Category Archives: Market Research

ProMarketing Leads Now Offers an Automobile Database To Customers

ProMarketing Leads adds an automobile database that includes millions of records and is the largest available Automobile Owners database in the industry. It is compiled, updated and verified through transactional information each month.  These are known automobile owners.

Don’t get fooled into using data that is outdated and inaccurate.  We dare you to compare us to the competition. Pro Marketing Leads promises to save you money and increase your ROI. Our file consistently outperforms other Automobile files for accuracy, counts and response rates.

This Automobile Owner Database is not derived from state motor vehicle and therefore not subject to the Shelby Act/Driver’s Privacy Protection Act of 2000.

ProMarketing Leads automobile database offerscustomers…

Aftermarket Promotions:  Auto dealers, manufacturers and specialty stores target consumers based on automobile make/model/year and owners age and/or income information. ProMarketing Leads offers anintegrated database of consumer, vehicle, email, and telephone information. This comprehensive database is able to generate great marketing lists .

Service Center Programs: Dealer repair centers, specialty service centers and independent service centers can market customers based upon make, model, year, and address criteria.

Extended Vehicle Warranty Programs: Consumers are holding onto vehicles for a longer period of time, and may need additional insurance against future service repairs. Taylor Direct makes it easy to find vehicle owners based upon age of the vehicle, mileage and address information

Dealer Trade-In Programs: Many dealers seek specific vehicles based on trade-in values and demand.  Our true owners file allows dealers to target make/model/year that are currently owned within a certain radius of their dealership and base an offer on this information.

Key Features: 200 Million VINs, 160 Million Current Owners, 180 Million Addresses, 82 million telephone numbers, Select by Year, Select by Make, Select by Model, Select by mileage, Select by Engine type, Select by Auto Class, Fuel Type, Style, Income Gender, Home Ownership, and Many more selections available…ask!!

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Survey System Named Best Survey Software of 2012 by TopTenReviews

Creative Research Systems’ The Survey System was named the Best Survey Software of 2012 by TopTenReviews earning the highest marks in survey creation, analysis, and administration method categories. Survey System was pleased to receive the title as the best Survey Software and plans to continue to improve their survey software.

“This software has all the tools and features for creating and analyzing credible surveys for any professional needs,” said TopTenReviews. TopTenReviews reviewed the top survey software in the industry and they were judged based on the following factors: survey creation, survey analysis, survey administration, ease of use, and help and support. The Survey System beat out the competition and was rightfully named the best survey software of 2012.

“The Survey System is a powerful survey application for professional marketers and others who are familiar with creating and conducting surveys. It offers several question types, templates and stock questions as well as ways to customize survey questions and tools to restrict and qualify respondent answers. It can create a flurry of graphs and tables, cross-referencing data and questions to allow credible analyzing of survey responses. This application will take the novice some time to master its functionality, but can be an effective survey software tool for professionals and those in need of quality survey software.” -TopTenReviews.

When it came to creating a survey The Survey System received a 10/10. When it came to analyzing the survey, The Survey System received a 10/10. In the Survey Administration category, it received a 10/10 once again. When it comes to the Ease of Use it received a 7.5/10. Finally, for the Help & Support category it received a 10/10. The overall verdict was a 9.5/10. To read the in-depth review, please visit TopTenReview.

President of Creative Research Systems Hank Zucker was pleased with the outcome of the review and wants to thank TopTenReviews for choosing them as the Best Survey Software of 2012.

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LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

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Research Now Introduces Valued Opinions 2.0 in the United States

Research Now has launched improved Valued Opinions program to its members in the United States.

The enhancements to the Valued Opinions program include increased member communications, a major website refresh and new identity, access to a complete history log, social media integration, the introduction of quick polls and a greater variety of rewards.

First launched in the United Kingdom in April, Valued Opinions 2.0 will allow for greater support and guidance to ensure that Valued Opinions Panel members get the most from their experience through enhanced member communications, a regular newsletter, and access to additional Frequently Asked Questions. Focused on delivering a better level of customer service, the new visual identity and website have been strategically designed to allow for ongoing optimization and the addition of new functionalities to further simplify the survey taking experience and reward redemption process.

Panel members who visit the recently upgraded site will be welcomed by a number of new features personalizing their participation. Examples include user-friendly developments such as a full history log of all surveys completed, rewards claimed and friends invited through the program, as well as a Facebook sign-up and Google+1 option, allowing members to comment and share pages with their friends. Additionally, quick polls invite members to participate in short topical questions and compare their answers with the rest of the panel. Through the Quick Poll forum, members can even suggest new poll ideas and view fellow members’ comments.

“We truly value the opinions of our members and are excited to offer a more user-friendly experience,” said Thomas Lapperger, Vice President of Panel Marketing and Customer Relationship Management at Research Now. “The launch of Valued Opinions 2.0 in the United States marks another milestone of an exciting journey that strengthens our market-leading program by adding functionalities that will significantly improve our customer relations and quality of service.”

Additionally, the introduction of Valued Opinions 2.0 offers members a greater selection of rewards to choose from, as well as a referral program to incentivize members who recruit friends and family to join the panel.

“Recognizing and rewarding the time panelists invest as stakeholders in the research process is of utmost importance, and Valued Opinions 2.0 further enhances our ability to do this,” continued Lapperger.

Valued Opinions is a trademark of Research Now Limited. To experience the rebrand of Valued Opinions 2.0 firsthand, visit www.valuedopinions.com.

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Cu-Factor Introduces Cultural Diversity Trainings, M&A Assistance And European Business Consultancy

Interested in doing business in Europe? Ever thought about the cultural aspect of doing business in Europe? Do you recognize this as a critical element in the process of securing the right “matching”?

Cu-Factor Introduces Cultural Diversity Trainings, M&A Assistance And European Business Consultancy

Well, you might be Mister Einstein’s cousin, have the looks and charisma that speak but without cultural intelligence you will fail. In the absence of a clear understanding and respect for one another’s cultural diversities, it will be extremely difficult to assure “full alignment” in the current days of globalization.

The recently founded company Cu-Factor supports companies to “find the right tree in the woods” on the European continent. Their executives have intensive international business experience in various industries, and will be able to guide you smoothly through this web of complexity.

Their practical “tool-box” covers key business elements to consider for majority of European countries. They provide you no-nonsense consultancy services and practical training sessions.

Cu-Factor will be able to respond to your concerns and questions because:

• Europe does not really exist

• Each country or region has specific rules and behavioral styles

• Some countries only “seem” more or less identical in terms of approach

• It is not just about talking the local language (linguistically)

• You would need to adapt your strategy and process around the focused countries

• A real European process can only work by considering the different local specifics

• Things that would sound normal in country A might not have the same significance or impact in country B

• Local governmental rules might drive success and behaviour

Cu-Factor’s proposed offerings are of great benefit for business development, expatriate, organizational or change-management purposes.

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Free 2009 White Paper Teaching Value Proposition Concepts

Marketing firm eXubrio Group LLC introduced an updated free white paper by Michael Lanning on the basics of value propositions and value chains. “The white paper, titled ‘Delivering Profitable Value,’ explains the concepts of value propositions, value chains, and value delivery systems,” said Paul McAfee, Co-founder and CEO of eXubrio Group.

Michael Lanning, chairman of The DPV Group, LLC, wrote this white paper based on the consulting work his firm does for companies worldwide. Michael initially created the well-known concepts of the value proposition, and value delivery system, as a strategy consultant with McKinsey & Company. Michael further developed these concepts into a comprehensive business philosophy, framework, and methodology, as discussed in Michael’s book “Delivering Profitable Value.”

Delivering Profitable Value (DPV) is a radically different management process for profitably generating long-term growth. It begins with deeply studying the behavior and experiences of customers, thus uncovering opportunities and threats that cannot be revealed either by listening to customers or by studying one’s own competencies. DPV calls upon managers to use this understanding to make a disciplined choice of what changes in the customer’s experience the business will cause. This is choosing a winning value proposition. Managers also must learn to design each business as a value delivery system. This is the rigorous alignment of all resources and processes in order to deliberately provide and communicate each element of that chosen value proposition.

Marketing firm eXubrio Group offers the Delivering Profitable Value process as one of its business strategy development services with permission from The DPV Group. Readers can find the “Delivering Profitable Value” white paper at eXubrio Group’s web site: http://www.exubrio.com/white-papers. “This process forms the foundation of the work we do for our clients,” McAfee said.

About eXubrio Group LLC
eXubrio Group is an advertising, marketing, public relations, and web development agency.

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Chapel Hill Restaurant Group Retains Jennings for Social Media Marketing

The Chapel Hill Restaurant Group, owner of five Triangle (NC) area restaurants, has retained Jennings, the Chapel Hill-based marketing firm, to develop and execute a social media marketing plan on its behalf. The purpose of the program will be to engage loyal patrons of the Group’s restaurants via social media outlets, making it easier for customers to keep up-to-date on weekly specials, new menu offerings, special events, and community activities of the restaurants.

As a growing number of Americans use social media and online reviews to help them determine where to dine, using these platforms to communicate with loyal and potential customers is quickly becoming a trend within the industry. Social media sites such as Twitter, Facebook and YouTube are rapidly replacing conventional media as vehicles for marketing, promotions, buzz generation, overall branding, providing added value to guests and monitoring the restaurant’s reputation online.

Jennings currently maintains social media programs for several of its clients including the Chapel Hill Orange County Visitors Bureau. These programs are strategically driven and fully integrated with the client’s overall marketing communications plan.

About Chapel Hill Restaurant Group
Chapel Hill Restaurant Group’s award winning restaurants include 411 West Italian Cafe, Spanky’s, 518 West Italian Café, Squid’s and Mez. It is dedicated to providing a quality dining experience for everyone who walks through its doors, and promises to provide quick friendly service, the freshest locally grown ingredients whenever possible, and a good value to every customer. Recently, Chapel Hill Restaurant Group was named the first Certified Green Plus Business by the Institute for Sustainable Development. In 2007, it was name Sustainable Business of the Year by the Foundation for a Sustainable Community. Previously, Chapel Hill Restaurant Group was named the 2006 Large Business of the Year by the Chapel Hill/Carrboro Chamber of Commerce. For more information about Chapel Hill Restaurant Group or any of its restaurants, go to www.ChapelHillRestaurantGroup.com.

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A Panel Of Respected Business Experts Judging The 2009 European Business Awards Has Revealed That Despite The Economic Downturn, The Entrepreneurial Spirit Is Alive And Well

With the European Business Awards judging process close to completion, Mr Isidoro Unda – chairman of the panel assessing nominees for the Atradius Growth Strategy of the Year Award – believes that Europe’s business scene remains vibrant and forward-thinking in the face of challenging trading conditions.

“The entrepreneurial spirit is alive and well throughout Europe. Entrepreneurial is an overused expression – often attributed to maverick businesses – but the word rightly describes these nominees. They are all driven by their own self-belief and ability to engage others in their mission, creating enthusiasm and commitment from those who work for and with them.” said Unda, CEO of risk insurance specialists Atradius.

“Since the commercial landscape has changed radically over the past year, the downturn in the global economy must surely play on every business’ mind when deciding future strategy. But dynamic and creative businesses will always adapt and find new outlets, often when their competitors are being overly cautious or simply looking in the wrong direction.”

Ten companies are in the running for this year’s Atradius Growth Strategy of the Year Award. They include the Ashtead Plant Hire Company Limited, Bright Grey, Petroleum Experts, TotalPDA and Webmart from the UK, Poland’s Mellon Poland Sp.z o.o, French companies GYS and Webhelp, and Dutch firms De Nederlandse Energie Maatschappij B.V. and Huxley Associates.

With all 10 companies demonstrating outstanding growth over the past year, the EBA judges were impressed with the nominees’ proven ability to cope with fluctuating markets. Candidates such as print specialist Webmart – which reported a growth rate of 23.16% in 2008 – have responded to the credit crunch with a range of positive strategies.

“The downturn has created a fantastic opportunity for companies prepared to go out and grab them and we’ve decided to invest faster in our software development and marketing to take advantage of the recession. Each €1 invested now is worth €2 in relative competitive advantage as our rivals are cutting their investment, so by building an increased strategic advantage now we will benefit disproportionately when the inevitable economic upturn begins,” said Webmart CEO Simon Biltcliffe.

About The European Business Awards:
The European Business Awards is an independent Awards programme designed to recognise and promote excellence, best practice and innovation in the European business community, in line with the broad aims of the European Union and business representative groups across the member states.

Celebrating its third successful year, the European Business Awards highlight and promote examples of individuals and organisations that achieve outstanding results across a variety of disciplines – from environmental concern to marketing and ICT – results that set them apart as leaders in Europe.

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BT Tradespace Launches New Platform To Help Businesses Win Customers

BT Tradespace survey reveals the use of business social networking sites as a promotional tool has doubled in the last six months, but it still remains a relatively untapped business goldmine.

The BT Tradespace research, which examined how small businesses market themselves, how they network and the technology they use to do so, found that 15% of companies are now promoted on social networking sites compared to just 7% at the beginning of the year.

The survey revealed that start-up companies log on the most, with one in five (22%) using social networking sites, compared to just one in ten home-based (13%) and growing businesses (11%).

The research also revealed that whilst the majority of companies are aware of the benefits of online marketing, just over half have a company website (52%) and over a fifth of businesses (22%) do no marketing at all.

Mick Hegarty, head of BT Tradespace said: “More and more businesses are starting to use social networking platforms to win and attract new customers. But many are still failing to realise the full potential of the web to help them compete and thrive in our changing world. Smaller companies do much of their business through relationships and referrals and professional networking enables them to play to their strengths whenever they interact with customers, suppliers and business partners.”

To help small businesses harness technology and attract new customers, BT has launched a new platform, called Marketplace, on its social networking site, BT Tradespace. With new ecommerce features, deeper navigation, enhanced search functionalities and richer content, this free online community offers a greater experience and more interactive relationships for companies, individual sellers and customers looking to do business.

Hegarty continued: “Social media is constantly evolving and the launch of Marketplace demonstrates our commitment to offer businesses tools that allow them to communicate with consumers in the same way that they communicate with each other. With over 270,000 customers to date, BT Tradespace makes online marketing simple, interactive and most importantly, cost-effective for businesses in the current economic climate.”

The research also revealed a clear regional split across the country. London topped the league table, with 24% of businesses using social networking sites to market their company. This was following by the South East and North West with 19% each, compared with just 8% of businesses in Scotland.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended March 31, 2008, BT Group’s revenue was £20,704 million with profit before taxation and specific items of £2,506 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

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Bigmouthmedia Rewarded With An IMA Outstanding Achievement Award For Ground-Breaking Work On The Hilton Search Marketing Campaign

Bigmouthmedia’s ground-breaking work on the Hilton search marketing campaign has been rewarded with an IMA Outstanding Achievement Award.

Citing a campaign that excelled in all criteria, judges handed bigmouthmedia the accolade after praising the agency’s Hilton International strategy for its high standards of planning, execution and overall professionalism.

Winning an Interactive Media Award is a fantastic way to finish what has already been a great year. The whole team worked extremely hard on this campaign and I’m delighted that all their innovation and effort has been rewarded by such a prestigious organization,” said Todd Rosen, Head of Operations at bigmouthmedia New York.

Bigmouthmedia campaigns have long been recognized as leading the field in Europe and it’s great to receive recognition that we are forging the same reputation for excellence in the US market.”

The honor completes a trio of recent award wins for the digital marketing agency. Last month the New York office’s Hilton campaign was named amongst the Gold Award winners competing for Platinum at January’s Adrian Awards, while in September the same campaign secured a prestigious OMMA Award.

Founded in 2006, the Interactive Media Awards recognize the highest standards in website design and development. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate standards of excellence on the Internet.

Nominations for the Interactive Media Awards are accepted from around the world from web design firms, advertising agencies and corporate marketing departments. Assessing entries on a number of set criteria, the judges are leaders from the design, advertising, public relations, publishing, news and other industries who the organization believes will uphold its guiding principles.

About bigmouthmedia  Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Welcome to EPR Marketing News

EPR Marketing News is a new blog, part of EPR Network, that is going to be focused on and will be covering the marketing news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution