Tag Archives: PPC

Jumeirah and bigmouthmedia Win Digital Impact Award for Best Use of SEO for Corporate Communications

Global digital marketing company bigmouthmedia’s effective partnership with luxury hotel and resort operator Jumeirah, has been named best use of SEO for corporate communications at the 2011 Digital Impact Awards.

Judged by a panel of the UK’s most esteemed digital consultants, academics and comms professionals, the Digital Impact Awards provide an opportunity for all staff, companies and agencies alike, to see their efforts recognised and to celebrate excellence in digital comms.

Bigmouthmedia/Jumeriah developed a strategy focused on 3 core areas: technical, internal SEO and ongoing link building. The campaign impressed judges by delivering an excellent ranking increase which resulted in a 26% increase in traffic and 50% increase in revenue respectively.

Terry Kane, Director of Digital Strategy, Jumeirah said: “Jumeirah are very proud to receive this award with our search partners bigmouthmedia. This award recognises the many colleagues globally that are empowered to ensure that best in class SEO practices are implemented across five languages, daily. It further recognises the impact and benefits that a sustainable and effective SEO strategy that encapsulates the shifting search and social landscapes, can bring to our guests, users and Jumeirah Hotels and Resorts.”

Anneli Ritari, Group Account Director at bigmouthmedia added: “We are delighted to have been awarded Best SEO for Corporate communications at the Digital Impact Awards. Our strategy has been to synergise social media and SEO and the partnership with Jumeirah works so well because SEO it’s at the heart of their digital strategy.”

Via EPR Network
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Hit Search Limited Highlights The Need for SEO and PPC to Work as One

Leading UK based Online Marketing Agency, Hit Search, have recently urged companies to ensure all of their divisions of online marketing are pulling in the same direction to help boost overall online marketing efforts.

The Liverpool SEO agency have recently spoke of how companies that in the past have had two separate search engine optimisation (SEO) and Pay Per Click (PPC) operations may not be getting the best results and return on their investment compared to an integrated campaign.

Shared knowledge and research between agencies or departments within the same online marketing agency can help to discover unexplored opportunities as well as mutually helping each team’s efforts.

In situations where one department has carried out research on new terms or made discoveries in analysis tools such as Google Analytics then it makes sense for this information to be shared amongst all involved in a business’ online marketing campaign – but this isn’t always the case.

Andy Redfern, Director at Hit Search said, “Sometimes different teams or agencies will not share this kind of research and so the same work is done by multiple teams or departments, taking time and resources away from other ways to drive the company forward.

“Within any online marketing agency there should be a focus on doing what’s best for the client and ensuring they are getting a leading service for what they are paying. A key part of this would certainly be an open line of communication not only between SEO and PPC but other key facets of online marketing such as Affiliate marketing and social media as well”

Andy went on to say, “Here at Hit Search we pride ourselves on having a team that is in constant communication with each other across all services we offer, sharing new opportunities and findings across the company as and when they are discovered.”

Hit Search is a leading SEO and PPC agency in the Northwest and in London with a focus on ensuring their clients ROI to ensure clients see that their online marketing campaign is producing tangible results that benefit the business.

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2ergo Appoints Lakestar Media To Deliver SEO

UK digital marketing agency Lakestar Media has been appointed by mobile marketing and business solutions company 2ergo to increase its search engine visibility and site traffic.

2ergo is the international mobile business and marketing solutions company. It works with clients to help them create a mobile presence and acquire, retain and communicate with their customers in the mobile space. The company combines its innovative proprietary mobile technologies with consultancy services to develop and deliver award-winning mobile strategies for a range of organisations, including PizzaExpress, RightMove, Aviva, Proctor & Gamble, Carphone Warehouse, Ladbrokes, Fox News and Orange.

Working with Lakestar, 2ergo intends to increase its in-bound lead generation by moving up the organic search rankings to attain visibility with its target sectors and appearing against pre-defined high traffic terms to promote brand awareness.

Neil McKay, CEO of Lakestar Media, said “With the rise in smartphone ownership, mobile is now one of the most important marketing channels for businesses. 2ergo’s leadership and innovation in mobile can help companies that want to move forward in this area. Our team of SEO experts is looking forward to working with 2ergo to create a campaign that will boost its visibility among key customers.”

John Stevens, Group Managing Director of 2ergo, said: “Mobile marketing is become an increasingly competitive market as companies look to develop solutions that meet consumer demand. Lakestar Media are helping us to create a sound SEO strategy, based on a targeted sector specific approach to enable us to clearly present our propositions, increase our online presence and drive growth in our business.”

Via EPR Network
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Bigmouthmedia Launches 2011 Affiliates Survey

Bigmouthmedia, the global digital marketing company, has launched its second annual Affiliate Survey, designed to identify the key issues and emerging trends in the affiliate industry today.

The research aims to gather trusted information about the affiliates’ views on the latest developments and emerging challenges within the sector. Bigmouthmedia, part of LBi, the world’s leading marketing and technology agency, is inviting affiliates to share their opinions on a series of issues ranging from networks and tracking technologies to the use of creative tools and advertising exchanges.

“Last year’s survey provided invaluable industry insight direct from the affiliates themselves, and we hope to gain an excellent level of responses again this year,” said Fiona Robertson, Head of Performance Marketing at bigmouthmedia. “The results will be launched right before the A4U Expo, so we hope we’ll be able to provide the industry with some exciting talking points in the run up to the event.”

The survey includes questions such as: Is commission attribution modelling threatening the affiliate industry? Are there too few affiliate networks in the UK? Do networks in the UK have a problem with low quality or fraudulent traffic? And does Google want to become the world’s largest affiliate?

The survey is open to all affiliates until 5pm on the 2nd September. Responses from networks, agencies and merchants are not being sought after for this survey. Participants will receive a free copy of the report, highlighting all the key findings from the survey, as well as the chance to win an iPad2.

Affiliates can participate in the survey by visiting http://goo.gl/YQMVZ

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Bigmouthmedia’s Fiona Robertson Gets Call Up To The a4uexpo Advisory Board

Global digital media company bigmouthmedia has announced that its head of performance marketing, Fiona Robertson, has been appointed to the advisory board for the Europe’s largest affiliate and performance marketing conference, a4uexpo.

Fiona is only one of two agency representatives on the board and the position will see her take an active role in helping the fifth annual event, which will take place in London on 18-19 October, build on its own success to deliver a highly useful, interesting and relevant speaker programme on new technology trends, research and the continual smarter management of affiliate marketing to thousands of delegates. In particular, Fiona will be using her own and bigmouthmedia’s extensive experience in affiliate marketing to establish various conference tracks, connect with and recruit premier affiliate speakers to the event and host expert panel sessions.

On the appointment Fiona said: “Affiliate marketing continues to provide advertisers with a rich and lucrative opportunity. The a4u expo is an essential forum for this area of digital marketing not least because it tackles the big issues and opportunities that go hand in hand with the industry. It’s a fantastic role for me and bigmouthmedia and I’m looking forward to drawing on my own first-hand knowledge to help push the expo remit in to new areas.”

During the event bigmouthmedia will unveil the results of its own independent affiliate survey, which interrogates technology trends and issues in the affiliate space in a yearly basis. The 2010 survey results can be downloaded from bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf.

Via EPR Network
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Lakestar Media Builds A Solid Foundation For Award Winning Miller Homes

Leading digital marketing agency Lakestar Media has been appointed by Miller Homes, the largest private family owned housing developer in the UK, to increase its search engine visibility.

Miller Homes, which has recently won three What House? 2010 Awards, including two golds for Best Sustainable Development and Best Partnership Scheme, has selected Lakestar Media to refocus its online search engine marketing strategies to amplify brand awareness and strengthen web presence throughout the UK.

The housebuilder recently celebrated its 75th anniversary and has a strong reputation within the very competitive housing development sector for its high levels of customer care. With the majority of potential homeowners starting their search for new homes online, search engine optimisation and pay-per-click are a crucial part of its marketing strategy.

Lakestar Media’s brief is to generate quality online enquiries on a regional basis while maintaining campaign fees to an agreed cost per enquiry.

Sue Warwick, National Sales and Marketing Director for Miller Homes said: “Online marketing is an important focus for our business so SEO and PPC will form an integral part of our marketing strategy going forward. With the assistance of Lakestar Media we hope to further improve our online presence throughout 2011”.

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Bigmouthmedia’s Norwegian Team Has Won The 2009 Gulltaggen Award For Best Search Strategy Of The Year

Unveiled as the winner at a prestigious ceremony in Oslo, bigmouthmedia Norway was awarded the region’s most prominent SEO prize for its work promoting the education site Sonans.no. Judges praised the company for mounting a campaign that exploited a full range of online marketing techniques.

“We’re honoured to receive this award. While bigmouthmedia Norway has enjoyed a lot of success internationally, we haven’t been as visible as we would like to be on our home turf. It’s therefore great to finally be able to show everyone what we’re made of”, said Freddy Aursø, Managing Director of bigmouthmedia’s Nordic offices.

He continued, “Winning this award proves that ethical search engine optimisation works. By designing a strategy utilizing organic search, paid search and a variety of other digital marketing techniques we have seen great results throughout the entire campaign.”

Founded in 1999, over the last decade the Gulltaggen Awards have become recognised as Norway’s most important digital marketing industry prizes. This year’s event took place over two days in Oslo, with a daytime conference followed by an evening ceremony honouring the companies and individuals that the judging panel hailed as “the new heroes of digital creativity”.

The award for best search strategy is a new category, and bigmouthmedia’s integrated SEO and PPC campaign for Sonans Education made the company its inaugural winners.

“We’re delighted to have our efforts in Scandinavia recognised with this award.

The whole team has worked extremely hard to earn this honour, and I’m very pleased that their expertise has been rewarded,” said Steve Leach, bigmouthmedia Group CEO.

He concluded, “Awards like this confirm that our Nordics offices are building the same reputation for excellence enjoyed by bigmouthmedia teams around the world.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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The DVLA’s Campaign To Increase Use Of Its Online Services Has Received The Bigmouthmedia Marketing Strategy Of The Year At The European Business Awards

Presented at a gala ceremony and luncheon in Rome, the award recognised the DVLA’s unprecedented use of commercial tactics to promote a government service. Judges praised the agency for an innovative and successful campaign, which included giving away free low-emission cars in an online lottery.

“The DVLA’s campaign caught the public imagination and drove a massive increase in traffic to their site. It’s a classic example of how a blend of clear strategy, creativity and thinking outside the box can really deliver results,” said David Hardy, International Sales and Marketing Director at bigmouthmedia.

The DVLA managed to nudge ahead of some very stiff competition to collect the prize, with campaigns from the UK based First ScotRail, IDE Group, LMG and Sony Europe, Optivo GmbH and UNICEF Arbeitsgruppe from Germany, Polish institution Bank Pekao SA, Graphisoft R&D zrt. from Budapest and France’s Société Générale all being nominated in this hotly contested category.

“The standard of entries was particularly high this year. Whittling them down to the final few nominations was hard enough, but in the end it was incredibly difficult to choose just one winner,” said Hardy.

Presented with the award in front of an audience of business leaders and influential figures within the European community, the DVLA emerged as one of the big winners amongst the ninety-nine organisations nominated for the awards, which recognises excellence and innovation in European enterprise.

With a combined turnover of €573billion, the ninety-nine Ruban d’Honneur winners seem to buck the economic trend. According to statistics gathered by the European Business Awards, this year’s nominees recorded an average annual profit growth of 56%.

“These awards were founded to recognise excellence in business, and the DVLA’s radical approach has justly seen them named as one of this year’s successes. Their campaign not only broke new ground for a public sector organisation but also achieved excellent results, and that is why we were delighted to reward their strategy by naming them winners of the 2009 bigmouthmedia Marketing Strategy of the Year Award,” said Adrian Tripp, Chief Executive of the European Business Awards.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

About The European Business Awards
The European Business Awards is a self funding venture set up and run with the support of forward thinking organisations including: Atradius; RSM International, bigmouthmedia, Infosys and The Wall Street Journal Europe. Our supporters understand the importance of promoting and endorsing business success across the European Union for our long term prosperity.

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Bigmouthmedia signs up for Comic Relief 2009

Marking the continuation of a partnership that has been underway for eight years, bigmouthmedia will again be responsible for boosting online awareness of the appeal and increasing search engine traffic to the Comic Relief site.

“The web’s role in our fundraising efforts gets bigger and more important every year, and bigmouthmedia have played a major part in that success. The expertise and enthusiasm they have put into supporting us over the years has been remarkable, and we look forward to working with them on making this another Red Nose Day to remember,” said Chris Ward, Comic Relief’s Creative Communications Director.

Using a blend of SEO and PPC to drive visitors to the Comic Relief appeal site at www.rednoseday.com, the 2009 campaign centres on the event’s sponsored celebrity climb of Mount Kilimanjaro.

In one of the most audacious challenges in the charity’s history, the BT Red Nose Climb will follow a team including Chris Moyles, Denise Van Outen and Gary Barlow as they attempt to scale Africa’s tallest mountain.

“We’re delighted to be doing our bit for Red Nose Day once again. A strong sense of social responsibility and a large dash of humour are central to our company culture, and we’re proud to play a part in the immense effort that Comic Relief makes on behalf of vulnerable people in the UK and abroad,” said bigmouthmedia Chief Operations Officer, Lyndsay Menzies.

Bigmouthmedia undertakes work for several well known charities including Cancer Research UK. The company has also assisted the organisers of Make Poverty History and Live8 with their online campaigns.

Bigmouthmedia employees are frequently involved in charitable activities. In the past year team members have participated in the Maggie’s Centre Monster Bike & Hike, run marathons in London, Paris & New York and completed a sponsored walk of the Great Wall of China as well as fundraising for Red Nose Day.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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HopHunt, the notorious new one-stop cleaner search engine is going to give away $500 million worth of free ppc traffic ads and no one can stop it

HopHunt, the notorious new one-stop cleaner search engine is going nuts… It was so determined to give away $500 million worth of free ppc (pay per click) traffic ads in a short period of time. No one can ever stop it even the big Internet ppc companies.

In fact, it has already given away over $100 million worth of free ppc ads to webmasters and advertisers in just 8 months and it never stops.

Thousands of webmasters, Internet marketers, affiliates, bloggers, seo experts and ppc managers became sponsors and got an average of $50,000 each worth of free ppc traffic ads.

They were now secretly promoting their websites, blogs, products and services for free and get quality search engine visitors for nothing while others lose their hard-earned ppc money.

For just a minimum of $0.05 cents per click, sponsors can get up to one million of quality free search engine visitors using the $50,000 worth of free ppc traffic ads.

This is the same in the real ppc world, advertisers bid as much as $30 per keyword to outbid other top competitors and earn profit or lose money if they were not so clever.

If you are a newbie marketer you are likely to lose money on ppc advertising but if you try to advertise for free at HopHunt using the free ppc ads, you have nothing to lose but you always gain ppc experience.

It’s very easy to get $50,000 in free ppc traffic ads at HopHunt. Just create a free sponsor account, then inside your account you can create as many ads and keywords as you like to promote you websites, blogs, products or services.

With the ever rising cost of ppc ads today, advertisers were losing money while ppc
companies were earning billions of dollars of your ppc money.

It is worth your time to try HopHunt one-stop cleaner search engine and avail the free ppc offer while it’s free or until we have given away $500 million worth of free ppc traffic ads.

For more Information about HopHunt and How to Get $50,000 in Free PPC Traffic Ads, just visit http://www.hophunt.com.

Via EPR Network
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British Airways has announced that bigmouthmedia will continue in its role as the airlines search agency

Following on from six years working alongside Europe’s largest independent digital marketing agency, British Airways cited bigmouthmedia’s industry-leading expertise as a critical factor in deciding to renew the deal. In extending the successful partnership that began in 2002, British Airways has confirmed thatbigmouthmedia will help plan, implement and manage its paid and organic search strategies.

Working together with the airline’s digital marketing team to drive their Search Engine Optimisation, and PPC strategies, the agency will be responsible for developing and executing both the company’s paid search and organic campaigns across the UK market.

Bigmouthmedia’s current contract was due to expire at the end of September 2008 and as part of the airline’s standard procurement policy, a re-pitch was launched at the beginning of August 2008.

“We are delighted to have retained the BA search business through competitive tender. The process has been a great opportunity for bigmouthmedia to showcase our long term strategy for BA. We are obviously very excited about rolling this out over the next couple of years and continuing to have a strong relationship with the British Airways team,” said Lyndsay Menzies, Managing Director at bigmouthmedia UK.

Chris Davies, British Airways’ digital marketing manager, added: Search optimisation activity is an excellent way of driving brand awareness and revenue. We have selected bigmouth due to their strategic approach and excellent pedigree and experience in the travel industry.”

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Leading new media entrepreneur Steve Leach of bigmouthmedia triumphed at the UK’s most prestigious business awards

Steve Leach of bigmouthmedia triumphs at the UK’s most prestigious business awards completing a hat-trick of successes for the founder of Europe’s largest digital marketing agency

Crowned Entrepreneur of the Year at the Growing Business Awards, the success capped a remarkable year and a hat-trick of successes for the founder of Europe’s largest digital marketing agency.

Dubbed “The business equivalent of the Oscars” by Prime Minister Gordon Brown, an A-list of Britain’s top entrepreneurs gathered for the London ceremony to see the bigmouthmedia CEO beat off stiff competition from a shortlist that included the country’s hottest business talents.

The judging panel – organised independently by Real Business and the CBI – choseLeach over property tycoon Grant Bovey, Michael Cleary of 1st Credit, Loewy’s Charlie Hoult and David Pollock of Chess. Previous award winners include Richard Caudwell,Richard Branson, James Dyson and Philip Green.

“This is fantastic. To win one award was a real triumph for the bigmouth team, but to complete the hat-trick is incredible. It’s also great to see the vibrant Scottish business scene getting the recognition it deserves,” commented Leach.

The win completes a remarkable hat-trick for Leach, earlier this month he secured the coveted Entrepreneur of the Year title at the National Business Awards and the National Business Awards for Scotland in the same category in September.

About bigmouthmedia

Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: Search (PPC and SEO), Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Bigmouthmedia is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work. The Company was also named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable” and “A real market leading service performed exceptionally well.”

Via EPR Network
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