Tag Archives: digital agency

Code18 Interactive Launches Two New Client Blogs

New York, NY, 2017-Aug-23 — /EPR MARKETING NEWS/ — Code18 Interactive, a boutique digital agency based in New York City, is pleased to announce the recent launch of two new blogs created for agency clients GoGo squeeZ and C.O. Bigelow.

Goodness On The Go (http://www.goodnessonthego.com) is a recipe and healthy lifestyle blog from GoGo squeeZ, America’s leading brand of squeezable applesauce. Offering an array of healthy recipes, nutrition tips, and fun activities, Goodness On The Go is a blog that helps on-the-go families be a little happier and healthier every day. Recent posts have included recipes for Banana YogurtZ Bread (made with GoGo squeeZ YogurtZ, the company’s innovative shelf-stable squeezable yogurt that requires no refrigeration), smoothies, gingerbread cookies, and more. Additional blog posts focus on topics such as healthy living, crafts and activities, GoGo squeeZ partnerships, and and other topics.

Counter Culture (http://www.bigelowblog.com) is a health and beauty blog offering helpful tips from the pharmacists and beauty experts on staff at New York City’s famous C.O. Bigelow, the oldest apothecary in America. Every day customers visit C.O. Bigelow’s store seeking advice, and Counter Culture seeks to provide authoritative answers to many of the most frequently asked questions. Recent ‘Ask A Pharmacist’ posts have provided important information about alcohol and antibiotics, sunscreen, and how to get rid of scars. Meanwhile, the site’s ‘Ask A Beauty Expert’ section discusses beauty-related products and other topics ranging from how to choose a hair dryer or hair brush, to when you should start using eye cream.

“These new blogs provide each of these clients with an owned media platform that they can use to educate and communicate with their respective communities,” says Steve Pilon, founder and creative director at Code18 Interactive. “The evergreen nature of the content they are publishing, along with the easy-to-use WordPress content management system, means that the sites will continue to grow more useful and valuable over time. And the thoughtful, detailed designs created by the Code18 team really embody and enhance the unique personality of each brand.“

Code18 Interactive is a New York WordPress development agency that caters exclusively to national consumer and media brands. Clients of the agency include GoGo squeeZ and C.O. Bigelow, as well as Boursin Cheese, Grove Atlantic Publishing, Manhattan Wardrobe Supply, and others. Additional services include Magento 2 design and development, digital advertising, social media management, SEO, and more. The company was originally founded in Atlanta, and relocated to NYC in 2012.

For more information, please visit http://www.code18.com.

Contact-Details:
Steve Pilon
Code18 Interactive
175 Varick St., 8th Floor
New York, NY 10014
http://www.code18.com

Via EPR Network
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Water Communications creates “Design Wala Colour” campaign for Marshalls Wallcoverings

Mumbai, Maharashtra, India, December 30, 2015 — /EPR NETWORK/ — Water Communications, Mumbai based 360 degree water communications logocommunications agency, recently unveiled the new campaign for its client, Marshalls Wallcoverings – ‘Design Wala Colour’. The campaign was released simultaneously across media including print, radio, digital and social media.

‘Design Wala Colour’ is based on the concept that – everything around us is so beautifully designed, be it embroidery on a dress or floral pattern on curtains or carvings on crockery or funky graphics on our bags. Design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. By adding designs to our walls, we can make the world around us even more beautiful.

Speaking on the new campaign, Vandana Sethhi, Director – Water Communications, said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for every thing else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think DESIGN WALA COLOUR.”

“Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example – windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours”, added Mona Menon, Director- Marshalls Wallcoverings.

On the concept of Design Wala Colour, Karan Sharma, Director – Marshalls Wallcoverings, said, “The wallcoverings segment in India has not yet reached its full potential in terms of being experimented by its consumers. With ‘Design Wala Colour’, we wanted to communicate the idea of ‘Designer Walls’ as opposed to just ‘Coloured Walls’ to our audience in a very simple, clear yet creative manner. We needed a campaign to touch the core concept of Design v/s Colour”.

Marshalls Wallcoverings, the far superior alternative than conventional way of wall renovation. It is indeed a wonder product with many advantages. Being the festive season and a category that is so close to the consumers especially during festive season when people are looking to get their homes renovated, we leveraged all the touch points where we could connect with our consumers – print, radio, digital and social media, adds Vandana Sethhi.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 web1@waterindia.in

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