Tag Archives: demand generation

SalesFUSION Approved Into Microsoft Platform Ready Program For Dynamics CRM

SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it has been approved and accepted into Microsoft’s Platform Ready Program for Dynamics CRM.

Microsoft implemented the Platform Ready program for ISV’s and Partners in the Dynamics ecosystem to help launch their new Dynamics Marketplace. SalesFUSION was an early adopter of the PinPoint program, which is a pre-cursor to the Dynamics Marketplace, which coincides with the release of Dynamics 2011. The purpose of the platform ready program is to ensure to potential and existing Dynamics CRM users, that ancillary solutions that they purchase to integrate to Dynamics CRM have completed rigorous testing and validation for compatibility, security and more.

SalesFUSION applied and tested against the MPR program in December and was accepted into the program as of 12/22/2010. Said Kevin Miller, EVP Marketing and Sales for SalesFUSION; “We are extremely pleased with the direction being taken by Microsoft with their ISV ecosystem. Programs such as MPR and the Dynamics Marketplace offer ISV’s such as SalesFUSION a tremendous opportunity to grow our business and expand our Microsoft CRM practice. It also ensures to the dynamics user, that they are working with the highest quality vendors who have committed development resources and support great products integrating to Dynamics”.

SalesFUSION is a leading SaaS-based marketing automation platform that has been built from the ground up to help CRM users integrate their marketing and sales activities and create a true lead to sales model for managing their business, revenue and lead flow. SalesFUSION’s focus has been on integrating marketing processes and vital marketing/lead data directly into CRM to enhance the lead to sales process and create operational efficiencies.

Via EPR Network
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SalesFUSION Announces New Version Of Microsoft Dynamics CRM Marketing Accelerator With Embedded Demand Generation

SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today released Version 1.1 of its Microsoft CRM Marketing Accelerator. The new version fully embeds demand generation functionality into Microsoft Dynamics CRM.

SalesFUSION Announces New Version Of Microsoft Dynamics CRM Marketing Accelerator With Embedded Demand Generation

The suite of features offered in the SalesFUSION Dynamics Marketing Accelerator includes a wide range of functionality required by savvy B2B marketers. The application’s standard features include:

• Web visitor tracking and Web analytics
• Advanced B2B e-mail marketing
• The ability to build and display Web forms, landing pages, and surveys
• Full multi-channel marketing campaign management functionality

“I’m fully confident our SalesFUSION Dynamics Marketing Accelerator is the most feature-rich and comprehensive integration of any marketing automation solution provider in the market,” said Kevin Miller, EVP Marketing and Sales for SalesFUSION. “We’ve made it our goal to be the number-one demand generation solution for Microsoft Dynamics CRM and I believe Version 1.1 cements that position for us in the market.“

While earlier releases of the SalesFUSION Dynamics Marketing Accelerator were a huge success for both the firm and its clients, the Atlanta-based company relied on feedback from its user base and from Microsoft directly to identify several key areas where it could enhance the product.

According to Miller, the most significant change in Version 1.1 is the embedded tab navigation provided at the lead and contact records in both premise and online versions. This feature allows any sales user to access the complete lead lifecycle history up to the point at which they make initial sales contact. Sale users can also view Web visit history, e-mail response history, and access responses to all questions answered in forms or surveys. This depth of integration is unique in the Microsoft CRM community.

“We felt we had an opportunity to fill a market void and have done so quite successfully thus far,” says Miller. “Over 75% of our net new customer growth since January has been with Microsoft Dynamics clients.”

SalesFUSION’s Dynamics Marketing Accelerator works in premise, hosted, and online environments with no functional gaps between each deployment type. Used by U.S. and International companies of all sizes, the application requires no software and no services to implement and can be up and running in a matter of hours. SalesFUSION sells the solution in a direct and re-seller model. Existing Microsoft resellers can sign up as SalesFUSION resellers and earn a direct re-sale commission per month on the SaaS fees.

Via EPR Network
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