Tag Archives: Marketing

Immerse The Family Market In An Interactive Roadshow This Holiday Season

As the August holidays are fast approaching brands are presented with a great opportunity to try and win over the world’s toughest critics – kids.

The August holidays are a perfect time for brands with products and services aimed at the family market to raise brand awareness and drive engagement.

A recent example of how effective immersive marketing campaigns can be was seen in Brisbane, Australia. A shopping centre used Augmented Reality as part of an innovative campaign that saw children being given the opportunity to fend off lions and duel with pirates – a completely experiential marketing tool that parents and children were able to take part in.

The video; that can be viewed here shows how the interactive experience was able to involve children and their parents in the game by bringing animated children’s characters to life, attracting participants throughout the shopping centre. Mums, dads and kids could fight off lions, swim with fishes or take part in a swashbuckling duel with a pirate through the use of a LED screen, webcam, video and slick animation.

The Brisbane shopping centre also increased awareness by encouraging participants to share photos of their experience across its Facebook, Twitter and Instagram channels, further increasing engagement and promoting the event, certainly helping the shopping centre stand out from its competitors.

Another great way to engage the family market is through the interactive format of a roadshow truck from Event marketing Solutions.
Packing a punch with kids and parents alike, an immersive experience made possible by the team at EMS is a proven way to boost sales, especially during the lucrative holiday period. Brands can take centre stage on prime retail sites and help encourage extra sales by connecting with people as they shop on the high street.

“Providing a mobile showroom that is a sophisticated and interactive environment completely kitted out with the latest in technology whilst being consistent with the look and feel of your brand is what we do here at Event Marketing Solutions.” Says Head of Business Development at EMS Nic Whelan.

“A great example of this is our work with the 20th Century Fox Blu-ray European Experience, which saw nearly 8,000 movie fans experience the benefits of Blu-ray inside a truck. The tour created excitement around the product by giving visitors the opportunity to star in famous movie trailers and then share their big screen moment with friends and family through social media.”

The roadshow trucks from EMS can be completely tailored to the aesthetic of your brand. Relatively easy to set up and deploy, an interactive roadshow truck can be fitted with a variety of interactive technology and out on tour in time for the lucrative holiday period.

Visit www.eventms.com for more information and see why the likes of Samsung and 20th Century Fox have tasked EMS time and time again to handle their roadshow truck marketing campaign.

Contact Details: Kate Price
Marketing Manager
Lakeside, Shellway Road, Ellesmere Port, Cheshire, UK CH65 4LQ

T: +44 (0)151 350 1500
E: information@eventms.com

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Smashburger launches customer loyalty app

Smashburger Kuwait, the neighborhood’s favorite place for burgers, has launched the first mobile application of its kind in the country for rewarding customers’ loyalty.

The new Smashburger Kayan app has been developed in line with the business goal of delivering a great customer experience for its customers. It acts as a digital loyalty card, enabling customers to get a free side dish after 8 entrée purchases while easily keeping track of their account status. In addition to the ongoing loyalty offer, the app will push special promotions for new and loyal customers alike.

In order to improve overall customer experience the app also includes customer feedback and ‘get-in-touch’ tools, a digital menu facility and details of the restaurant locations and opening times.

The new Smashburger app, developed in association with Stampfeet, the UK based mobile loyalty specialist, will provide Smashburger with valuable consumer insight information, allowing it to monitor customer satisfaction and develop marketing and promotional campaigns for its users through targeted push notifications messages based on customers’ purchase patterns and location.

“We are very excited to launch the app to reward our customers for their loyalty. We want to create the best experience and clearly mobile plays a big part in it” said Jillian Marshall, Marketing Manager of Kayan Restaurants. “The app will provide us valuable insight which we can then apply to improve our marketing activity as well as the customer experience”.

The app is available for free for iOS devices on the Apple Store and for Android devices onGoogle Play store and to celebrate its launch Smashburger is giving away 2 gift stamps upon sign up.

Contact Details: Stampfeet Limited, Mobile Loyalty Solutions
http://www.stampfeet.com
E: contact@stampfeet.com
T: +44 (0)207 183 8439

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Projection Mapping Uncovers Endless Opportunities to Engage Audiences with Their Environment

Nic Whelan, Head of Business Development at Event Marketing Solutions, discusses the impact of the new technological trend of projection mapping on his clients’ roadshows…

Once in a while a new technology trend takes hold and, before you know it, creative application has taken it to a whole new level.

Over the last few months Event Marketing Solutions has been working with projection mapping. If you are unfamiliar with the technique, here’s a good explanation, courtesy of Wikipedia;

‘Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection.’

So, what does this mean for the roadshow truck tour business?

This exciting new projection technique provides endless opportunities for engaging audiences with their environment and can work both on the exterior of an exhibition truck and inside.

It can be used to add extra dimensions and create optical illusions as well as give the idea of movement to fixed objects. It can turn any surface into a dynamic video display and, control through a sensory device means that music can work with movement, creating a fully immersive experience for the onlooker.

Used on the exterior, and under nightfall, an exhibition truck can be transformed into a vibrant dancing 3D canvas with light projection used to give the appearance of movement, creating engaging imagery and stunning results. Here are some excellent examples that showcase how this can work:

http://www.youtube.com/watch?v=J8JqEci_pSc

http://www.youtube.com/watch?v=oVSwf3XtrK0

Lighting solutions specialist Mr Beam proves here just what is possible for roadshow truck interiors by transforming a living room into a 3D projection area with changing colours, patterns, textures and furniture.

It’s not just the B2C brands that are hooked; EMS is currently working on B2B concepts to develop a new type of experience for business audiences based on projection mapping techniques.

But they are not the only ones to be inspired by projection mapping’s potential to wow and engage. Last year Mercedes CLA showcased in several cities in Switzerland, using projection mapping to turn heads – lighting up the car’s exterior with playful changing colours and graphics.

A creative mind can run wild with the myriad of opportunities available to us with projection mapping techniques, mesmerising and connecting visitors with their environment which changes right before their eyes.

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ProMarketing Leads Now Offers an Automobile Database To Customers

ProMarketing Leads adds an automobile database that includes millions of records and is the largest available Automobile Owners database in the industry. It is compiled, updated and verified through transactional information each month.  These are known automobile owners.

Don’t get fooled into using data that is outdated and inaccurate.  We dare you to compare us to the competition. Pro Marketing Leads promises to save you money and increase your ROI. Our file consistently outperforms other Automobile files for accuracy, counts and response rates.

This Automobile Owner Database is not derived from state motor vehicle and therefore not subject to the Shelby Act/Driver’s Privacy Protection Act of 2000.

ProMarketing Leads automobile database offerscustomers…

Aftermarket Promotions:  Auto dealers, manufacturers and specialty stores target consumers based on automobile make/model/year and owners age and/or income information. ProMarketing Leads offers anintegrated database of consumer, vehicle, email, and telephone information. This comprehensive database is able to generate great marketing lists .

Service Center Programs: Dealer repair centers, specialty service centers and independent service centers can market customers based upon make, model, year, and address criteria.

Extended Vehicle Warranty Programs: Consumers are holding onto vehicles for a longer period of time, and may need additional insurance against future service repairs. Taylor Direct makes it easy to find vehicle owners based upon age of the vehicle, mileage and address information

Dealer Trade-In Programs: Many dealers seek specific vehicles based on trade-in values and demand.  Our true owners file allows dealers to target make/model/year that are currently owned within a certain radius of their dealership and base an offer on this information.

Key Features: 200 Million VINs, 160 Million Current Owners, 180 Million Addresses, 82 million telephone numbers, Select by Year, Select by Make, Select by Model, Select by mileage, Select by Engine type, Select by Auto Class, Fuel Type, Style, Income Gender, Home Ownership, and Many more selections available…ask!!

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AMGW Agency Launches Beyond Clear by PreCision Dermatology Internationally

AMGW Agency has introducedBeyond Clear, a new product by the team of experts at PreCision Dermatology, to the Latin American market. “The team at AMGW Agency is proud to partner with PreCision Dermatology to market the new Beyond Clear product. It is an ideal match as both companies are in the business of elevating client profiles,” said Edward de Valle II, CEO of AMGW Agency. “As the experts in Latin America, it is a testament to our know-how and proven track record with launching global brands that we have been selected to take theBeyond Clear story, beyond North America.”

The Beyond Clear product was promoted and marketed to Miami’s Latin American media via an exclusive and interactive event, which took place last month at the DB Bistro at JW Marriott Marquis. The sneak peak event was managed and coordinated by the AMGW Agency with Dr. Flora A. Mayoral, spokesperson of this new product and certified doctor by the American Academy of Dermatology with soap opera actress, Priscilla Perales.

Beyond Clear is a new and revolutionary kind of skin clearing system, from the #1 dermatologist prescribed BPO brand, that does the complete opposite of what consumers have come to expect from acne products. Beyond Clear with Carifoam Technology clears breakouts twice as fast as the leading acne regimen – without the irritation – while effectively preventing future acne for continuously clear skin. Additionally, Beyond Clear improves skin tone and texture by increasing skin hydration, balancing, repairing and strengthening the skin’s natural moisture barrier and smoothing and refining skin texture while evening skin tone.

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Leighmans.com Placed in Distributor of Year Category at BPMA Awards

This year’s British Promotional Merchandise Association Awards ceremony saw Leighmans.com rated in the ‘Distributor of the Year 2011’ category by the industry body. The promotional products supplier placed as ‘finalist’ at the prestigious event.

The BPMA Awards mark the end of the calendar year in the promotional items industry and recognize those companies which have performed highly throughout the preceding 12 months. The BPMA monitors professional standards in the promotional sector and has been in existence for over 45 years.

Each year the BPMA rates and judges the best suppliers in the industry with awards handed out to companies in the sectors Campaign of the Year, Supplier of the Year, Personality of the Year, Innovative Product of the Year and Distributor of the Year.

At this year’s ceremony Leighmans.com was awarded the status of ‘finalist’ in the highly-regarded ‘distributor’ category.

Darren Leigh, Director at Leighmans.com, said, “It’s great to be listed again by the BPMA at the end of year awards ceremony, we’re really pleased with the recognition. It’s a testimony to the service we give to partners and suppliers and also an endorsement of the quality products we supply to customers,” said Leigh.

“Leighmans.com is a trusted brand in the space and known for offering an extensive product range – we can supply everything from printed mugs to printed sports bottles – and this recognition is for every member of our hardworking team.”

Though many companies continue to work to restricted budgets, Darren Leigh is confident that Leighmans.com will continue to go from strength to strength.

“Being listed by the BPMA is a real endorsement of the fine work we have done throughout all of 2011 – and we have enjoyed every minute of it. Our customers and partners can look forward to an even higher standard of service from us throughout 2012.”

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Global Neuromarketing Professionals Unite Themselves In The NMSBA

A group of Neuromarketing practitioners have formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.

The NMSBA will provide professional support to neuromarketers and neuromarketing scientists around the globe. For example, they will contribute to the development and implementation of international guidelines on ethics, as well as promoting standards in the discipline of neuromarketing.

The NMSBA Headquarters is based in Venlo, the Netherlands, and founded by Carla Nagel (Director) with help of the spiritual father Martin de Munnik. The 100+ Members from 34 different countries just finished the elections, and have voted the following people in the Board of

Directors for the term 2012-2015:
• Professor Richard Silberstein (president)
• Professor Gemma Calvert
• Christophe Morin
• Martin de Munnik
• Professor Rafal Ohme

The Board supports the NMSBA to fulfill their mission and form a solid representation of the members from both the science and business communities.

The association has already elected 23 local chairs to act as ambassadors for the NMSBA in their country. These countries include: Argentina, Australia, Brazil, Belgium, Canada, China, Colombia, Denmark, France, Germany, Italy, Japan, Mexico, Netherlands, Panama, Peru, Poland, Portugal, Romania, Spain, Turkey, United Kingdom, and the United States of America.

The kick-off was the NMSBA’s inaugural event – the Neuromarketing World Forum, focused entirely on the fields of neuroscientific research, consumer insights and the application of the results within business. The next session of the Neuromarketing World Forum is planned on 7 & 8 March 2013.

More information:
www.neuromarketing-association.com
www.neuromarketingworldforum.com

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Event Marketing Solutions Repeats its ISO Audit Success

Event Marketing Solutions (EMS) has maintained its high standards in environmental and health & safety processes by passing an ISO audit following a tough two-day assessment.

The roadshow promotions specialists repeated their 2010 success with the ISO 14001 and 18001 accreditations, passing the audit with no non-conformities. The auditor’s report praised EMS for its management of suppliers and storage of hazardous materials as well as for showing ‘good evidence of improvement actions being identified and delegated’.

This latest achievement swiftly follows on from EMS’ success in December last year with quality management accreditation ISO 9001, which maintained EMS’s unbroken record since it first achieved the standard in 2005.

EMS Managing Director Keith Austin said:
“The ISO standards are an important quality benchmark for procurement processes and help reassure clients when dealing with us for the first time. We strive to constantly deliver exceptional high standards of service and this mark of approval demonstrates our commitment to best practice.”

EMS continues to demonstrate its commitment to its environmental responsibilities during all of its direct marketing activities. The latest green initiatives being implemented by the ISO team during 2012 include:

+ Offsetting their previous years carbon omission of all their exhibition trailers
+ Community programmes to clear up the neighbouring landscape to tidy up the local lake
+ Smarter driving training for key employees in the business
+ Reduce electricity and gas consumption

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Website Designers In Nottingham Join Marketing Quotes

During September 2011, website designers around Nottingham have been joining Marketing Quotes as the level of website design enquiries from the area has gone up.

There are around 1000 website designers in Nottingham and the surrounding area, so businesses have the difficulty of selecting the right one for their needs.

Anne Richards of Marketing Quotes commented ‘I guess now the schools are back and businesses are back into full swing, more companies are starting to think about their websites and are looking into using a local website designer.’

As the recession is still affecting most companies, businesses are nervous about website design prices and how much a website will set them back.

Like many things, it is not just the up front cost of the design of the website, but the follow up costs.

Marcel Blackburn of Marketing Quotes added ‘it is a lot like a car, there is the capital cost of the car (like the cost of the website) but there is road tax, servicing, insurance which escalate the cost of having a car (not to mention petrol); with websites it is hosting costs, development, marketing and SEO (search engine optimisation) that can escalate the initial costs.’

There have been around 30 new website designers in Nottingham join Marketing Quotes during September, bringing the total number registered on the site to around 200 (just in the Nottingham area).

Anne Richards added ‘most people do not know the costs associated with getting a website designed, how the different kind of sites vary and why designers charge what they do. Websites can be designed for free and can cost over a million pounds, but you do get what you pay for.’

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Mobile DNA Service Offers Retailers Immediate Insight Into 10m Mobile Customers’ Preferences

Retailers concerned about missing valuable mobile Christmas sales now have the ability to target 10 million mobile phone users with tailored offers and promotions within days.

Last year 22% of online users accessed the internet on their phones over Christmas Day and Boxing Day (econsultancy). 2ergo is predicting that Boxing Day 2011 will be the biggest day ever for m-commerce, with 30% of consumers making a mobile purchase.

The company is launching its mobileDNA service as part of a mobile campaign package to help retailers that do not yet have a mobile strategy to get mobile advertising campaigns up and running to target shoppers in the run up to Christmas. The service has been built around 2ergo’s proprietary database of 10m opt-in UK cross-network mobile phone users, further enriched with information from users’ mobile behaviour and transactions over the last 10 years and profiling information such as age, interests and location.

Offering a level of customer insight and targeting that has been out of reach to retailers running multi-channel acquisition programmes, 2ergo’s mobile campaign package has been developed to help drive traffic, gain new intelligence about customer behaviour and measure response rates and reactions to specific offers.

The package offers marketers the ability to build branded landing pages for the offers and uses targeted mobile advertising strategies including banner ads to drive additional prospects to promotions. This removes the need for a brand to have its own mobile presence – meaning campaigns can be executed without major investment into mobile platform infrastructure.

To launch the service, 2ergo has developed The Mobile Guide to Customer Acquisition: top tips for retail marketers who want to launch an effective and targeted mobile campaign in matter of days. To download the guide, go to 2ergo’s Acquisition guide.

John Stevens, group managing director of 2ergo, said, “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns such as SMS marketing extremely quickly.

There’s no requirement to invest in mobile infrastructure, meaning marketers concerned they’ve left it too late to capitalise on this Christmas’ m-commerce now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

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New Social Business Platform Nimble Transforms the Way People Manage Relationships

Simplogy has announced their solution partnership with Nimble. Nimble is a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution. It integrates Linkedin, Facebook, Twitter, Google, email contacts and conversations into one seamless, intuitive environment, empowering small businesses in today’s socially connected world to attract and retain the right customers.

Created by Jon Ferrara, the founder of GoldMine, a pioneering SFA/CRM product, Nimble is the only solution on the market that integrates the “4 Cs” — contacts, calendar, communications and collaboration — to enable professionals to effectively manage the way they see, hear and connect with their company’s most important asset: their business contacts.

“The problem today is our contacts and our communications are in too many places,” said Jon Ferrara, CEO of Nimble. “Between IM, text messaging, LinkedIn, Facebook, Twitter, Skype and email, we can’t keep track of it all. Trying to manage all of this in eight different tabs on your browser isn’t the solution. We created Nimble to solve our own needs and we’re bringing it to the world to help small businesses solve theirs.”

Hasnain Zaheer, CEO of Simplogy said, “We are excited to announce this new solution partnership with Nimble. We are pleased to offer our customers Nimble which unifies email, calendar and social channels in one application. This will allow our customers to easily see all of the communications made with their contacts no matter where the conversations took place.

Nimble is the next evolution in relationship management – a social relationship manager that makes it fun and easy to nurture personal and business relationships.

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Golley Slater Digital Win Innovation in Mobile Marketing Econsultancy Award

Golley Slater, the full service marketing agency has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app – the UK’s first fully animated 3D pollen forecast.

The app helped hayfever sufferers for the first time to visualise the strength of the pollen based on real-time data feeds linked to a localised pollen count forecast. The augmented reality iPhone application combines useful tips, pollen information and Clarityn products. As well as providing a valuable tool to help users manage their hayfever, the app is a colourful and playful experience that makes checking the pollen count an enjoyable part of a daily ritual.

The app formed part of an integrated campaign devised to drive consumers into the digital sphere of Clarityn.

The results: Over 200,000 installs including 73,000 app updates and over 3,000 ratings.

Judge’s comments: A superb app that supports the brand incredibly well, and which proves that augmented reality is more than a technology gimmick. A great use of real time data, and very successful. Bravo.

To view Clarityn iPhone app case study, please visit the Golley Slater website.

Golley Slater Digital (GSD) is a full service digital marketing agency and part of the Golley Slater Group.

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Nova Primo Marketing Nashville TN

Nova Primo Marketing, located at 301 S Perimeter Park Drive Suite 100, is Nashville’s premier source for all your online and offline marketing needs.

Specializing in lost cost, affordable marketing solutions they can customize you a marketing package regardless of your budget.

Traditionally, business owners relied upon the yellow pages and radio advertisement to get customers into their doors. However with the ever expanding internet, business owners are learning that they must reach their prospective audience whereever they are.

In todays market, that is: Facebook, Twitter, MySpace, Linkedin, Blogs, and other social media aspects.

Nova Primo Marketing’s speciality is to convert web traffic into a paying customer by engaging the customer with the website by delivering high quality customized landing pages.

If you would like to learn what Nova Primo Marketing can do for you, then visit their website for live examples of clients they have helped get massive traffic and increase bottom line profits.

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SalesFUSION Approved Into Microsoft Platform Ready Program For Dynamics CRM

SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it has been approved and accepted into Microsoft’s Platform Ready Program for Dynamics CRM.

Microsoft implemented the Platform Ready program for ISV’s and Partners in the Dynamics ecosystem to help launch their new Dynamics Marketplace. SalesFUSION was an early adopter of the PinPoint program, which is a pre-cursor to the Dynamics Marketplace, which coincides with the release of Dynamics 2011. The purpose of the platform ready program is to ensure to potential and existing Dynamics CRM users, that ancillary solutions that they purchase to integrate to Dynamics CRM have completed rigorous testing and validation for compatibility, security and more.

SalesFUSION applied and tested against the MPR program in December and was accepted into the program as of 12/22/2010. Said Kevin Miller, EVP Marketing and Sales for SalesFUSION; “We are extremely pleased with the direction being taken by Microsoft with their ISV ecosystem. Programs such as MPR and the Dynamics Marketplace offer ISV’s such as SalesFUSION a tremendous opportunity to grow our business and expand our Microsoft CRM practice. It also ensures to the dynamics user, that they are working with the highest quality vendors who have committed development resources and support great products integrating to Dynamics”.

SalesFUSION is a leading SaaS-based marketing automation platform that has been built from the ground up to help CRM users integrate their marketing and sales activities and create a true lead to sales model for managing their business, revenue and lead flow. SalesFUSION’s focus has been on integrating marketing processes and vital marketing/lead data directly into CRM to enhance the lead to sales process and create operational efficiencies.

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Unique Designz is Moving Up in the New Year

Unique Designz, a full service graphic design and print company specializing in business cards, flyers, web design, customized logo creation and promotional items, has showed incredible growth since the company’s inception in 2006. Owner Henry Kaminski, Jr. has single-handedly transformed Unique Designz into a top notch graphic design business, with a prominent client base that includes the Jon Bon Jovi Fan Club and BonJovi.com, DJ A-list Unique, the Benjamins, Rise in Lodi, NJ, Tiffany’s Restaurants (multiple locations) and DJ Johnny Budz/Elite Sound Entertainment.

While Kaminski prides himself on his strong work ethic,fast turnaround time and close client relationships, he says the best part of his success has been his ability to give back to the local community. Kaminski has worked with and continues to support the Joseph M. Sanzari Children’s Hospital at Hackensack University Medical Center through charitable giving.

“Unique Designz is by far one of the best graphic design companies in the area,” says Gary Yip, owner of Vision Entertainment. “Anyone looking for quality work will certainly find it if they choose to work with Henry.” Long-standing clients include 46 Lounge in Totowa, NJ, 84 Park in Stamford, CT, EYE to EYE Entertainment, SO GOOD Entertainment, Black Bear Saloon (multiple locations), Franklin Steakhouse in Nutley, NJ, and The Hot Shotz.com. In 2010, Unique Designz added Wicked Wolf Tavern in Hoboken, NJ and Sizzle Tans (multiple locations) to its impressive following, and recently expanded its client base overseas, with the addition of international house DJ Raffi Lusso, of Zurich, Switzerland.

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A new company called Info Media Consultancy is transforming the way businesses in the United Arab Emirates market themselves

A new company called Info Media Consultancy is transforming the way businesses in the United Arab Emirates market themselves, according to Managing Director Hani Masgidi. “After the world financial crisis, businesses need to find new ways to attract and retain customers if they are to remain competitive. The good news is that with proper guidance, this form of marketing is both cost-efficient and highly effective.”

Info Media Consultancy offers a variety of services to their clients. In most cases, Mr. Masgidi recommends that a company start with a customized strategic marketing plan. This plan focuses on optimizing your online presence for both user experience and search engine optimization. “Many companies don’t realize the impact your website has on your bottom line,” says Mr. Masgidi. “Make the necessary changes and you will see an immediate increase in both leads and revenue.” Some of the components of the strategic marketing plan include search engine optimization (SEO), email management, video marketing, user interface analysis and internet advertising.

Info Media Consultancy has several advantages that make them stand out over the competition for UAE marketing consultancies. For one thing, they are on the cutting edge when it comes to online marketing practices. “There are innovations in internet marketing every day,” explains Mr. Masgidi. “What worked a month ago may no longer be effective today, so you need to choose a consultant that monitors trends constantly.”

In addition, Info Media Consultancy realizes that to be truly successful today, a company has to compete in a global economy. As Mr. Masgidi notes, “We deliver world-class services on a multilingual platform, and we have strategic alliances in place which enable us to assist our clients whether their business is primarily local or international.”

To learn more about the services offered by Info Media Consultancy and how they can help your Dubai or United Arab Emirates company leverage the power of the Internet, visit www.infomediaconsultancy.com.

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AC Generations Ask, Is The Recession Holding You Back?

There is a very fine line between being reckless and careful and it is sometimes difficult to know which way to go. Nick Johnson of AC Generations says “It is false economy not to spend money on promoting your business. You may have the best product in the world but it can all go down the Swanee if you don’t tell the world about it! So many businesses see marketing as a luxury they can’t afford but in fact it is the one thing they should afford.”

“It doesn’t matter if you are working out of a back street lock-up or from a multi million pound tower block, the same principals apply – you won’t sell if you don’t promote”. Nick goes on to say “a good marketing campaign will pay for itself, the return on investment is often 100%”.

In today’s market place, many businesses have lost their ‘shop front’ and rarely see their customers face-to-face. This makes it even harder for businesses to get new customers and this is what makes direct sales and marketing a necessity. “Every business needs fresh, new clients through their doors to keep their business afloat but it is getting harder to get those new faces” says Nick. “Business has changed, many companies only do business over the phone or the internet and they have lost the interaction with their customers”. “That’s why it is more important than ever to promote your brand and your company”.

Having the right people to promote your company is key to the whole exercise. Sending your ‘back street boys’ to a trade show and expecting them to engage new clients and get good leads is unlikely to happen. “Direct marketing and sales people are trained to engage with the client quickly and close the deal” says Nick of AC Generations; “untrained people might have a nice chat but not achieve the end result. With the best will in the world, your staff will do their best but they are just not trained to cope with the stress and rejection that they will have to face at a direct sales event”.

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How JTG Consulting See The Benefits Of The Outsource Sale Route

Outsourcing is the future for businesses looking to save money. Although outsourcing is often seen as a ‘cheap option’ that really is a misconception. “We prefer to call it value for money” says Johan Gericke of JTG Consulting. “Of course, outsourcing is less expensive than the traditional route; it doesn’t carry the same overheads, but the real value is in what you get for your money”.

With a traditional marketing department in a large company there will be salaries to be paid, benefits such as pensions, holiday pay and sick pay. An office needs to be provided that needs to be heated and furnished. The marketing team may have been there for years and the ideas may be running thin.

“When an outsource sales team are engaged you get a highly motivated team of professionals that are hardworking and don’t know how to give up” says Johan “You get the best of both worlds, a savvy team and great value for money”.

Outsourcing is not a new concept, many councils have done it for years, outsourcing services like bin collection. “Because outsourcing is in the private sector there is often competition, which drives the price down. In marketing and sales it often drives the quality up too” says Johan. “It is in the nature of marketers to want to be the best and they thrive on competition”.

Face-to-face marketing is a unique skill, far harder than being a sales representative on the end of a phone. “It is not only what you say but how you say it and how you present yourself, body language speaks volumes” says Johan. “These unique skills are what you would expect from a dedicated, direct sales person”.

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Expohogar Barcelona Books New Modern Venue For 2010 Show

Expohogar Autumn’s move from its former venue to the new Montjuic Exhibition Centre is expected to please both exhibitors and visitors to this popular event, according to Fira de Barcelona, the exhibition’s organisers, who note the first class facilities and better transport links to the city centre.

The show is open only to trade, and will feature exhibitors showcasing the latest designer trends in jewellery, gifts, accessories and homeware. The homeware section includes home textiles, terrace and gardenware, interior decoration and lighting, all with a focus on modern design and practicality.

Montjuic Exhibition Centre’s extensive catchment area will bring in local trade visitors and the international flavour of the exhibits will attract buyers from across Europe, giving unique business opportunities for networking and sales. More than 8,000 attended the show in 2008, with an increase expected this year and the new venue an added draw.

The city is a year round business and tourism destination, with Barcelona Hotels in high demand especially in summer. Booking accommodation in the city centre well in advance is advised by DirectRooms.com, as both exhibitors and trade visitors to Expohogar Autumn 2010 will be keen to book rooms close to the venue to avoid unnecessary travelling.

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Queens Chamber Hosts Free Seminar on Winning New Customers and Keeping Present Ones

How quickly we forget. Business owners who expect to be treated as valued customers when spending their hard earned dollars are often the biggest offenders when it comes to treating their own customers with gratitude and respect. Their cashiers act bored and detached; customer service representatives are abrupt; ads are often deceptive; websites are difficult to navigate and money is never refunded cheerfully. If they were consumers visiting their own businesses, they would most likely run the other way. “It’s hard to put yourself in the role of the customer when running a business, but it’s absolutely imperative that you do if you want to succeed,” says Gayle Naftaly , president of Queens-based access.office.

She would know. Her company recently branched out into one of the hottest fields in the corporate arena – Customer Relationships Management. “Customer Relationships Management makes absolute sense, yet it is so often overlooked in both small and large businesses,” says Ms. Naftaly . “In today’s economy, every customer must be courted or they’ll go elsewhere. I’ve seen so many cases of companies offering very low prices yet they’re bleeding customers because they treat them poorly.”

Customer Relationships Management is a business strategy designed to work off the synergy of people, processes, and technology with the goal of winning new customers, retaining existing ones and dramatically increasing overall profitability. Customer Relationships Management uses touchpoints to gauge the impact of the consumer experience. Each time a customer comes into contact with some aspect of the business a touchpoint is created. A positive touchpoint can be a warm and welcoming salesperson or a friendly voice answering the phone. It can be a discount coupon or a certificate for a free item that’s cheerfully honored or a satisfaction guaranteed statement that puts the customer at ease. Gayle Naftaly and her team’s job is to turn negative touchpoints into positive ones and create new and innovative touchpoints to draw the customer in and keep him or her coming back. “We identify gaps and bottlenecks and create events and opportunities to reach out to existing customers,” she says.

Virtually any business can benefit from Customer Relationships Management and access.office works with them all. A company on a tight budget will get a customized report with detailed suggestions on ways to improve their touchpoints, while one with a larger budget can implement those suggestions by engaging the access.office.

Via EPR Network
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