Tag Archives: SEO Agency

Lakestar Media And Diet Chef Plan A Menu Of Online Activity

UK digital marketing agency Lakestar Media has been appointed by Diet Chef, the UK’s largest diet food home delivery company, to create and implement its search engine optimisation and social media strategies.

Edinburgh based Diet Chef provides a complete calorie controlled meal programme delivered directly to the customer to support weight loss. Founded by professional chef Kevin Dorren in 2008, the company now has over 79,000 customers throughout the UK, Northern Ireland and The Republic of Ireland.

Working with Lakestar Media, Diet Chef intends to develop a comprehensive search engine optimisation strategy to deliver targeted traffic to its website and improve onsite conversion rates in both the UK and Germany. The company will also increase engagement with its audience via relevant social networks such as Facebook and Twitter by providing fans with dieting tips and advice, as well as seeking recommendations on how to improve its products and services.

Liz Dale, Marketing Director at Diet Chef, said: “We know that it is important for us to extend our online presence to reach potential customers who are using the internet to find weight loss advice. Additionally, social media channels will enable us to interact with these customers and grow our profile with them.”

Neil McKay, CEO at Lakestar Media commented: “This is an exciting opportunity for us. Diet Chef has already enjoyed massive success and we are looking forward to helping them achieve their future goals.”

About Lakestar Media
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services as well as being an SEO agency, these include social media, pay per click services (PPC), affiliate marketing, display advertising and news feeds for its clients.

Via EPR Network

More Marketing press releases

Google To Move Underwater And Take Internet Surfers For A Dive, Says SEO Company SachaMango

From September, the Catlin Seaview Survey, run by the University of Queensland in conjunction with insurers the Caitlin Group, will take to the water to conduct 360 degree panoramic filming of the greatest reef on earth, with Google making all 50,000 images available on Google Results, Google Earth and Google Maps through a new feature in Panaramio. There will also be a dedicated YouTube channel and live streams of the expedition team at work.

Professor Hoegh-Guldberg, Director of the Global Chane Institute and Chief Scientist on the project, said “The Catlin Seaview Survey comprises a series of studies which will reveal to the public one of the last frontiers on Earth: the oceans.

“For the first time in history, we have the technology to broadcast the findings and expedition through Google. Millions of people will be able to experience the life, the science and the magic that exists under the surface of our oceans. This project is very exciting.”

The survey will take place in three stages; a shallow reef survey of 20 sites across the2300km of the reef, a deep water survey using robots to depths of 30-100 metres, and finally a mega-fauna survey that will explore how green turtles, tiger sharks and manta rays migrate in response to ocean temperatures.

A spokesperson for SEO Company SachaMango Media, said: “This is a great example of how technology can be used to not only to help make ground-breaking research a reality, but also to educate and inspire the public to learn more about the underwater world around us. It forms an important link between scientific knowledge and public awareness, and gives people an opportunity to see rare sites that they might never get to see unless they actually visited Australia and went underwater themselves. The project will allow us all to go for a virtual dive without ever leaving the comfort of our own armchairs!

The survey is set to begin in September, although the project’s website already has some images from initial equipment testing and a demo of how the panaramio images will be viewed. However, there are already plans underway to document some of the most important oceans in the rest of the world.

“It’s no surprise that Google has got involved,” said the spokesperson.” As the biggest occupier of search space in the UK – some 93% – and with the features like Google Results, Earth and Maps already popular with the public, it makes sense they should be the partner of choice to develop the applications needed on its advanced platforms to view the incredible images that will come from the project.”

Via EPR Network
More Marketing press releases

The Harley Medical Group and Lakestar Media Drive Brand Engagement Through Social Media

The Harley Medical Group will engage with prospective clients through an integrated social media strategy devised by Lakestar Media.

The Harley Medical Group, the UK and Ireland’s leading provider of cosmetic surgery and non-surgical and laser treatments, will use social media to deliver up to the minute special offers to fans and followers, as well as information on its latest procedures.

Lakestar Media, which also manages search engine optimisation, paid search, display advertising and industry news campaigns for The Harley Medical Group, has created a social media strategy which encompasses a variety of relevant platforms. The program of activity also involves extensive brand monitoring and reputation management to further understand and hone the online image of the brand.

As part of the current strategy, Lakestar Media has implemented and is running a Facebook competition on behalf of The Harley Medical Group to find the new face of the brand for 2012. The competition is being hosted on Facebook and promoted by a combination of online and offline marketing channels. The winner will receive £1,000 and the chance to appear in the poster and television campaign for The Harley Medical Group next year.

Liz Dale, Director of Marketing at The Harley Medical Group, said: “This is an exciting time for us as we extend our online marketing channels to create the opportunity to increase interaction with an extended audience, and grow our profile with them.”

Neil McKay, CEO at Lakestar Media, commented: “The Harley Medical Group has a prestigious reputation for clinical excellence and should be reflected through its social media presence. Our strategy focuses on ensuring The Harley Medical Group is providing clear, concise information about procedures and targeted, relevant offers that are appropriate for its clients across the country.”

Via EPR Network
More Marketing press releases

Hit Search Limited Highlights The Need for SEO and PPC to Work as One

Leading UK based Online Marketing Agency, Hit Search, have recently urged companies to ensure all of their divisions of online marketing are pulling in the same direction to help boost overall online marketing efforts.

The Liverpool SEO agency have recently spoke of how companies that in the past have had two separate search engine optimisation (SEO) and Pay Per Click (PPC) operations may not be getting the best results and return on their investment compared to an integrated campaign.

Shared knowledge and research between agencies or departments within the same online marketing agency can help to discover unexplored opportunities as well as mutually helping each team’s efforts.

In situations where one department has carried out research on new terms or made discoveries in analysis tools such as Google Analytics then it makes sense for this information to be shared amongst all involved in a business’ online marketing campaign – but this isn’t always the case.

Andy Redfern, Director at Hit Search said, “Sometimes different teams or agencies will not share this kind of research and so the same work is done by multiple teams or departments, taking time and resources away from other ways to drive the company forward.

“Within any online marketing agency there should be a focus on doing what’s best for the client and ensuring they are getting a leading service for what they are paying. A key part of this would certainly be an open line of communication not only between SEO and PPC but other key facets of online marketing such as Affiliate marketing and social media as well”

Andy went on to say, “Here at Hit Search we pride ourselves on having a team that is in constant communication with each other across all services we offer, sharing new opportunities and findings across the company as and when they are discovered.”

Hit Search is a leading SEO and PPC agency in the Northwest and in London with a focus on ensuring their clients ROI to ensure clients see that their online marketing campaign is producing tangible results that benefit the business.

Via EPR Network
More Marketing press releases

Warner Leisure Hotels Selects Lakestar Media To Boost Online Sales

UK digital marketing agency Lakestar Media has been chosen by holiday company Warner Leisure Hotels to produce a comprehensive online marketing campaign to increase its revenue online.

Warner Leisure Hotels, part of the Bourne Leisure Group, is keen to introduce its extensive selection of unique, adults-only breaks to a wider audience and will work with Lakestar Media to execute a range of online marketing strategies including search engine optimisation, paid search, affiliate marketing and display advertising.

It is important to Warner Leisure Hotels to maintain a strong relationship with the needs and behaviours of potential customers – and with a recent study by research body YouGov showing that 67 per cent of British holidaymakers now find travel information via the internet, a robust online presence is essential.

Jason Riseborough, Head of Online Marketing at Warner Leisure Hotels, said: “Digital marketing is absolutely vital to sales in the UK holiday market. It’s therefore natural that we have chosen to work with a company like Lakestar Media, which has the premium expertise we need to create a targeted, effective customer acquisition strategy using a variety of channels.

About Lakestar Media
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services as well as being an SEO agency, these include social media, pay per click services (PPC), affiliate marketing, display advertising and news feeds for its clients.

Via EPR Network
More Marketing press releases

Lakestar Media Win Title Of Best SEO & PPC Agency At How Do Awards

Digital marketing agency Lakestar Media claimed the title of best ‘SEO and PPC agency’ at the 2011 How Do Awards.

The How Do Awards celebrate the media industries best talent, with accolades covering every major marketing and media discipline, from PR and broadcasting, to digital media.

To scoop the award from a shortlist of seven agencies Lakestar Media successfully demonstrated consistently high standards of work including the retention of clients and new client wins. The company showcased award winning campaigns and creative work that has provided exceptional search results and impressive return on investment for it’s for clients.

Neil McKay, CEO of Lakestar Media, said, “We really appreciate winning this award, it’s a real team effort and I am very proud of everyone within the business. As importantly I would very much like to thank our clients for their continued support of our business”.

Via EPR Network
More Marketing press releases

Lakestar Media Builds A Solid Foundation For Award Winning Miller Homes

Leading digital marketing agency Lakestar Media has been appointed by Miller Homes, the largest private family owned housing developer in the UK, to increase its search engine visibility.

Miller Homes, which has recently won three What House? 2010 Awards, including two golds for Best Sustainable Development and Best Partnership Scheme, has selected Lakestar Media to refocus its online search engine marketing strategies to amplify brand awareness and strengthen web presence throughout the UK.

The housebuilder recently celebrated its 75th anniversary and has a strong reputation within the very competitive housing development sector for its high levels of customer care. With the majority of potential homeowners starting their search for new homes online, search engine optimisation and pay-per-click are a crucial part of its marketing strategy.

Lakestar Media’s brief is to generate quality online enquiries on a regional basis while maintaining campaign fees to an agreed cost per enquiry.

Sue Warwick, National Sales and Marketing Director for Miller Homes said: “Online marketing is an important focus for our business so SEO and PPC will form an integral part of our marketing strategy going forward. With the assistance of Lakestar Media we hope to further improve our online presence throughout 2011”.

Via EPR Network
More Marketing press releases