Category Archives: Affiliate Marketing

When Building Out Its Moonshots, This Washington DC Startup Knows When To Look For The Stars

Washington, DC, USA, 2018-Jan-15 — /EPR MARKETING NEWS/ — The year 2017 was known in the world of cryptocurrency-based crowdfunding as the age of the Wild West — infamous for its massive, oft-unwarranted treasure chests being entrusted to companies barely out of the whitepaper stage during their TGEs — Token Generation Events also known as Initial Coin Offerings, or ICOs — offset by regulatory uncertainty, frequent multi-million-dollar scams, and sometimes even wholesale freeze-outs of crypto assets in several countries previously friendly to practice.

The year 2018, on the other hand, is expected to issue in a certain sense of clarity and solidity to the markets, populated with ambitious projects at last aware of their own strengths and weakness, and carried on the shoulders of teams capable of actually bringing their lofty visions to life.

WishKnish (https://wishknish.com), a Washington, DC-based startup providing turnkey, decentralized, gamified marketplaces to businesses, social causes, and communities — along with tailored BaaS (Blockchain As A Service) solutions to enterprise clients — aims to be one of these latter entrants.

By bringing in Mr. Mohammed Ebrahim Al Fardan as the Executive Vice President of the MENA and APJ region, the group has now expanded its core team to broadcast its messaging far beyond existing marketing frontiers.

“It is not often that such a fortuitous meeting of the minds happens so seamlessly over thousands of miles,” says Alisa Gus, CEO of WishKnish, “but when an opportunity presents itself, it is up to an exec worth his — or her — salt to answer. Really, Mr. Al Fardan’s experience and connections, and our shared goals for the region and the role of WishKnish’s Blockchain-as-a-Service arm in making them happen, will undoubtedly make this one of the most strategic hires any company can hope to make, especially as it closes in on its own token generation event.”

A 2014 Entrepreneur of the Gulf region recipient, Mr. Al Fardan is the mastermind behind the concept, technical study and master plan for the MENA ICT hub city, a first and only fully integrated smart city in the world as stated by industry experts, and for many years one of the driving forces for the region’s Oil & Gas, Real Estate, Luxury Goods, Investment, Travel & Tourism, and Pharmaceutical industries.

“When you are a VC,” shares Michael Kapoor, the WishKnish’s Chief Operations Officer, and formerly a managing partner of San Francisco’s Propeller Venture Capital, “you’ve got your pick of interesting projects. But occasionally, a project comes along that reminds you of why you started out as an entrepreneur yourself back in the day, and makes you want to get your hands dirty and make this remarkable business take shape. I imagine that’s how Mr. Al Fardan has come to feel, too, and I really can’t be happier to have him on the team.”

Long excited to bring in the vision, power, and security of blockchain technology to the MENA business and government structures, revitilizing and decentralizing its most vital systems, Mr. Al Fardan has this to say about his decision to join the advisory board of WishKnish:

“I am proud and excited to join a team of world experts in Blockchain technologies at WishKnish,” Mr. Al Fardan remarks “I found the idea behind the company so unique and the founders are top class professionals. Such a team with such experiences will no doubt disrupt the industry providing clients globally with great utilization of Blockchain. Having clients talking to us from regions like Middle East & Asia Pacific at this stage makes us more committed and accountable to deliver on their expectations and exceeding them.”

The excitement of new possibilities is felt across all levels of the project’s management team:

“The advent of a truly global economy has come to be possible thanks to blockchain decentralization. We cannot allow ourselves to focus only on the parts of the world familiar to us if we want to make an impact on this exciting space. But doing so without an expert local member of the team is something I would not be prepared to tackle at any stage of the company’s lifecycle,” says Eugene Teplitsky, WishKnish CTO and Alisa’s long-term partner in multiple projects. “That Mr. Al Fardan has agreed to join us while we’re still young is, I think, both a testament to his forward thinking on where the technology is heading in the next decade — as well as to his confidence in WishKnish’s ability to deliver on our now shared vision. We can’t wait to see what 2018 brings to all of us in these next few months!”

Via EPR Network
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Pioneering Business Video Marketing Company, Video Results, Unveils New Strategy that Guarantees Google Rankings for Competitive Keywords at 3 Day Live Event

The talk around the UK based business video marketing company Video Results has been slowly building in the past year, and now the brains behind the company claim to have a faster and simpler method of achieving guaranteed YouTube and Google rankings for very competitive keyword phrases, such as “Weight Loss”, “Public Speaking” and “Make Money Online”.

Video Results is the combination of two internet marketing heavy weights that come from two very different backgrounds. Andy Frain knows everything that can be known about Google and YouTube, without actually working for Google. He knows their algorithms, what makes them tick and most importantly, what factors these two websites use to rank their search results. “It’s taken me about 20,000 hours of research, testing, refining and more testing to get to the point. We had a very solid and successful system this time last year that our clients have used and achieved rankings with” says Andy, “after a summer of rigorous testing and really figuring out how to improve on the original Video Results strategy, we found ways of speeding up the process and making it easier for our clients to implement, so we decided to release the Video Results 2.0 course.”

Getting a business video ranked on Google and YouTube for a competitive keyword can really establish a business as a brand, as the industry leader, and as the market expert. However after going to all of the effort of getting a video to the Google and YouTube top spots, many companies find that they just aren’t getting potential prospects to actually click through to their businesses website to opt in or make a purchase. This is where Andy Frain’s business partner and Video Results’ co-founder comes in.

Tom Breeze is the video marketing, video production and video conversion maestro. Boasting conversion rates of 76%, he throws himself into researching and testing the most effective techniques for getting prospects to click that all important link that goes to a company’s website. He says, “I have a background in psychology and NLP so I’m really fascinated in the little things we can say in our videos that make potential customers more likely to click through to the website. I’m all about turning a viewer into a valued customer.”

Separately these two have very profitable and unique skills, but together as Video Results they become an unstoppable force of the video marketing world. “We have big name clients paying us a lot of money to rank number 1 for ridiculously competitive keywords like‘public speaking’” says Andy. “This client has actually earned an extra $700,000 in income off the back of the YouTube video we created and ranked for him” adds Tom.

Not only do they offer this ‘Done For You’ service where they take care of everything for the client, they also teach business owners and marketers their system to implement themselves. “Teaching the old style strategy could be quite tricky at times as there was a lot of material to get through. With the new Video Results 2.0 course it is much, much simpler. So much so that we’re putting on a three day live course where we will teach attendees the whole strategy within those three days, with time for sleeping, eating and a few post-training drinks factored in too.” says Andy.

“Working in business video and video presenting, I know that a lot of people really aren’t comfortable with appearing on screen and can’t see themselves becoming an uber enthusiastic presenter in a second” says Tom, “The 2.0 course takes that presenting to camera element out. If you are comfortable with it, then great – go for it! But if not, we have equally effective ways of creating a high converting video.”

To find out more about Video Results and their 3 day 2.0 live course, watch their YouTube video here https://www.youtube.com/watch?v=05JMabnC3Wc or go to their website at http://www.VideoResults.com

Via EPR Network
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LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

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Acquirelists announced the release of updated 372,194 contacts of Engineering executives with 80% permission based emails, 51% direct dial phone and 73% social media profiles like LinkedIn

Acquirelists engineering mailing lists reach key influencers and purchasing decision-makers. These engineers are multi-disciplined design engineering professionals working with electrical/electronics, fluid power, mechanical drives, microwave, motion control, assembly, materials, and engineering software, and their job requires a constant investment in product development cycles. Our entire engineering database gives you the depth of selections and overall reaches to put your offer in the hands of the top engineers and engineering managers.

“Acqurielists Engineering executives mailing lists provide relevant information for marketers looking for an advantage over their competitors “ says Andrew F Robinson, CEO of Acquirelists. “We are constantly updating our data in every quarter to ensure the updated executive contact details are available to our valued client base.” Email, telephone and mailing address information for these businesses and executives create the ideal marketing contacts to begin a successful online marketing campaign or appending to existing B2B database.

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SearchCatalyst Highlights Why Duplicate Web Content is Bad for Small Businesses

Duplicate web page content is bad for any website because it greatly affects SEO, but SearchCatalyst, an SEO agency dealing exclusively in small business Internet marketing, says it is particularly bad news for small businesses.

Aside from negatively impacting on a user’s online experience, duplicate content is particularly disastrous for SEO. It affects the site’s credibility, which is one of the most important ways a site can rank highly, organically, on search engines like Google. Google ranks sites based on several criteria, each of which is built into its complicated search algorithm. Relevancy is the most important – does the site list content relevant to the search query? – but credibility is a close second.

However, this issue affects all businesses, big and small. An issue that is more likely to affect small businesses, or expanding ones in the processes of upgrading their websites and online presence comes down to duplicate content on developer sites. Quite often web developer domains – where developers work on websites – are indexed by Google. Developers can be completely unaware they have created duplicate content but as websites take a few months to develop they can sit on developer domains for a while and the duplicate pages will negatively affect search rankings on Google.

This generally impacts small businesses to a greater extent than larger companies because they don’t have the scope and finances to implement new pages quickly.

Google’s algorithms are highly sophisticated and can filter out sites that have duplicate content. Some may be labelled as spam as a result, whilst others will just be listed much lower down on the SERPs. Google has become much better at detecting duplicate content since the Panda algorithm update, which all small businesses and developers should be aware of.

SearchCatalyst offers affordable SEO services to small businesses looking to boost organic search rankings and gain greater online exposure at minimal cost.

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Lakestar Media And Diet Chef Plan A Menu Of Online Activity

UK digital marketing agency Lakestar Media has been appointed by Diet Chef, the UK’s largest diet food home delivery company, to create and implement its search engine optimisation and social media strategies.

Edinburgh based Diet Chef provides a complete calorie controlled meal programme delivered directly to the customer to support weight loss. Founded by professional chef Kevin Dorren in 2008, the company now has over 79,000 customers throughout the UK, Northern Ireland and The Republic of Ireland.

Working with Lakestar Media, Diet Chef intends to develop a comprehensive search engine optimisation strategy to deliver targeted traffic to its website and improve onsite conversion rates in both the UK and Germany. The company will also increase engagement with its audience via relevant social networks such as Facebook and Twitter by providing fans with dieting tips and advice, as well as seeking recommendations on how to improve its products and services.

Liz Dale, Marketing Director at Diet Chef, said: “We know that it is important for us to extend our online presence to reach potential customers who are using the internet to find weight loss advice. Additionally, social media channels will enable us to interact with these customers and grow our profile with them.”

Neil McKay, CEO at Lakestar Media commented: “This is an exciting opportunity for us. Diet Chef has already enjoyed massive success and we are looking forward to helping them achieve their future goals.”

About Lakestar Media
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services as well as being an SEO agency, these include social media, pay per click services (PPC), affiliate marketing, display advertising and news feeds for its clients.

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incentiBox Offers Free Social Media Marketing Solution to Help e-Commerce Create Customer Rewards Programs

Today, incentiBox introduces a free solution to allow e-Commerce stores to create their own social media based customer rewards program.

E-Commerce business owners can now sign up for the incentiBox “Lite” package at completely no cost. The “Lite” package gives businesses complete access to incentiBox’s platform, and allows them to create a “Community Rewards” program as well as a social media contest. In addition, businesses will have full access to all analytics and sales tracking features, to monitor sales generated via incentiBox. E-Commerce owners can easily create and customize their social media based rewards program and incentivize their customers to share store products with friends via social media sites (Facebook, Twitter, etc).

Andrew Waage, co-founder of incentiBox, stated, “We’re thrilled to provide e-Commerce an opportunity to experience incentiBox for free. Our goal is to help businesses grow sales by enabling them to leverage their customers’ social connections to generate organic word-of-mouth marketing.” incentiBox also offers Standard and Enterprise packages to accommodate businesses that require greater customization and usage.

E-Commerce Already Taking Advantage of incentiBox’s Free Solution

The Nimbus Factory, a greeting card & stationary company founded by former American Greetings designer, Julia Kuo, is excited to use incentiBox to promote their upcoming holiday sales. “We are launching 6 different social media based campaigns to get our fans to share about our greeting cards with their friends & family. Our campaigns are designed to increase meaningful social media engagements and sales.”

The Nimbus Factory expects to boost its number of orders by at least 15% with incentiBox.

To learn more about incentiBox’s products and the free “Lite” package, please visit www.incentibox.com.

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Stanley Selects Lakestar Media for SEO

UK online marketing agency Lakestar Media has been chosen by Stanley Security Solutions to create and implement an integrated search engine optimisation campaign.

Stanley Security Solutions, part of recently merged Stanley Black & Decker, is the market leading provider of time and attendance systems and security solutions such as CCTV, intruder alarms and intruder detection and has a strong portfolio of branded products in each sector.

Working with Lakestar, Stanley Security Solutions intends to boost its online presence by improving its organic search rankings and increasing the number of business leads it generates via the internet.

Malcolm Rose, European Marketing Manager at Stanley Security Solutions said: “As the market leader in time and attendance solutions, it’s essential that we stay at the forefront of our customers’ minds. We selected Lakestar Media based on reputation and experience, and we are very pleased with the service we have received to date.”

Neil McKay, CEO at Lakestar Media, commented: “This is an exciting opportunity for us. The Stanley brand is respected worldwide for the quality and value of its products and we are really pleased to be working with this business to boost its online visibility.”

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Jumeirah and bigmouthmedia Win Digital Impact Award for Best Use of SEO for Corporate Communications

Global digital marketing company bigmouthmedia’s effective partnership with luxury hotel and resort operator Jumeirah, has been named best use of SEO for corporate communications at the 2011 Digital Impact Awards.

Judged by a panel of the UK’s most esteemed digital consultants, academics and comms professionals, the Digital Impact Awards provide an opportunity for all staff, companies and agencies alike, to see their efforts recognised and to celebrate excellence in digital comms.

Bigmouthmedia/Jumeriah developed a strategy focused on 3 core areas: technical, internal SEO and ongoing link building. The campaign impressed judges by delivering an excellent ranking increase which resulted in a 26% increase in traffic and 50% increase in revenue respectively.

Terry Kane, Director of Digital Strategy, Jumeirah said: “Jumeirah are very proud to receive this award with our search partners bigmouthmedia. This award recognises the many colleagues globally that are empowered to ensure that best in class SEO practices are implemented across five languages, daily. It further recognises the impact and benefits that a sustainable and effective SEO strategy that encapsulates the shifting search and social landscapes, can bring to our guests, users and Jumeirah Hotels and Resorts.”

Anneli Ritari, Group Account Director at bigmouthmedia added: “We are delighted to have been awarded Best SEO for Corporate communications at the Digital Impact Awards. Our strategy has been to synergise social media and SEO and the partnership with Jumeirah works so well because SEO it’s at the heart of their digital strategy.”

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Annual Survey From Bigmouthmedia Reveals Key Insights And Trends In Affiliate Marketing

Global digital marketing company bigmouthmedia has announced the results of its annual affiliate marketing survey. Titled ‘Exploring Online Affiliate Marketing Trends’, the survey of UK based affiliates took in the views and opinions of a number of affiliate marketers to reveal insights on how this market is performing and indicates key technology and operational trends on where it is going.

In particular the survey analyses and identifies key insights in to the relationships between affiliate marketers and agencies, the impact of Google (as an affiliate) and Google’s Panda algorithm, how affiliate networks have fared over the past 12 months, threats and opportunities and trends in taking a multi-sector approach with an ever increasing digital toolkit – especially social media.

Fiona Robertson, head of performance marketing at bigmouthmedia said: “The affiliate market in many ways is the bedrock of e-commerce. Our survey is an important tool for listening to the space and making it aware of the trends and opportunities.

Fiona, who is speaking at this year’s A4U Expo in London, added: “What is really interesting is how affiliates have continued to adapt over the last year to embrace new areas such as mobile and location based opportunity and ever growing techniques such as social media. The overall picture is a vibrant UK affiliate industry which continues to innovate and grow.”

Key insights include:
– Google: 71.5% of respondents believe that Google has designs on becoming the largest affiliate compared to 56% in 2010. 31.4% of respondents have seen Google Panda as having an impact on their business.

– Affiliate networks: Digital Window remains the most popular network, followed by Tradedoubler and Commission Junction, with 57.97% of survey respondents picking it as their first choice in 2011.

– Commission attribution: 50.8% believe that modelling threatens the affiliate industry. This figure is up from 34% in 2010 showing a significant increase and evidence of genuine concern within the affiliate community.

– Channels: 32.6% of respondents see opportunities in mobile marketing. Video advertising is still seen as an opportunity by 13.3% of respondents (down from 15.2% in 2010). The biggest growth is in location-based marketing which has leapt up 12.4% to 40.7% since 2010.

– The digital mix: SEO and content marketing remain the most popular at 63.2% but social media has leapt from zero in 2010 to 27.2% in 2011. Moreover, affiliates are increasingly adopting a blended approach with 40% opting for combining two or three different methods to reach their audiences and 28% using four or more.

Andrew Girdwood, Media Innovations Director at bigmouthmedia said; “Marketers can learn a lot from affiliates. They’re often quicker to test and learn than large brands or clumsy ‘build first, think about the media later’ agencies. This report reveals a whole bunch of interesting insights from those digital natives who feast or fast based on their marketing successes.”

Interested parties can download the full executive summary and results here:
(http://www.bigmouthmedia.com/downloads/files/LBi_bigmouthmedia_AffiliateSurveyReport2011.pdf).
An infographic of the results can be found here:
(http://images.bigmouthmedia.com/bmm/bmm-affiliate-survey-2011-infographic.jpg).

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SEOwhat.com Proves Panda Recovery Is Possible

SEOwhat.com, a national leader in internet marketing, web design, and search optimization company, that specializes in both on-page and off-page optimization is proving recovery from Panda is possible for e-retailers.

When other search engine optimization companies are blaming Google for poor client performance, SEOwhat.com clients are singing their praises for outstanding results. One recent example came from a newly acquired e-retailer who said, “My previous SEO person just emailed me saying that NO site has yet recovered from Panda; and that a group is attempting to form a class action suit against Google for dropped rankings. We are so pleased to see so many terms that were lost after Panda, now back on pages 1, 2 or 3 as a result of SEOwhat’s strategies.”

“Companies with bad performing clients are simply are not paying attention to what Google wants anymore; it’s simple carelessness on the part of the service provider if they don’t understand Google’s rules”, says SEOwhat.com company founder Catherine Seven. “Google is working to assure that spammers are no longer rewarded. Does this hurt some big players? Yes, but that doesn’t mean you can’t recover from it with the right methods and correctly executed actions.”

SEOwhat.com takes a unique and principled approach to search engine optimization. As a company of 7 years they have successfully navigated the world of online marketing and organic rankings. Further, with a company personnel background grounded in IT that spans more than 15 years, they possess a competitive edge that translates into long-term, lasting results in organic rankings for their clients.“If your SEO Company is telling you no one is recovering from an algorithmic change then chances are that ‘SEO expert’ was only utilizing one variable Google looks for in its long list of qualifications. If you put all your eggs in one basket and Google changes the basket, your eggs are busted: in other words, your rankings will be gone.”

Slow and steady is the advice Seven gives for companies looking to improve from ranking set-backs. “Slow and steady yes, but make sure you are re-building on a solid foundation. What I mean by that is, make sure your site is truly optimized for organic search ranking success. Your house needs to be built strong in order to survive the storm”, Seven continues. “The SEOwhat.com approach to successful SEO includes more than just re-doing your meta tags and then spamming you out with link building. Our approach involves a deep analysis of your site from an SE (search engine) perspective, as well as the actual structure of your site – we work from the inside all the way out to design and conversion because in the end, the entire package matters.”

The SEOwhat.com approach does seem to be working successfully for many companies still trying to recover from Panda fall-out. Another national client who preferred to remain anonymous did tell us, “The slow steady process is working and we are excited to be seeing real results. We’re so grateful, after all that we went through to see our terms coming back. We know no other company would have the expertise to ‘fix’ our site – Catherine Seven and the SEOwhat.com team did it”.

It’s not just new clients touting the genius of SEOwhat.com and their successful approach to SEO, but long term clients alike. Ron Yates, owner of J.R.Yates has been with SEOwhat.com since 2006. “I believe our website has avoided negative repercussions from algorithmic updates, like Panda because the SEO strategies that SEOwhat.com employs are solid, sound strategies”, said Yates. “We are proof that their refusal to compete in the marketplace with gimmicks and spamming techniques is a benefit to us, the client. SEOwhat.com takes a quality steady work approach that adds value to our website and to our rankings within the search engine.”

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The Harley Medical Group and Lakestar Media Drive Brand Engagement Through Social Media

The Harley Medical Group will engage with prospective clients through an integrated social media strategy devised by Lakestar Media.

The Harley Medical Group, the UK and Ireland’s leading provider of cosmetic surgery and non-surgical and laser treatments, will use social media to deliver up to the minute special offers to fans and followers, as well as information on its latest procedures.

Lakestar Media, which also manages search engine optimisation, paid search, display advertising and industry news campaigns for The Harley Medical Group, has created a social media strategy which encompasses a variety of relevant platforms. The program of activity also involves extensive brand monitoring and reputation management to further understand and hone the online image of the brand.

As part of the current strategy, Lakestar Media has implemented and is running a Facebook competition on behalf of The Harley Medical Group to find the new face of the brand for 2012. The competition is being hosted on Facebook and promoted by a combination of online and offline marketing channels. The winner will receive £1,000 and the chance to appear in the poster and television campaign for The Harley Medical Group next year.

Liz Dale, Director of Marketing at The Harley Medical Group, said: “This is an exciting time for us as we extend our online marketing channels to create the opportunity to increase interaction with an extended audience, and grow our profile with them.”

Neil McKay, CEO at Lakestar Media, commented: “The Harley Medical Group has a prestigious reputation for clinical excellence and should be reflected through its social media presence. Our strategy focuses on ensuring The Harley Medical Group is providing clear, concise information about procedures and targeted, relevant offers that are appropriate for its clients across the country.”

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2ergo Appoints Lakestar Media To Deliver SEO

UK digital marketing agency Lakestar Media has been appointed by mobile marketing and business solutions company 2ergo to increase its search engine visibility and site traffic.

2ergo is the international mobile business and marketing solutions company. It works with clients to help them create a mobile presence and acquire, retain and communicate with their customers in the mobile space. The company combines its innovative proprietary mobile technologies with consultancy services to develop and deliver award-winning mobile strategies for a range of organisations, including PizzaExpress, RightMove, Aviva, Proctor & Gamble, Carphone Warehouse, Ladbrokes, Fox News and Orange.

Working with Lakestar, 2ergo intends to increase its in-bound lead generation by moving up the organic search rankings to attain visibility with its target sectors and appearing against pre-defined high traffic terms to promote brand awareness.

Neil McKay, CEO of Lakestar Media, said “With the rise in smartphone ownership, mobile is now one of the most important marketing channels for businesses. 2ergo’s leadership and innovation in mobile can help companies that want to move forward in this area. Our team of SEO experts is looking forward to working with 2ergo to create a campaign that will boost its visibility among key customers.”

John Stevens, Group Managing Director of 2ergo, said: “Mobile marketing is become an increasingly competitive market as companies look to develop solutions that meet consumer demand. Lakestar Media are helping us to create a sound SEO strategy, based on a targeted sector specific approach to enable us to clearly present our propositions, increase our online presence and drive growth in our business.”

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Bigmouthmedia Launches 2011 Affiliates Survey

Bigmouthmedia, the global digital marketing company, has launched its second annual Affiliate Survey, designed to identify the key issues and emerging trends in the affiliate industry today.

The research aims to gather trusted information about the affiliates’ views on the latest developments and emerging challenges within the sector. Bigmouthmedia, part of LBi, the world’s leading marketing and technology agency, is inviting affiliates to share their opinions on a series of issues ranging from networks and tracking technologies to the use of creative tools and advertising exchanges.

“Last year’s survey provided invaluable industry insight direct from the affiliates themselves, and we hope to gain an excellent level of responses again this year,” said Fiona Robertson, Head of Performance Marketing at bigmouthmedia. “The results will be launched right before the A4U Expo, so we hope we’ll be able to provide the industry with some exciting talking points in the run up to the event.”

The survey includes questions such as: Is commission attribution modelling threatening the affiliate industry? Are there too few affiliate networks in the UK? Do networks in the UK have a problem with low quality or fraudulent traffic? And does Google want to become the world’s largest affiliate?

The survey is open to all affiliates until 5pm on the 2nd September. Responses from networks, agencies and merchants are not being sought after for this survey. Participants will receive a free copy of the report, highlighting all the key findings from the survey, as well as the chance to win an iPad2.

Affiliates can participate in the survey by visiting http://goo.gl/YQMVZ

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Bigmouthmedia’s Fiona Robertson Gets Call Up To The a4uexpo Advisory Board

Global digital media company bigmouthmedia has announced that its head of performance marketing, Fiona Robertson, has been appointed to the advisory board for the Europe’s largest affiliate and performance marketing conference, a4uexpo.

Fiona is only one of two agency representatives on the board and the position will see her take an active role in helping the fifth annual event, which will take place in London on 18-19 October, build on its own success to deliver a highly useful, interesting and relevant speaker programme on new technology trends, research and the continual smarter management of affiliate marketing to thousands of delegates. In particular, Fiona will be using her own and bigmouthmedia’s extensive experience in affiliate marketing to establish various conference tracks, connect with and recruit premier affiliate speakers to the event and host expert panel sessions.

On the appointment Fiona said: “Affiliate marketing continues to provide advertisers with a rich and lucrative opportunity. The a4u expo is an essential forum for this area of digital marketing not least because it tackles the big issues and opportunities that go hand in hand with the industry. It’s a fantastic role for me and bigmouthmedia and I’m looking forward to drawing on my own first-hand knowledge to help push the expo remit in to new areas.”

During the event bigmouthmedia will unveil the results of its own independent affiliate survey, which interrogates technology trends and issues in the affiliate space in a yearly basis. The 2010 survey results can be downloaded from bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf.

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Warner Leisure Hotels Selects Lakestar Media To Boost Online Sales

UK digital marketing agency Lakestar Media has been chosen by holiday company Warner Leisure Hotels to produce a comprehensive online marketing campaign to increase its revenue online.

Warner Leisure Hotels, part of the Bourne Leisure Group, is keen to introduce its extensive selection of unique, adults-only breaks to a wider audience and will work with Lakestar Media to execute a range of online marketing strategies including search engine optimisation, paid search, affiliate marketing and display advertising.

It is important to Warner Leisure Hotels to maintain a strong relationship with the needs and behaviours of potential customers – and with a recent study by research body YouGov showing that 67 per cent of British holidaymakers now find travel information via the internet, a robust online presence is essential.

Jason Riseborough, Head of Online Marketing at Warner Leisure Hotels, said: “Digital marketing is absolutely vital to sales in the UK holiday market. It’s therefore natural that we have chosen to work with a company like Lakestar Media, which has the premium expertise we need to create a targeted, effective customer acquisition strategy using a variety of channels.

About Lakestar Media
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services as well as being an SEO agency, these include social media, pay per click services (PPC), affiliate marketing, display advertising and news feeds for its clients.

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QueryClick Announce Company Expansion with New London Office

The innovative search marketing company QueryClick have announced that they are to open a new office in London to help them expand their growing business and expand their brand presence into Europe. The office, which is to be in Central London, represents a strong step forward for the three year old company, and they are recruiting for their first member of staff to be based in London currently.

Christopher Liversidge, QueryClick’s Managing Director explains:

“QueryClick is still a relatively new company, having been formed in 2008, so I’m really pleased we’re in the position to open a brand new office in London, which will give us the chance to promote both QueryClick and our services to a wider range of clients. This means that we are going to be looking for new people to join our team and support our current client base on the ground in London.”

At present, QueryClick are looking for a talented and experienced individual to fill a Senior Business Development Manager role in central London. The job – offered at£87k uncapped OTE is suitable for applicants who have an extensive sales experience of SEO, PPC & Conversion Rate Optimisation with at least three years experience in the search marketing industry.

Chris continues: “We have grown considerably as a company over the last year, and we’re looking to attract driven and ambitious individuals who are passionate about search marketing and providing an excellent service to our clients. QueryClick prides itself on providing the best return on our clients’ investment, and so we’re really keen to hear from people who are determined to help establish QueryClick as the leading SEO company in London.”

QueryClick hit the headlines last year after winning the E-commerce Award at the Herald Digital Business Awards with their SEO case study showcasing how they achieved an additional 23,500 bookings for one of their clients after taking over their search marketing campaign from a competing agency.

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Bigmouthmedia steps up to SEO campaign for Wallis

Global digital marketing company bigmouthmedia has announced that it has won the contract to implement an ongoing SEO campaign for online and high street women’s fashion retailer Wallis. The contract will see bigmouthmedia build on Wallis’s substantial online customer base by significantly growing the firm’s search engine performance around its tens of thousands of products, specific product launches, promotions and seasonal sales.

The project draws on bigmouthmedia’s strong retail expertise, which was recently on display when the agency published its “Innovations in Retail” white paper, which is still available from its site. Bigmouthmedia’s extensive retail clients list includes SEO campaigns for other Arcadia Group brands such as Topman, Topshop, Burton, and Dorothy Perkins. The present project will also see the agency leverage its digital and technology expertise, particularly its command of optimising on enterprise retail solution WebSphere.

Beverley Imrie, head of ECommerce at Wallis / Arcadia group said: “We pride ourselves on understanding our customers in particular how and where they like to shop. Online forms a huge part of this picture and so it is essential that SEO holds a central role in our digital marketing strategy. Bigmouthmedia has a proven track record in the retail sector and has shown that it really understands our needs from day-to-day account management right up to being able to respond quickly to strategic and technological refinements.”

Phil Gripton, MD at bigmouthmedia said: “This is a significant win for bigmouthmedia, not least because Wallis is one of the UK’s most established retail fashion brands and fits neatly with our existing retail portfolio. We are looking forward to delivering on our commitment to service and quality by providing Wallis’s customers with every opportunity to engage with them as a brand.”

About LBi and bigmouthmedia: LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. It helps companies of all shapes and sizes decide what’s next for their business – and then it takes them there. Along with the media arm bigmouthmedia, LBi defines and executes transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways.

Across its 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. LBi also sets the pace in digital display, search, affiliate marketingusability and web analytics.

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Lakestar Media Win Title Of Best SEO & PPC Agency At How Do Awards

Digital marketing agency Lakestar Media claimed the title of best ‘SEO and PPC agency’ at the 2011 How Do Awards.

The How Do Awards celebrate the media industries best talent, with accolades covering every major marketing and media discipline, from PR and broadcasting, to digital media.

To scoop the award from a shortlist of seven agencies Lakestar Media successfully demonstrated consistently high standards of work including the retention of clients and new client wins. The company showcased award winning campaigns and creative work that has provided exceptional search results and impressive return on investment for it’s for clients.

Neil McKay, CEO of Lakestar Media, said, “We really appreciate winning this award, it’s a real team effort and I am very proud of everyone within the business. As importantly I would very much like to thank our clients for their continued support of our business”.

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Lakestar Media Begins A Journey Of Distinction

Journeys of Distinction, the provider of luxury escorted tours, has selected UK SEO Agency Lakestar Media to increase its search engine visibility.

Established in 1972, Journeys of Distinction creates impeccably planned, premium quality escorted tours, cruises, city tours and rail holidays. A wide range of destinations are on offer from Italy and Montenegro to Japan and Patagonia.

The company was acquired by Kuoni Travel Ltd in 2006 but continues to operate completely independently and is aiming for growth.

Journeys of Distinction’s strategy for 2011 is to grow the online side of its business by increasing lead generation and ultimately increasing revenue. Lakestar Media’s task is to help deliver this growth.

Karen Gee, Journeys of Distinction’s Managing Director said “After an extremely competitive pitch process, we awarded the business to Lakestar Media based on their expertise and experience. We identified that online is a massive opportunity for growth and the team at Lakestar Media have provided a strategy for us to achieve this, and they are doing a fantastic job. As more and more people begin their initial holiday research online, it is essential that we fully utilise search engine optimisation and pay-per-click to establish a strong web presence”.

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