer. At first SEO experts carefully explore customer’s site to work out promotional methods suitable to his business. SEO4SITE is ready to implement customers’ ideas and desires on the web.

To get more additional information contact the SEO4SITE company any way you like.

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Lakestar Media And Diet Chef Plan A Menu Of Online Activity

UK digital marketing agency Lakestar Media has been appointed by Diet Chef, the UK’s largest diet food home delivery company, to create and implement its search engine optimisation and social media strategies.

Edinburgh based Diet Chef provides a complete calorie controlled meal programme delivered directly to the customer to support weight loss. Founded by professional chef Kevin Dorren in 2008, the company now has over 79,000 customers throughout the UK, Northern Ireland and The Republic of Ireland.

Working with Lakestar Media, Diet Chef intends to develop a comprehensive search engine optimisation strategy to deliver targeted traffic to its website and improve onsite conversion rates in both the UK and Germany. The company will also increase engagement with its audience via relevant social networks such as Facebook and Twitter by providing fans with dieting tips and advice, as well as seeking recommendations on how to improve its products and services.

Liz Dale, Marketing Director at Diet Chef, said: “We know that it is important for us to extend our online presence to reach potential customers who are using the internet to find weight loss advice. Additionally, social media channels will enable us to interact with these customers and grow our profile with them.”

Neil McKay, CEO at Lakestar Media commented: “This is an exciting opportunity for us. Diet Chef has already enjoyed massive success and we are looking forward to helping them achieve their future goals.”

About Lakestar Media
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services as well as being an SEO agency, these include social media, pay per click services (PPC), affiliate marketing, display advertising and news feeds for its clients.

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Google To Move Underwater And Take Internet Surfers For A Dive, Says SEO Company SachaMango

From September, the Catlin Seaview Survey, run by the University of Queensland in conjunction with insurers the Caitlin Group, will take to the water to conduct 360 degree panoramic filming of the greatest reef on earth, with Google making all 50,000 images available on Google Results, Google Earth and Google Maps through a new feature in Panaramio. There will also be a dedicated YouTube channel and live streams of the expedition team at work.

Professor Hoegh-Guldberg, Director of the Global Chane Institute and Chief Scientist on the project, said “The Catlin Seaview Survey comprises a series of studies which will reveal to the public one of the last frontiers on Earth: the oceans.

“For the first time in history, we have the technology to broadcast the findings and expedition through Google. Millions of people will be able to experience the life, the science and the magic that exists under the surface of our oceans. This project is very exciting.”

The survey will take place in three stages; a shallow reef survey of 20 sites across the2300km of the reef, a deep water survey using robots to depths of 30-100 metres, and finally a mega-fauna survey that will explore how green turtles, tiger sharks and manta rays migrate in response to ocean temperatures.

A spokesperson for SEO Company SachaMango Media, said: “This is a great example of how technology can be used to not only to help make ground-breaking research a reality, but also to educate and inspire the public to learn more about the underwater world around us. It forms an important link between scientific knowledge and public awareness, and gives people an opportunity to see rare sites that they might never get to see unless they actually visited Australia and went underwater themselves. The project will allow us all to go for a virtual dive without ever leaving the comfort of our own armchairs!

The survey is set to begin in September, although the project’s website already has some images from initial equipment testing and a demo of how the panaramio images will be viewed. However, there are already plans underway to document some of the most important oceans in the rest of the world.

“It’s no surprise that Google has got involved,” said the spokesperson.” As the biggest occupier of search space in the UK – some 93% – and with the features like Google Results, Earth and Maps already popular with the public, it makes sense they should be the partner of choice to develop the applications needed on its advanced platforms to view the incredible images that will come from the project.”

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incentiBox Offers Free Social Media Marketing Solution to Help e-Commerce Create Customer Rewards Programs

Today, incentiBox introduces a free solution to allow e-Commerce stores to create their own social media based customer rewards program.

E-Commerce business owners can now sign up for the incentiBox “Lite” package at completely no cost. The “Lite” package gives businesses complete access to incentiBox’s platform, and allows them to create a “Community Rewards” program as well as a social media contest. In addition, businesses will have full access to all analytics and sales tracking features, to monitor sales generated via incentiBox. E-Commerce owners can easily create and customize their social media based rewards program and incentivize their customers to share store products with friends via social media sites (Facebook, Twitter, etc).

Andrew Waage, co-founder of incentiBox, stated, “We’re thrilled to provide e-Commerce an opportunity to experience incentiBox for free. Our goal is to help businesses grow sales by enabling them to leverage their customers’ social connections to generate organic word-of-mouth marketing.” incentiBox also offers Standard and Enterprise packages to accommodate businesses that require greater customization and usage.

E-Commerce Already Taking Advantage of incentiBox’s Free Solution

The Nimbus Factory, a greeting card & stationary company founded by former American Greetings designer, Julia Kuo, is excited to use incentiBox to promote their upcoming holiday sales. “We are launching 6 different social media based campaigns to get our fans to share about our greeting cards with their friends & family. Our campaigns are designed to increase meaningful social media engagements and sales.”

The Nimbus Factory expects to boost its number of orders by at least 15% with incentiBox.

To learn more about incentiBox’s products and the free “Lite” package, please visit www.incentibox.com.

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Stanley Selects Lakestar Media for SEO

UK online marketing agency Lakestar Media has been chosen by Stanley Security Solutions to create and implement an integrated search engine optimisation campaign.

Stanley Security Solutions, part of recently merged Stanley Black & Decker, is the market leading provider of time and attendance systems and security solutions such as CCTV, intruder alarms and intruder detection and has a strong portfolio of branded products in each sector.

Working with Lakestar, Stanley Security Solutions intends to boost its online presence by improving its organic search rankings and increasing the number of business leads it generates via the internet.

Malcolm Rose, European Marketing Manager at Stanley Security Solutions said: “As the market leader in time and attendance solutions, it’s essential that we stay at the forefront of our customers’ minds. We selected Lakestar Media based on reputation and experience, and we are very pleased with the service we have received to date.”

Neil McKay, CEO at Lakestar Media, commented: “This is an exciting opportunity for us. The Stanley brand is respected worldwide for the quality and value of its products and we are really pleased to be working with this business to boost its online visibility.”

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Jumeirah and bigmouthmedia Win Digital Impact Award for Best Use of SEO for Corporate Communications

Global digital marketing company bigmouthmedia’s effective partnership with luxury hotel and resort operator Jumeirah, has been named best use of SEO for corporate communications at the 2011 Digital Impact Awards.

Judged by a panel of the UK’s most esteemed digital consultants, academics and comms professionals, the Digital Impact Awards provide an opportunity for all staff, companies and agencies alike, to see their efforts recognised and to celebrate excellence in digital comms.

Bigmouthmedia/Jumeriah developed a strategy focused on 3 core areas: technical, internal SEO and ongoing link building. The campaign impressed judges by delivering an excellent ranking increase which resulted in a 26% increase in traffic and 50% increase in revenue respectively.

Terry Kane, Director of Digital Strategy, Jumeirah said: “Jumeirah are very proud to receive this award with our search partners bigmouthmedia. This award recognises the many colleagues globally that are empowered to ensure that best in class SEO practices are implemented across five languages, daily. It further recognises the impact and benefits that a sustainable and effective SEO strategy that encapsulates the shifting search and social landscapes, can bring to our guests, users and Jumeirah Hotels and Resorts.”

Anneli Ritari, Group Account Director at bigmouthmedia added: “We are delighted to have been awarded Best SEO for Corporate communications at the Digital Impact Awards. Our strategy has been to synergise social media and SEO and the partnership with Jumeirah works so well because SEO it’s at the heart of their digital strategy.”

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Annual Survey From Bigmouthmedia Reveals Key Insights And Trends In Affiliate Marketing

Global digital marketing company bigmouthmedia has announced the results of its annual affiliate marketing survey. Titled ‘Exploring Online Affiliate Marketing Trends’, the survey of UK based affiliates took in the views and opinions of a number of affiliate marketers to reveal insights on how this market is performing and indicates key technology and operational trends on where it is going.

In particular the survey analyses and identifies key insights in to the relationships between affiliate marketers and agencies, the impact of Google (as an affiliate) and Google’s Panda algorithm, how affiliate networks have fared over the past 12 months, threats and opportunities and trends in taking a multi-sector approach with an ever increasing digital toolkit – especially social media.

Fiona Robertson, head of performance marketing at bigmouthmedia said: “The affiliate market in many ways is the bedrock of e-commerce. Our survey is an important tool for listening to the space and making it aware of the trends and opportunities.

Fiona, who is speaking at this year’s A4U Expo in London, added: “What is really interesting is how affiliates have continued to adapt over the last year to embrace new areas such as mobile and location based opportunity and ever growing techniques such as social media. The overall picture is a vibrant UK affiliate industry which continues to innovate and grow.”

Key insights include:
– Google: 71.5% of respondents believe that Google has designs on becoming the largest affiliate compared to 56% in 2010. 31.4% of respondents have seen Google Panda as having an impact on their business.

– Affiliate networks: Digital Window remains the most popular network, followed by Tradedoubler and Commission Junction, with 57.97% of survey respondents picking it as their first choice in 2011.

– Commission attribution: 50.8% believe that modelling threatens the affiliate industry. This figure is up from 34% in 2010 showing a significant increase and evidence of genuine concern within the affiliate community.

– Channels: 32.6% of respondents see opportunities in mobile marketing. Video advertising is still seen as an opportunity by 13.3% of respondents (down from 15.2% in 2010). The biggest growth is in location-based marketing which has leapt up 12.4% to 40.7% since 2010.

– The digital mix: SEO and content marketing remain the most popular at 63.2% but social media has leapt from zero in 2010 to 27.2% in 2011. Moreover, affiliates are increasingly adopting a blended approach with 40% opting for combining two or three different methods to reach their audiences and 28% using four or more.

Andrew Girdwood, Media Innovations Director at bigmouthmedia said; “Marketers can learn a lot from affiliates. They’re often quicker to test and learn than large brands or clumsy ‘build first, think about the media later’ agencies. This report reveals a whole bunch of interesting insights from those digital natives who feast or fast based on their marketing successes.”

Interested parties can download the full executive summary and results here:
(http://www.bigmouthmedia.com/downloads/files/LBi_bigmouthmedia_AffiliateSurveyReport2011.pdf).
An infographic of the results can be found here:
(http://images.bigmouthmedia.com/bmm/bmm-affiliate-survey-2011-infographic.jpg).

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SEOwhat.com Proves Panda Recovery Is Possible

SEOwhat.com, a national leader in internet marketing, web design, and search optimization company, that specializes in both on-page and off-page optimization is proving recovery from Panda is possible for e-retailers.

When other search engine optimization companies are blaming Google for poor client performance, SEOwhat.com clients are singing their praises for outstanding results. One recent example came from a newly acquired e-retailer who said, “My previous SEO person just emailed me saying that NO site has yet recovered from Panda; and that a group is attempting to form a class action suit against Google for dropped rankings. We are so pleased to see so many terms that were lost after Panda, now back on pages 1, 2 or 3 as a result of SEOwhat’s strategies.”

“Companies with bad performing clients are simply are not paying attention to what Google wants anymore; it’s simple carelessness on the part of the service provider if they don’t understand Google’s rules”, says SEOwhat.com company founder Catherine Seven. “Google is working to assure that spammers are no longer rewarded. Does this hurt some big players? Yes, but that doesn’t mean you can’t recover from it with the right methods and correctly executed actions.”

SEOwhat.com takes a unique and principled approach to search engine optimization. As a company of 7 years they have successfully navigated the world of online marketing and organic rankings. Further, with a company personnel background grounded in IT that spans more than 15 years, they possess a competitive edge that translates into long-term, lasting results in organic rankings for their clients.“If your SEO Company is telling you no one is recovering from an algorithmic change then chances are that ‘SEO expert’ was only utilizing one variable Google looks for in its long list of qualifications. If you put all your eggs in one basket and Google changes the basket, your eggs are busted: in other words, your rankings will be gone.”

Slow and steady is the advice Seven gives for companies looking to improve from ranking set-backs. “Slow and steady yes, but make sure you are re-building on a solid foundation. What I mean by that is, make sure your site is truly optimized for organic search ranking success. Your house needs to be built strong in order to survive the storm”, Seven continues. “The SEOwhat.com approach to successful SEO includes more than just re-doing your meta tags and then spamming you out with link building. Our approach involves a deep analysis of your site from an SE (search engine) perspective, as well as the actual structure of your site – we work from the inside all the way out to design and conversion because in the end, the entire package matters.”

The SEOwhat.com approach does seem to be working successfully for many companies still trying to recover from Panda fall-out. Another national client who preferred to remain anonymous did tell us, “The slow steady process is working and we are excited to be seeing real results. We’re so grateful, after all that we went through to see our terms coming back. We know no other company would have the expertise to ‘fix’ our site – Catherine Seven and the SEOwhat.com team did it”.

It’s not just new clients touting the genius of SEOwhat.com and their successful approach to SEO, but long term clients alike. Ron Yates, owner of J.R.Yates has been with SEOwhat.com since 2006. “I believe our website has avoided negative repercussions from algorithmic updates, like Panda because the SEO strategies that SEOwhat.com employs are solid, sound strategies”, said Yates. “We are proof that their refusal to compete in the marketplace with gimmicks and spamming techniques is a benefit to us, the client. SEOwhat.com takes a quality steady work approach that adds value to our website and to our rankings within the search engine.”

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The Harley Medical Group and Lakestar Media Drive Brand Engagement Through Social Media

The Harley Medical Group will engage with prospective clients through an integrated social media strategy devised by Lakestar Media.

The Harley Medical Group, the UK and Ireland’s leading provider of cosmetic surgery and non-surgical and laser treatments, will use social media to deliver up to the minute special offers to fans and followers, as well as information on its latest procedures.

Lakestar Media, which also manages search engine optimisation, paid search, display advertising and industry news campaigns for The Harley Medical Group, has created a social media strategy which encompasses a variety of relevant platforms. The program of activity also involves extensive brand monitoring and reputation management to further understand and hone the online image of the brand.

As part of the current strategy, Lakestar Media has implemented and is running a Facebook competition on behalf of The Harley Medical Group to find the new face of the brand for 2012. The competition is being hosted on Facebook and promoted by a combination of online and offline marketing channels. The winner will receive £1,000 and the chance to appear in the poster and television campaign for The Harley Medical Group next year.

Liz Dale, Director of Marketing at The Harley Medical Group, said: “This is an exciting time for us as we extend our online marketing channels to create the opportunity to increase interaction with an extended audience, and grow our profile with them.”

Neil McKay, CEO at Lakestar Media, commented: “The Harley Medical Group has a prestigious reputation for clinical excellence and should be reflected through its social media presence. Our strategy focuses on ensuring The Harley Medical Group is providing clear, concise information about procedures and targeted, relevant offers that are appropriate for its clients across the country.”

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Hit Search Limited Highlights The Need for SEO and PPC to Work as One

Leading UK based Online Marketing Agency, Hit Search, have recently urged companies to ensure all of their divisions of online marketing are pulling in the same direction to help boost overall online marketing efforts.

The Liverpool SEO agency have recently spoke of how companies that in the past have had two separate search engine optimisation (SEO) and Pay Per Click (PPC) operations may not be getting the best results and return on their investment compared to an integrated campaign.

Shared knowledge and research between agencies or departments within the same online marketing agency can help to discover unexplored opportunities as well as mutually helping each team’s efforts.

In situations where one department has carried out research on new terms or made discoveries in analysis tools such as Google Analytics then it makes sense for this information to be shared amongst all involved in a business’ online marketing campaign – but this isn’t always the case.

Andy Redfern, Director at Hit Search said, “Sometimes different teams or agencies will not share this kind of research and so the same work is done by multiple teams or departments, taking time and resources away from other ways to drive the company forward.

“Within any online marketing agency there should be a focus on doing what’s best for the client and ensuring they are getting a leading service for what they are paying. A key part of this would certainly be an open line of communication not only between SEO and PPC but other key facets of online marketing such as Affiliate marketing and social media as well”

Andy went on to say, “Here at Hit Search we pride ourselves on having a team that is in constant communication with each other across all services we offer, sharing new opportunities and findings across the company as and when they are discovered.”

Hit Search is a leading SEO and PPC agency in the Northwest and in London with a focus on ensuring their clients ROI to ensure clients see that their online marketing campaign is producing tangible results that benefit the business.

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2ergo Appoints Lakestar Media To Deliver SEO

UK digital marketing agency Lakestar Media has been appointed by mobile marketing and business solutions company 2ergo to increase its search engine visibility and site traffic.

2ergo is the international mobile business and marketing solutions company. It works with clients to help them create a mobile presence and acquire, retain and communicate with their customers in the mobile space. The company combines its innovative proprietary mobile technologies with consultancy services to develop and deliver award-winning mobile strategies for a range of organisations, including PizzaExpress, RightMove, Aviva, Proctor & Gamble, Carphone Warehouse, Ladbrokes, Fox News and Orange.

Working with Lakestar, 2ergo intends to increase its in-bound lead generation by moving up the organic search rankings to attain visibility with its target sectors and appearing against pre-defined high traffic terms to promote brand awareness.

Neil McKay, CEO of Lakestar Media, said “With the rise in smartphone ownership, mobile is now one of the most important marketing channels for businesses. 2ergo’s leadership and innovation in mobile can help companies that want to move forward in this area. Our team of SEO experts is looking forward to working with 2ergo to create a campaign that will boost its visibility among key customers.”

John Stevens, Group Managing Director of 2ergo, said: “Mobile marketing is become an increasingly competitive market as companies look to develop solutions that meet consumer demand. Lakestar Media are helping us to create a sound SEO strategy, based on a targeted sector specific approach to enable us to clearly present our propositions, increase our online presence and drive growth in our business.”

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Bigmouthmedia Launches 2011 Affiliates Survey

Bigmouthmedia, the global digital marketing company, has launched its second annual Affiliate Survey, designed to identify the key issues and emerging trends in the affiliate industry today.

The research aims to gather trusted information about the affiliates’ views on the latest developments and emerging challenges within the sector. Bigmouthmedia, part of LBi, the world’s leading marketing and technology agency, is inviting affiliates to share their opinions on a series of issues ranging from networks and tracking technologies to the use of creative tools and advertising exchanges.

“Last year’s survey provided invaluable industry insight direct from the affiliates themselves, and we hope to gain an excellent level of responses again this year,” said Fiona Robertson, Head of Performance Marketing at bigmouthmedia. “The results will be launched right before the A4U Expo, so we hope we’ll be able to provide the industry with some exciting talking points in the run up to the event.”

The survey includes questions such as: Is commission attribution modelling threatening the affiliate industry? Are there too few affiliate networks in the UK? Do networks in the UK have a problem with low quality or fraudulent traffic? And does Google want to become the world’s largest affiliate?

The survey is open to all affiliates until 5pm on the 2nd September. Responses from networks, agencies and merchants are not being sought after for this survey. Participants will receive a free copy of the report, highlighting all the key findings from the survey, as well as the chance to win an iPad2.

Affiliates can participate in the survey by visiting http://goo.gl/YQMVZ

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New Social Business Platform Nimble Transforms the Way People Manage Relationships

Simplogy has announced their solution partnership with Nimble. Nimble is a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution. It integrates Linkedin, Facebook, Twitter, Google, email contacts and conversations into one seamless, intuitive environment, empowering small businesses in today’s socially connected world to attract and retain the right customers.

Created by Jon Ferrara, the founder of GoldMine, a pioneering SFA/CRM product, Nimble is the only solution on the market that integrates the “4 Cs” — contacts, calendar, communications and collaboration — to enable professionals to effectively manage the way they see, hear and connect with their company’s most important asset: their business contacts.

“The problem today is our contacts and our communications are in too many places,” said Jon Ferrara, CEO of Nimble. “Between IM, text messaging, LinkedIn, Facebook, Twitter, Skype and email, we can’t keep track of it all. Trying to manage all of this in eight different tabs on your browser isn’t the solution. We created Nimble to solve our own needs and we’re bringing it to the world to help small businesses solve theirs.”

Hasnain Zaheer, CEO of Simplogy said, “We are excited to announce this new solution partnership with Nimble. We are pleased to offer our customers Nimble which unifies email, calendar and social channels in one application. This will allow our customers to easily see all of the communications made with their contacts no matter where the conversations took place.

Nimble is the next evolution in relationship management – a social relationship manager that makes it fun and easy to nurture personal and business relationships.

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Bigmouthmedia’s Fiona Robertson Gets Call Up To The a4uexpo Advisory Board

Global digital media company bigmouthmedia has announced that its head of performance marketing, Fiona Robertson, has been appointed to the advisory board for the Europe’s largest affiliate and performance marketing conference, a4uexpo.

Fiona is only one of two agency representatives on the board and the position will see her take an active role in helping the fifth annual event, which will take place in London on 18-19 October, build on its own success to deliver a highly useful, interesting and relevant speaker programme on new technology trends, research and the continual smarter management of affiliate marketing to thousands of delegates. In particular, Fiona will be using her own and bigmouthmedia’s extensive experience in affiliate marketing to establish various conference tracks, connect with and recruit premier affiliate speakers to the event and host expert panel sessions.

On the appointment Fiona said: “Affiliate marketing continues to provide advertisers with a rich and lucrative opportunity. The a4u expo is an essential forum for this area of digital marketing not least because it tackles the big issues and opportunities that go hand in hand with the industry. It’s a fantastic role for me and bigmouthmedia and I’m looking forward to drawing on my own first-hand knowledge to help push the expo remit in to new areas.”

During the event bigmouthmedia will unveil the results of its own independent affiliate survey, which interrogates technology trends and issues in the affiliate space in a yearly basis. The 2010 survey results can be downloaded from bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf.

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