Tag Archives: social media

Racing Towards Retailization: WishKnish and InstantAccess.io Bring Down Usability Barriers to True Blockchain Adoption

Washington, DC, USA, 2018-Jan-08 — /EPR MARKETING NEWS/ — What does the average retail user think about blockchain technology? A few words that frequently come up are: confusing, abstract, scary, complicated, overwhelming. Not exactly wide adoption territory. But one innovative company hopes to change that.

Any great technological revolution goes through stages, each with its own unique challenges. Blockchain technology is still in its infancy, and yet it’s already rearing to change the world. However, before it can “grow up”, it has to be accepted by the harshest audience of all: the average retail consumer.

So, how does one make the average consumer fully understand blockchain tech? If you ask Alisa Gus, CEO of WishKnish (https://wishknish.com) – you don’t.

“When you get into your car in the morning, do you need to understand the principles of internal combustion in order to get your engine revved up? I don’t think so,” Alisa says. “Neither do you need to understand how SSL encryption works in order to make a secure e-commerce purchase. Any great technology has to fit transparently into your routine so that you use it successfully without thinking. That is what needs to happen to blockchain tech before it can be fully embraced.”

WishKnish, the social, gamified marketplace platform startup based out of the Washington, DC area, has been making great strides in bringing much-needed usability improvements to the often complicated process of obtaining and transacting in cryptocurrencies – virtual tokens encrypted using a secret hash and decentralized across multiple distributed “ledgers”.

Last month WishKnish announced a key partnership with UK biometric security firm BioSSL to replace the convoluted and oft-problematic “private key” used to unlock cryptocurrency wallets, with army-grade biometric security measures and other layers of authentication.

Michael Kapoor, former managing partner at Propeller Venture Capital and newly minted COO of WishKnish is no stranger to untangling the usability struggles commonly encountered in this nascent space. “If you’ve ever lost your private key, your tokens are as good as gone,” Mr. Kapoor says. “This level of risk is simply unacceptable for the average user. This is just one example of the evolutionary challenges we are addressing with the WishKnish platform.”

Now, the ambitious team is staring off 2018 by partnering with InstantAccess.io, a usability startup based out of Berlin, Germany that helps users save time filling out form online by maintaining their own private, secure repository that can be easy tapped into with a single click. Previously stored form fields can be updated across the entire network, making changes easy.

“It’s as simple as logging in via Facebook or Twitter – just click the icon, authenticate, and the necessary data will automatically be sent to the app,” explains Eugene Teplitsky, CTO of WishKnish and Alisa’s partner. “Since our goal is to accommodate a wide range of storefront communities, we anticipate a broad need for information that users could potentially exchange with them, from the mundane – like shoe size or dietary preference – to more complex, harder-to-remember details – like blockchain wallet addresses. InstantAccess.io will save users a ton of time, and shave off another layer of usability barriers between blockchain technology and full adoption among retail users.”

“We are super excited about the partnership with WishKnish as we believe blockchain technology is becoming widely adopted by everyday users”, says Rick Chen, director at InstantAccess.io. “Our aim is simple, we want the InstantAccess app to save users time, make their life easier, especially in adopting new and exciting technologies like blockchain.”

The future for retailization of user-facing blockchain marketplaces has never been brighter.

About WishKnish Corp.
WishKnish (https://wishknish.com) offers businesses, affiliates, and non-profits a decentralized marketplace platform for launching gamified, socially-engaged storefront communities equipped with the tools to turn regular users into super-fans and evangelizers while streamlining coin-agnostic e-commerce and fulfillment, as well as offering advanced blockchain-as-a-service tools to meet enterprise clients’ needs.

About InstantAccess.io
InstantAccess is an app that saves all kinds of user information/preferences securely and privately. Users can then re-use this information online and offline with just one click. From emails to shoe sizes to blockchain wallet addresses, InstantAccess makes it easier to access services.

Contact-Details:

WishKnish Corp.,
P.O. Box 2160, Reston,
VA 20195
(202) 800-2663
info@wishknish.com,
https://wishknish.com

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2ergo Appoints Lakestar Media To Deliver SEO

UK digital marketing agency Lakestar Media has been appointed by mobile marketing and business solutions company 2ergo to increase its search engine visibility and site traffic.

2ergo is the international mobile business and marketing solutions company. It works with clients to help them create a mobile presence and acquire, retain and communicate with their customers in the mobile space. The company combines its innovative proprietary mobile technologies with consultancy services to develop and deliver award-winning mobile strategies for a range of organisations, including PizzaExpress, RightMove, Aviva, Proctor & Gamble, Carphone Warehouse, Ladbrokes, Fox News and Orange.

Working with Lakestar, 2ergo intends to increase its in-bound lead generation by moving up the organic search rankings to attain visibility with its target sectors and appearing against pre-defined high traffic terms to promote brand awareness.

Neil McKay, CEO of Lakestar Media, said “With the rise in smartphone ownership, mobile is now one of the most important marketing channels for businesses. 2ergo’s leadership and innovation in mobile can help companies that want to move forward in this area. Our team of SEO experts is looking forward to working with 2ergo to create a campaign that will boost its visibility among key customers.”

John Stevens, Group Managing Director of 2ergo, said: “Mobile marketing is become an increasingly competitive market as companies look to develop solutions that meet consumer demand. Lakestar Media are helping us to create a sound SEO strategy, based on a targeted sector specific approach to enable us to clearly present our propositions, increase our online presence and drive growth in our business.”

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Bigmouthmedia steps up to SEO campaign for Wallis

Global digital marketing company bigmouthmedia has announced that it has won the contract to implement an ongoing SEO campaign for online and high street women’s fashion retailer Wallis. The contract will see bigmouthmedia build on Wallis’s substantial online customer base by significantly growing the firm’s search engine performance around its tens of thousands of products, specific product launches, promotions and seasonal sales.

The project draws on bigmouthmedia’s strong retail expertise, which was recently on display when the agency published its “Innovations in Retail” white paper, which is still available from its site. Bigmouthmedia’s extensive retail clients list includes SEO campaigns for other Arcadia Group brands such as Topman, Topshop, Burton, and Dorothy Perkins. The present project will also see the agency leverage its digital and technology expertise, particularly its command of optimising on enterprise retail solution WebSphere.

Beverley Imrie, head of ECommerce at Wallis / Arcadia group said: “We pride ourselves on understanding our customers in particular how and where they like to shop. Online forms a huge part of this picture and so it is essential that SEO holds a central role in our digital marketing strategy. Bigmouthmedia has a proven track record in the retail sector and has shown that it really understands our needs from day-to-day account management right up to being able to respond quickly to strategic and technological refinements.”

Phil Gripton, MD at bigmouthmedia said: “This is a significant win for bigmouthmedia, not least because Wallis is one of the UK’s most established retail fashion brands and fits neatly with our existing retail portfolio. We are looking forward to delivering on our commitment to service and quality by providing Wallis’s customers with every opportunity to engage with them as a brand.”

About LBi and bigmouthmedia: LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. It helps companies of all shapes and sizes decide what’s next for their business – and then it takes them there. Along with the media arm bigmouthmedia, LBi defines and executes transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways.

Across its 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. LBi also sets the pace in digital display, search, affiliate marketingusability and web analytics.

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Web Business Age – Industry Engine For Web Business And Online Marketing Industry

Web Business Age, ‘industry engine’ for Web business and online marketing industry, was launched today in a function in Sydney.

This online resource, located at http://webbusinessage.com, offers essential reading and useful resources to business and marketing managers, small business owners and other online professionals.

The most prominent feature is a directory of products, service providers, technical platforms, and reading & learning resources. Selected by experienced editors and neatly categorised in several well-thought out practice areas, listings are continuously updated to keep up with the fast changing online marketplace.

Practical strategies, useful guides, news and analysis f r o m expert staff and contributors aim to help its readers design practical Web business strategies: build usable Web sites, run great Web teams, write compelling content, stretch their search marketing dollars, utilise social media, in short succeed in the quicksands of online business.

Hasnain Zaheer, managing editor of Web Business Age said, “Online strategies, a s s e t s , innovations, investments in digital capabilities and digital talent are at the top of the minds of decision makers. They are looking for ideas, people and processes to thrive in the age of Web business. We hope to provide them the missing pieces of the puzzle.”

It is estimated that more than 1.5 billion people are online worldwide. They type in their questions, needs and requirements in to search engines 4 billion times a day (on average). About 300 million active users on Facebook and about 60 million Twitter users represent the active and vibrant Web 2.0 in which user-generated content and communities rule.

“No wonder, businesses want to reach, engage and interact with online users. They are asking how they can align their business to the Web. By offering practical strategies, tips and directions, Web Business Age hopes to be a part of the answers.” Zaheer added.

Web Business Age is developed by Simplogy Web Business based in Sydney with a global team of online journalists and digital industry professionals.

For more information:
About Web Business Age: http://www.webbusinessage.com/aboutus
Online presentation: http://www.slideshare.net/hzaheer/introduction-to-web-business-age

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Bigmouthmedia And Econsultancy Unveil UK’s First Social Media & Online PR Survey

Bigmouthmedia and Econsultancy will reveal the results of the UK’s first extensive survey into the use of Social Media and Online PR at a specially convened industry summit later this month.

The results of the research, which will provide the most detailed data yet available on the extent to which UK companies have embraced social media, the methods of engagement currently employed and the value being derived from such activities, will be unveiled to an audience of invited delegates in London on November 25th. Organised by bigmouthmedia, the event will also see presentations from Facebook, Microsoft and Futurenet on the phenomenon’s far-reaching impact upon the business world.

“The social media revolution has evolved from emerging trend to mainstream communications channel in a remarkably short space of time. Yet despite the increasing prominence of platforms like Twitter, until now there has been no solid data available on how companies are using it and the benefits they are deriving from the practice,” said Leanne Rinning, Online PR Manager at bigmouthmedia.

“We are delighted to have partnered with Econsultancy on this research. The preliminary results are already in, and while some of the results may surprise the audience, I’m confident that our survey will cut through the hype and provide real insight into how to get the best out of this rapidly shifting channel.”

Rinning, who will give a presentation on planning, executing and measuring online campaigns, will be joined on the day by Facebook’s Josh Smith, who will speak on the impact of advertising on social networking platforms. Kate Box of Microsoft is scheduled to provide her take on how traditional digital and social media can work together, while Futurenet’s Jessica Healy will also give an account of the publishing world’s struggle to come to terms with the phenomenon.

“Social media is simply about listening and interacting with your customers, using channels that many staff will already be familiar with, such as Facebook, Twitter, Youtube and Digg. It is in many ways about common sense, yet there is a lot of uncertainty in the business world about how to engage it,” said Econsultancy Research Director Linus Gregoriadis.

“By engaging with customers you increase satisfaction, which is a proven way of generating repeat business and referrals. There are very few companies that wouldn’t want to do that, and we believe that after attending this event, guests are going to leave with a much clearer view on how to go about it.”

The event, which will take place at 76 Portland Place, London, will include lunch and networking drinks. There are a few places available, but attendance will be strictly limited. Registration of interest can be done by contacting socialsummit@bigmouthmedia.com.

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The Halo Group, an independent Manhattan-based brand communications agency, is expanding its staff and services in web 2.0, social media, and interactive work

The Halo Group, a Manhattan-based brand communications agency, today announced that Tim Goodwinjoined as Director/Producer of New Media and Guy Sealey as Senior Creative Director, Interactive.

“Halo is the next generation of agency,” Said Linda Passante, CEO. “We integrate ALL communications, including those for social media and web 2.0. Tim will spearhead the creation of social video for the agency and its clients and Guy plans while he creates, an emerging and critical communications function. We’re already doing what the big guys wish they could do – incorporate new media strategically and organically into all our communication plans.”

Both Goodwin and Sealey are veterans of the new media world. Sealey’s background includes creating interactive media for brands such as Subway and US Airways. Before joining Halo, Guy was an integral part of teams that secured major industry awards, including “Mid-Size agency of the year 2005.” He created the first ever viral campaign for HBO’s “Six feet Under” and the first integrated campaign for Aunt Annie’s Pretzels. Additionally, Guy was awarded a 2007 Emmy for Outstanding Achievement in Broadband Content.

Goodwin is an experienced film/video editor and motion graphic designer, who worked on teams nominated for an Academy Award (Murderball) and Emmy (ABC Sportsto HBO, over the course of his career. Tim’s background includes film and broadcast credits for clients including HBO, ESPN, Yahoo, Nickelodeon, ABC Sports and Pepsi.

About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based, independent brand communications agency. Halo combines brand architecture, marketing consultation and all traditional and interactive communications services for its international clients. Since its founding, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net.

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