Tag Archives: Lakestar Media

Lakestar Media And Diet Chef Plan A Menu Of Online Activity

UK digital marketing agency Lakestar Media has been appointed by Diet Chef, the UK’s largest diet food home delivery company, to create and implement its search engine optimisation and social media strategies.

Edinburgh based Diet Chef provides a complete calorie controlled meal programme delivered directly to the customer to support weight loss. Founded by professional chef Kevin Dorren in 2008, the company now has over 79,000 customers throughout the UK, Northern Ireland and The Republic of Ireland.

Working with Lakestar Media, Diet Chef intends to develop a comprehensive search engine optimisation strategy to deliver targeted traffic to its website and improve onsite conversion rates in both the UK and Germany. The company will also increase engagement with its audience via relevant social networks such as Facebook and Twitter by providing fans with dieting tips and advice, as well as seeking recommendations on how to improve its products and services.

Liz Dale, Marketing Director at Diet Chef, said: “We know that it is important for us to extend our online presence to reach potential customers who are using the internet to find weight loss advice. Additionally, social media channels will enable us to interact with these customers and grow our profile with them.”

Neil McKay, CEO at Lakestar Media commented: “This is an exciting opportunity for us. Diet Chef has already enjoyed massive success and we are looking forward to helping them achieve their future goals.”

About Lakestar Media
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services as well as being an SEO agency, these include social media, pay per click services (PPC), affiliate marketing, display advertising and news feeds for its clients.

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Stanley Selects Lakestar Media for SEO

UK online marketing agency Lakestar Media has been chosen by Stanley Security Solutions to create and implement an integrated search engine optimisation campaign.

Stanley Security Solutions, part of recently merged Stanley Black & Decker, is the market leading provider of time and attendance systems and security solutions such as CCTV, intruder alarms and intruder detection and has a strong portfolio of branded products in each sector.

Working with Lakestar, Stanley Security Solutions intends to boost its online presence by improving its organic search rankings and increasing the number of business leads it generates via the internet.

Malcolm Rose, European Marketing Manager at Stanley Security Solutions said: “As the market leader in time and attendance solutions, it’s essential that we stay at the forefront of our customers’ minds. We selected Lakestar Media based on reputation and experience, and we are very pleased with the service we have received to date.”

Neil McKay, CEO at Lakestar Media, commented: “This is an exciting opportunity for us. The Stanley brand is respected worldwide for the quality and value of its products and we are really pleased to be working with this business to boost its online visibility.”

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The Harley Medical Group and Lakestar Media Drive Brand Engagement Through Social Media

The Harley Medical Group will engage with prospective clients through an integrated social media strategy devised by Lakestar Media.

The Harley Medical Group, the UK and Ireland’s leading provider of cosmetic surgery and non-surgical and laser treatments, will use social media to deliver up to the minute special offers to fans and followers, as well as information on its latest procedures.

Lakestar Media, which also manages search engine optimisation, paid search, display advertising and industry news campaigns for The Harley Medical Group, has created a social media strategy which encompasses a variety of relevant platforms. The program of activity also involves extensive brand monitoring and reputation management to further understand and hone the online image of the brand.

As part of the current strategy, Lakestar Media has implemented and is running a Facebook competition on behalf of The Harley Medical Group to find the new face of the brand for 2012. The competition is being hosted on Facebook and promoted by a combination of online and offline marketing channels. The winner will receive £1,000 and the chance to appear in the poster and television campaign for The Harley Medical Group next year.

Liz Dale, Director of Marketing at The Harley Medical Group, said: “This is an exciting time for us as we extend our online marketing channels to create the opportunity to increase interaction with an extended audience, and grow our profile with them.”

Neil McKay, CEO at Lakestar Media, commented: “The Harley Medical Group has a prestigious reputation for clinical excellence and should be reflected through its social media presence. Our strategy focuses on ensuring The Harley Medical Group is providing clear, concise information about procedures and targeted, relevant offers that are appropriate for its clients across the country.”

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2ergo Appoints Lakestar Media To Deliver SEO

UK digital marketing agency Lakestar Media has been appointed by mobile marketing and business solutions company 2ergo to increase its search engine visibility and site traffic.

2ergo is the international mobile business and marketing solutions company. It works with clients to help them create a mobile presence and acquire, retain and communicate with their customers in the mobile space. The company combines its innovative proprietary mobile technologies with consultancy services to develop and deliver award-winning mobile strategies for a range of organisations, including PizzaExpress, RightMove, Aviva, Proctor & Gamble, Carphone Warehouse, Ladbrokes, Fox News and Orange.

Working with Lakestar, 2ergo intends to increase its in-bound lead generation by moving up the organic search rankings to attain visibility with its target sectors and appearing against pre-defined high traffic terms to promote brand awareness.

Neil McKay, CEO of Lakestar Media, said “With the rise in smartphone ownership, mobile is now one of the most important marketing channels for businesses. 2ergo’s leadership and innovation in mobile can help companies that want to move forward in this area. Our team of SEO experts is looking forward to working with 2ergo to create a campaign that will boost its visibility among key customers.”

John Stevens, Group Managing Director of 2ergo, said: “Mobile marketing is become an increasingly competitive market as companies look to develop solutions that meet consumer demand. Lakestar Media are helping us to create a sound SEO strategy, based on a targeted sector specific approach to enable us to clearly present our propositions, increase our online presence and drive growth in our business.”

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Warner Leisure Hotels Selects Lakestar Media To Boost Online Sales

UK digital marketing agency Lakestar Media has been chosen by holiday company Warner Leisure Hotels to produce a comprehensive online marketing campaign to increase its revenue online.

Warner Leisure Hotels, part of the Bourne Leisure Group, is keen to introduce its extensive selection of unique, adults-only breaks to a wider audience and will work with Lakestar Media to execute a range of online marketing strategies including search engine optimisation, paid search, affiliate marketing and display advertising.

It is important to Warner Leisure Hotels to maintain a strong relationship with the needs and behaviours of potential customers – and with a recent study by research body YouGov showing that 67 per cent of British holidaymakers now find travel information via the internet, a robust online presence is essential.

Jason Riseborough, Head of Online Marketing at Warner Leisure Hotels, said: “Digital marketing is absolutely vital to sales in the UK holiday market. It’s therefore natural that we have chosen to work with a company like Lakestar Media, which has the premium expertise we need to create a targeted, effective customer acquisition strategy using a variety of channels.

About Lakestar Media
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services as well as being an SEO agency, these include social media, pay per click services (PPC), affiliate marketing, display advertising and news feeds for its clients.

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Lakestar Media Win Title Of Best SEO & PPC Agency At How Do Awards

Digital marketing agency Lakestar Media claimed the title of best ‘SEO and PPC agency’ at the 2011 How Do Awards.

The How Do Awards celebrate the media industries best talent, with accolades covering every major marketing and media discipline, from PR and broadcasting, to digital media.

To scoop the award from a shortlist of seven agencies Lakestar Media successfully demonstrated consistently high standards of work including the retention of clients and new client wins. The company showcased award winning campaigns and creative work that has provided exceptional search results and impressive return on investment for it’s for clients.

Neil McKay, CEO of Lakestar Media, said, “We really appreciate winning this award, it’s a real team effort and I am very proud of everyone within the business. As importantly I would very much like to thank our clients for their continued support of our business”.

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Lakestar Media Begins A Journey Of Distinction

Journeys of Distinction, the provider of luxury escorted tours, has selected UK SEO Agency Lakestar Media to increase its search engine visibility.

Established in 1972, Journeys of Distinction creates impeccably planned, premium quality escorted tours, cruises, city tours and rail holidays. A wide range of destinations are on offer from Italy and Montenegro to Japan and Patagonia.

The company was acquired by Kuoni Travel Ltd in 2006 but continues to operate completely independently and is aiming for growth.

Journeys of Distinction’s strategy for 2011 is to grow the online side of its business by increasing lead generation and ultimately increasing revenue. Lakestar Media’s task is to help deliver this growth.

Karen Gee, Journeys of Distinction’s Managing Director said “After an extremely competitive pitch process, we awarded the business to Lakestar Media based on their expertise and experience. We identified that online is a massive opportunity for growth and the team at Lakestar Media have provided a strategy for us to achieve this, and they are doing a fantastic job. As more and more people begin their initial holiday research online, it is essential that we fully utilise search engine optimisation and pay-per-click to establish a strong web presence”.

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Sofa So Good As Lakestar Media Secures CSL Sofas SEO Account

Sofa specialists CSL has appointed Lakestar Media to handle its search engine optimisation for www.CSL-sofas.co.uk.

Lakestar Media’s involvement in CSL’s digital strategy comes at a time when the family-owned company, which employs 550 staff and operates 18 stores mainly in the North of England, is aiming to expand into the Midlands and South to establish a UK-wide physical presence.

Growing brand recognition from this expansion presents an opportunity for the business to increase its share of the online sofa sales market Lakestar Media will work with CSL’s marketing team to improve search engine visibility in a very competitive market, using a variety of SEO techniques including a focus on Google product search and improving the mix of keywords in product descriptions.

Neil McKay, Lakestar Media’s CEO, said: “Lakestar Media is delighted to have the opportunity to work with CSL, and we are very much looking forward to helping the company achieve its objectives online”.

Sarah Mitchell, CSL’s Brand and Marketing Manager added: “We are very pleased to be working with the team at Lakestar Media. CSL Sofas is a very innovative company led by Jason Tyldesley, a Managing Director who embraces technology and strives to future-proof CSL within the retail sector. With Lakestar Media’s guidance and extensive skill and knowledge in all things digital I’m sure this will be a long lasting relationship”.

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0800 Repair Launches First Digital Campaign With Lakestar Media

The new 0800 brand was launched in July 2009 formerly known as (JTM contracts) and the company currently undertakes appliance repair, washing machine repair and other white goods repairs for its customers.

0800 Repair Launches First Digital Campaign With Lakestar Media

0800 Repair currently employs more than 100 staff at its call centres and has a network of 400 sub-contracted engineers operating nationally making it one of the UK’s largest professional appliance repair companies focusing on household goods including washing machines, cookers and tumble dryers.

The company which is part of the Pacifica Group has selected Lakestar Media to drive the brand forward, positioning it as a ‘locally owned – nationally known’ household name, through an integrated Search Engine Optimisation, paid search and affiliate marketing campaign.

0800 Repair expects to double its turnover f r o m £12 million to £25 million by 2014 and the firm is currently in the process of creating another 60 jobs as it expands nationally via a network of franchises.

Paul Feek, Managing Director of 0800 Repair, said: “Lakestar Media came highly recommended f r o m one of our clients. Throughout the tender process they worked hard to fully understand our ambitions and requirements and implementation of the marketing strategy has already produced results”.

Lakestar Media Director of Sales Scott Reed, said: “Our online strategy for 0800 Repair will help drive more customers to the website raising the profile of the brand and driving it forward in 2010.”

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Lakestar Media Clicks With Menkind To Make Gift-Buying For All The Men In Your Life A Doddle

Just in time for the Christmas rush, men’s gift and accessories company, Menkind Stores, has launched its new-look website.

Complete with thousands of festive gift ideas for men (and big kids) of all ages, www.menkind.co.uk will take the hassle out of a huge chunk of your Christmas shopping – and give you plenty of food for thought for gifts for the rest of the year too.

Menkind Stores turned to Old Trafford, Manchester-based Search Engine Optimisation Services experts Lakestar Media to improve their organic search exposure, and compliment the company’s 18 ‘bricks and mortar’ stores, spread across the UK, from Aberdeen to Tunbridge Wells.

The new site means that, regardless of how far customers are from their nearest Menkind store, a massive range of products is available to browse and buy with a few clicks of a mouse. And orders placed before 2pm Monday to Friday are guaranteed next working day delivery*.

Paul Kraftman, Managing Director of Menkind Mens Gifts Stores, said he hoped the new-look website would spread the word about the company and its massive range of products: “We have built up a good network of stores in prime locations since we were established in 2001, but realised that an effective internet presence would broaden our operations, and bring us to the attention of a new online audience.

“While we have stores in a good geographical spread of locations around the UK, our website has been pivotal in bringing the Menkind shopping experience to a huge audience which doesn’t have a store within easy reach.”

Lakestar Media undertook a thorough review of Menkind’s existing online presence, addressing accessibility and SEO issues, to help make the website more attractive and user-friendly, and achieve higher rankings for a wide range of search terms in all the major search engines.

The result is a site on which users will be able to quickly locate any gift in stock in a range of categories, show a product illustration for every line, and enable straightforward online purchasing.“Menkind offers a unique proposition in the men’s gift market, which deserves a much wider audience,” said Scott Reed, head of sales for Lakestar Media.

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