Category Archives: Media Buying & Planning

LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

With the challenge to cement Kuoni as the market leader in luxury travel, LBi was tasked with meeting an ambitious set of KPIs focused on increasing traffic and revenue, while developing the authority of Kuoni.co.uk.

LBi responded with a bespoke ‘multi-signal’ strategy, placing SEO, social media, online PR and community engagement at the core of customer communication activities across the organisation.

Up against stiff competition from Propellernet and HouseTrip, the judges were impressed by the campaign results, with Kuoni now outperforming its closest competitors by 5-10% and traffic from non-branded organic search is up about 100% YOY (Source GfK Ascent).

The campaign also put Kuoni at number 1 on Google for holiday related keywords for all top destinations and on the first page of Google for 90% of the ‘holiday’ keywords.

Mark Fleming, SEO & Affiliate Specialist, Kuoni, said: “We switched to a multi-signal search strategy about a year ago, focusing strongly on a broader range of digital and social channels. We’ve been incredibly pleased with the results that have been generated by LBi, and it’s fantastic to know that our campaign has also received recognition from our peers and those within the travel industry.”

Anneli Ritari, Associate Client Director at LBi, said: “Google’s huge Panda algorithm update last year has meant that authority and social signals have become the as important as traffic for helping sites to rank well.

“With Kuoni, we’ve been able to quickly develop and implement a bespoke multi-signal search strategy, which we’re delighted has also captured the imagination of the judges at this year’s Travolution Awards.”

Via EPR Network
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SearchCatalyst Highlights Why Duplicate Web Content is Bad for Small Businesses

Duplicate web page content is bad for any website because it greatly affects SEO, but SearchCatalyst, an SEO agency dealing exclusively in small business Internet marketing, says it is particularly bad news for small businesses.

Aside from negatively impacting on a user’s online experience, duplicate content is particularly disastrous for SEO. It affects the site’s credibility, which is one of the most important ways a site can rank highly, organically, on search engines like Google. Google ranks sites based on several criteria, each of which is built into its complicated search algorithm. Relevancy is the most important – does the site list content relevant to the search query? – but credibility is a close second.

However, this issue affects all businesses, big and small. An issue that is more likely to affect small businesses, or expanding ones in the processes of upgrading their websites and online presence comes down to duplicate content on developer sites. Quite often web developer domains – where developers work on websites – are indexed by Google. Developers can be completely unaware they have created duplicate content but as websites take a few months to develop they can sit on developer domains for a while and the duplicate pages will negatively affect search rankings on Google.

This generally impacts small businesses to a greater extent than larger companies because they don’t have the scope and finances to implement new pages quickly.

Google’s algorithms are highly sophisticated and can filter out sites that have duplicate content. Some may be labelled as spam as a result, whilst others will just be listed much lower down on the SERPs. Google has become much better at detecting duplicate content since the Panda algorithm update, which all small businesses and developers should be aware of.

SearchCatalyst offers affordable SEO services to small businesses looking to boost organic search rankings and gain greater online exposure at minimal cost.

Via EPR Network
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AMGW Agency Launches Beyond Clear by PreCision Dermatology Internationally

AMGW Agency has introducedBeyond Clear, a new product by the team of experts at PreCision Dermatology, to the Latin American market. “The team at AMGW Agency is proud to partner with PreCision Dermatology to market the new Beyond Clear product. It is an ideal match as both companies are in the business of elevating client profiles,” said Edward de Valle II, CEO of AMGW Agency. “As the experts in Latin America, it is a testament to our know-how and proven track record with launching global brands that we have been selected to take theBeyond Clear story, beyond North America.”

The Beyond Clear product was promoted and marketed to Miami’s Latin American media via an exclusive and interactive event, which took place last month at the DB Bistro at JW Marriott Marquis. The sneak peak event was managed and coordinated by the AMGW Agency with Dr. Flora A. Mayoral, spokesperson of this new product and certified doctor by the American Academy of Dermatology with soap opera actress, Priscilla Perales.

Beyond Clear is a new and revolutionary kind of skin clearing system, from the #1 dermatologist prescribed BPO brand, that does the complete opposite of what consumers have come to expect from acne products. Beyond Clear with Carifoam Technology clears breakouts twice as fast as the leading acne regimen – without the irritation – while effectively preventing future acne for continuously clear skin. Additionally, Beyond Clear improves skin tone and texture by increasing skin hydration, balancing, repairing and strengthening the skin’s natural moisture barrier and smoothing and refining skin texture while evening skin tone.

Via EPR Network
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Bigmouthmedia Rewarded With An IMA Outstanding Achievement Award For Ground-Breaking Work On The Hilton Search Marketing Campaign

Bigmouthmedia’s ground-breaking work on the Hilton search marketing campaign has been rewarded with an IMA Outstanding Achievement Award.

Citing a campaign that excelled in all criteria, judges handed bigmouthmedia the accolade after praising the agency’s Hilton International strategy for its high standards of planning, execution and overall professionalism.

Winning an Interactive Media Award is a fantastic way to finish what has already been a great year. The whole team worked extremely hard on this campaign and I’m delighted that all their innovation and effort has been rewarded by such a prestigious organization,” said Todd Rosen, Head of Operations at bigmouthmedia New York.

Bigmouthmedia campaigns have long been recognized as leading the field in Europe and it’s great to receive recognition that we are forging the same reputation for excellence in the US market.”

The honor completes a trio of recent award wins for the digital marketing agency. Last month the New York office’s Hilton campaign was named amongst the Gold Award winners competing for Platinum at January’s Adrian Awards, while in September the same campaign secured a prestigious OMMA Award.

Founded in 2006, the Interactive Media Awards recognize the highest standards in website design and development. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate standards of excellence on the Internet.

Nominations for the Interactive Media Awards are accepted from around the world from web design firms, advertising agencies and corporate marketing departments. Assessing entries on a number of set criteria, the judges are leaders from the design, advertising, public relations, publishing, news and other industries who the organization believes will uphold its guiding principles.

About bigmouthmedia  Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Via EPR Network
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Leading new media entrepreneur Steve Leach of bigmouthmedia triumphed at the UK’s most prestigious business awards

Steve Leach of bigmouthmedia triumphs at the UK’s most prestigious business awards completing a hat-trick of successes for the founder of Europe’s largest digital marketing agency

Crowned Entrepreneur of the Year at the Growing Business Awards, the success capped a remarkable year and a hat-trick of successes for the founder of Europe’s largest digital marketing agency.

Dubbed “The business equivalent of the Oscars” by Prime Minister Gordon Brown, an A-list of Britain’s top entrepreneurs gathered for the London ceremony to see the bigmouthmedia CEO beat off stiff competition from a shortlist that included the country’s hottest business talents.

The judging panel – organised independently by Real Business and the CBI – choseLeach over property tycoon Grant Bovey, Michael Cleary of 1st Credit, Loewy’s Charlie Hoult and David Pollock of Chess. Previous award winners include Richard Caudwell,Richard Branson, James Dyson and Philip Green.

“This is fantastic. To win one award was a real triumph for the bigmouth team, but to complete the hat-trick is incredible. It’s also great to see the vibrant Scottish business scene getting the recognition it deserves,” commented Leach.

The win completes a remarkable hat-trick for Leach, earlier this month he secured the coveted Entrepreneur of the Year title at the National Business Awards and the National Business Awards for Scotland in the same category in September.

About bigmouthmedia

Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search (PPC and SEO), Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work. The Company was also named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable” and “A real market leading service performed exceptionally well.”

Via EPR Network
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EPR Marketing News is a new blog, part of EPR Network, that is going to be focused on and will be covering the marketing news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

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