Category Archives: Niche Marketing

Global Neuromarketing Professionals Unite Themselves In The NMSBA

A group of Neuromarketing practitioners have formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.

The NMSBA will provide professional support to neuromarketers and neuromarketing scientists around the globe. For example, they will contribute to the development and implementation of international guidelines on ethics, as well as promoting standards in the discipline of neuromarketing.

The NMSBA Headquarters is based in Venlo, the Netherlands, and founded by Carla Nagel (Director) with help of the spiritual father Martin de Munnik. The 100+ Members from 34 different countries just finished the elections, and have voted the following people in the Board of

Directors for the term 2012-2015:
• Professor Richard Silberstein (president)
• Professor Gemma Calvert
• Christophe Morin
• Martin de Munnik
• Professor Rafal Ohme

The Board supports the NMSBA to fulfill their mission and form a solid representation of the members from both the science and business communities.

The association has already elected 23 local chairs to act as ambassadors for the NMSBA in their country. These countries include: Argentina, Australia, Brazil, Belgium, Canada, China, Colombia, Denmark, France, Germany, Italy, Japan, Mexico, Netherlands, Panama, Peru, Poland, Portugal, Romania, Spain, Turkey, United Kingdom, and the United States of America.

The kick-off was the NMSBA’s inaugural event – the Neuromarketing World Forum, focused entirely on the fields of neuroscientific research, consumer insights and the application of the results within business. The next session of the Neuromarketing World Forum is planned on 7 & 8 March 2013.

More information:
www.neuromarketing-association.com
www.neuromarketingworldforum.com

Via EPR Network
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Identity Checks released the new “University of Louisville” design onto its website

Identity Checks truly has the ability to appeal to every customer that comes to the website. With over ten different design categories to choose f r o m, each consumer’s favorite interest, hobby, breed of dog, or university can be featured on his personal checks and other personal or banking accessories. The addition of the “University of Louisville®” product suite will not only expand the Universities category, but it will also give Cardinals™ fans one more way to show their Louisville pride.

On February 9, 2009, Identity Checks released the new “University of Louisville” design onto its website, www.IdentityChecks.com. The personal checks along with the self-adhesive address labels feature a grey background with the intimidating Cardinal logo framing all personal information. Against a black background, the Cardinal stands out on the checkbook cover, debit wallet, and CD cover. Made of genuine leather, the CD cover and debit wallet are great gifts for students and supporters of the University of Louisville. Also, the stickers are a fun twist to the product suite. Portraying five rotating designs, these stickers are a way for fans, especially students, to show their pride to be a Louisville Cardinal at sporting events or just around the campus.

If you are not a Louisville™ fan or a college fan in general, then do not panic. Identity has a wide selection of designs that you are sure to love. Browse through categories like “Special Interests,” “Dog Lovers,” “Destinations,” and more to find one that speaks to you. Visit the site today and make paying bills more exciting!

About Identity Checks:
Since its beginning, Identity Checks has grown tremendously to include many different designs and products. The main focus has been to give supporters of various interests one more way to show their pride for something they believe in. F r o m sportsman’s organizations to patriotic themes, f r o m the NHL to more than fifty collegiate teams, Identity Checks has something for everyone. Browse through the site and you are sure to find something you love!

Via EPR Network

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Video Game Franchisor, Playntrade Selects Frandeavor To Launch A Six-Month Campaign To Generate Leads For Its Area Director Markets

200 unit video game franchisorPlayNTrade, selects FRANDEAVOR, a lead generation and franchise development firm, to launch a six month franchise recruitment campaign funded by an Area Director co-op advertising fund.

PlayNTrade issued a request for proposal from two advertising firms and FRANDEAVOR. According to PlayNTrade Vice President of Franchise Development, Charles Franklin, “FRANDEAVOR’ was selected because founder, Christine Mudd, took the time to understand our business and what we are trying to achieve”.

All 30 of PlayNTrade’s Area Director’s have chosen to participate in the co-op advertising fund in efforts to attract qualified candidates in target markets across the United States.

The Campaign will consist of a variety of mediums to include an online presence and more traditional media as well.

“I believe FRANDEAVOR is able to offer a unique service. Rather than relying on just one Media Company we can establish partnerships with the experts in SEM, online media, newspaper print, etc. FRANDEAVOR ensures there is a unified voice across the entire campaign while zeroing in on designated markets”, said FRANDEAVOR founder, Christine Mudd.

As franchise lead generation continues to be a competitive industry, many franchisors will follows PlayNTrade’s lead in launching new and innovative campaigns.

About FRANDEAVOR
FRANDEAVOR was founded in 2008, is a franchise development company that assists franchisors with lead generation and franchise sales. With over 35 years of experience in sales and development, FRANDEAVOR, provides a professional sales team with a proven system and process for generating leads and closing deals. View company website at www.FRANDEAVOR.com

Via EPR Network
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The Cerebral Palsy Associations Of New York State’s Metro Services Has Chosen BRANDEMiX To Brand And Launch An Employee Communications Campaign

The Cerebral Palsy Associations of New York State’s Metro Services has chosen BRANDEMiX, the NYC-based communications consultancy known for innovative branding around human resources initiatives, to brand and launch an employee communications campaign in support of their new strategic plan.

Of Metro Services’ 1,600 employees, 1,100 work offsite providing direct support in group homes and elsewhere in the community.

“A dispersed staff performing on-site services poses unique communications challenges,” says Janis Pshena, VP of Human Resources for Metro Services, “especially when attempting to implement a new strategic plan.”

According to a Flinders University report, worker isolation is one of the issues that contribute to the high turnover in the direct care profession.

“Successful internal branding and communication means higher retention which translates into long-term cost savings and improved quality of service,” says Jody Ordioni, President of BRANDEMiX“We’re implementing a series of solutions that inform staff, convey employer support, and inspire a sense of teamwork around the new strategic goals.”

Metro Services’ new strategic plan will guide the organization through 2013 as they work to promote personal choice and independence, and enhance the quality of life for individuals with disabilities.

About BRANDEMiX
BRANDEMiX is a woman-owned marketing/communications firm dedicated to branding in support of business initiatives. Bridging the traditional gap between marketing, advertising, internal communications and Human Resources, BRANDEMiX creates consistent, relevant and brand-aligned messages across all print and interactive channels, forming a line of sight from strategy to your employees, investors and consumers. Clients include many of the Fortune 500 as well as non-profit organizations in education, healthcare and social services. Learn more at http://www.brandemix.com.

About Cerebral Palsy NYS Metro Services
In addition to comprehensive health care services, Cerebral Palsy of NYS Metro Services offers a wide range of programs and services designed to support individuals with disabilities in leading more independent and productive lives. These include community living services, adult day programs, vocational services, traumatic brain injury services, summer camp and vacations, service coordination and family support services. Metro Services is part of Cerebral Palsy Associations of New York State.

To learn more about the organization click to go to the CP of NYS website:http://www.cpofnys.org.

Via EPR Network
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Welcome to EPR Marketing News

EPR Marketing News is a new blog, part of EPR Network, that is going to be focused on and will be covering the marketing news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

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