One of the UK’s leading email marketing solution specialists, ekmResponse, shares the secrets of how to build and maintain a good quality mailing list to encourage subscriber interaction and help build customer relationships.
There are three key ingredients involved in building the perfect list in order to yield positive results on an ongoing basis.
It is important to build your mailing list as quickly as possible. The quicker you build one, the quicker it will generate extra traffic to your site. The quicker you generate extra traffic to your site, the quicker extra revenue can be made.
Be sure to have multiple newsletter signup forms throughout your site. Users may feel happy to subscribe to news or information about particular products or topics throughout your website rather than to a generic newsletter which you might allow submission to on your home page. With ekmResponse, subscribers can be split into separate mailing lists based on the topics of info they have subscribed to.
Offering several avenues for users to submit their details is one step of building a list quickly, but it could all count for nothing if the user feels there is no incentive to part with their details. If you find you have lots of hits throughout your site, but very little submission of data, then the user is likely being put off for some reason. The question of “Why should this user subscribe?” needs to be asked; and you need to provide the answer…
Users are far more likely to subscribe if they feel they will benefit in doing so. Therefore, offering a free gift, a discount code or some other gesture of thanks is likely to encourage conversion from initial interest, to submission of data. Making sure the user knows exactly what they will be receiving in their inbox, how often and that their details will not be passed on to 3rd parties offers reassurance that they can safely give their details to you.
Couple this with quick delivery of the gesture of thanks and you will have set the foundations for a trusting relationship with your recipients.
Once you have built your mailing list, generated trust and a good rapport with your subscribers, the final ingredient to carrying out successful email marketing is to ensure you retain those subscribers.
Regular news to the correct subscribers which they benefit from reading, regular special offers on products they are likely to buy, games like “Find the easter bunny on our website and claim a free gift!” are the kind of things in order to keep your emails fresh and to continuously encourage subscriber interaction.
If your emails become less frequent and contain content which your subscribers are finding increasingly repetitive, you will quickly find your contacts unsubscribe – putting a waste to all your hard work in building the mailing list in the first place.
You could ask yourself, if you were one of your recipients, would you be happy receiving your emails and if not, what would you like to receive?
Matthew Allingham, product manager of ekmResponse advises, “To ensure you make the most of email marketing, it is imperative to follow best practices when building a mailing list. Obtaining subscriber interest, generating trust and gauging interactivity are the building blocks to email marketing success.
We encourage our customers to maximise the tools available in order to benefit the most from their email marketing campaigns”. To view the ekmResponse email marketing platform and start building your mailing lists, head over to www.ekmresponse.com and try the free tariff.
Via EPR Network
More Marketing press releases