Lakestar Media Clicks With Menkind To Make Gift-Buying For All The Men In Your Life A Doddle

Just in time for the Christmas rush, men’s gift and accessories company, Menkind Stores, has launched its new-look website.

Complete with thousands of festive gift ideas for men (and big kids) of all ages, www.menkind.co.uk will take the hassle out of a huge chunk of your Christmas shopping – and give you plenty of food for thought for gifts for the rest of the year too.

Menkind Stores turned to Old Trafford, Manchester-based Search Engine Optimisation Services experts Lakestar Media to improve their organic search exposure, and compliment the company’s 18 ‘bricks and mortar’ stores, spread across the UK, from Aberdeen to Tunbridge Wells.

The new site means that, regardless of how far customers are from their nearest Menkind store, a massive range of products is available to browse and buy with a few clicks of a mouse. And orders placed before 2pm Monday to Friday are guaranteed next working day delivery*.

Paul Kraftman, Managing Director of Menkind Mens Gifts Stores, said he hoped the new-look website would spread the word about the company and its massive range of products: “We have built up a good network of stores in prime locations since we were established in 2001, but realised that an effective internet presence would broaden our operations, and bring us to the attention of a new online audience.

“While we have stores in a good geographical spread of locations around the UK, our website has been pivotal in bringing the Menkind shopping experience to a huge audience which doesn’t have a store within easy reach.”

Lakestar Media undertook a thorough review of Menkind’s existing online presence, addressing accessibility and SEO issues, to help make the website more attractive and user-friendly, and achieve higher rankings for a wide range of search terms in all the major search engines.

The result is a site on which users will be able to quickly locate any gift in stock in a range of categories, show a product illustration for every line, and enable straightforward online purchasing.“Menkind offers a unique proposition in the men’s gift market, which deserves a much wider audience,” said Scott Reed, head of sales for Lakestar Media.

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Web Business Age – Industry Engine For Web Business And Online Marketing Industry

Web Business Age, ‘industry engine’ for Web business and online marketing industry, was launched today in a function in Sydney.

This online resource, located at http://webbusinessage.com, offers essential reading and useful resources to business and marketing managers, small business owners and other online professionals.

The most prominent feature is a directory of products, service providers, technical platforms, and reading & learning resources. Selected by experienced editors and neatly categorised in several well-thought out practice areas, listings are continuously updated to keep up with the fast changing online marketplace.

Practical strategies, useful guides, news and analysis f r o m expert staff and contributors aim to help its readers design practical Web business strategies: build usable Web sites, run great Web teams, write compelling content, stretch their search marketing dollars, utilise social media, in short succeed in the quicksands of online business.

Hasnain Zaheer, managing editor of Web Business Age said, “Online strategies, a s s e t s , innovations, investments in digital capabilities and digital talent are at the top of the minds of decision makers. They are looking for ideas, people and processes to thrive in the age of Web business. We hope to provide them the missing pieces of the puzzle.”

It is estimated that more than 1.5 billion people are online worldwide. They type in their questions, needs and requirements in to search engines 4 billion times a day (on average). About 300 million active users on Facebook and about 60 million Twitter users represent the active and vibrant Web 2.0 in which user-generated content and communities rule.

“No wonder, businesses want to reach, engage and interact with online users. They are asking how they can align their business to the Web. By offering practical strategies, tips and directions, Web Business Age hopes to be a part of the answers.” Zaheer added.

Web Business Age is developed by Simplogy Web Business based in Sydney with a global team of online journalists and digital industry professionals.

For more information:
About Web Business Age: http://www.webbusinessage.com/aboutus
Online presentation: http://www.slideshare.net/hzaheer/introduction-to-web-business-age

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Bigmouthmedia And Econsultancy Unveil UK’s First Social Media & Online PR Survey

Bigmouthmedia and Econsultancy will reveal the results of the UK’s first extensive survey into the use of Social Media and Online PR at a specially convened industry summit later this month.

The results of the research, which will provide the most detailed data yet available on the extent to which UK companies have embraced social media, the methods of engagement currently employed and the value being derived from such activities, will be unveiled to an audience of invited delegates in London on November 25th. Organised by bigmouthmedia, the event will also see presentations from Facebook, Microsoft and Futurenet on the phenomenon’s far-reaching impact upon the business world.

“The social media revolution has evolved from emerging trend to mainstream communications channel in a remarkably short space of time. Yet despite the increasing prominence of platforms like Twitter, until now there has been no solid data available on how companies are using it and the benefits they are deriving from the practice,” said Leanne Rinning, Online PR Manager at bigmouthmedia.

“We are delighted to have partnered with Econsultancy on this research. The preliminary results are already in, and while some of the results may surprise the audience, I’m confident that our survey will cut through the hype and provide real insight into how to get the best out of this rapidly shifting channel.”

Rinning, who will give a presentation on planning, executing and measuring online campaigns, will be joined on the day by Facebook’s Josh Smith, who will speak on the impact of advertising on social networking platforms. Kate Box of Microsoft is scheduled to provide her take on how traditional digital and social media can work together, while Futurenet’s Jessica Healy will also give an account of the publishing world’s struggle to come to terms with the phenomenon.

“Social media is simply about listening and interacting with your customers, using channels that many staff will already be familiar with, such as Facebook, Twitter, Youtube and Digg. It is in many ways about common sense, yet there is a lot of uncertainty in the business world about how to engage it,” said Econsultancy Research Director Linus Gregoriadis.

“By engaging with customers you increase satisfaction, which is a proven way of generating repeat business and referrals. There are very few companies that wouldn’t want to do that, and we believe that after attending this event, guests are going to leave with a much clearer view on how to go about it.”

The event, which will take place at 76 Portland Place, London, will include lunch and networking drinks. There are a few places available, but attendance will be strictly limited. Registration of interest can be done by contacting socialsummit@bigmouthmedia.com.

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Bigmouthmedia Has Announced The Appointment Of Former Nokia Vice President Mark Bole As Group Chief Executive Officer

Bole joins Europe’s largest independent digital marketing agency with a wealth of high-level experience in the technology sector. An accomplished senior executive with a track record of running successful pan-global operations, he will take over the day-to-day management of bigmouthmedia’s offices in Europe and the US as the company embarks upon the next stage of its development.

“I am delighted to be joining bigmouthmedia at such a pivotal moment in its development. It has a fantastic brand, a gilt-edged client list and is uniquely positioned to gain competitive advantage in an exploding sector, so I’m very much looking forward to being part of the next stage in the company’s growth,” said Bole.

Bole has 20 years experience working with dynamic, fast growth companies. He spent 12 years at Nokia in a variety of roles across the mobile giant’s European and Far Eastern operations before ultimately rising to the position of Vice President. After leaving the company in 2001 he served as President and COO of the telecommunications software company Incomit prior to its acquisition by BEA systems in 2005 and most recently was Chief Executive Officer of mobile social media services provider ShoZu.

“The search for a new Group CEO has been intensive, and I believe that in Mark Bole we have picked a winner. He has held roles at a very senior level with several technology heavyweights, and has coal-face experience of running complex multi-territory European organisations as well as mergers, acquisitions and the challenges these events can throw up. He is supremely well qualified for the position” said Steve Leach, Executive Chairman at bigmouthmedia.

The announcement will see Leach – who founded bigmouthmedia from an Edinburgh basement in 1997 and turned it into a multinational company operating in ten countries and 30 languages – transition to an executive chairman position directing group strategy.

“My initial vision was to make bigmouthmedia the biggest brand in search and I think we’ve done pretty well on that front, but now this agency is ready for a new, even greater future. While my time as CEO has been both enjoyable and demanding, I believe the company will benefit from a fresh perspective, and am taking on a new role to allow that to happen,” said Leach.

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