Tag Archives: digital marketing agency

Water Communications creates “Design Wala Colour” campaign for Marshalls Wallcoverings

Mumbai, Maharashtra, India, December 30, 2015 — /EPR NETWORK/ — Water Communications, Mumbai based 360 degree water communications logocommunications agency, recently unveiled the new campaign for its client, Marshalls Wallcoverings – ‘Design Wala Colour’. The campaign was released simultaneously across media including print, radio, digital and social media.

‘Design Wala Colour’ is based on the concept that – everything around us is so beautifully designed, be it embroidery on a dress or floral pattern on curtains or carvings on crockery or funky graphics on our bags. Design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. By adding designs to our walls, we can make the world around us even more beautiful.

Speaking on the new campaign, Vandana Sethhi, Director – Water Communications, said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for every thing else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think DESIGN WALA COLOUR.”

“Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example – windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours”, added Mona Menon, Director- Marshalls Wallcoverings.

On the concept of Design Wala Colour, Karan Sharma, Director – Marshalls Wallcoverings, said, “The wallcoverings segment in India has not yet reached its full potential in terms of being experimented by its consumers. With ‘Design Wala Colour’, we wanted to communicate the idea of ‘Designer Walls’ as opposed to just ‘Coloured Walls’ to our audience in a very simple, clear yet creative manner. We needed a campaign to touch the core concept of Design v/s Colour”.

Marshalls Wallcoverings, the far superior alternative than conventional way of wall renovation. It is indeed a wonder product with many advantages. Being the festive season and a category that is so close to the consumers especially during festive season when people are looking to get their homes renovated, we leveraged all the touch points where we could connect with our consumers – print, radio, digital and social media, adds Vandana Sethhi.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 web1@waterindia.in

Via EPR Network
More Marketing press releases

2ergo Appoints Lakestar Media To Deliver SEO

UK digital marketing agency Lakestar Media has been appointed by mobile marketing and business solutions company 2ergo to increase its search engine visibility and site traffic.

2ergo is the international mobile business and marketing solutions company. It works with clients to help them create a mobile presence and acquire, retain and communicate with their customers in the mobile space. The company combines its innovative proprietary mobile technologies with consultancy services to develop and deliver award-winning mobile strategies for a range of organisations, including PizzaExpress, RightMove, Aviva, Proctor & Gamble, Carphone Warehouse, Ladbrokes, Fox News and Orange.

Working with Lakestar, 2ergo intends to increase its in-bound lead generation by moving up the organic search rankings to attain visibility with its target sectors and appearing against pre-defined high traffic terms to promote brand awareness.

Neil McKay, CEO of Lakestar Media, said “With the rise in smartphone ownership, mobile is now one of the most important marketing channels for businesses. 2ergo’s leadership and innovation in mobile can help companies that want to move forward in this area. Our team of SEO experts is looking forward to working with 2ergo to create a campaign that will boost its visibility among key customers.”

John Stevens, Group Managing Director of 2ergo, said: “Mobile marketing is become an increasingly competitive market as companies look to develop solutions that meet consumer demand. Lakestar Media are helping us to create a sound SEO strategy, based on a targeted sector specific approach to enable us to clearly present our propositions, increase our online presence and drive growth in our business.”

Via EPR Network
More Marketing press releases

Lakestar Media Win Title Of Best SEO & PPC Agency At How Do Awards

Digital marketing agency Lakestar Media claimed the title of best ‘SEO and PPC agency’ at the 2011 How Do Awards.

The How Do Awards celebrate the media industries best talent, with accolades covering every major marketing and media discipline, from PR and broadcasting, to digital media.

To scoop the award from a shortlist of seven agencies Lakestar Media successfully demonstrated consistently high standards of work including the retention of clients and new client wins. The company showcased award winning campaigns and creative work that has provided exceptional search results and impressive return on investment for it’s for clients.

Neil McKay, CEO of Lakestar Media, said, “We really appreciate winning this award, it’s a real team effort and I am very proud of everyone within the business. As importantly I would very much like to thank our clients for their continued support of our business”.

Via EPR Network
More Marketing press releases

Habitat Launches Affiliate Marketing Programme With Bigmouthmedia And Digital Window

Bigmouthmedia has been announced as having been chosen by Habitat, the international household furnishings retailer, to manage the launch of its exclusive new affiliate marketing programme in conjunction with Digital Window.

Habitat Launches Affiliate Marketing Programme With Bigmouthmedia And Digital Window

In January 2009, Habitat began creating a fully transactional website to penetrate the online shopping market which launched in November 2009. Managed by bigmouthmedia, the multi-award winning digital marketing agency, the Habitat affiliate campaign will reap the benefits of launching on both Affiliate Window and Buy.at platforms simultaneously which will offer access to the programme to a variety of preferred partners.

Andrew Girdwood, Head of Strategy at bigmouthmedia, commented: “This is a truly exciting campaign to be involved in. Not only are we working with one of the most iconic brands in UK retailing, but the involvement of both Digital Window and bigmouthmedia will see two of the digital world’s leading companies working in close partnership. We expect that dynamic to deliver some truly fantastic results.”

Denise Fender, Head of Ecommerce & Digital Marketing at Habitat, added: “Habitat is really excited to be launching their affiliate program with bigmouthmedia and Digital Window. Not only will the new program help showcase the quality and range of Habitat’s online collection, but it will also help raise brand awareness and encourage footfall to our local stores. We picked bigmouthmedia to help manage our affiliate marketing based on their experience and ability to integrate the campaign with our wider digital efforts.

Via EPR Network
More Marketing press releases

British Airways has announced that bigmouthmedia will continue in its role as the airlines search agency

Following on from six years working alongside Europe’s largest independent digital marketing agency, British Airways cited bigmouthmedia’s industry-leading expertise as a critical factor in deciding to renew the deal. In extending the successful partnership that began in 2002, British Airways has confirmed thatbigmouthmedia will help plan, implement and manage its paid and organic search strategies.

Working together with the airline’s digital marketing team to drive their Search Engine Optimisation, and PPC strategies, the agency will be responsible for developing and executing both the company’s paid search and organic campaigns across the UK market.

Bigmouthmedia’s current contract was due to expire at the end of September 2008 and as part of the airline’s standard procurement policy, a re-pitch was launched at the beginning of August 2008.

“We are delighted to have retained the BA search business through competitive tender. The process has been a great opportunity for bigmouthmedia to showcase our long term strategy for BA. We are obviously very excited about rolling this out over the next couple of years and continuing to have a strong relationship with the British Airways team,” said Lyndsay Menzies, Managing Director at bigmouthmedia UK.

Chris Davies, British Airways’ digital marketing manager, added: Search optimisation activity is an excellent way of driving brand awareness and revenue. We have selected bigmouth due to their strategic approach and excellent pedigree and experience in the travel industry.”

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Via EPR Network
More Marketing press releases