Tag Archives: Marketing Consulting

Free 2009 White Paper Teaching Value Proposition Concepts

Marketing firm eXubrio Group LLC introduced an updated free white paper by Michael Lanning on the basics of value propositions and value chains. “The white paper, titled ‘Delivering Profitable Value,’ explains the concepts of value propositions, value chains, and value delivery systems,” said Paul McAfee, Co-founder and CEO of eXubrio Group.

Michael Lanning, chairman of The DPV Group, LLC, wrote this white paper based on the consulting work his firm does for companies worldwide. Michael initially created the well-known concepts of the value proposition, and value delivery system, as a strategy consultant with McKinsey & Company. Michael further developed these concepts into a comprehensive business philosophy, framework, and methodology, as discussed in Michael’s book “Delivering Profitable Value.”

Delivering Profitable Value (DPV) is a radically different management process for profitably generating long-term growth. It begins with deeply studying the behavior and experiences of customers, thus uncovering opportunities and threats that cannot be revealed either by listening to customers or by studying one’s own competencies. DPV calls upon managers to use this understanding to make a disciplined choice of what changes in the customer’s experience the business will cause. This is choosing a winning value proposition. Managers also must learn to design each business as a value delivery system. This is the rigorous alignment of all resources and processes in order to deliberately provide and communicate each element of that chosen value proposition.

Marketing firm eXubrio Group offers the Delivering Profitable Value process as one of its business strategy development services with permission from The DPV Group. Readers can find the “Delivering Profitable Value” white paper at eXubrio Group’s web site: http://www.exubrio.com/white-papers. “This process forms the foundation of the work we do for our clients,” McAfee said.

About eXubrio Group LLC
eXubrio Group is an advertising, marketing, public relations, and web development agency.

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Positioning: How To Test, Validate, And Bring Your Idea To Market

With an eye on keeping all dedicated to marketing a product or idea from squandering precious years and scarce resources, Sramana Mitra—a serial entrepreneur, strategy consultant, Forbes columnist, and blogger at Sramana Mitra On Strategy—offers a close look at the process of sculpting your idea into a sharply defined go-to-market strategy in Positioning: How To Test, Validate, And Bring Your Idea To Market

“Mitra’s magic makes Positioning more than a go-to guide—it’s a trailblazing arrow aimed at the untapped potential of Web 3.0. The author suggests that old-guard holdouts rouse themselves out of the dark ages and into the new, free-market model. According to the book, capitalism is alive and thriving for those with vertical vision. Mitra also provides a query list/appendix to help fledglings find flaws in their plans. This is required reading for anyone contemplating a start-up.

An expansive business view from leading entrepreneurs.”
-Kirkus Discoveries

In this third volume of her acclaimed Entrepreneur Journeys book series, Mitra confirms that clarity is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed—it requires asking the right questions. Mitra spotlights case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan—segmentation.

The process Mitra takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra’s book stimulates a due diligence exercise, you must put yourself through to avoid the various pitfalls that waste valuable time and resources for so many in the business world. Practical, actionable, and content-rich, Positioning is an in-depth and timely tool for everyone seeking success in the marketplace.

Positioning: How To Test, Validate, And Bring Your Idea To Market is a $16.95 paperback now available from Amazon.com.

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Collaboration Brings Cramer’s Expertise in Creating Engaging On-line Experiences To Unisfair’s State-Of-The-Art Virtual Events Platform

Cramer, a digital marketing and event solutions agency, today announced a partnership with Unisfair, the leader in virtual events and virtual environments for business, to better serve clients who demand a custom, easy-to-navigate virtual event experience. Online virtual events utilize rich media including video, audio and animation all within an immersive 3D graphic environment as a way to replicate the experiential qualities of live face-to-face events.

“At a time when the value of traditional marketing campaigns is diminishing our collaboration with Cramer is increasingly relevant,” said Stu Schmidt, Global VP of Sales, Unisfair. “Our proven technology combined with Cramer’s ability to develop creative content will deliver more engaging online experiences for businesses that will translate into real results.”

As a strategic partner of Unisfair, Cramer delivers an end-to-end digital marketing and creative content solution for virtual events. From audience acquisition and messaging strategies to creative development and execution of media production and content, Cramer provides comprehensive solutions for the creation of an engaging virtual event.

“We have built our business and reputation by delivering creative and effective event content,” said Phil Collyer, Senior Vice President, Creative Services, Cramer. “Utilizing the rich tools and flexible platform that Unisfair provides, Cramer adds the energy and passion of a live event to the virtual platform in extraordinary ways. Virtual meetings and events demand a unique approach to content creation in order to be entertaining and effective, and we are taking Cramer’s 25 years of experience in event and digital solutions and applying it to this challenge.”

About Unisfair
Unisfair powers the world’s virtual events and virtual environments for business. Virtual events and business environments are used for marketing, recruiting and collaboration. If it can be done physically, Unisfair can replicate it virtually—with superior return on investment.

Unisfair has powered over 500 virtual events for enterprise clients including Cisco Systems, IBM, SAP, and KPMG; and for media clients including Forbes, Economist, CMP, Rogers Publishing and Penton Media. Unisfair is privately held with headquarters in Menlo Park, California and offices in New York and Israel.

About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world’s leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact—and their clients’ dollars. Cramer’s clients include Boston Scientific, Gillette and EMD Serono, Inc. Cramer is a privately held company. For more information please go to crameronline.com or visit their blog at awidernet.com.

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The Halo Group, an independent Manhattan-based brand communications agency, is expanding its staff and services in web 2.0, social media, and interactive work

The Halo Group, a Manhattan-based brand communications agency, today announced that Tim Goodwinjoined as Director/Producer of New Media and Guy Sealey as Senior Creative Director, Interactive.

“Halo is the next generation of agency,” Said Linda Passante, CEO. “We integrate ALL communications, including those for social media and web 2.0. Tim will spearhead the creation of social video for the agency and its clients and Guy plans while he creates, an emerging and critical communications function. We’re already doing what the big guys wish they could do – incorporate new media strategically and organically into all our communication plans.”

Both Goodwin and Sealey are veterans of the new media world. Sealey’s background includes creating interactive media for brands such as Subway and US Airways. Before joining Halo, Guy was an integral part of teams that secured major industry awards, including “Mid-Size agency of the year 2005.” He created the first ever viral campaign for HBO’s “Six feet Under” and the first integrated campaign for Aunt Annie’s Pretzels. Additionally, Guy was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.

Goodwin is an experienced film/video editor and motion graphic designer, who worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sportsto HBO, over the course of his career. Tim’s background includes film and broadcast credits for clients including HBO, ESPN, Yahoo, Nickelodeon, ABC Sports and Pepsi.

About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and all traditional and interactive communications services for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.

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Bill Koerner and Darren Salkeld provide details on how to build your own big ticket commission business

Bill Koerner, president of Transamerican East Funding (TEF), announced that TEF has joined forces with Darren Salkeld, President of Rocan International, Tarpon Springs, Florida to widely reveal the eagerly anticipated work from home business building blueprint known as the Instant Income Plan. Among other things they expose five straightforward dynamic success fundamentals that every home based business entrepreneur must immediately implement in order to achieve online financial success.

Koerner stated: ”We’re thrilled to be associated with Darren Salkeld and the Instant Income Plan. Darren has assembled an elite team of likeminded Millionaire Mentors who all agree that working smarter – not harder is the key to success. He has built -from the ground up – many wildly profitable businesses, over the last several years. There are common success threads that run through them all. This specific blueprint enables home based business entrepreneur’s to easily and quickly put it all together so they can finally succeed in any business venture is what The Instant Income Plan is all about.”

Koerner continued, “The Instant Income Plan is a standalone product that walks any entrepreneur through the steps, processes and marketing techniques necessary to succeed rapidly. The quicker the cash-flow arrives, the odds of success increase dramatically. The business model works regardless of where the entrepreneur resides. It’s called ‘Instant’ because it provides regular people an outstanding educational resource, creates an almost immediate online presence along with live support from a very successful company.”

Koerner goes on to state, “Darren’s background is very similar to many people in this country. He comes from a small town and he was taught that you have to work hard to be successful. Working hard has been a way of life for Darren. In the free Instant Income Report, Darren reveals the trials and tribulations he went through.

Darren has achieved enormous success but it was not overnight. He’s convinced you must be very committed, be crystal clear on your goals and have a burning desire to turn your life around if you ever want to realize your dreams as a reality. He states, just buying a product, whatever it might be, won’t do anything for anybody. Darren has witnessed good people getting sucked into Money making schemes, scams, get rich quick offers and other garbage online. Unfortunately, thousands of aspiring entrepreneur’s suffer this fate. You must be very careful and know what you are looking for. The Instant Income Plan puts it all together for the entrepreneur. It solves the money puzzle.”

How to source great quality products at a price that insures profit is an essential key to success and the Instant Income Plan teaches the entrepreneur precisely how to accomplish this. It guides you, in detail how to take any quality product and successfully market it for highest sale conversions in the shortest time period. Merged with supreme customer service, personalized follow up and continued added value makes for an extremely profitable combination.” For more information, personal guidance, video explanations and a Free report on direct response internet marketing strategies, visit: rapidcash365.com

About Bill Koerner and Transamerican East Funding:
Bill Koerner is an asset based financing expert in the residential and commercial arenas and has provided hands on training to thousands of aspiring entrepreneurs nationwide. Bill has developed many nationally recognized creative financial products for the real estate industry over the past 14 years and is the author of the nationally recognized Owner Finance Program.

As CEO of Transamerican East Funding, Bill is diversifying the company’s financial position by developing an immediate Internet presence as a marketing director and partner for the Instant Income Plan.

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New Easy Marketing article series illustrates the easy way to market your small business

“There are hundreds of marketing firms out there that will tell you how hard marketing is”, said Justin Downey, Managing Director of Justin Downey Marketing in an interview. “The fact is…marketing is easy.”

Earlier in the year Justin Downey Marketing began publishing free marketing best practices articles geared toward small business owners looking to expand their marketing activities. “It started as a single whitepaper and has grown into an ongoing series”, says Mr. Downey. “We began receiving all sorts of calls and e-mails asking for us to tackle different topics, asking when the next article would be published, asking if our articles could be republished. The response was astounding.”

Two of the latest in the “Easy Marketing” article series are: “The Business-Building Website” and “Online Public Relations”. For more information or to register to download, go to: www.justindowneymarketing.com/easymarketing

Included in “The Business-Building Website”:

• Determining your marketing objectives
• Conveying value through a website
• Get found by your target buyer
• Becoming a resource, not an ad

Included in “Online Public Relations”:

• How Online PR Fits into the ‘Marketing Mix’
• Demystifying Online Press Releases
• Benefits of Online Press Releases
• Marketing PR in 3 Easy Steps

About Justin Downey Marketing
Justin Downey Marketing is a Dallas-area based marketing firm offering high-impact, low-cost marketing services to small business. For more information about Justin Downey Marketing, visit them online at: justindowneymarketing.com or call 972-257-3612.

Looking for your next Big Marketing Idea? Check out the JDM Blog.

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B2B Marketing Consultant and Copywriter Lisa May Huby

B2B Marketing Consultant and Copywriter Lisa May Huby was the featured guest for the September 13, 2007 podcast of the Better Process Innovation Show sponsored by Eaton.

Highlights of the show included issues faced by business-to-business marketers such as finding effective business partners, strategies for online marketing and how B2B marketing is being overshadowed by B2C activities.

Another timely topic discussed was B2B search marketing and how prospective business buyers’ online search activities differ from consumers. “This just emphasizes the importance of actually having information available through any means possible, especially on a website or through online marketing. This includes white papers, case studies; it could include data sheets or product brochures. Just about anything that is needed to sell to this market. You need to have it readily available to your prospect, or your competition could get in there first.”

The Better Process Innovation Show hosted by Ken Rayment and sponsored by Eatonhighlights issues faced by the manufacturing industry, focusing largely on small and midsize manufacturers. Guests are experts in their field, and offer sound advice and suggestions to listeners. To listen, visit hubymarketing.com and click on the podcast link.

Marketers and businesses looking for solutions to online marketing dilemmas or feedback on current efforts should visit hubymarketing.com, or call Lisa May Huby direct at (705) 812-2979 to arrange for a free, no-obligation consultation. Ms. Huby offers a complimentary e-newsletter with useful tips and information for B2B marketers. Sign up at hubymarketing.com to join the mailing list.

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Welcome to EPR Marketing News

EPR Marketing News is a new blog, part of EPR Network, that is going to be focused on and will be covering the marketing news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution