Tag Archives: Marketplace

Racing Towards Retailization: WishKnish and InstantAccess.io Bring Down Usability Barriers to True Blockchain Adoption

Washington, DC, USA, 2018-Jan-08 — /EPR MARKETING NEWS/ — What does the average retail user think about blockchain technology? A few words that frequently come up are: confusing, abstract, scary, complicated, overwhelming. Not exactly wide adoption territory. But one innovative company hopes to change that.

Any great technological revolution goes through stages, each with its own unique challenges. Blockchain technology is still in its infancy, and yet it’s already rearing to change the world. However, before it can “grow up”, it has to be accepted by the harshest audience of all: the average retail consumer.

So, how does one make the average consumer fully understand blockchain tech? If you ask Alisa Gus, CEO of WishKnish (https://wishknish.com) – you don’t.

“When you get into your car in the morning, do you need to understand the principles of internal combustion in order to get your engine revved up? I don’t think so,” Alisa says. “Neither do you need to understand how SSL encryption works in order to make a secure e-commerce purchase. Any great technology has to fit transparently into your routine so that you use it successfully without thinking. That is what needs to happen to blockchain tech before it can be fully embraced.”

WishKnish, the social, gamified marketplace platform startup based out of the Washington, DC area, has been making great strides in bringing much-needed usability improvements to the often complicated process of obtaining and transacting in cryptocurrencies – virtual tokens encrypted using a secret hash and decentralized across multiple distributed “ledgers”.

Last month WishKnish announced a key partnership with UK biometric security firm BioSSL to replace the convoluted and oft-problematic “private key” used to unlock cryptocurrency wallets, with army-grade biometric security measures and other layers of authentication.

Michael Kapoor, former managing partner at Propeller Venture Capital and newly minted COO of WishKnish is no stranger to untangling the usability struggles commonly encountered in this nascent space. “If you’ve ever lost your private key, your tokens are as good as gone,” Mr. Kapoor says. “This level of risk is simply unacceptable for the average user. This is just one example of the evolutionary challenges we are addressing with the WishKnish platform.”

Now, the ambitious team is staring off 2018 by partnering with InstantAccess.io, a usability startup based out of Berlin, Germany that helps users save time filling out form online by maintaining their own private, secure repository that can be easy tapped into with a single click. Previously stored form fields can be updated across the entire network, making changes easy.

“It’s as simple as logging in via Facebook or Twitter – just click the icon, authenticate, and the necessary data will automatically be sent to the app,” explains Eugene Teplitsky, CTO of WishKnish and Alisa’s partner. “Since our goal is to accommodate a wide range of storefront communities, we anticipate a broad need for information that users could potentially exchange with them, from the mundane – like shoe size or dietary preference – to more complex, harder-to-remember details – like blockchain wallet addresses. InstantAccess.io will save users a ton of time, and shave off another layer of usability barriers between blockchain technology and full adoption among retail users.”

“We are super excited about the partnership with WishKnish as we believe blockchain technology is becoming widely adopted by everyday users”, says Rick Chen, director at InstantAccess.io. “Our aim is simple, we want the InstantAccess app to save users time, make their life easier, especially in adopting new and exciting technologies like blockchain.”

The future for retailization of user-facing blockchain marketplaces has never been brighter.

About WishKnish Corp.
WishKnish (https://wishknish.com) offers businesses, affiliates, and non-profits a decentralized marketplace platform for launching gamified, socially-engaged storefront communities equipped with the tools to turn regular users into super-fans and evangelizers while streamlining coin-agnostic e-commerce and fulfillment, as well as offering advanced blockchain-as-a-service tools to meet enterprise clients’ needs.

About InstantAccess.io
InstantAccess is an app that saves all kinds of user information/preferences securely and privately. Users can then re-use this information online and offline with just one click. From emails to shoe sizes to blockchain wallet addresses, InstantAccess makes it easier to access services.

Contact-Details:

WishKnish Corp.,
P.O. Box 2160, Reston,
VA 20195
(202) 800-2663
info@wishknish.com,
https://wishknish.com

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ProMarketing Leads Now Offers an Automobile Database To Customers

ProMarketing Leads adds an automobile database that includes millions of records and is the largest available Automobile Owners database in the industry. It is compiled, updated and verified through transactional information each month.  These are known automobile owners.

Don’t get fooled into using data that is outdated and inaccurate.  We dare you to compare us to the competition. Pro Marketing Leads promises to save you money and increase your ROI. Our file consistently outperforms other Automobile files for accuracy, counts and response rates.

This Automobile Owner Database is not derived from state motor vehicle and therefore not subject to the Shelby Act/Driver’s Privacy Protection Act of 2000.

ProMarketing Leads automobile database offerscustomers…

Aftermarket Promotions:  Auto dealers, manufacturers and specialty stores target consumers based on automobile make/model/year and owners age and/or income information. ProMarketing Leads offers anintegrated database of consumer, vehicle, email, and telephone information. This comprehensive database is able to generate great marketing lists .

Service Center Programs: Dealer repair centers, specialty service centers and independent service centers can market customers based upon make, model, year, and address criteria.

Extended Vehicle Warranty Programs: Consumers are holding onto vehicles for a longer period of time, and may need additional insurance against future service repairs. Taylor Direct makes it easy to find vehicle owners based upon age of the vehicle, mileage and address information

Dealer Trade-In Programs: Many dealers seek specific vehicles based on trade-in values and demand.  Our true owners file allows dealers to target make/model/year that are currently owned within a certain radius of their dealership and base an offer on this information.

Key Features: 200 Million VINs, 160 Million Current Owners, 180 Million Addresses, 82 million telephone numbers, Select by Year, Select by Make, Select by Model, Select by mileage, Select by Engine type, Select by Auto Class, Fuel Type, Style, Income Gender, Home Ownership, and Many more selections available…ask!!

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BT Tradespace Launches New Platform To Help Businesses Win Customers

BT Tradespace survey reveals the use of business social networking sites as a promotional tool has doubled in the last six months, but it still remains a relatively untapped business goldmine.

The BT Tradespace research, which examined how small businesses market themselves, how they network and the technology they use to do so, found that 15% of companies are now promoted on social networking sites compared to just 7% at the beginning of the year.

The survey revealed that start-up companies log on the most, with one in five (22%) using social networking sites, compared to just one in ten home-based (13%) and growing businesses (11%).

The research also revealed that whilst the majority of companies are aware of the benefits of online marketing, just over half have a company website (52%) and over a fifth of businesses (22%) do no marketing at all.

Mick Hegarty, head of BT Tradespace said: “More and more businesses are starting to use social networking platforms to win and attract new customers. But many are still failing to realise the full potential of the web to help them compete and thrive in our changing world. Smaller companies do much of their business through relationships and referrals and professional networking enables them to play to their strengths whenever they interact with customers, suppliers and business partners.”

To help small businesses harness technology and attract new customers, BT has launched a new platform, called Marketplace, on its social networking site, BT Tradespace. With new ecommerce features, deeper navigation, enhanced search functionalities and richer content, this free online community offers a greater experience and more interactive relationships for companies, individual sellers and customers looking to do business.

Hegarty continued: “Social media is constantly evolving and the launch of Marketplace demonstrates our commitment to offer businesses tools that allow them to communicate with consumers in the same way that they communicate with each other. With over 270,000 customers to date, BT Tradespace makes online marketing simple, interactive and most importantly, cost-effective for businesses in the current economic climate.”

The research also revealed a clear regional split across the country. London topped the league table, with 24% of businesses using social networking sites to market their company. This was following by the South East and North West with 19% each, compared with just 8% of businesses in Scotland.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended March 31, 2008, BT Group’s revenue was £20,704 million with profit before taxation and specific items of £2,506 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

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