Category Archives: Ethnic & Cultural Focus

New Directory Helps Find Latina Entrepreneurs

The Hispanic Business Women’s Alliance (HBWA) has announced that it is spearheading a national campaign promoting the theme: “The best way to help Latina entrepreneurs is to buy from them”.

New Directory Helps Find Latina Entrepreneurs

Lourdes Aponte Rosario, President of HBWA and a past recipient of the prestigious U.S. Small Business Administration Women in Business National Champion Award, stated: “We are actively encouraging government and corporate procurement officials, Hispanic business leaders, and the U.S. Hispanic community in general, which including Puerto Rico now exceeds 50 million, to do more business with Latina-owned firms—now estimated at over 700 thousand. Doing so, helps them grow faster, enabling them to significantly increase their contributions to the socio-economic development of their communities.

To facilitate finding Latina-owned companies throughout the United States and Puerto Rico, we have created the online U.S. Directory of Latina-Owned Businesses at our redesigned and content packed website This state of the art Directory helps buyers easily find and do business with Latina owned firms. It also helps Latina firms gain exposure on the Internet and be easily found by persons seeking to do business with Latina owned firms that otherwise might never find them.”

Via EPR Network
More Marketing press releases

Cu-Factor Introduces Cultural Diversity Trainings, M&A Assistance And European Business Consultancy

Interested in doing business in Europe? Ever thought about the cultural aspect of doing business in Europe? Do you recognize this as a critical element in the process of securing the right “matching”?

Cu-Factor Introduces Cultural Diversity Trainings, M&A Assistance And European Business Consultancy

Well, you might be Mister Einstein’s cousin, have the looks and charisma that speak but without cultural intelligence you will fail. In the absence of a clear understanding and respect for one another’s cultural diversities, it will be extremely difficult to assure “full alignment” in the current days of globalization.

The recently founded company Cu-Factor supports companies to “find the right tree in the woods” on the European continent. Their executives have intensive international business experience in various industries, and will be able to guide you smoothly through this web of complexity.

Their practical “tool-box” covers key business elements to consider for majority of European countries. They provide you no-nonsense consultancy services and practical training sessions.

Cu-Factor will be able to respond to your concerns and questions because:

• Europe does not really exist

• Each country or region has specific rules and behavioral styles

• Some countries only “seem” more or less identical in terms of approach

• It is not just about talking the local language (linguistically)

• You would need to adapt your strategy and process around the focused countries

• A real European process can only work by considering the different local specifics

• Things that would sound normal in country A might not have the same significance or impact in country B

• Local governmental rules might drive success and behaviour

Cu-Factor’s proposed offerings are of great benefit for business development, expatriate, organizational or change-management purposes.

Via EPR Network
More Marketing press releases

The Hispanic Chamber of E-Commerce Appoints San Diego Hispanic PR Firm

The Hispanic Chamber of E-Commerce (HISCEC) recently announced Diálogo PR as its agency on record for promoting the HISCEC online network and the Hispanic Business and Technology Expo to be held at the San Diego Convention Center September 10th & 11th, 2010.

The Expo will expand the Hispanic market frontier by providing an environment for businesses to enhance their relationships, research the market for the leading products and services and learn about the latest best business practices.

Diálogo PR will facilitate the attainment of HISCEC’s PR goals for the Hispanic Business Showcase Expo. Through strategic counsel founded in specialized knowledge in working with Hispanic markets, Diálogo PR will assist in ensuring the success of the event. Account Manger, Vic Salazar, will provide media relations expertise established through a 26 year career as an Emmy award winning television news anchor where he produced valuable relationships with local, state, and national decision makers.

The Hispanic Chamber of E-Commerce (HISCEC) promotes e-business tools for the success of Hispanic businesses. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. The chamber accumulated 705 members and 456 businesses in its first year demonstrating its value to the Hispanic business community. For more information about the HISCEC visit the website:

Nuevo Media Group, LLC, dba Diálogo PR was founded February of 2007. Focusing solely on Hispanic markets, this agency offers specialized public relations programs rich in cultural relevancy and targeted messaging.

Via EPR Network
More Marketing press releases

Welcome to EPR Marketing News

EPR Marketing News is a new blog, part of EPR Network, that is going to be focused on and will be covering the marketing news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution