Lakestar Media Builds A Solid Foundation For Award Winning Miller Homes

Leading digital marketing agency Lakestar Media has been appointed by Miller Homes, the largest private family owned housing developer in the UK, to increase its search engine visibility.

Miller Homes, which has recently won three What House? 2010 Awards, including two golds for Best Sustainable Development and Best Partnership Scheme, has selected Lakestar Media to refocus its online search engine marketing strategies to amplify brand awareness and strengthen web presence throughout the UK.

The housebuilder recently celebrated its 75th anniversary and has a strong reputation within the very competitive housing development sector for its high levels of customer care. With the majority of potential homeowners starting their search for new homes online, search engine optimisation and pay-per-click are a crucial part of its marketing strategy.

Lakestar Media’s brief is to generate quality online enquiries on a regional basis while maintaining campaign fees to an agreed cost per enquiry.

Sue Warwick, National Sales and Marketing Director for Miller Homes said: “Online marketing is an important focus for our business so SEO and PPC will form an integral part of our marketing strategy going forward. With the assistance of Lakestar Media we hope to further improve our online presence throughout 2011”.

Via EPR Network
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Nova Primo Marketing Nashville TN

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Via EPR Network
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SalesFUSION Approved Into Microsoft Platform Ready Program For Dynamics CRM

SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it has been approved and accepted into Microsoft’s Platform Ready Program for Dynamics CRM.

Microsoft implemented the Platform Ready program for ISV’s and Partners in the Dynamics ecosystem to help launch their new Dynamics Marketplace. SalesFUSION was an early adopter of the PinPoint program, which is a pre-cursor to the Dynamics Marketplace, which coincides with the release of Dynamics 2011. The purpose of the platform ready program is to ensure to potential and existing Dynamics CRM users, that ancillary solutions that they purchase to integrate to Dynamics CRM have completed rigorous testing and validation for compatibility, security and more.

SalesFUSION applied and tested against the MPR program in December and was accepted into the program as of 12/22/2010. Said Kevin Miller, EVP Marketing and Sales for SalesFUSION; “We are extremely pleased with the direction being taken by Microsoft with their ISV ecosystem. Programs such as MPR and the Dynamics Marketplace offer ISV’s such as SalesFUSION a tremendous opportunity to grow our business and expand our Microsoft CRM practice. It also ensures to the dynamics user, that they are working with the highest quality vendors who have committed development resources and support great products integrating to Dynamics”.

SalesFUSION is a leading SaaS-based marketing automation platform that has been built from the ground up to help CRM users integrate their marketing and sales activities and create a true lead to sales model for managing their business, revenue and lead flow. SalesFUSION’s focus has been on integrating marketing processes and vital marketing/lead data directly into CRM to enhance the lead to sales process and create operational efficiencies.

Via EPR Network
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