Water Communications creates “Design Wala Colour” campaign for Marshalls Wallcoverings

Mumbai, Maharashtra, India, December 30, 2015 — /EPR NETWORK/ — Water Communications, Mumbai based 360 degree water communications logocommunications agency, recently unveiled the new campaign for its client, Marshalls Wallcoverings – ‘Design Wala Colour’. The campaign was released simultaneously across media including print, radio, digital and social media.

‘Design Wala Colour’ is based on the concept that – everything around us is so beautifully designed, be it embroidery on a dress or floral pattern on curtains or carvings on crockery or funky graphics on our bags. Design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. By adding designs to our walls, we can make the world around us even more beautiful.

Speaking on the new campaign, Vandana Sethhi, Director – Water Communications, said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for every thing else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think DESIGN WALA COLOUR.”

“Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example – windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours”, added Mona Menon, Director- Marshalls Wallcoverings.

On the concept of Design Wala Colour, Karan Sharma, Director – Marshalls Wallcoverings, said, “The wallcoverings segment in India has not yet reached its full potential in terms of being experimented by its consumers. With ‘Design Wala Colour’, we wanted to communicate the idea of ‘Designer Walls’ as opposed to just ‘Coloured Walls’ to our audience in a very simple, clear yet creative manner. We needed a campaign to touch the core concept of Design v/s Colour”.

Marshalls Wallcoverings, the far superior alternative than conventional way of wall renovation. It is indeed a wonder product with many advantages. Being the festive season and a category that is so close to the consumers especially during festive season when people are looking to get their homes renovated, we leveraged all the touch points where we could connect with our consumers – print, radio, digital and social media, adds Vandana Sethhi.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 web1@waterindia.in

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Homes Furnishings rings in Christmas with ‘Be A Santa’ Campaign

Mumbai, Maharashtra, India, December 28, 2015 — /EPR MARKETING NEWS/ — Homes Furnishings, popular Mumbai-based Furnishings Company, recently launched its Christmas Campaign and touched the hearts of its customers by running a special ‘Be A Santa’ contest on the digital platform.

The popular Furnishings Conglomerate is always working at innovative ways to provide a unique customer experience. Just like its varied products offerings that are synonymous of beauty, sophistication and top class quality, its engagement programmes with its customers is also noteworthy.

The Brand always tries to strengthen its bond with the customers by connecting with them on Facebook along with its myriad of product offerings that are promoted through mix-media integrated platforms.

Festive times are fun times and Homes has found a novel way to reach out to its customers. Water Communications, The Creative Agency for Homes Furnishings, has designed the ‘Be A Santa’ campaign.

The idea was to encourage people to play real Santa in the lives of their loved ones and share their thoughts on how would they play their part. People with best replies would be gratified.

Talking about the campaign, Mr Gurvinder Singh, Managing Director, Homes Furnishings asserted, “The insight into running the Be A Santa contest stemmed from the fact that Santa is an epitome of love and kind gesture. He believes in spreading joy and bringing sunshine by way of gifting his loved ones. Joy begins at home so why not play Santa at home and surprise all those you care? This was the crux of the communication to awaken the Santa in people and make someone’s day. Moreover our Santa’s could explore a world of gifting options through our Homes Furnishings portfolio to make their search for the perfect gift easier.”

Ms Vandana Sethhi, Director Water Communications opines that Christmas is a special time to bond better with loved ones and bonding happens at home. This was a good enough reason to establish a special rapport between Homes Furnishings and its customers. Apart from traditional advertising, it becomes necessary to design special engagement programmes and relate with the target audience. While participants share their thoughts, there would be more engagement and better brand recall for the Homes Furnishings brand. Participants would get a unique platform to share their thoughts and get gratified with goodies for playing a great Santa. We intend to bring in more contests and activities around festivals and gratify the customers for participating in it.

Homes Furnishings stand for the impeccable taste of homes connoisseurs who are passionate about finer things in life, luxury and sophistication that enhance their lifestyle. And such customers are forever looking for a new range from season to season to complement their personality and their aspirations. With the objective of ‘Premium Quality Fabrics at Competitive prices’, the Brand enjoys a loyal customer base across the globe.

Contact-Details: Water Communications, B-17 Pravasi Industrial Estate, Goregaon East, Mumbai – 400063 Email – web1@waterindia.in

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