EMS Takes Ciena B2B Roadshow To The Middle East

Leading global telecommunications equipment provider Ciena has begun a new leg of an extensive EMEA roadshow this week as it starts a two-month tour of the Middle East.

The unique mobile ‘Innovation Lab’ offers Ciena’s international customers a personalised, hands-on experience of the company’s industry-leading technologies. Managed by Event Marketing Solutions (EMS), who specialise in managing B2B marketing roadshows, the campaign has already visited 31 venues in 11 European countries this year.

The latest leg of the tour will give clients in Dubai, Abu Dhabi, Riyadh, Khobar and Kuwait a first-hand experience of Ciena’s range of networking equipment and software, which enable the delivery of next-generation voice, video and data services for network operators worldwide.

The roadshow then heads back to Europe, when it will once again showcase to 50,000 delegates at Mobile World Congress, the annual global technology event in Barcelona in February

EMS designed and managed the innovative, flexible fit-out of the 13.6m exhibition trailer. The interior allows Ciena to deliver a tailored event day for each client they visit, from workshops to theatre style for presentations and training.

Features of the exhibition trailer include a welcoming reception area, a specially designed fully air-conditioned server rack to demonstrate and store the high-tech equipment safely, presentation zones with LED screens, interactive workstation area and a private meeting room for one to one discussions.

The exhibition unit is branded with a full graphic vehicle wrap and has a multi-lingual capability, allowing interchangeable graphics to be applied for each country.

Justin Isles, Client Services Director at EMS said: “We are delighted to help Ciena build on its highly effective European tour with a major new territory launch that will allow them to engage one to one with even more customers through to the New Year. This Middle East tour enables Ciena to fully maximise their ROI by making full use of their roadshow vehicle during what is a quiet time for the European market.”

“This campaign has broken international boundaries by offering a truly personalised customer experience in each country, which has been key to its success. It has demonstrated that EMS can deliver a logistically complex operation anywhere in the world. With over a decade of experience behind us, we have the know-how to give our clients a seamless campaign.”

Isles added: “We are confident that our technology roadshows will continue to be in high demand in 2012. This is a growing market for us – our clients know the value of going on the road to demonstrate complex, high-value kit on the doorsteps of international customers.”

Ciena is one of a growing portfolio of EMS clients who are benefitting from technology demonstration roadshows. Other clients include Dell, Samsung and IBM.

Via EPR Network
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incentiBox Offers Free Social Media Marketing Solution to Help e-Commerce Create Customer Rewards Programs

Today, incentiBox introduces a free solution to allow e-Commerce stores to create their own social media based customer rewards program.

E-Commerce business owners can now sign up for the incentiBox “Lite” package at completely no cost. The “Lite” package gives businesses complete access to incentiBox’s platform, and allows them to create a “Community Rewards” program as well as a social media contest. In addition, businesses will have full access to all analytics and sales tracking features, to monitor sales generated via incentiBox. E-Commerce owners can easily create and customize their social media based rewards program and incentivize their customers to share store products with friends via social media sites (Facebook, Twitter, etc).

Andrew Waage, co-founder of incentiBox, stated, “We’re thrilled to provide e-Commerce an opportunity to experience incentiBox for free. Our goal is to help businesses grow sales by enabling them to leverage their customers’ social connections to generate organic word-of-mouth marketing.” incentiBox also offers Standard and Enterprise packages to accommodate businesses that require greater customization and usage.

E-Commerce Already Taking Advantage of incentiBox’s Free Solution

The Nimbus Factory, a greeting card & stationary company founded by former American Greetings designer, Julia Kuo, is excited to use incentiBox to promote their upcoming holiday sales. “We are launching 6 different social media based campaigns to get our fans to share about our greeting cards with their friends & family. Our campaigns are designed to increase meaningful social media engagements and sales.”

The Nimbus Factory expects to boost its number of orders by at least 15% with incentiBox.

To learn more about incentiBox’s products and the free “Lite” package, please visit www.incentibox.com.

Via EPR Network
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