As the August holidays are fast approaching brands are presented with a great opportunity to try and win over the world’s toughest critics – kids.
The August holidays are a perfect time for brands with products and services aimed at the family market to raise brand awareness and drive engagement.
A recent example of how effective immersive marketing campaigns can be was seen in Brisbane, Australia. A shopping centre used Augmented Reality as part of an innovative campaign that saw children being given the opportunity to fend off lions and duel with pirates – a completely experiential marketing tool that parents and children were able to take part in.
The video; that can be viewed here shows how the interactive experience was able to involve children and their parents in the game by bringing animated children’s characters to life, attracting participants throughout the shopping centre. Mums, dads and kids could fight off lions, swim with fishes or take part in a swashbuckling duel with a pirate through the use of a LED screen, webcam, video and slick animation.
The Brisbane shopping centre also increased awareness by encouraging participants to share photos of their experience across its Facebook, Twitter and Instagram channels, further increasing engagement and promoting the event, certainly helping the shopping centre stand out from its competitors.
Another great way to engage the family market is through the interactive format of a roadshow truck from Event marketing Solutions.
Packing a punch with kids and parents alike, an immersive experience made possible by the team at EMS is a proven way to boost sales, especially during the lucrative holiday period. Brands can take centre stage on prime retail sites and help encourage extra sales by connecting with people as they shop on the high street.
“Providing a mobile showroom that is a sophisticated and interactive environment completely kitted out with the latest in technology whilst being consistent with the look and feel of your brand is what we do here at Event Marketing Solutions.” Says Head of Business Development at EMS Nic Whelan.
“A great example of this is our work with the 20th Century Fox Blu-ray European Experience, which saw nearly 8,000 movie fans experience the benefits of Blu-ray inside a truck. The tour created excitement around the product by giving visitors the opportunity to star in famous movie trailers and then share their big screen moment with friends and family through social media.”
The roadshow trucks from EMS can be completely tailored to the aesthetic of your brand. Relatively easy to set up and deploy, an interactive roadshow truck can be fitted with a variety of interactive technology and out on tour in time for the lucrative holiday period.
Visit www.eventms.com for more information and see why the likes of Samsung and 20th Century Fox have tasked EMS time and time again to handle their roadshow truck marketing campaign.
Contact Details: Kate Price
Lakeside, Shellway Road, Ellesmere Port, Cheshire, UK CH65 4LQ
T: +44 (0)151 350 1500