Category Archives: Viral Marketing

SEO Services Company Gets Client 1000 Website Opt Ins Every Month Through Their YouTube Video That Has Hit 100,000 Views

Andy Harrington’s Presentation Skills Video has Reached the 100,000 View Milestone Using Video Results’ SEO Services.

Video Results’ strategies have shown to be more effective than traditional SEO services, especially after all of the SEO changes Google have recently unveiled and implemented. Andy Frain who is the co-director of Video Results and looks after the SEO side of the company says, “Not only are Google rankings for websites getting much harder to achieve, it’s also the fact that a video achieves a picture ‘thumbnail’ listing as opposed to a text listing, which sets it apart fro everything on that Google search page.”

Video Results have mastered the art of video SEO and have dominated the Google and YouTube search results for big, competitive keywords such as “Solar Panels”, “Public Speaking”, “Public Relations”, “How to Play Guitar”, “Colonic Irrigation London”, and“Presentation Skills” to name just a few.

A problem that many companies face with a video marketing campaign is that either they shell out for a really fancy looking video that unfortunately does nothing to boost their sales as it just sits on their website gathering dust, or they work tirelessly to shove any old video to the top of the search results for a keyword that no one is searching for.

Video Results offers the full SEO services package. Their team conducts extensive keyword research to identify the most profitable and relevant keywords for their clients, they create a high quality video for the client that successfully converts viewers in to customers (sometimes at a rate as high as 76%), and they then drive traffic to that video by putting it at the top of search results for that profitable keyword.

Their client, Andy Harrington is consistently receiving 1000 opt ins to his website each and every month, all coming directly from the YouTube video that Video Results created and ranked for him just one year ago. Andy Harrington says, “The return for me has just been massive. Conservatively, it’s £350,000 – £400,000 extra pounds in income every single year.” And with that in mind, it is clear to see why Andy Harrington has reinvested time and again with Video Results for new keywords such as “Public Speaking”.

The future for Video Results is looking to continue from strength to strength, as in the next three months they are set to start implementing new strategies that will double the amount of views, opt ins and sales for their clients. “So much testing and research goes in to improving our SEO services.” Explains Andy, “We test our methods to point of destruction, so we know exactly what the limit is and what not to do, so we can confidently give Google and YouTube exactly what they want.”

Andy explains that where many websites are failing and falling in the rankings as a result of Google’s recent changes, these changes have only served to help Video Results and its clients’ videos. “YouTube is the world’s second largest search engine and is of course owned by Google. The future in internet marketing is in video, so it would only be a smart move for businesses to invest in an online video of their own.”

To watch Video Result’s own YouTube video, follow this link http://www.youtube.com/watch?v=05JMabnC3Wc or visit their website at http://www.videoresults.com

Via EPR Network
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LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

Via EPR Network
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