Tag Archives: Marketing Firm

Bigmouthmedia And Econsultancy Unveil UK’s First Social Media & Online PR Survey

Bigmouthmedia and Econsultancy will reveal the results of the UK’s first extensive survey into the use of Social Media and Online PR at a specially convened industry summit later this month.

The results of the research, which will provide the most detailed data yet available on the extent to which UK companies have embraced social media, the methods of engagement currently employed and the value being derived from such activities, will be unveiled to an audience of invited delegates in London on November 25th. Organised by bigmouthmedia, the event will also see presentations from Facebook, Microsoft and Futurenet on the phenomenon’s far-reaching impact upon the business world.

“The social media revolution has evolved from emerging trend to mainstream communications channel in a remarkably short space of time. Yet despite the increasing prominence of platforms like Twitter, until now there has been no solid data available on how companies are using it and the benefits they are deriving from the practice,” said Leanne Rinning, Online PR Manager at bigmouthmedia.

“We are delighted to have partnered with Econsultancy on this research. The preliminary results are already in, and while some of the results may surprise the audience, I’m confident that our survey will cut through the hype and provide real insight into how to get the best out of this rapidly shifting channel.”

Rinning, who will give a presentation on planning, executing and measuring online campaigns, will be joined on the day by Facebook’s Josh Smith, who will speak on the impact of advertising on social networking platforms. Kate Box of Microsoft is scheduled to provide her take on how traditional digital and social media can work together, while Futurenet’s Jessica Healy will also give an account of the publishing world’s struggle to come to terms with the phenomenon.

“Social media is simply about listening and interacting with your customers, using channels that many staff will already be familiar with, such as Facebook, Twitter, Youtube and Digg. It is in many ways about common sense, yet there is a lot of uncertainty in the business world about how to engage it,” said Econsultancy Research Director Linus Gregoriadis.

“By engaging with customers you increase satisfaction, which is a proven way of generating repeat business and referrals. There are very few companies that wouldn’t want to do that, and we believe that after attending this event, guests are going to leave with a much clearer view on how to go about it.”

The event, which will take place at 76 Portland Place, London, will include lunch and networking drinks. There are a few places available, but attendance will be strictly limited. Registration of interest can be done by contacting socialsummit@bigmouthmedia.com.

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Bigmouthmedia Has Announced The Appointment Of Former Nokia Vice President Mark Bole As Group Chief Executive Officer

Bole joins Europe’s largest independent digital marketing agency with a wealth of high-level experience in the technology sector. An accomplished senior executive with a track record of running successful pan-global operations, he will take over the day-to-day management of bigmouthmedia’s offices in Europe and the US as the company embarks upon the next stage of its development.

“I am delighted to be joining bigmouthmedia at such a pivotal moment in its development. It has a fantastic brand, a gilt-edged client list and is uniquely positioned to gain competitive advantage in an exploding sector, so I’m very much looking forward to being part of the next stage in the company’s growth,” said Bole.

Bole has 20 years experience working with dynamic, fast growth companies. He spent 12 years at Nokia in a variety of roles across the mobile giant’s European and Far Eastern operations before ultimately rising to the position of Vice President. After leaving the company in 2001 he served as President and COO of the telecommunications software company Incomit prior to its acquisition by BEA systems in 2005 and most recently was Chief Executive Officer of mobile social media services provider ShoZu.

“The search for a new Group CEO has been intensive, and I believe that in Mark Bole we have picked a winner. He has held roles at a very senior level with several technology heavyweights, and has coal-face experience of running complex multi-territory European organisations as well as mergers, acquisitions and the challenges these events can throw up. He is supremely well qualified for the position” said Steve Leach, Executive Chairman at bigmouthmedia.

The announcement will see Leach – who founded bigmouthmedia from an Edinburgh basement in 1997 and turned it into a multinational company operating in ten countries and 30 languages – transition to an executive chairman position directing group strategy.

“My initial vision was to make bigmouthmedia the biggest brand in search and I think we’ve done pretty well on that front, but now this agency is ready for a new, even greater future. While my time as CEO has been both enjoyable and demanding, I believe the company will benefit from a fresh perspective, and am taking on a new role to allow that to happen,” said Leach.

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The Hispanic Chamber of E-Commerce Appoints San Diego Hispanic PR Firm

The Hispanic Chamber of E-Commerce (HISCEC) recently announced Diálogo PR as its agency on record for promoting the HISCEC online network and the Hispanic Business and Technology Expo to be held at the San Diego Convention Center September 10th & 11th, 2010.

The Expo will expand the Hispanic market frontier by providing an environment for businesses to enhance their relationships, research the market for the leading products and services and learn about the latest best business practices.

Diálogo PR will facilitate the attainment of HISCEC’s PR goals for the Hispanic Business Showcase Expo. Through strategic counsel founded in specialized knowledge in working with Hispanic markets, Diálogo PR will assist in ensuring the success of the event. Account Manger, Vic Salazar, will provide media relations expertise established through a 26 year career as an Emmy award winning television news anchor where he produced valuable relationships with local, state, and national decision makers.

The Hispanic Chamber of E-Commerce (HISCEC) promotes e-business tools for the success of Hispanic businesses. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. The chamber accumulated 705 members and 456 businesses in its first year demonstrating its value to the Hispanic business community. For more information about the HISCEC visit the website: www.hiscec.com.

Nuevo Media Group, LLC, dba Diálogo PR was founded February of 2007. Focusing solely on Hispanic markets, this agency offers specialized public relations programs rich in cultural relevancy and targeted messaging.

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Free 2009 White Paper Teaching Value Proposition Concepts

Marketing firm eXubrio Group LLC introduced an updated free white paper by Michael Lanning on the basics of value propositions and value chains. “The white paper, titled ‘Delivering Profitable Value,’ explains the concepts of value propositions, value chains, and value delivery systems,” said Paul McAfee, Co-founder and CEO of eXubrio Group.

Michael Lanning, chairman of The DPV Group, LLC, wrote this white paper based on the consulting work his firm does for companies worldwide. Michael initially created the well-known concepts of the value proposition, and value delivery system, as a strategy consultant with McKinsey & Company. Michael further developed these concepts into a comprehensive business philosophy, framework, and methodology, as discussed in Michael’s book “Delivering Profitable Value.”

Delivering Profitable Value (DPV) is a radically different management process for profitably generating long-term growth. It begins with deeply studying the behavior and experiences of customers, thus uncovering opportunities and threats that cannot be revealed either by listening to customers or by studying one’s own competencies. DPV calls upon managers to use this understanding to make a disciplined choice of what changes in the customer’s experience the business will cause. This is choosing a winning value proposition. Managers also must learn to design each business as a value delivery system. This is the rigorous alignment of all resources and processes in order to deliberately provide and communicate each element of that chosen value proposition.

Marketing firm eXubrio Group offers the Delivering Profitable Value process as one of its business strategy development services with permission from The DPV Group. Readers can find the “Delivering Profitable Value” white paper at eXubrio Group’s web site: http://www.exubrio.com/white-papers. “This process forms the foundation of the work we do for our clients,” McAfee said.

About eXubrio Group LLC
eXubrio Group is an advertising, marketing, public relations, and web development agency.

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Leaf And Vine Winery Marketing And Wholesale Providing E-Commerce, Event Calendars, Blogging And Social Media To Help Micro-Wineries Gain Exposure In Highly Competitive Market

Leaf and Vine Winery Marketing and Wholesale is a new company formed to help small boutique wineries gain wider recognition for their product in an industry dominated by corporate wine producers with huge marketing budgets and staff. Because so many small wineries have slight budgets and little to no staff to perform promotional or sales tasks on a consistent basis, Leaf and Vine offers plans designed to help micro-wineries gain exposure using inexpensive, online tools.

Earlier this year, the company launched one of those on-line tools, their e-commerce site SelectWinesOnline.com, specifically for boutique wineries that do not have the means to sell on-line. Client wineries simply provide the inventory, and SelectWinesOnline.com handles the rest – all transactions, fulfillment and shipping are processed by the site, which is fully compliant and licensed for wine sales to several different states. The site is constantly undergoing search engine optimization, and Internet traffic to the site is boosted by a paid search engine placement program, which results in SelectWinesOnline.com’s page one, top spot on Google and Yahoo searches.

In addition to the on-line sales tool that SelectWinesOnline.com provides for Leaf and Vine clients, the site also functions as a one-stop marketing shop. There is a blog that provides free marketing tips (with plans to allow client wineries to also post content), and an event calendar that promotes winery events to city, county and regional community calendars. That calendar, WineEventsNow.com, was launched one month ago, and because it is built on a social media-type platform, already receives over 700 hits a day. Lastly, winery clients benefit f r o m Leaf and Vine’s daily marketing efforts on their multiple Facebook and Twitter accounts.

Leaf and Vine Winery Marketing and Wholesale also offers web design, advertising and print materials design, and blog creation, social media plans, email campaigns and newsletters. Their marketing department and sales reps have many years experience in various gourmet food and leisure product industries. For a complete list of services visit www.leafandvine.com. To view wines for sale by Leaf and Vine client boutique wineries, visit www.selectwinesonline.com.

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Limousine Search Engine Advertising and SEO Services By Be Found Marketing

Be Found Marketing, a marketing firm specializing in organic website optimization, has launched a specialized marketing and SEO service for limousine companies. The service provides market-exclusive search engine and local map optimization for limousine rental companies seeking to dominate local search results.

befoundmarketing

“Limousine operators rely more on search marketing to acquire new customers than most other businesses,” says Steve Williamson, spokesman for Be Found Marketing. “By focusing on SEO for limousine companies, we provide a unique market advantage for our clients.”

Studies into local business marketing trends reveal that over half of all searches for local businesses are initiated in search engines. An estimated 95 percent of Google users never click past the first page of results, and over 70 percent of them rely on organic rather than paid search results. Higher organic search rankings prove to be cheaper and more effective than any other form of advertising for local businesses online.

The growing importance of search rankings underscores the need for limousine operators to market creatively and aggressively. Limousine companies don’t benefit from a brick and mortar presence like many local businesses – they rely on search marketing and directories as a result. With the significant decline of Yellow Page directory usage and the explosive growth of local business search online, limousine companies are faced with new challenges. “General marketing techniques are not enough to succeed in the highly competitive local limousine industry,” says Williamson. “Our exclusive clients benefit from our understanding of local markets and our specialized limousine marketing techniques.”

For information about available markets, pricing and a free consultation, visi twww.befoundmarketing.com/limosine_SEO.html or call 888-287-7370.

About Be Found Marketing:

Be Found Marketing is an internet marketing firm specializing in organic search optimization, paid search optimization, map optimization and online tracking. The firm provides innovative and cost-effective marketing solutions for limousine companies seeking to generate higher search rankings and return on investment.

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Collaboration Brings Cramer’s Expertise in Creating Engaging On-line Experiences To Unisfair’s State-Of-The-Art Virtual Events Platform

Cramer, a digital marketing and event solutions agency, today announced a partnership with Unisfair, the leader in virtual events and virtual environments for business, to better serve clients who demand a custom, easy-to-navigate virtual event experience. Online virtual events utilize rich media including video, audio and animation all within an immersive 3D graphic environment as a way to replicate the experiential qualities of live face-to-face events.

“At a time when the value of traditional marketing campaigns is diminishing our collaboration with Cramer is increasingly relevant,” said Stu Schmidt, Global VP of Sales, Unisfair. “Our proven technology combined with Cramer’s ability to develop creative content will deliver more engaging online experiences for businesses that will translate into real results.”

As a strategic partner of Unisfair, Cramer delivers an end-to-end digital marketing and creative content solution for virtual events. From audience acquisition and messaging strategies to creative development and execution of media production and content, Cramer provides comprehensive solutions for the creation of an engaging virtual event.

“We have built our business and reputation by delivering creative and effective event content,” said Phil Collyer, Senior Vice President, Creative Services, Cramer. “Utilizing the rich tools and flexible platform that Unisfair provides, Cramer adds the energy and passion of a live event to the virtual platform in extraordinary ways. Virtual meetings and events demand a unique approach to content creation in order to be entertaining and effective, and we are taking Cramer’s 25 years of experience in event and digital solutions and applying it to this challenge.”

About Unisfair
Unisfair powers the world’s virtual events and virtual environments for business. Virtual events and business environments are used for marketing, recruiting and collaboration. If it can be done physically, Unisfair can replicate it virtually—with superior return on investment.

Unisfair has powered over 500 virtual events for enterprise clients including Cisco Systems, IBM, SAP, and KPMG; and for media clients including Forbes, Economist, CMP, Rogers Publishing and Penton Media. Unisfair is privately held with headquarters in Menlo Park, California and offices in New York and Israel.

About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world’s leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact—and their clients’ dollars. Cramer’s clients include Boston Scientific, Gillette and EMD Serono, Inc. Cramer is a privately held company. For more information please go to crameronline.com or visit their blog at awidernet.com.

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Bigmouthmedia’s Norwegian Team Has Won The 2009 Gulltaggen Award For Best Search Strategy Of The Year

Unveiled as the winner at a prestigious ceremony in Oslo, bigmouthmedia Norway was awarded the region’s most prominent SEO prize for its work promoting the education site Sonans.no. Judges praised the company for mounting a campaign that exploited a full range of online marketing techniques.

“We’re honoured to receive this award. While bigmouthmedia Norway has enjoyed a lot of success internationally, we haven’t been as visible as we would like to be on our home turf. It’s therefore great to finally be able to show everyone what we’re made of”, said Freddy Aursø, Managing Director of bigmouthmedia’s Nordic offices.

He continued, “Winning this award proves that ethical search engine optimisation works. By designing a strategy utilizing organic search, paid search and a variety of other digital marketing techniques we have seen great results throughout the entire campaign.”

Founded in 1999, over the last decade the Gulltaggen Awards have become recognised as Norway’s most important digital marketing industry prizes. This year’s event took place over two days in Oslo, with a daytime conference followed by an evening ceremony honouring the companies and individuals that the judging panel hailed as “the new heroes of digital creativity”.

The award for best search strategy is a new category, and bigmouthmedia’s integrated SEO and PPC campaign for Sonans Education made the company its inaugural winners.

“We’re delighted to have our efforts in Scandinavia recognised with this award.

The whole team has worked extremely hard to earn this honour, and I’m very pleased that their expertise has been rewarded,” said Steve Leach, bigmouthmedia Group CEO.

He concluded, “Awards like this confirm that our Nordics offices are building the same reputation for excellence enjoyed by bigmouthmedia teams around the world.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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The DVLA’s Campaign To Increase Use Of Its Online Services Has Received The Bigmouthmedia Marketing Strategy Of The Year At The European Business Awards

Presented at a gala ceremony and luncheon in Rome, the award recognised the DVLA’s unprecedented use of commercial tactics to promote a government service. Judges praised the agency for an innovative and successful campaign, which included giving away free low-emission cars in an online lottery.

“The DVLA’s campaign caught the public imagination and drove a massive increase in traffic to their site. It’s a classic example of how a blend of clear strategy, creativity and thinking outside the box can really deliver results,” said David Hardy, International Sales and Marketing Director at bigmouthmedia.

The DVLA managed to nudge ahead of some very stiff competition to collect the prize, with campaigns from the UK based First ScotRail, IDE Group, LMG and Sony Europe, Optivo GmbH and UNICEF Arbeitsgruppe from Germany, Polish institution Bank Pekao SA, Graphisoft R&D zrt. from Budapest and France’s Société Générale all being nominated in this hotly contested category.

“The standard of entries was particularly high this year. Whittling them down to the final few nominations was hard enough, but in the end it was incredibly difficult to choose just one winner,” said Hardy.

Presented with the award in front of an audience of business leaders and influential figures within the European community, the DVLA emerged as one of the big winners amongst the ninety-nine organisations nominated for the awards, which recognises excellence and innovation in European enterprise.

With a combined turnover of €573billion, the ninety-nine Ruban d’Honneur winners seem to buck the economic trend. According to statistics gathered by the European Business Awards, this year’s nominees recorded an average annual profit growth of 56%.

“These awards were founded to recognise excellence in business, and the DVLA’s radical approach has justly seen them named as one of this year’s successes. Their campaign not only broke new ground for a public sector organisation but also achieved excellent results, and that is why we were delighted to reward their strategy by naming them winners of the 2009 bigmouthmedia Marketing Strategy of the Year Award,” said Adrian Tripp, Chief Executive of the European Business Awards.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

About The European Business Awards
The European Business Awards is a self funding venture set up and run with the support of forward thinking organisations including: Atradius; RSM International, bigmouthmedia, Infosys and The Wall Street Journal Europe. Our supporters understand the importance of promoting and endorsing business success across the European Union for our long term prosperity.

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Bigmouthmedia’s Norway Office Has Been Presented With One Of Scandinavia’s Most Prestigious Industry Awards

Highlighting the company’s major impact on the Nordic market since launching, judges awarded The Robert Millar NY award for 2008 to bigmouthmedia Norway at a ceremony in Trondheim. Hailed for a leading-edge approach that has seen the agency establish itself as one of Norway’s most important digital marketing companies, the jury commended the firm on playing an important national role.

“Bigmouthmedia have established themselves as an innovative and successful company in Norway in a very short time. They have done this by using advertising and marketing in a new and groundbreaking way, and the jury particularly pays tribute to the company’s international work, which could very well contribute to putting Norway and Trondheim on the world map,” said Hilde Sætertrø, spokesman for the judging panel.

“We hope that this award will make Bigmouthmedia even better known in the region, and that this in turn will continue to help in establishing Trondheim as the technology capital of Norway.”

Widely regarded as the father of modern advertising in Scandinavia, Robert Millar’s early 20th Century work played a major part in creating the Norwegian marketing business. A series of awards commemorating his contribution was launched in 1976.

The Robert Millar NY award pays tribute to newly established companies who use marketing in an innovative way to promote their services in a manner likely to contribute to the promotion of the Norwegian industry’s international reputation. The prize for winning includes a week-long takeover of the Adressa.no newspaper homepage, greatly boosting the company’s exposure throughout the Nordic region.

“We’re delighted to have our efforts in Scandinavia recognised with this award. The whole team has worked extremely hard on the range of international campaigns that earned the honour, and I’m very pleased that their expertise has been rewarded,” said Freddy Aursø, Managing Director of bigmouthmedia’s Nordic offices.

“Being the Norwegian arm of Europe’s largest independent digital marketing agency means we have a big reputation to live up to, and awards like this confirm that we are building the same reputation for excellence enjoyed by bigmouthmedia offices around the world.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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The Halo Group, an independent Manhattan-based brand communications agency, is expanding its staff and services in web 2.0, social media, and interactive work

The Halo Group, a Manhattan-based brand communications agency, today announced that Tim Goodwinjoined as Director/Producer of New Media and Guy Sealey as Senior Creative Director, Interactive.

“Halo is the next generation of agency,” Said Linda Passante, CEO. “We integrate ALL communications, including those for social media and web 2.0. Tim will spearhead the creation of social video for the agency and its clients and Guy plans while he creates, an emerging and critical communications function. We’re already doing what the big guys wish they could do – incorporate new media strategically and organically into all our communication plans.”

Both Goodwin and Sealey are veterans of the new media world. Sealey’s background includes creating interactive media for brands such as Subway and US Airways. Before joining Halo, Guy was an integral part of teams that secured major industry awards, including “Mid-Size agency of the year 2005.” He created the first ever viral campaign for HBO’s “Six feet Under” and the first integrated campaign for Aunt Annie’s Pretzels. Additionally, Guy was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.

Goodwin is an experienced film/video editor and motion graphic designer, who worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sportsto HBO, over the course of his career. Tim’s background includes film and broadcast credits for clients including HBO, ESPN, Yahoo, Nickelodeon, ABC Sports and Pepsi.

About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and all traditional and interactive communications services for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.

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Chicago area trade show exhibit and display dealer also ranks among top ten in specialized marketing firms

Tradetec Skyline, a leading provider of exhibit management programs and custom modular displays and graphics, reached a significant milestone in being listed among the recently announced 2008 Inc. 5000. The listing recognizes Tradetec as one of the fastest-growing private companies in America.

The Chicago area exhibit display company was in the top ten of specialized marketing firms making the list and ranked 3577 overall. The list ranks cumulative growth over a three year period for all private companies. Over the last three years, Tradetec has experienced over a 90% increase in sales – placing it among the top 1000th of one percent in the nation.

“It is a great honor for Tradetec Skyline to be recognized by the leading resource for entrepreneurs,” says CEO and Co-founder Ken Buckman. “Our success can be attributed to our innovative and professional approach in providing outsourced trade show services, online program management, and innovative modular displays and graphics. We are also blessed with our 48 passionate and talented employees”

Buckman added that the explosive growth of the exhibit and event management side of the business has been the largest contributor to its success. Clients have complete access to an online system that allows them to manager their exhibits and prepare for shows with a few simple clicks. Tradetec expects that clients will use the system to manage the logistics for over 2,000 tradeshows in 2008.

“Tradetec Skyline’s customers—whether large or small—really appreciate our dedicated exhibit management team, who help ensure that each project is completed accurately and in a timely manner,” says President and Co-founder Mike Driscoll. “Our Blue Ribbon Service Program offers our customers a more efficient way to manage and run their trade show program.”

The Inc. 5000 profile also notes an added benefit of Tradetec’s exhibit displays: “Skyline contributes to environmental sustainability in two ways: By providing lighter weight, modular trade show displays and exhibits that have smaller environmental impact than traditional custom exhibits, and by minimizing the impact on the environment from its manufacturing operations.”

About Tradetec Skyline, Inc.
Tradetec Skyline specializes in custom modular, reconfigurable exhibit solutions not found elsewhere in the marketplace and provides customers with a complete online exhibit management system. In their 10 years of business, Tradetec has completed more than 18,000 projects for more than 2,000 primarily Chicago area companies. Tradetec Skyline is one of the leading dealers for Eagan, Minnesota-based Skyline Exhibits.

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New Easy Marketing article series illustrates the easy way to market your small business

“There are hundreds of marketing firms out there that will tell you how hard marketing is”, said Justin Downey, Managing Director of Justin Downey Marketing in an interview. “The fact is…marketing is easy.”

Earlier in the year Justin Downey Marketing began publishing free marketing best practices articles geared toward small business owners looking to expand their marketing activities. “It started as a single whitepaper and has grown into an ongoing series”, says Mr. Downey. “We began receiving all sorts of calls and e-mails asking for us to tackle different topics, asking when the next article would be published, asking if our articles could be republished. The response was astounding.”

Two of the latest in the “Easy Marketing” article series are: “The Business-Building Website” and “Online Public Relations”. For more information or to register to download, go to: www.justindowneymarketing.com/easymarketing

Included in “The Business-Building Website”:

• Determining your marketing objectives
• Conveying value through a website
• Get found by your target buyer
• Becoming a resource, not an ad

Included in “Online Public Relations”:

• How Online PR Fits into the ‘Marketing Mix’
• Demystifying Online Press Releases
• Benefits of Online Press Releases
• Marketing PR in 3 Easy Steps

About Justin Downey Marketing
Justin Downey Marketing is a Dallas-area based marketing firm offering high-impact, low-cost marketing services to small business. For more information about Justin Downey Marketing, visit them online at: justindowneymarketing.com or call 972-257-3612.

Looking for your next Big Marketing Idea? Check out the JDM Blog.

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Leading new media entrepreneur Steve Leach of bigmouthmedia triumphed at the UK’s most prestigious business awards

Steve Leach of bigmouthmedia triumphs at the UK’s most prestigious business awards completing a hat-trick of successes for the founder of Europe’s largest digital marketing agency

Crowned Entrepreneur of the Year at the Growing Business Awards, the success capped a remarkable year and a hat-trick of successes for the founder of Europe’s largest digital marketing agency.

Dubbed “The business equivalent of the Oscars” by Prime Minister Gordon Brown, an A-list of Britain’s top entrepreneurs gathered for the London ceremony to see the bigmouthmedia CEO beat off stiff competition from a shortlist that included the country’s hottest business talents.

The judging panel – organised independently by Real Business and the CBI – choseLeach over property tycoon Grant Bovey, Michael Cleary of 1st Credit, Loewy’s Charlie Hoult and David Pollock of Chess. Previous award winners include Richard Caudwell,Richard Branson, James Dyson and Philip Green.

“This is fantastic. To win one award was a real triumph for the bigmouth team, but to complete the hat-trick is incredible. It’s also great to see the vibrant Scottish business scene getting the recognition it deserves,” commented Leach.

The win completes a remarkable hat-trick for Leach, earlier this month he secured the coveted Entrepreneur of the Year title at the National Business Awards and the National Business Awards for Scotland in the same category in September.

About bigmouthmedia

Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search (PPC and SEO), Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work. The Company was also named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable” and “A real market leading service performed exceptionally well.”

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Welcome to EPR Marketing News

EPR Marketing News is a new blog, part of EPR Network, that is going to be focused on and will be covering the marketing news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution