Chapel Hill Restaurant Group Retains Jennings for Social Media Marketing

The Chapel Hill Restaurant Group, owner of five Triangle (NC) area restaurants, has retained Jennings, the Chapel Hill-based marketing firm, to develop and execute a social media marketing plan on its behalf. The purpose of the program will be to engage loyal patrons of the Group’s restaurants via social media outlets, making it easier for customers to keep up-to-date on weekly specials, new menu offerings, special events, and community activities of the restaurants.

As a growing number of Americans use social media and online reviews to help them determine where to dine, using these platforms to communicate with loyal and potential customers is quickly becoming a trend within the industry. Social media sites such as Twitter, Facebook and YouTube are rapidly replacing conventional media as vehicles for marketing, promotions, buzz generation, overall branding, providing added value to guests and monitoring the restaurant’s reputation online.

Jennings currently maintains social media programs for several of its clients including the Chapel Hill Orange County Visitors Bureau. These programs are strategically driven and fully integrated with the client’s overall marketing communications plan.

About Chapel Hill Restaurant Group
Chapel Hill Restaurant Group’s award winning restaurants include 411 West Italian Cafe, Spanky’s, 518 West Italian Café, Squid’s and Mez. It is dedicated to providing a quality dining experience for everyone who walks through its doors, and promises to provide quick friendly service, the freshest locally grown ingredients whenever possible, and a good value to every customer. Recently, Chapel Hill Restaurant Group was named the first Certified Green Plus Business by the Institute for Sustainable Development. In 2007, it was name Sustainable Business of the Year by the Foundation for a Sustainable Community. Previously, Chapel Hill Restaurant Group was named the 2006 Large Business of the Year by the Chapel Hill/Carrboro Chamber of Commerce. For more information about Chapel Hill Restaurant Group or any of its restaurants, go to

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Limousine Search Engine Advertising and SEO Services By Be Found Marketing

Be Found Marketing, a marketing firm specializing in organic website optimization, has launched a specialized marketing and SEO service for limousine companies. The service provides market-exclusive search engine and local map optimization for limousine rental companies seeking to dominate local search results.


“Limousine operators rely more on search marketing to acquire new customers than most other businesses,” says Steve Williamson, spokesman for Be Found Marketing. “By focusing on SEO for limousine companies, we provide a unique market advantage for our clients.”

Studies into local business marketing trends reveal that over half of all searches for local businesses are initiated in search engines. An estimated 95 percent of Google users never click past the first page of results, and over 70 percent of them rely on organic rather than paid search results. Higher organic search rankings prove to be cheaper and more effective than any other form of advertising for local businesses online.

The growing importance of search rankings underscores the need for limousine operators to market creatively and aggressively. Limousine companies don’t benefit from a brick and mortar presence like many local businesses – they rely on search marketing and directories as a result. With the significant decline of Yellow Page directory usage and the explosive growth of local business search online, limousine companies are faced with new challenges. “General marketing techniques are not enough to succeed in the highly competitive local limousine industry,” says Williamson. “Our exclusive clients benefit from our understanding of local markets and our specialized limousine marketing techniques.”

For information about available markets, pricing and a free consultation, visi or call 888-287-7370.

About Be Found Marketing:

Be Found Marketing is an internet marketing firm specializing in organic search optimization, paid search optimization, map optimization and online tracking. The firm provides innovative and cost-effective marketing solutions for limousine companies seeking to generate higher search rankings and return on investment.

Via EPR Network
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