Refresh Your Brand Identity with a Blue Pond Sign for your Business

As a sign of economic resurgence Ken Miller, President of Blue Pond Signs, encouraged businesses nationwide to consider reinvigorating their visual identity with custom signs. With the first quarter of the year coming to a close, Miller commented on the rise of businesses choosing to reinvigorate their brand identity in a visual way, with help from Blue Pond Signs.

From interior signs that direct customers to a company’s front door to logos and transitional signage, Blue Pond Signs streamlines the process of creating beautiful, custom visual identities for businesses around the country. The entire process from conception to development to delivery and installation generally takes less than a month, regardless of location.

“Many of our corporate clients are refreshing their brands in response to the return of the competitive marketplace,” said Miller. “Having a strong visual brand presence is an important element as part of this strategy, and creates an immediate yet lasting impression on current and potential customers.”

Blue Pond Signs has served as a premier national purveyor of visual identity and custom sign design for nearly 40 years. The company’s longstanding relationships with vendors throughout the country make for seamless local delivery and installation. Some of Blue Pond’s most popular national products include directory signs, dimensional signs, logo signs, custom plaques, dimensional letters and interior signs.

Blue Pond Signs provides custom business and commercial signage for companies seeking to make a lasting visual impression to potential and current customers. With an emphasis on quality, accuracy and fast delivery, Blue Pond Sign’s customized signage process begins with a free consultation, guidance on materials, creative vision and resulting aesthetic. Once a creative vision is established, Blue Pond creates a quote for the signage project and presents it to the client. In cases where artwork is not readily available, a customized design process occurs directly with the client to create, review and approve proof layouts before construction begins. Once the signs are completed, Blue Pond assists with shipping and installation needs.

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Leighmans.com Placed in Distributor of Year Category at BPMA Awards

This year’s British Promotional Merchandise Association Awards ceremony saw Leighmans.com rated in the ‘Distributor of the Year 2011’ category by the industry body. The promotional products supplier placed as ‘finalist’ at the prestigious event.

The BPMA Awards mark the end of the calendar year in the promotional items industry and recognize those companies which have performed highly throughout the preceding 12 months. The BPMA monitors professional standards in the promotional sector and has been in existence for over 45 years.

Each year the BPMA rates and judges the best suppliers in the industry with awards handed out to companies in the sectors Campaign of the Year, Supplier of the Year, Personality of the Year, Innovative Product of the Year and Distributor of the Year.

At this year’s ceremony Leighmans.com was awarded the status of ‘finalist’ in the highly-regarded ‘distributor’ category.

Darren Leigh, Director at Leighmans.com, said, “It’s great to be listed again by the BPMA at the end of year awards ceremony, we’re really pleased with the recognition. It’s a testimony to the service we give to partners and suppliers and also an endorsement of the quality products we supply to customers,” said Leigh.

“Leighmans.com is a trusted brand in the space and known for offering an extensive product range – we can supply everything from printed mugs to printed sports bottles – and this recognition is for every member of our hardworking team.”

Though many companies continue to work to restricted budgets, Darren Leigh is confident that Leighmans.com will continue to go from strength to strength.

“Being listed by the BPMA is a real endorsement of the fine work we have done throughout all of 2011 – and we have enjoyed every minute of it. Our customers and partners can look forward to an even higher standard of service from us throughout 2012.”

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Google To Move Underwater And Take Internet Surfers For A Dive, Says SEO Company SachaMango

From September, the Catlin Seaview Survey, run by the University of Queensland in conjunction with insurers the Caitlin Group, will take to the water to conduct 360 degree panoramic filming of the greatest reef on earth, with Google making all 50,000 images available on Google Results, Google Earth and Google Maps through a new feature in Panaramio. There will also be a dedicated YouTube channel and live streams of the expedition team at work.

Professor Hoegh-Guldberg, Director of the Global Chane Institute and Chief Scientist on the project, said “The Catlin Seaview Survey comprises a series of studies which will reveal to the public one of the last frontiers on Earth: the oceans.

“For the first time in history, we have the technology to broadcast the findings and expedition through Google. Millions of people will be able to experience the life, the science and the magic that exists under the surface of our oceans. This project is very exciting.”

The survey will take place in three stages; a shallow reef survey of 20 sites across the2300km of the reef, a deep water survey using robots to depths of 30-100 metres, and finally a mega-fauna survey that will explore how green turtles, tiger sharks and manta rays migrate in response to ocean temperatures.

A spokesperson for SEO Company SachaMango Media, said: “This is a great example of how technology can be used to not only to help make ground-breaking research a reality, but also to educate and inspire the public to learn more about the underwater world around us. It forms an important link between scientific knowledge and public awareness, and gives people an opportunity to see rare sites that they might never get to see unless they actually visited Australia and went underwater themselves. The project will allow us all to go for a virtual dive without ever leaving the comfort of our own armchairs!

The survey is set to begin in September, although the project’s website already has some images from initial equipment testing and a demo of how the panaramio images will be viewed. However, there are already plans underway to document some of the most important oceans in the rest of the world.

“It’s no surprise that Google has got involved,” said the spokesperson.” As the biggest occupier of search space in the UK – some 93% – and with the features like Google Results, Earth and Maps already popular with the public, it makes sense they should be the partner of choice to develop the applications needed on its advanced platforms to view the incredible images that will come from the project.”

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ekmResponse Outline the Three Ingredients to Building the Perfect Mailing List

One of the UK’s leading email marketing solution specialists, ekmResponse, shares the secrets of how to build and maintain a good quality mailing list to encourage subscriber interaction and help build customer relationships.

There are three key ingredients involved in building the perfect list in order to yield positive results on an ongoing basis.

Speed
It is important to build your mailing list as quickly as possible. The quicker you build one, the quicker it will generate extra traffic to your site. The quicker you generate extra traffic to your site, the quicker extra revenue can be made.

Be sure to have multiple newsletter signup forms throughout your site. Users may feel happy to subscribe to news or information about particular products or topics throughout your website rather than to a generic newsletter which you might allow submission to on your home page. With ekmResponse, subscribers can be split into separate mailing lists based on the topics of info they have subscribed to.

Conversion
Offering several avenues for users to submit their details is one step of building a list quickly, but it could all count for nothing if the user feels there is no incentive to part with their details. If you find you have lots of hits throughout your site, but very little submission of data, then the user is likely being put off for some reason. The question of “Why should this user subscribe?” needs to be asked; and you need to provide the answer…

Users are far more likely to subscribe if they feel they will benefit in doing so. Therefore, offering a free gift, a discount code or some other gesture of thanks is likely to encourage conversion from initial interest, to submission of data. Making sure the user knows exactly what they will be receiving in their inbox, how often and that their details will not be passed on to 3rd parties offers reassurance that they can safely give their details to you.

Couple this with quick delivery of the gesture of thanks and you will have set the foundations for a trusting relationship with your recipients.

Retention
Once you have built your mailing list, generated trust and a good rapport with your subscribers, the final ingredient to carrying out successful email marketing is to ensure you retain those subscribers.

Regular news to the correct subscribers which they benefit from reading, regular special offers on products they are likely to buy, games like “Find the easter bunny on our website and claim a free gift!” are the kind of things in order to keep your emails fresh and to continuously encourage subscriber interaction.

If your emails become less frequent and contain content which your subscribers are finding increasingly repetitive, you will quickly find your contacts unsubscribe – putting a waste to all your hard work in building the mailing list in the first place.

You could ask yourself, if you were one of your recipients, would you be happy receiving your emails and if not, what would you like to receive?

Matthew Allingham, product manager of ekmResponse advises, “To ensure you make the most of email marketing, it is imperative to follow best practices when building a mailing list. Obtaining subscriber interest, generating trust and gauging interactivity are the building blocks to email marketing success.

We encourage our customers to maximise the tools available in order to benefit the most from their email marketing campaigns”. To view the ekmResponse email marketing platform and start building your mailing lists, head over to www.ekmresponse.com and try the free tariff.

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Ciena B2B Roadshow Hits Mobile World Congress After Middle East Success

Leading global telecommunications equipment provider Ciena builds on a highly successful Middle East tour for its EMEA roadshow with a visit to the Mobile World Congress in Barcelona.

Delegates at the annual global technology event saw working demonstrations of Ciena’s industry-leading network equipment and software solutions at its unique mobile ‘Innovation Lab’ exhibition trailer.

Managed by B2B marketing roadshow specialist Event Marketing Solutions (EMS), Ciena’s campaign has visited 42 venues in 14 European and Middle Eastern countries since debuting at last year’s Mobile World Congress event. Ciena’s mobile exhibition trailer has travelled nearly 26,000 miles and spent 39 weeks on the road, clocking up 92 event days.

The Middle East leg of the tour in December and January reached important clients in Dubai, Abu Dhabi, Riyadh, Khobar and Kuwait. Last week, the nearly 60,000 visitors to Mobile World Congress had the opportunity to gain hands-on experience with Ciena’s intelligent infrastructure solutions,
including some of the most advanced Carrier Ethernet and optical network technologies on the market.

Following the successful event in Barcelona, Ciena’s roadshow heads back to the UK before returning to the road to continue its European tour – Paris being the first stop.

EMS designed and managed the innovative, flexible fit-out of the 13.6m exhibition vehicle, which is branded, with multi-lingual capacity that allows different graphics to be used for each country.

The interior of the exhibition trailer enables Ciena to deliver a bespoke event for each client they visit, from workshops to theatre style. It includes a reception area, specially designed fully air-conditioned server rack to demonstrate and store the high-tech equipment safely, presentation zones with LED screens, interactive workstation area and private meeting room.

Justin Isles, Client Services Director at EMS said: “Ciena’s arrival at Mobile World Congress marks a highly successful 12 months engaging with the worldwide market in a campaign that has broken international boundaries. Each new country has enabled the Ciena team to build relationships face-to-face with a vast number of customers, providing a valuable new business platform.

“The success of the Ciena roadshow has been a tribute to the highly effective, and often complex operational solutions that we can deliver to organisations, which have a real impact on the bottom line.”

Ciena is one of a growing portfolio of EMS clients who are benefiting from technology demonstration roadshows. Other clients include Dell, Samsung and IBM.

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Recent ekmResponse Upgrades Offer Relevant Targeted Marketing

One of the UK’s leading email marketing solutions specialists ekmResponse has upgraded its email campaign reporting tools to allow greater scope for targeted marketing.

Most good email marketing systems will offer the basics when it comes to email tracking, such as open rates, untracked emails and bounces. Such information is imperative at allowing you to know how well you are engaging your recipients; how well you are doing as an email marketer and perhaps most importantly, how you can improve. The ekmResponse email marketing system however, now goes one step further…

Targeted Marketing

Sending an email campaign to a mailing list is only one half of the story. What good is a single email to people if you do not follow up the leads which the email generates? The ekmResponse email marketing system now allows its users to view a host of extra fields for each recipient that is emailed.

This valuable information allows the user to obtain a list of all those that opened the email in order to view their postal addresses, contact numbers and optional custom fields, at the click of a button.

For example, the contact details for all the recipients that showed an interest in a particular product being promoted within an email may be required. Perhaps a phone call to them or a dedicated email campaign exclusively to those users with a lucrative special offer to help seal the deal would be in order? How about an email campaign to all users within a particular postcode area? The possibilities are endless…

Joanne Russell from handbag accessories supplier SoHooked.com, reports that her staff are able to interact more closely and with more relevance to her existing customer base, thanks to the new ability within ekmResponse.

Joanne says: “Now being able to see at a glance the phone numbers for each customer that reads our emails, along with the previous products they’ve purchased by use of the custom fields, we can contact each active lead and make recommendations and offers to them based on their previous purchases. We now have organised, instant leads which we can work through right after sending an email campaign!”

Other updates as part of this recent release include a more powerful mailing list import tool, working faster than the previous version and allowing existing contact details to be updated with new info. To view the ekmResponse email marketing platform and the features it offers, along with the new updates, head over to www.ekmresponse.com and try the free tariff.

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ekmResponse Reveals 20 Words and Phrases Not to Use in Emails

One of the UK’s leading email marketing solutions specialists ekmResponse has compiled a useful list of key words phrases that should be avoided when building successful email marketing campaigns. The data has been compiled from a list of commonly used key words and phrases which are present in the least performing campaigns.

Referring to such a list of words and phrases which spam filters use to allocate“points” to in order to establish if an email campaign should be deemed as spam or not, is designed to help ekmResponse customers put together better quality emails. This in turn potentially yields more ROI due to better inbox placement.

The list of key words and phrases to steer clear of can be found here.

Keeping it Clean

ekmResponse allows its customers to check the likelihood of their email being deemed as spam by using the handy, built-in spam score tool.

The tool works on a points-based method generated from the content entered within the email, meaning the higher the score, the higher the chance of the email being seen as spam.

Laurence White, founder of lifestyle store roullierwhite.com said: “Being able to see how well my email should perform before it’s even sent is very useful and allows me to make the tweaks needed that I otherwise would not have known about”.

Matthew Allingham, product manager of ekmResponse added: “The spam score tool within ekmResponse coupled with our best practices guide is proven to help educate email marketers and to maximise their efforts. We really do see the differences with inbox placement and open rates for those who use these facilities within ekmResponse.

“Encouraging high open rates for our customers is something we constantly strive for”.

To check out the ekmResponse email marketing platform and its many features, such as the spam score tool, head over to www.ekmresponse.com and sign up for a free trial.

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Global Neuromarketing Professionals Unite Themselves In The NMSBA

A group of Neuromarketing practitioners have formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.

The NMSBA will provide professional support to neuromarketers and neuromarketing scientists around the globe. For example, they will contribute to the development and implementation of international guidelines on ethics, as well as promoting standards in the discipline of neuromarketing.

The NMSBA Headquarters is based in Venlo, the Netherlands, and founded by Carla Nagel (Director) with help of the spiritual father Martin de Munnik. The 100+ Members from 34 different countries just finished the elections, and have voted the following people in the Board of

Directors for the term 2012-2015:
• Professor Richard Silberstein (president)
• Professor Gemma Calvert
• Christophe Morin
• Martin de Munnik
• Professor Rafal Ohme

The Board supports the NMSBA to fulfill their mission and form a solid representation of the members from both the science and business communities.

The association has already elected 23 local chairs to act as ambassadors for the NMSBA in their country. These countries include: Argentina, Australia, Brazil, Belgium, Canada, China, Colombia, Denmark, France, Germany, Italy, Japan, Mexico, Netherlands, Panama, Peru, Poland, Portugal, Romania, Spain, Turkey, United Kingdom, and the United States of America.

The kick-off was the NMSBA’s inaugural event – the Neuromarketing World Forum, focused entirely on the fields of neuroscientific research, consumer insights and the application of the results within business. The next session of the Neuromarketing World Forum is planned on 7 & 8 March 2013.

More information:
www.neuromarketing-association.com
www.neuromarketingworldforum.com

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