Video Game Franchisor, Playntrade Selects Frandeavor To Launch A Six-Month Campaign To Generate Leads For Its Area Director Markets

200 unit video game franchisorPlayNTrade, selects FRANDEAVOR, a lead generation and franchise development firm, to launch a six month franchise recruitment campaign funded by an Area Director co-op advertising fund.

PlayNTrade issued a request for proposal from two advertising firms and FRANDEAVOR. According to PlayNTrade Vice President of Franchise Development, Charles Franklin, “FRANDEAVOR’ was selected because founder, Christine Mudd, took the time to understand our business and what we are trying to achieve”.

All 30 of PlayNTrade’s Area Director’s have chosen to participate in the co-op advertising fund in efforts to attract qualified candidates in target markets across the United States.

The Campaign will consist of a variety of mediums to include an online presence and more traditional media as well.

“I believe FRANDEAVOR is able to offer a unique service. Rather than relying on just one Media Company we can establish partnerships with the experts in SEM, online media, newspaper print, etc. FRANDEAVOR ensures there is a unified voice across the entire campaign while zeroing in on designated markets”, said FRANDEAVOR founder, Christine Mudd.

As franchise lead generation continues to be a competitive industry, many franchisors will follows PlayNTrade’s lead in launching new and innovative campaigns.

FRANDEAVOR was founded in 2008, is a franchise development company that assists franchisors with lead generation and franchise sales. With over 35 years of experience in sales and development, FRANDEAVOR, provides a professional sales team with a proven system and process for generating leads and closing deals. View company website at

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HopHunt, the notorious new one-stop cleaner search engine is going to give away $500 million worth of free ppc traffic ads and no one can stop it

HopHunt, the notorious new one-stop cleaner search engine is going nuts… It was so determined to give away $500 million worth of free ppc (pay per click) traffic ads in a short period of time. No one can ever stop it even the big Internet ppc companies.

In fact, it has already given away over $100 million worth of free ppc ads to webmasters and advertisers in just 8 months and it never stops.

Thousands of webmasters, Internet marketers, affiliates, bloggers, seo experts and ppc managers became sponsors and got an average of $50,000 each worth of free ppc traffic ads.

They were now secretly promoting their websites, blogs, products and services for free and get quality search engine visitors for nothing while others lose their hard-earned ppc money.

For just a minimum of $0.05 cents per click, sponsors can get up to one million of quality free search engine visitors using the $50,000 worth of free ppc traffic ads.

This is the same in the real ppc world, advertisers bid as much as $30 per keyword to outbid other top competitors and earn profit or lose money if they were not so clever.

If you are a newbie marketer you are likely to lose money on ppc advertising but if you try to advertise for free at HopHunt using the free ppc ads, you have nothing to lose but you always gain ppc experience.

It’s very easy to get $50,000 in free ppc traffic ads at HopHunt. Just create a free sponsor account, then inside your account you can create as many ads and keywords as you like to promote you websites, blogs, products or services.

With the ever rising cost of ppc ads today, advertisers were losing money while ppc
companies were earning billions of dollars of your ppc money.

It is worth your time to try HopHunt one-stop cleaner search engine and avail the free ppc offer while it’s free or until we have given away $500 million worth of free ppc traffic ads.

For more Information about HopHunt and How to Get $50,000 in Free PPC Traffic Ads, just visit

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The Halo Group, an independent Manhattan-based brand communications agency, is expanding its staff and services in web 2.0, social media, and interactive work

The Halo Group, a Manhattan-based brand communications agency, today announced that Tim Goodwinjoined as Director/Producer of New Media and Guy Sealey as Senior Creative Director, Interactive.

“Halo is the next generation of agency,” Said Linda Passante, CEO. “We integrate ALL communications, including those for social media and web 2.0. Tim will spearhead the creation of social video for the agency and its clients and Guy plans while he creates, an emerging and critical communications function. We’re already doing what the big guys wish they could do – incorporate new media strategically and organically into all our communication plans.”

Both Goodwin and Sealey are veterans of the new media world. Sealey’s background includes creating interactive media for brands such as Subway and US Airways. Before joining Halo, Guy was an integral part of teams that secured major industry awards, including “Mid-Size agency of the year 2005.” He created the first ever viral campaign for HBO’s “Six feet Under” and the first integrated campaign for Aunt Annie’s Pretzels. Additionally, Guy was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.

Goodwin is an experienced film/video editor and motion graphic designer, who worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sportsto HBO, over the course of his career. Tim’s background includes film and broadcast credits for clients including HBO, ESPN, Yahoo, Nickelodeon, ABC Sports and Pepsi.

About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and all traditional and interactive communications services for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit

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Independently published books are filling a much-needed role as affordable gifts this year, but which ones should you buy?

Arbor Books (, a backbone of the independent publishing movement for more than a decade, has compiled a list of some of its favorite titles to help consumers get right to the good stuff this holiday season.

“Our brief, suggested list is a fun way to highlight some of the best books produced by the independent presses we’ve worked with—and a way to help consumers sort through the thousands of titles released each year,” says Joel Hochman, co-founder of Arbor Books.

This year’s list includes children’s books, wealth-building books, personal memoirs and holiday specific titles, and covers the entire family when it comes to genre and reading-level. According to Mr. Hochman’s partner, Larry Leichman, “The whole family has something to look forward to on the list.”

The independent publishers on the recommended reading list for this holiday season hail from around the country. The authors come from around the world.

“The presses that Arbor Books works with are very special,” says Mr. Leichman. “As in the music, film, theater and art industries, these independents in the publishing field are forging a new path, making available works and titles that would not have been available to consumers otherwise, and we’re proud of each and every one of them.”

Below is the list of Arbor Books’ picks for the best of the holiday season:

1. Santa’s Secret Emergency Service by Claudia de Silva is a delightful book that explores what might happen if Santa Claus couldn’t deliver his presents. A touching story that turns parents into heroes, this story is great for the whole family.

2. Who Is Pee Dee? Explaining Parkinson’s Disease to a Child by Kay Mixson Jenkins seeks to help children understand a disease that affects one in every 100 people over the age of sixty in the United States. With colorful illustrations, the book follows a boy named Colt and his toy panda bear named Pee Dee as they learn about this chronic disease.

3. NYPD Blue Lies: The Shocking True Story of Racism, Corruption, Cover-Ups and Murder in the NYPD by Charles Castro is a gripping story of life in the NYPD as told by a veteran of the force and an activist fighting racism among the city’s finest.

4. The Secrets of Money: A Guide for Everyone on Practical Financial Literacy by Braun Mincher is a guide to managing and investing money that eschews the get-rich-quick ideas of most titles in this genre. With detailed discussions of topics ranging from first-time home buying to car purchasing, Mincher has it all covered.

5. Dafka—In Spite Of, by Magda Watts, tells the heroic, autobiographical story of a young Hungarian girl who survives the terrors of Auschwitz to become a thriving artist.

All of these books are available on, where millions of holiday shoppers are searching for just the right book to give to a friend, spouse or relative. Mr. Hochman says that he believes these titles are a good start.

“As the country begins a period of economic and spiritual renewal, it’s a pleasure to be a part of a movement of small presses and independent publishers,” he says. “The people in this field, with their optimism and vision, are the future of publishing as they break the stranglehold of the larger, traditional publishing houses. We’re proud of each and every one of them.”

Arbor Books (, a mainstay of the independent publishing movement throughout the world, is a provider of ghostwriting, editing, self-publishing and marketing services to individuals, corporations and independent presses.

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BT Tradespace Launches New Platform To Help Businesses Win Customers

BT Tradespace survey reveals the use of business social networking sites as a promotional tool has doubled in the last six months, but it still remains a relatively untapped business goldmine.

The BT Tradespace research, which examined how small businesses market themselves, how they network and the technology they use to do so, found that 15% of companies are now promoted on social networking sites compared to just 7% at the beginning of the year.

The survey revealed that start-up companies log on the most, with one in five (22%) using social networking sites, compared to just one in ten home-based (13%) and growing businesses (11%).

The research also revealed that whilst the majority of companies are aware of the benefits of online marketing, just over half have a company website (52%) and over a fifth of businesses (22%) do no marketing at all.

Mick Hegarty, head of BT Tradespace said: “More and more businesses are starting to use social networking platforms to win and attract new customers. But many are still failing to realise the full potential of the web to help them compete and thrive in our changing world. Smaller companies do much of their business through relationships and referrals and professional networking enables them to play to their strengths whenever they interact with customers, suppliers and business partners.”

To help small businesses harness technology and attract new customers, BT has launched a new platform, called Marketplace, on its social networking site, BT Tradespace. With new ecommerce features, deeper navigation, enhanced search functionalities and richer content, this free online community offers a greater experience and more interactive relationships for companies, individual sellers and customers looking to do business.

Hegarty continued: “Social media is constantly evolving and the launch of Marketplace demonstrates our commitment to offer businesses tools that allow them to communicate with consumers in the same way that they communicate with each other. With over 270,000 customers to date, BT Tradespace makes online marketing simple, interactive and most importantly, cost-effective for businesses in the current economic climate.”

The research also revealed a clear regional split across the country. London topped the league table, with 24% of businesses using social networking sites to market their company. This was following by the South East and North West with 19% each, compared with just 8% of businesses in Scotland.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended March 31, 2008, BT Group’s revenue was £20,704 million with profit before taxation and specific items of £2,506 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

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Sherry Jordan, Lean Coordinator, Attended The Annual AME Conference And After Telling The Custom Direct Story, Won A Trip To Japan To Learn From The Best In Lean

In 2006, when Custom Direct decided to strive for World Class status, one of its first initiatives was to become a lean company. In order to do this, Custom Direct began using Baldrige criteria for Performance Excellence and Lean Manufacturing techniques as road maps in addition to having employees attend annual conferences held by the Association for Manufacturing Excellence. The AME is a non-profit organization that helps companies become lean in a number of different ways. Everything from lean supply chain management to lean accounting is taught by the AME through interactive training and professionals who provide help and insight by sharing their own success stories.

Sherry Jordan, who has worked for Custom Direct since 1995, became the Lean Coordinator in 2006 to help guide the company through the Lean portion of its journey. Ms. Jordan was chosen as someone who would be committed to the journey and capable of addressing any resistance to change that was sure to be encountered. With the support of the Maryland Technology Extension Services (MTES) and Ms. Jordan’s guidance, Custom Direct has made significant progress in becoming a Lean organization. Ms. Jordan has also earned her bronze certification in Lean awarded by the Society of Manufacturing Engineers, Shingo Prize, and the AME and serves as a reviewer of applications that are submitted for other bronze level hopefuls.

Having attended the AME conferences since 2006, Sherry Jordan always looks forward to traveling to the event and being able to learn new Lean tools and techniques by touring other organizations and hearing presentations from Lean specialists. At this year’s conference, held in Toronto, Ms. Jordan learned of a contest that Lean Sensei, a consulting firm, was holding through the AME event. The individual who told the best story about his company’s journey from good to great would win a trip to Japan to learn from the masters of Lean. Although reluctant to write her story because the odds of winning seemed slim, Ms. Jordan decided to tell about Custom Direct’s journey in Lean. She told how the company began the journey by engaging employees (and the executive team) and that today, only two years later, the company has realized a 35% improvement in delivery and in some cases, a 45% decrease in defects.

Because she wrote the story quickly from memory and the fact that more than 2400 people from thirty-four different countries attended the conference, Ms. Jordan was shocked when she learned that her entry had won the contest! Traveling to Japan, for five eighteen hour days, will no doubt bring only good things for Custom Direct as Ms. Jordan will learn from the best in Lean. This trip, which will take place in April, 2009, will strengthen her understanding of Lean concepts and enable her to implement new procedures at Custom Direct. Ms. Jordan will also be sharing her story and the details of her trip to Japan at next year’s AME conference in Kentucky.

When asked about her huge accomplishment, Sherry Jordan had this to say, “I was pleasantly surprised to hear that my entry was chosen as the winner! I will do my best to ensure that it pays off for Custom Direct as we continue on our journey to World Class Status! There’s no slowing down in our journey – we have to plow forward regardless of the perceived obstacles.” Congratulations, Sherry!

About Custom Direct:
Offering an array of products, Custom Direct is an environmentally friendly company that has been operating since 1992. Initially only producing checks, Custom Direct has grown to produce other stationery products, custom designed and printed products, and anti-fraud services. With so much to offer, Custom Direct truly has something for everyone. 

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Bigmouthmedia Rewarded With An IMA Outstanding Achievement Award For Ground-Breaking Work On The Hilton Search Marketing Campaign

Bigmouthmedia’s ground-breaking work on the Hilton search marketing campaign has been rewarded with an IMA Outstanding Achievement Award.

Citing a campaign that excelled in all criteria, judges handed bigmouthmedia the accolade after praising the agency’s Hilton International strategy for its high standards of planning, execution and overall professionalism.

Winning an Interactive Media Award is a fantastic way to finish what has already been a great year. The whole team worked extremely hard on this campaign and I’m delighted that all their innovation and effort has been rewarded by such a prestigious organization,” said Todd Rosen, Head of Operations at bigmouthmedia New York.

Bigmouthmedia campaigns have long been recognized as leading the field in Europe and it’s great to receive recognition that we are forging the same reputation for excellence in the US market.”

The honor completes a trio of recent award wins for the digital marketing agency. Last month the New York office’s Hilton campaign was named amongst the Gold Award winners competing for Platinum at January’s Adrian Awards, while in September the same campaign secured a prestigious OMMA Award.

Founded in 2006, the Interactive Media Awards recognize the highest standards in website design and development. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate standards of excellence on the Internet.

Nominations for the Interactive Media Awards are accepted from around the world from web design firms, advertising agencies and corporate marketing departments. Assessing entries on a number of set criteria, the judges are leaders from the design, advertising, public relations, publishing, news and other industries who the organization believes will uphold its guiding principles.

About bigmouthmedia  Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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The Cerebral Palsy Associations Of New York State’s Metro Services Has Chosen BRANDEMiX To Brand And Launch An Employee Communications Campaign

The Cerebral Palsy Associations of New York State’s Metro Services has chosen BRANDEMiX, the NYC-based communications consultancy known for innovative branding around human resources initiatives, to brand and launch an employee communications campaign in support of their new strategic plan.

Of Metro Services’ 1,600 employees, 1,100 work offsite providing direct support in group homes and elsewhere in the community.

“A dispersed staff performing on-site services poses unique communications challenges,” says Janis Pshena, VP of Human Resources for Metro Services, “especially when attempting to implement a new strategic plan.”

According to a Flinders University report, worker isolation is one of the issues that contribute to the high turnover in the direct care profession.

“Successful internal branding and communication means higher retention which translates into long-term cost savings and improved quality of service,” says Jody Ordioni, President of BRANDEMiX“We’re implementing a series of solutions that inform staff, convey employer support, and inspire a sense of teamwork around the new strategic goals.”

Metro Services’ new strategic plan will guide the organization through 2013 as they work to promote personal choice and independence, and enhance the quality of life for individuals with disabilities.

BRANDEMiX is a woman-owned marketing/communications firm dedicated to branding in support of business initiatives. Bridging the traditional gap between marketing, advertising, internal communications and Human Resources, BRANDEMiX creates consistent, relevant and brand-aligned messages across all print and interactive channels, forming a line of sight from strategy to your employees, investors and consumers. Clients include many of the Fortune 500 as well as non-profit organizations in education, healthcare and social services. Learn more at

About Cerebral Palsy NYS Metro Services
In addition to comprehensive health care services, Cerebral Palsy of NYS Metro Services offers a wide range of programs and services designed to support individuals with disabilities in leading more independent and productive lives. These include community living services, adult day programs, vocational services, traumatic brain injury services, summer camp and vacations, service coordination and family support services. Metro Services is part of Cerebral Palsy Associations of New York State.

To learn more about the organization click to go to the CP of NYS website:

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