Tag Archives: Public Relations

EconomyPR.com Launches Press Release Writing Service for Entrepreneurs

Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders

Cleveland, Ohio, June 26, 2015 — /EPR MARKETING NEWS/ — EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.

“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”

Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.

The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.

EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.

For more information, visit www.economypr.com.

END

Contact-Details: Hugh Taylor
(310) 383-7041
hugh@economypr.com

 

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AMGW Agency Launches Beyond Clear by PreCision Dermatology Internationally

AMGW Agency has introducedBeyond Clear, a new product by the team of experts at PreCision Dermatology, to the Latin American market. “The team at AMGW Agency is proud to partner with PreCision Dermatology to market the new Beyond Clear product. It is an ideal match as both companies are in the business of elevating client profiles,” said Edward de Valle II, CEO of AMGW Agency. “As the experts in Latin America, it is a testament to our know-how and proven track record with launching global brands that we have been selected to take theBeyond Clear story, beyond North America.”

The Beyond Clear product was promoted and marketed to Miami’s Latin American media via an exclusive and interactive event, which took place last month at the DB Bistro at JW Marriott Marquis. The sneak peak event was managed and coordinated by the AMGW Agency with Dr. Flora A. Mayoral, spokesperson of this new product and certified doctor by the American Academy of Dermatology with soap opera actress, Priscilla Perales.

Beyond Clear is a new and revolutionary kind of skin clearing system, from the #1 dermatologist prescribed BPO brand, that does the complete opposite of what consumers have come to expect from acne products. Beyond Clear with Carifoam Technology clears breakouts twice as fast as the leading acne regimen – without the irritation – while effectively preventing future acne for continuously clear skin. Additionally, Beyond Clear improves skin tone and texture by increasing skin hydration, balancing, repairing and strengthening the skin’s natural moisture barrier and smoothing and refining skin texture while evening skin tone.

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Queens Chamber Hosts Free Seminar on Winning New Customers and Keeping Present Ones

How quickly we forget. Business owners who expect to be treated as valued customers when spending their hard earned dollars are often the biggest offenders when it comes to treating their own customers with gratitude and respect. Their cashiers act bored and detached; customer service representatives are abrupt; ads are often deceptive; websites are difficult to navigate and money is never refunded cheerfully. If they were consumers visiting their own businesses, they would most likely run the other way. “It’s hard to put yourself in the role of the customer when running a business, but it’s absolutely imperative that you do if you want to succeed,” says Gayle Naftaly , president of Queens-based access.office.

She would know. Her company recently branched out into one of the hottest fields in the corporate arena – Customer Relationships Management. “Customer Relationships Management makes absolute sense, yet it is so often overlooked in both small and large businesses,” says Ms. Naftaly . “In today’s economy, every customer must be courted or they’ll go elsewhere. I’ve seen so many cases of companies offering very low prices yet they’re bleeding customers because they treat them poorly.”

Customer Relationships Management is a business strategy designed to work off the synergy of people, processes, and technology with the goal of winning new customers, retaining existing ones and dramatically increasing overall profitability. Customer Relationships Management uses touchpoints to gauge the impact of the consumer experience. Each time a customer comes into contact with some aspect of the business a touchpoint is created. A positive touchpoint can be a warm and welcoming salesperson or a friendly voice answering the phone. It can be a discount coupon or a certificate for a free item that’s cheerfully honored or a satisfaction guaranteed statement that puts the customer at ease. Gayle Naftaly and her team’s job is to turn negative touchpoints into positive ones and create new and innovative touchpoints to draw the customer in and keep him or her coming back. “We identify gaps and bottlenecks and create events and opportunities to reach out to existing customers,” she says.

Virtually any business can benefit from Customer Relationships Management and access.office works with them all. A company on a tight budget will get a customized report with detailed suggestions on ways to improve their touchpoints, while one with a larger budget can implement those suggestions by engaging the access.office.

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Bigmouthmedia And Econsultancy Unveil UK’s First Social Media & Online PR Survey

Bigmouthmedia and Econsultancy will reveal the results of the UK’s first extensive survey into the use of Social Media and Online PR at a specially convened industry summit later this month.

The results of the research, which will provide the most detailed data yet available on the extent to which UK companies have embraced social media, the methods of engagement currently employed and the value being derived from such activities, will be unveiled to an audience of invited delegates in London on November 25th. Organised by bigmouthmedia, the event will also see presentations from Facebook, Microsoft and Futurenet on the phenomenon’s far-reaching impact upon the business world.

“The social media revolution has evolved from emerging trend to mainstream communications channel in a remarkably short space of time. Yet despite the increasing prominence of platforms like Twitter, until now there has been no solid data available on how companies are using it and the benefits they are deriving from the practice,” said Leanne Rinning, Online PR Manager at bigmouthmedia.

“We are delighted to have partnered with Econsultancy on this research. The preliminary results are already in, and while some of the results may surprise the audience, I’m confident that our survey will cut through the hype and provide real insight into how to get the best out of this rapidly shifting channel.”

Rinning, who will give a presentation on planning, executing and measuring online campaigns, will be joined on the day by Facebook’s Josh Smith, who will speak on the impact of advertising on social networking platforms. Kate Box of Microsoft is scheduled to provide her take on how traditional digital and social media can work together, while Futurenet’s Jessica Healy will also give an account of the publishing world’s struggle to come to terms with the phenomenon.

“Social media is simply about listening and interacting with your customers, using channels that many staff will already be familiar with, such as Facebook, Twitter, Youtube and Digg. It is in many ways about common sense, yet there is a lot of uncertainty in the business world about how to engage it,” said Econsultancy Research Director Linus Gregoriadis.

“By engaging with customers you increase satisfaction, which is a proven way of generating repeat business and referrals. There are very few companies that wouldn’t want to do that, and we believe that after attending this event, guests are going to leave with a much clearer view on how to go about it.”

The event, which will take place at 76 Portland Place, London, will include lunch and networking drinks. There are a few places available, but attendance will be strictly limited. Registration of interest can be done by contacting socialsummit@bigmouthmedia.com.

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The Hispanic Chamber of E-Commerce Appoints San Diego Hispanic PR Firm

The Hispanic Chamber of E-Commerce (HISCEC) recently announced Diálogo PR as its agency on record for promoting the HISCEC online network and the Hispanic Business and Technology Expo to be held at the San Diego Convention Center September 10th & 11th, 2010.

The Expo will expand the Hispanic market frontier by providing an environment for businesses to enhance their relationships, research the market for the leading products and services and learn about the latest best business practices.

Diálogo PR will facilitate the attainment of HISCEC’s PR goals for the Hispanic Business Showcase Expo. Through strategic counsel founded in specialized knowledge in working with Hispanic markets, Diálogo PR will assist in ensuring the success of the event. Account Manger, Vic Salazar, will provide media relations expertise established through a 26 year career as an Emmy award winning television news anchor where he produced valuable relationships with local, state, and national decision makers.

The Hispanic Chamber of E-Commerce (HISCEC) promotes e-business tools for the success of Hispanic businesses. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. The chamber accumulated 705 members and 456 businesses in its first year demonstrating its value to the Hispanic business community. For more information about the HISCEC visit the website: www.hiscec.com.

Nuevo Media Group, LLC, dba Diálogo PR was founded February of 2007. Focusing solely on Hispanic markets, this agency offers specialized public relations programs rich in cultural relevancy and targeted messaging.

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Free 2009 White Paper Teaching Value Proposition Concepts

Marketing firm eXubrio Group LLC introduced an updated free white paper by Michael Lanning on the basics of value propositions and value chains. “The white paper, titled ‘Delivering Profitable Value,’ explains the concepts of value propositions, value chains, and value delivery systems,” said Paul McAfee, Co-founder and CEO of eXubrio Group.

Michael Lanning, chairman of The DPV Group, LLC, wrote this white paper based on the consulting work his firm does for companies worldwide. Michael initially created the well-known concepts of the value proposition, and value delivery system, as a strategy consultant with McKinsey & Company. Michael further developed these concepts into a comprehensive business philosophy, framework, and methodology, as discussed in Michael’s book “Delivering Profitable Value.”

Delivering Profitable Value (DPV) is a radically different management process for profitably generating long-term growth. It begins with deeply studying the behavior and experiences of customers, thus uncovering opportunities and threats that cannot be revealed either by listening to customers or by studying one’s own competencies. DPV calls upon managers to use this understanding to make a disciplined choice of what changes in the customer’s experience the business will cause. This is choosing a winning value proposition. Managers also must learn to design each business as a value delivery system. This is the rigorous alignment of all resources and processes in order to deliberately provide and communicate each element of that chosen value proposition.

Marketing firm eXubrio Group offers the Delivering Profitable Value process as one of its business strategy development services with permission from The DPV Group. Readers can find the “Delivering Profitable Value” white paper at eXubrio Group’s web site: http://www.exubrio.com/white-papers. “This process forms the foundation of the work we do for our clients,” McAfee said.

About eXubrio Group LLC
eXubrio Group is an advertising, marketing, public relations, and web development agency.

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Collaboration Brings Cramer’s Expertise in Creating Engaging On-line Experiences To Unisfair’s State-Of-The-Art Virtual Events Platform

Cramer, a digital marketing and event solutions agency, today announced a partnership with Unisfair, the leader in virtual events and virtual environments for business, to better serve clients who demand a custom, easy-to-navigate virtual event experience. Online virtual events utilize rich media including video, audio and animation all within an immersive 3D graphic environment as a way to replicate the experiential qualities of live face-to-face events.

“At a time when the value of traditional marketing campaigns is diminishing our collaboration with Cramer is increasingly relevant,” said Stu Schmidt, Global VP of Sales, Unisfair. “Our proven technology combined with Cramer’s ability to develop creative content will deliver more engaging online experiences for businesses that will translate into real results.”

As a strategic partner of Unisfair, Cramer delivers an end-to-end digital marketing and creative content solution for virtual events. From audience acquisition and messaging strategies to creative development and execution of media production and content, Cramer provides comprehensive solutions for the creation of an engaging virtual event.

“We have built our business and reputation by delivering creative and effective event content,” said Phil Collyer, Senior Vice President, Creative Services, Cramer. “Utilizing the rich tools and flexible platform that Unisfair provides, Cramer adds the energy and passion of a live event to the virtual platform in extraordinary ways. Virtual meetings and events demand a unique approach to content creation in order to be entertaining and effective, and we are taking Cramer’s 25 years of experience in event and digital solutions and applying it to this challenge.”

About Unisfair
Unisfair powers the world’s virtual events and virtual environments for business. Virtual events and business environments are used for marketing, recruiting and collaboration. If it can be done physically, Unisfair can replicate it virtually—with superior return on investment.

Unisfair has powered over 500 virtual events for enterprise clients including Cisco Systems, IBM, SAP, and KPMG; and for media clients including Forbes, Economist, CMP, Rogers Publishing and Penton Media. Unisfair is privately held with headquarters in Menlo Park, California and offices in New York and Israel.

About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world’s leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact—and their clients’ dollars. Cramer’s clients include Boston Scientific, Gillette and EMD Serono, Inc. Cramer is a privately held company. For more information please go to crameronline.com or visit their blog at awidernet.com.

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PRPro, the new online media contact service from Gebbie Press

PRPro, the new online media contact service from Gebbie Press, includes US Daily and Weekly newspapers, Radio and TV stations and Trade and Consumer magazines, as well as Black and Hispanic media.

Gebbie Press, provider of industry leading media directories since 1955, announced that it is now offering PRPro, the new powerful online version of their Gebbie Press All-In-One Media Directory. Because the information is now delivered online, customers have a complete solution to act on the media contact information without needing to export to a spreadsheet, database, or various “point” solutions.

“We pride ourselves on being one of the longest continuously operating, privately held media directory publishers in the U.S.,” said Mark Gebbie, president and owner of Gebbie Press, Inc. “Online delivery of our content to our customers is something that we’ve considered for several years. But we didn’t want to offer only a limited online application, as many of our competitors have done. We wanted to provide a true turnkey solution for our customers to view the information, search it, and then to act on it, all through the same application”.

Features include the ability to create targeted email campaigns, export fax numbers, print mailing labels and reports. US Daily and Weekly newspapers, Radio and TV stations and Trade and Consumer Magazines may be selected by state, metro market rank, circulation, station format or network and zip code radius. Black and Hispanic media are included.

The new Gebbie Press online PRPro version is available now and a free trial version may be found at http://www.gebbiepressonline.com.

Gebbie Press has been in business since 1955 and has earned a reputation for providing a high quality media directories at a value price. Gebbie media directories are in use at thousands of universities, PR, marketing and advertising firms, public libraries, all branches of local, state and federal government, major corporations, associations, hospitals, non-for-profit organizations and many other organization that need to publicize products or services. For more information, see http://www.gebbiepress.com.

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The Halo Group, an independent Manhattan-based brand communications agency, is expanding its staff and services in web 2.0, social media, and interactive work

The Halo Group, a Manhattan-based brand communications agency, today announced that Tim Goodwinjoined as Director/Producer of New Media and Guy Sealey as Senior Creative Director, Interactive.

“Halo is the next generation of agency,” Said Linda Passante, CEO. “We integrate ALL communications, including those for social media and web 2.0. Tim will spearhead the creation of social video for the agency and its clients and Guy plans while he creates, an emerging and critical communications function. We’re already doing what the big guys wish they could do – incorporate new media strategically and organically into all our communication plans.”

Both Goodwin and Sealey are veterans of the new media world. Sealey’s background includes creating interactive media for brands such as Subway and US Airways. Before joining Halo, Guy was an integral part of teams that secured major industry awards, including “Mid-Size agency of the year 2005.” He created the first ever viral campaign for HBO’s “Six feet Under” and the first integrated campaign for Aunt Annie’s Pretzels. Additionally, Guy was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.

Goodwin is an experienced film/video editor and motion graphic designer, who worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sportsto HBO, over the course of his career. Tim’s background includes film and broadcast credits for clients including HBO, ESPN, Yahoo, Nickelodeon, ABC Sports and Pepsi.

About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and all traditional and interactive communications services for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.

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British Airways has announced that bigmouthmedia will continue in its role as the airlines search agency

Following on from six years working alongside Europe’s largest independent digital marketing agency, British Airways cited bigmouthmedia’s industry-leading expertise as a critical factor in deciding to renew the deal. In extending the successful partnership that began in 2002, British Airways has confirmed thatbigmouthmedia will help plan, implement and manage its paid and organic search strategies.

Working together with the airline’s digital marketing team to drive their Search Engine Optimisation, and PPC strategies, the agency will be responsible for developing and executing both the company’s paid search and organic campaigns across the UK market.

Bigmouthmedia’s current contract was due to expire at the end of September 2008 and as part of the airline’s standard procurement policy, a re-pitch was launched at the beginning of August 2008.

“We are delighted to have retained the BA search business through competitive tender. The process has been a great opportunity for bigmouthmedia to showcase our long term strategy for BA. We are obviously very excited about rolling this out over the next couple of years and continuing to have a strong relationship with the British Airways team,” said Lyndsay Menzies, Managing Director at bigmouthmedia UK.

Chris Davies, British Airways’ digital marketing manager, added: Search optimisation activity is an excellent way of driving brand awareness and revenue. We have selected bigmouth due to their strategic approach and excellent pedigree and experience in the travel industry.”

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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New Easy Marketing article series illustrates the easy way to market your small business

“There are hundreds of marketing firms out there that will tell you how hard marketing is”, said Justin Downey, Managing Director of Justin Downey Marketing in an interview. “The fact is…marketing is easy.”

Earlier in the year Justin Downey Marketing began publishing free marketing best practices articles geared toward small business owners looking to expand their marketing activities. “It started as a single whitepaper and has grown into an ongoing series”, says Mr. Downey. “We began receiving all sorts of calls and e-mails asking for us to tackle different topics, asking when the next article would be published, asking if our articles could be republished. The response was astounding.”

Two of the latest in the “Easy Marketing” article series are: “The Business-Building Website” and “Online Public Relations”. For more information or to register to download, go to: www.justindowneymarketing.com/easymarketing

Included in “The Business-Building Website”:

• Determining your marketing objectives
• Conveying value through a website
• Get found by your target buyer
• Becoming a resource, not an ad

Included in “Online Public Relations”:

• How Online PR Fits into the ‘Marketing Mix’
• Demystifying Online Press Releases
• Benefits of Online Press Releases
• Marketing PR in 3 Easy Steps

About Justin Downey Marketing
Justin Downey Marketing is a Dallas-area based marketing firm offering high-impact, low-cost marketing services to small business. For more information about Justin Downey Marketing, visit them online at: justindowneymarketing.com or call 972-257-3612.

Looking for your next Big Marketing Idea? Check out the JDM Blog.

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Leading new media entrepreneur Steve Leach of bigmouthmedia triumphed at the UK’s most prestigious business awards

Steve Leach of bigmouthmedia triumphs at the UK’s most prestigious business awards completing a hat-trick of successes for the founder of Europe’s largest digital marketing agency

Crowned Entrepreneur of the Year at the Growing Business Awards, the success capped a remarkable year and a hat-trick of successes for the founder of Europe’s largest digital marketing agency.

Dubbed “The business equivalent of the Oscars” by Prime Minister Gordon Brown, an A-list of Britain’s top entrepreneurs gathered for the London ceremony to see the bigmouthmedia CEO beat off stiff competition from a shortlist that included the country’s hottest business talents.

The judging panel – organised independently by Real Business and the CBI – choseLeach over property tycoon Grant Bovey, Michael Cleary of 1st Credit, Loewy’s Charlie Hoult and David Pollock of Chess. Previous award winners include Richard Caudwell,Richard Branson, James Dyson and Philip Green.

“This is fantastic. To win one award was a real triumph for the bigmouth team, but to complete the hat-trick is incredible. It’s also great to see the vibrant Scottish business scene getting the recognition it deserves,” commented Leach.

The win completes a remarkable hat-trick for Leach, earlier this month he secured the coveted Entrepreneur of the Year title at the National Business Awards and the National Business Awards for Scotland in the same category in September.

About bigmouthmedia

Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search (PPC and SEO), Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work. The Company was also named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable” and “A real market leading service performed exceptionally well.”

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Welcome to EPR Marketing News

EPR Marketing News is a new blog, part of EPR Network, that is going to be focused on and will be covering the marketing news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution