Tag Archives: start-up

Ad analytics and revenue optimization firm Adomik #3 in Deloitte 2017 TECHNOLOGY FAST 50 for France

Paris, France & New York, NY, USA, Dec-14-2017 — /EuropaWire/ — Created in 2001, The Fast 500 recognizes technology companies that have achieved the fastest rates of revenue growth in Europe, the Middle East, and Africa (EMEA) during the past four years. The program is supported by Deloitte Global’s Technology Fast 50 initiatives, which rank high-growth technology companies by location or specifically defined geographic area, and are run by Deloitte Global’s Technology, Media & Telecommunications (TMT) industry group. More information on the program is available at www.deloitte.com/fast500emea.

While Adomik earned its #14 ranking in the broader Fast 500 contest across Europe, the Middle East, and Africa, the Technology Fast 50 France award recognizes the most successful technology companies, based on the growth rate over the last four years in France. The Fast 50 accounts for the growth of French technology companies through seven regional rankings to provide the overall French ranking.

Adomik is pleased to receive the award and attributes its success to its agile methodology in responding to market changes and its customer-driven product process which ensures that Adomik’s software always solves key pain points for publishers in countries across the globe.

Adomik co-founder and CEO, Nicolas Schueller states: “We have been working for 5 years with our publishers to help them better monetise their inventory. I’m very happy for our team because this award rewards our capacity to innovate in an environment that is constantly evolving.”

“As a guarantee of trust among investors and the market, the Deloitte Technology Fast 50 ranking is proof of the entrepreneurship and innovation of French companies… We are proud to rank Adomik 3rd in the Fast 50 as one of the most outstanding businesses in France for 2017,” said Ariane Bucaille, France Deloitte partner of the Technology Fast 50.”

SOURCE: EuropaWire

Positioning: How To Test, Validate, And Bring Your Idea To Market

With an eye on keeping all dedicated to marketing a product or idea from squandering precious years and scarce resources, Sramana Mitra—a serial entrepreneur, strategy consultant, Forbes columnist, and blogger at Sramana Mitra On Strategy—offers a close look at the process of sculpting your idea into a sharply defined go-to-market strategy in Positioning: How To Test, Validate, And Bring Your Idea To Market

“Mitra’s magic makes Positioning more than a go-to guide—it’s a trailblazing arrow aimed at the untapped potential of Web 3.0. The author suggests that old-guard holdouts rouse themselves out of the dark ages and into the new, free-market model. According to the book, capitalism is alive and thriving for those with vertical vision. Mitra also provides a query list/appendix to help fledglings find flaws in their plans. This is required reading for anyone contemplating a start-up.

An expansive business view from leading entrepreneurs.”
-Kirkus Discoveries

In this third volume of her acclaimed Entrepreneur Journeys book series, Mitra confirms that clarity is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed—it requires asking the right questions. Mitra spotlights case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan—segmentation.

The process Mitra takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra’s book stimulates a due diligence exercise, you must put yourself through to avoid the various pitfalls that waste valuable time and resources for so many in the business world. Practical, actionable, and content-rich, Positioning is an in-depth and timely tool for everyone seeking success in the marketplace.

Positioning: How To Test, Validate, And Bring Your Idea To Market is a $16.95 paperback now available from Amazon.com.

Via EPR Network
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