Lakestar Media Win Title Of Best SEO & PPC Agency At How Do Awards

Digital marketing agency Lakestar Media claimed the title of best ‘SEO and PPC agency’ at the 2011 How Do Awards.

The How Do Awards celebrate the media industries best talent, with accolades covering every major marketing and media discipline, from PR and broadcasting, to digital media.

To scoop the award from a shortlist of seven agencies Lakestar Media successfully demonstrated consistently high standards of work including the retention of clients and new client wins. The company showcased award winning campaigns and creative work that has provided exceptional search results and impressive return on investment for it’s for clients.

Neil McKay, CEO of Lakestar Media, said, “We really appreciate winning this award, it’s a real team effort and I am very proud of everyone within the business. As importantly I would very much like to thank our clients for their continued support of our business”.

Via EPR Network
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Unleashing Your Website’s Online Marketing Potential

Launched in 2010, AgentLocal.com.au is proving to be the premier destination for online marketing professionals and business owners to promote their websites. It is fast gaining the attention of advertising agencies, search engine optimisation companies and link builders looking for an easy solution to marketing their websites online.

The Agent Local business network was founded by online marketing and business development specialists Oliver Barany and Paul Dunningham. Together they share a vision of providing a solution for business owners that lack adequate search engine or social media exposure. Agent Local was developed address the shortcomings of the majority of websites that are not optimised to appear for search engines or social media.

“We believe that Australian business owners deserve a legitimate channel to generate exposure on all of the major online destinations. Our aim is to continue developing Agent Local into a national and indeed, international business platform.”

More and more business owners in Australia are realising the tremendous potential the online digital arena can provide to their bottom line. By leveraging the online popularity of directories such as Agent Local, a newly developed website can gain immediate exposure on search engines such as Google and Bing. It also provides exposure to prospects on the social media networks such as Facebook and Twitter.

Looking to the future, Agent Local will continue to evolve as the online space evolves, giving business owners new avenues of lead generation and branding.

Via EPR Network
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The Co-operative Gets a Taste for Mobile Marketing

The Co-operative Group is linking with O2 and Coca Cola to become one of the first UK supermarkets to take advantage of mobile proximity marketing.

From the 4th May until 14 June 2011, customers within 0.5 miles of a Co-operative food store will receive a text message offering them a free 500ml bottle of Dr Pepper at their nearest Co-operative store.

The initiative is being supported by O2 Media, which is providing the database of 16 – 34 year olds who have chosen to receive location-based marketing messages. O2 customers can sign up to be part of the scheme by visiting http://www.o2more.co.uk/.

To facilitate the scheme, virtual perimeters or “geo-fences” have been set up around Co-operative food stores and the service is triggered by the customer’s proximity to one of these stores. Eligible customers in these areas will receive an SMS/MMS text message with the offer and the address of the nearest store.

The Co-operative Group has already announced that it will become the first major UK food retailer to introduce contactless payments, which will be trialled in 150 Co-operative food stores from September, following a link up with Barclaycard.

Sean Toal, Commercial Director for The Co-operative Food, commented: “The Co-operative is keen to make use of cutting-edge technologies, and mobile proximity marketing means we can target customers with specific offers and engage with them directly.

“The Co-operative has almost 3,000 stores nationwide, many of which are at the heart of local communities and on high streets, which makes this initiative and technology ideal for us as a community retailer.”

Via EPR Network
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